Sound Designer Aaron Guice Takes Sound Devices to the Streets Of L.A. With high-end, multi-platform Jennifer Lopez Fiat campaign

Date: 11/10/2011

Sound Designer Aaron Guice is notorious for teaming up with directors who push the limits of commercial and film projects. Recently, when he collaborated with director Paul Hunter, known for creating robust and cinematic environments for action-packed commercials and music videos, on the Jennifer Lopez/Fiat 500 Cabrio campaign, Guice selected Sound Devices 702 Portable Digital Sound Recorder to join him on location. Whether he was positioned on the backseat floor of the Fiat 500 Cabrio or amidst a screaming crowd of people, the 702 recorder was the perfect portable solution.

 

For this campaign in particular, I was asked to do a lot of on-set, live recordings, says Guice, who had recently purchased the 702 for a recording involving Lenny Kravitz, where a larger setup entailing a laptop with ProTools would not be suitable. After that experience, I knew I would continue to integrate the 702 as part of my sound recording setup. Its compact size, light weight and performance allowed me to be in close proximity to all the action with super smooth gains.

 

The production of Jennifer Lopezs music video for her single Papi and Fiat 500 Cabrio commercial were integratedrequiring a four-day shoot in downtown Los Angeles to capture both a 30-second television spot as well as her five-and-a-half- minute music video. According to Guice, the shoot called for something more portable and intimate than the traditional cart with a mixer and a boom operator.

 

The action was happening all around, so therefore long wires were out of the question. If you set up from a camera perspective the sound would be of very little use in post, says Guice. In order to get the sound I was looking for, I had to hide and integrate myself among the chaos with the 702 to give it the right feel. In addition to the 702 recorder, Guice kept his rig at a minimum, only including the essentials for maximum mobility such as a boom microphone on a pistol grip with a short-coiled XLR cable, a lavalier and a pair of headphones.

 

The two-channel Sound Devices 702 is a powerful, compact file-based digital audio recorder. The device records and plays back audio to cost-effective, removable CompactFlash cards and/or external FireWire drives, making field recording simple and fast. It writes and reads uncompressed PCM audio at 16 or 24 bits with sampling rates between 32 kHz and 192 kHz.

 

It would have been impossible to realistically Foley more than 200 rioters as they stomped and screamed through the streets of L.A., I had to be in the thick of it, says Guice. The 702 implements a no-compromise audio path that includes Sound Devices next-generation microphone preamplifiers. Designed specifically for high-bandwidth, high-bit-rate digital recording, the preamps set a new standard for frequency response linearity, low distortion performance and low noise.

 

There was one instance when I wanted to capture sound from the perspective of the interior of the car as individuals in the crowd jumped and tackled each other all around the vehicle, explains Guice. In order to do so, I wedged myself on the floor of the backseat. I was cramped, but the 702 rested on my side and the panel was available for gain control and playback during takes. The back-lit display, which is easily visible in extreme sunlight or dark situations, made it easy to see everything that was going on.

 

Not only did the 702 act as a trusty component during production, Guice appreciates its file management capabilities for post-production. I can efficiently edit the track names, take names and take numbers, continues Guice. Also, using the integrative Wave Agent software, I can easily drop in to log audio files and split my poly waves. Im able to put the files into Wave Agent and have my assistant log and categorize the sounds. The practicality of getting source material and integrating it into a sound piece is a very streamlined process that takes a short amount of time.

 

In all, since it was a high-end project, it allowed for no margin of error, adds Guice. Before my Sound Devices 702 had even arrived, I had many questions about data storage, file management and technical specs. Sound Devices customer service was always professional answering questions with clarity and resourcefulness, so I knew I was in good hands with such high level of service.

To view the full-length video, visit http://www.youtube.com/watch?v=6XbIuSLaCnk.

www.sounddevices.com.

 

 



Tags: jlo | jennifer lopez | sound design | film | sound devices | fiat | wireless | audio | digital | television
Submitted by Nicole Rosen (D. Pagan Communications)
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Location Sound Hosts Wisycom Q and A for Broadcast and TV Professionals Posted: 15/01/2019
Location Sound Hosts Wisycom Q and amp;A for Broadcast and TV Professionals

Wisycom, designer and builder of the most sophisticated RF solutions for broadcast, film and live production, is pleased to announce a Wisycom USA Q&A party to reinforce the company’s U.S. presence, which was announced last year. The networking event, being held at Location Sound in North Hollywood on Friday, January 18 from 10 a.m. to 1 p.m., aims to strengthen the brand’s status among film and broadcast professionals.

Tags: D. Pagan Communications | WISYCOM
Submitted by D. Pagan Communications
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BP Energizes Its Media Production with EditShare Posted: 15/01/2019
BP Energizes Its Media Production with EditShare

EditShare® a technology leader in intelligent scale-out storage, AQC and media management solutions, announced today that global energy brand BP, has invested in the XStream EFS scale-out storage platform and Flow media asset management to manage the commissioning, producing and publishing of BP-related media projects.

Tags: EditShare | BP | media | storage | film | documentary | production | production | postproduction
Submitted by Zazil Media Group
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CRYSTAL VISION SOLVES BROADCASTERS IP AND SDI PROBLEMS AT BVE 2019 (STAND E50) Posted: 15/01/2019
CRYSTAL VISION SOLVES BROADCASTERS IP AND SDI PROBLEMS AT BVE 2019 (STAND E50)

Crystal Vision will be showing its flexible IP platform, the MARBLE-V1 media processor hardware and the initial six software apps which run on it. These apps are IP . Crystal Vision will also be showing its extensive range of modular interface and keyers for those planning SDI projects, including its popular chroma keyers, video delays and fail-safe routing switches.

Tags: Crystal Vision | BVE 2019
Submitted by Crystal Vision Ltd.
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Calrec Brio audio consoles see major success in Japanese market Posted: 15/01/2019
Calrec Brio audio consoles see major success in Japanese market

In 2018, Calrec Audio generated serious momentum in the Japanese broadcasting market with the sale of 40 of its Brio audio consoles to a number of Japanese broadcasters. The customers are a mix of existing and new.

Tags: Audio; audio consoles; audio routing;
Submitted by Jump PR
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New Cobalt Digital Customizable 4K Encoder Cards Now Shipping Posted: 14/01/2019
New Cobalt Digital Customizable 4K Encoder Cards Now Shipping

CHAMPAIGN, Ill. – Cobalt Digital today announced the availability of its 9992ENC series of HEVC/H.265/MPEG-5 encoders for openGear® frames. Designed for a variety of broadcast applications, the dual-slot card offers customized I/O options and extensive audio support for cost-effective contribution, distribution, ENG, IPTV, and OTT solutions.

Tags: Cobalt Digital | encoder | distribution | ENG
Submitted by Pipeline Communications
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TVU Networks Receives End-of-Year Innovation Awards Posted: 14/01/2019
TVU Networks Receives End-of-Year Innovation Awards

TVU Networks, the global technology and innovation leader in live IP solutions, today announced the company was awarded two 2018 Product Innovation Awards from Future Publishing. Publishers of TV Technology, Government Video, Radio World and Creative Planet/DV and VE magazines, the annual Future Publishing awards honor the year’s top product introductions in TV, professional video and broadcast/online radio technology.

Tags: video-over-IP | IP-video-production | TVU-Networks | automated-video-content-management | cloud-based-video
Submitted by Pipeline Communications
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RHC to Present Lava Cable Product Line at NAMM 2019 Posted: 14/01/2019
RHC to Present Lava Cable Product Line at NAMM 2019

RHC will showcase the Lava Cable product line at the 2019 NAMM Show (Booth #11510). RHC acquired the brand’s assets last spring and has streamlined the Lava Cable product offerings to focus on the company’s best-selling products.

Tags: RapcoHorizon | BVE 2019 | BVE 2019
Submitted by D. Pagan Communications
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PMC Showcases Dolby Atmos Adoption at NAMM 2019 Posted: 14/01/2019
PMC Showcases Dolby Atmos Adoption at NAMM 2019

A Dolby Atmos® demo suite will form the centerpiece of PMC’s booth (16112) at NAMM 2019, giving artists, producers and recording engineers an opportunity to experience Dolby Atmos through a world-class monitoring system.

Tags: PMC Speakers | NAMM 2019 | Dolby Atmos Demo Room | Capitol Studios
Submitted by White Noise Public Relations Ltd
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Rising Star Elle Exxe Is Named As Pro7ect 2019 Resident Artist Posted: 14/01/2019
Rising Star Elle Exxe Is Named As Pro7ect 2019 and rsquo;s Resident Artist
Elle Exxe, the formidable and fully fledged electro-clash pop star, will be the resident artist at this year’s Pro7ect songwriting retreat, which teams top songwriters with top producers for three days or pure collaborative inspiration at Brighton’s Hotel Pelirocco.
Tags: Pro7ect 2019 | Songwriters Retreat | Elle Exxe | Hotel Pelirocco | Brighton
Submitted by White Noise Public Relations Ltd
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LiveU Announces $20M Multi-Year Deal with Sinclair Broadcast Group Posted: 14/01/2019
LiveU Announces $20M Multi-Year Deal with Sinclair Broadcast Group
Sinclair Broadcast Group (Nasdaq: SBGI) recently signed a multi-year lease agreement with LiveU that upgrades its fleet of hundreds of portable transmission units to LU600 HEVC for its newsgathering operations, ensuring the media company always has the latest bonded IP technology. The agreement immediately upgrades Sinclair stations spanning 80 production locations in the US to LiveU’s flagship model of HEVC field units featuring higher efficiencies, greater stability, increased reliability and the best video quality in low bandwidth situations.
Tags: Cellular bonding. acquisition | uplinking | contribution | news | sport | HEVC | 4K
Submitted by Jump PR
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