Sonys F55 and F5 improved with new CineAlta products adding speed to the 4K production workflow

Date: 22/04/2016
Sonys next generation of CineAlta products provides enhanced features for production professionals now shooting in 4K RAW with large sensor cameras; handling large files can be done easily while maintaining the highest levels of image quality.
 
The new products include an upcoming RAW recorder, the AXS-R7 for the F55/F5 and higher-speed AXS memory cards. These are complemented by the newest firmware (Version 8) for the F55 and F5, continuing Sonys development and support of the CineAlta platform by adding new features and capabilities directly based on user feedback.
 
These new technologies answer the question of why shoot in 4K 16-bit RAW? And, demonstrate Sonys commitment to the F5 and F55 said Ainara Porron, Marketing Manager, Cinematography, Sony Professional Solutions Europe. Working in 4K RAW and High Dynamic Range (HDR) opens up new creative possibilities for production professionals who are not prepared to compromise on image quality.
 
New RAW Recorder
Compared to previous Sony 4K recorders, the new recorder doubles 4K RAW recording from 60 FPS up to 120 FPS from the F55 camera. For shooting at higher frame rates, the recorder captures 2K RAW at up to 240 FPS from the F55 and F5, for playback with 10x super slow motion. 
 
With the recorder, 4K shooters can take advantage of RAW cache recording at 23.98p for up to approximately 30 seconds while in standby mode, an important feature in documentary or wildlife production where capturing spontaneous action is required.
 
The new recorder is designed for rugged field performance. A metal filter separates and seals the recorders ventilation shaft from the electronics to prevent the entry of dust and water. The recorders camera connections are more secure, with a large top bracket that accepts four widely spaced 1/4-inch screws.
 
AXS Memory 
The additions to the CineAlta line also include new high-performance versions of Sonys AXS memory cards (1TB and 512 GB capacities) with sustained read and write speeds of 4.8 Gbps, and 44 minutes at 59.94p or 22 minutes at 120 FPS. The dual-slot recorder also accepts current A-series of AXS media, but the new cards are designed to support the write speeds required for 4K RAW 120 FPS recording for those who require that level of performance. 
 
PMW-F55/F5 Firmware Version 8
The latest firmware update (Version 8) for the F55 and F5, upgrade license installed, enables support for XAVC 4K Class 480 recording at 23.98p, 24p, 25p and 29.97p. Leading third-party vendors already support XAVC 4K Class 480, for those creative professional requiring a higher data rate version of XAVC. 
These newest additions and updates to our CineAlta platform are all the direct result of user feedback, Porron added. Its no longer about simply delivering a product. Its about delivering the right products that can grow with a customer and fit within a workflow that is constantly evolving as production requirements change.
For a full list of features and capabilities, visit pro.sony.eu/cinematography
 
Planned availability is as below:
  • AXS-R7 New RAW recorder: Summer 2016
  • AXS-A1TS48 Media (1TB): Summer 2016
  • AXS-A512S48 Media (512 GB): Summer 2016
  • Firmware version 8: Summer 2016


Tags: Sony | F5 | F55 | 4K | 4K RAW | CineAlta | NAB 2016
Submitted by Sony Professional Europe
View author's directory page

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dock10 launches real-time motion-capture solution Posted: 20/10/2021
dock10 launches real-time motion-capture solution

dock10, the UK’s leading television facility, has announced the launch of a new innovative technology solution for broadcasters that enables Augmented Reality (AR) characters to be rendered in real-time in both traditional and virtual sets. 

Tags: dock10 | BBC | Bitesize Daily | AR | Motion Capture
Submitted by Bubble Agency
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Scality delivers comprehensive, rock-solid portfolio for Splunk SmartStore deployments Posted: 19/10/2021
Scality delivers comprehensive, rock-solid portfolio for Splunk SmartStore deployments

Scality announced today that it delivers the most comprehensive and rock-solid portfolio of Disaster Recovery-enabled SmartStore ready deployment options as validated by Splunk. To provide enterprise customers with maximum data protection and deployment flexibility, Scality offers three SmartStore-ready architectures spanning single-site to multi-site models capable of ensuring zero recovery point objectives (RPO) and recovery time objectives for superior delivery of Splunk's mission critical data analytics.




Tags: Scality | Splunk | SmartStore | disaster recovery
Submitted by A3 Communications
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Marketron to Share Keys to Effective Yield Management and Dynamic Pricing in Nov. 3 Webinar for Broadcast Sales Professionals Posted: 19/10/2021
Marketron to Share Keys to Effective Yield Management and Dynamic Pricing in Nov. 3 Webinar for Broadcast Sales Professionals

Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, will host a Nov. 3 webinar that explains to broadcast sales professionals how they can leverage the power of yield management and dynamic pricing to increase revenues. Beginning at 2 p.m. EDT, "Yield Management in Broadcast Sales: Why It's a Powerful Tool" will offer an overview of yield management and delve into how integrating dynamic pricing into the sales process can drive greater success and profitability.

Tags: Marketron | Yield Management | Webinar | Broadcast | Broadcast Sales
Submitted by Wall Street Communications
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53% of companies are left exposed to supply chain attacks Acronis Cyber Readiness Report 2021 reveals critical security gaps Posted: 19/10/2021
53% of companies are left exposed to supply chain attacks Acronis Cyber Readiness Report 2021 reveals critical security gaps

Acronis, the global leader in cyber protection,has released its annual Cyber Readiness Report, providing a comprehensive overview of the modern cybersecurity landscape and the key pain points faced by businesses and remote employees worldwide amid the global pandemic. Acronis’ research from last year revealed more than 80% of global companies admitted they were not prepared to transition to remote work – exposing key vulnerabilities businesses must quickly plan and implement solutions for.

Tags: Acronis | cyber security | ransomware | malware | phishing
Submitted by A3 Communications
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SDVI and TMT Insights Partner to Accelerate Customer Deployment of Rally Media Supply Chain Platform Posted: 19/10/2021
SDVI and TMT Insights Partner to Accelerate Customer Deployment of Rally Media Supply Chain Platform

SDVI, the leading platform provider for cloud-native media supply chains, today announced a new Rally platform deployment partnership with TMT Insights, a professional services and software development company with strong expertise in digital supply chain implementation for Fortune 500 companies. The partnership leverages the implementation and professional services expertise of TMT Insights to accelerate integration and deployment of the SDVI Rally media supply chain platform and to assist customers in optimizing their implementation and management of the platform.

Tags: SDVI | TMT Insights | Rally | Media Supply Chain | Funamation | Anuvu
Submitted by Wall Street Communications
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Triveni Digital LIVE Forum Unites the Broadcast Industry Around NextGen TV Posted: 19/10/2021
Triveni Digital LIVE Forum Unites the Broadcast Industry Around NextGen TV

Triveni Digital today announced that it will host Triveni Digital LIVE Forum, an interactive, virtual event to unite broadcast engineers, station management, cable operators, and anyone interested in NextGen TV on Wednesday, Nov. 3. During the online event, attendees will learn directly from ATSC experts, interact with broadcast industry colleagues, and enhance their knowledge on solutions related to the ATSC 3.0 ecosystem.

Tags: ATSC | NextGen TV | E.W Scripps | ARK Multicasting | Harmonic | Hitachi Comark | Synamedia | Heartland Video Systems | Triveni Digital
Submitted by 202 Communications
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Darcy Antonellis to Receive Lifetime Achievement Award From HPA Posted: 19/10/2021
Darcy Antonellis to Receive Lifetime Achievement Award From HPA

Veteran media technology executive Darcy Antonellis will receive the organization’s prestigious Lifetime Achievement Award during a gala celebration at the Hollywood Legion on November 18, 2021. The Lifetime Achievement Award, given only at the discretion of the HPA Board and Awards Committee, honors the recipient’s dedication to the advancement of the industry.


Tags: HPA | HPA Awards | Darcy Antonellis | Vubiquity
Submitted by ignite strategic communications
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Marshall High Resolution Encoder decoder Upgrade Goes the Distance for Victorville, Californias, KVVB-TV Posted: 19/10/2021
Marshall High Resolution Encoder decoder Upgrade Goes the Distance for Victorville, Californias, KVVB-TV

When Tim Harris, general manager and CEO of KVVB-TV in Victorville, CA was looking for an efficient way to expand his station’s ability to transmit data, he found the solution he was looking for with the VS-102-HDSI encoder from Marshall Electronics.

Tags: Marshall Electronics | encoders | independent television
Submitted by D. Pagan Communications
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Emmy-nominated Re-recording Mixer Gets Creative With NUGEN Audio Plug-ins Posted: 19/10/2021
Emmy-nominated Re-recording Mixer Gets Creative With NUGEN Audio Plug-ins

A 15-year veteran of the film and TV business, freelance re-recording mixer Alexandra Fehrman loves to get creative with her projects. Nominated for a 2021 Sound Mixing Emmy for her work on Amazon’s drama The Boys, Fehrman works with Formosa Group, a post-production facility in Los Angeles, as well as from her home studio. Fehrman, like many audio pros, started her career in music as a teenager and has been pursuing sound mixing ever since. Her specialties include streaming and TV series, as well as feature and independent films. As she ramps up her work on streaming projects, Fehrman continually turns to NUGEN Audio’s VisLM loudness meter, Paragon reverb and Halo Upmix/Halo Downmix plug-ins for reliability, accuracy and creativity.

Tags: NUGEN Audio | women in audio | post production
Submitted by D. Pagan Communications
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Grass Valley Appoints Jan Lange as Chief Revenue Officer Posted: 19/10/2021
Grass Valley Appoints Jan Lange as Chief Revenue Officer

Grass Valley today announces the appointment of Jan Lange as Chief Revenue Officer. In this new role, Lange will report to Tim Shoulders, Grass Valley CEO and president and will oversee Grass Valley’s go-to-market strategy to empower customers to deliver the live moments that matter to people across the globe. Harnessing his commercial experience, Lange will lead the global sales team and help drive the company’s recently launched new strategic focus on live production. He will be responsible for expanding the GV Media Universe (GVMU) cloud-centered customer base and growing revenue through new partnerships and large enterprise pricing agreements.

Tags: jan lange | grass valley | appointment
Submitted by Staff
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