Sound Designer Aaron Guice Takes Sound Devices to the Streets Of L.A. With high-end, multi-platform Jennifer Lopez Fiat campaign

Date: 11/10/2011

Sound Designer Aaron Guice is notorious for teaming up with directors who push the limits of commercial and film projects. Recently, when he collaborated with director Paul Hunter, known for creating robust and cinematic environments for action-packed commercials and music videos, on the Jennifer Lopez/Fiat 500 Cabrio campaign, Guice selected Sound Devices 702 Portable Digital Sound Recorder to join him on location. Whether he was positioned on the backseat floor of the Fiat 500 Cabrio or amidst a screaming crowd of people, the 702 recorder was the perfect portable solution.

 

For this campaign in particular, I was asked to do a lot of on-set, live recordings, says Guice, who had recently purchased the 702 for a recording involving Lenny Kravitz, where a larger setup entailing a laptop with ProTools would not be suitable. After that experience, I knew I would continue to integrate the 702 as part of my sound recording setup. Its compact size, light weight and performance allowed me to be in close proximity to all the action with super smooth gains.

 

The production of Jennifer Lopezs music video for her single Papi and Fiat 500 Cabrio commercial were integratedrequiring a four-day shoot in downtown Los Angeles to capture both a 30-second television spot as well as her five-and-a-half- minute music video. According to Guice, the shoot called for something more portable and intimate than the traditional cart with a mixer and a boom operator.

 

The action was happening all around, so therefore long wires were out of the question. If you set up from a camera perspective the sound would be of very little use in post, says Guice. In order to get the sound I was looking for, I had to hide and integrate myself among the chaos with the 702 to give it the right feel. In addition to the 702 recorder, Guice kept his rig at a minimum, only including the essentials for maximum mobility such as a boom microphone on a pistol grip with a short-coiled XLR cable, a lavalier and a pair of headphones.

 

The two-channel Sound Devices 702 is a powerful, compact file-based digital audio recorder. The device records and plays back audio to cost-effective, removable CompactFlash cards and/or external FireWire drives, making field recording simple and fast. It writes and reads uncompressed PCM audio at 16 or 24 bits with sampling rates between 32 kHz and 192 kHz.

 

It would have been impossible to realistically Foley more than 200 rioters as they stomped and screamed through the streets of L.A., I had to be in the thick of it, says Guice. The 702 implements a no-compromise audio path that includes Sound Devices next-generation microphone preamplifiers. Designed specifically for high-bandwidth, high-bit-rate digital recording, the preamps set a new standard for frequency response linearity, low distortion performance and low noise.

 

There was one instance when I wanted to capture sound from the perspective of the interior of the car as individuals in the crowd jumped and tackled each other all around the vehicle, explains Guice. In order to do so, I wedged myself on the floor of the backseat. I was cramped, but the 702 rested on my side and the panel was available for gain control and playback during takes. The back-lit display, which is easily visible in extreme sunlight or dark situations, made it easy to see everything that was going on.

 

Not only did the 702 act as a trusty component during production, Guice appreciates its file management capabilities for post-production. I can efficiently edit the track names, take names and take numbers, continues Guice. Also, using the integrative Wave Agent software, I can easily drop in to log audio files and split my poly waves. Im able to put the files into Wave Agent and have my assistant log and categorize the sounds. The practicality of getting source material and integrating it into a sound piece is a very streamlined process that takes a short amount of time.

 

In all, since it was a high-end project, it allowed for no margin of error, adds Guice. Before my Sound Devices 702 had even arrived, I had many questions about data storage, file management and technical specs. Sound Devices customer service was always professional answering questions with clarity and resourcefulness, so I knew I was in good hands with such high level of service.

To view the full-length video, visit http://www.youtube.com/watch?v=6XbIuSLaCnk.

www.sounddevices.com.

 

 



Tags: jlo | jennifer lopez | sound design | film | sound devices | fiat | wireless | audio | digital | television
Submitted by Nicole Rosen (D. Pagan Communications)
View author's directory page

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  • Sully - Grading a miracle

    Sully - Grading a miracle

  • Radio cameras bring a live broadcast to life

    Radio cameras bring a live broadcast to life

  • Top gadgets for 2017

    Top gadgets for 2017


News
Storytelling-Backed Partnership Between World Literacy Foundation and NewTek Keeps Mission-Critical Awards Show Live and Engaging Across the Globe Posted: 21/10/2021
Storytelling-Backed Partnership Between World Literacy Foundation and NewTek Keeps Mission-Critical Awards Show Live and Engaging Across the Globe

The World Literacy Foundation recently announced the winners of its World Literacy Awards – honors given to those who proactively foster literacy skills among the 773 million people across the globe who, according to UNESCO research, still cannot read and write.

Tags: newtek | streaming | video
Submitted by NewTek
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Rise Awards Announces Shortlist for 2021 Posted: 21/10/2021
Rise Awards Announces Shortlist for 2021

Rise, the award-winning advocacy group for women in the broadcast media technology sector, is thrilled to reveal the shortlist for this year’s Rise Awards.

The judges saw an outstanding selection of global nominations from women in a variety of roles across the industry in several categories including: Business, Marketer/PR, Product Innovation, Production Support Engineer, R&D Engineer, Rising Star, Sales, Technical Operations, Woman of the Year, and this year’s three new categories, Company Award For Investment in Women, Influencer and Student.

The awards ceremony will be held on Thursday 18 November from 17:00 BST as part of the DPP Leaders’ Briefing event in London and streamed globally, courtesy of Red Bee Media. The winners will be announced during the live ceremony with attendees in person and virtually.

Details on attendance will be announced shortly.



Tags: Rise Women in Broadcast | Rise Awards 2021 | Rise Up | Rise Up UTC Mentoring Programme
Submitted by Bubble Agency
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DPA Captures Sound for Netflix Original Film Posted: 21/10/2021
DPA Captures Sound for Netflix Original Film: Oxyg and egrave;ne

When it came time to record the Netflix original French-language film, Oxygène (Oxygen in English), the audio team had quite the challenge in front of them. The premise of the scientific horror film focuses on a scientist, played by French Actress Melanie Laurent, who has lost her memory, awakens, trapped in a medical pod and must find her way out before the oxygen levels diminish. Given the setting, the pod is used for 90 percent of the film and, with its tight quarters, Production Sound Mixer Ken Yasumoto and Boom Operator Josselin Panchout knew they needed a reliable and unobtrusive microphone solution, which they found in DPA Microphones.

Tags: DPA Microphones | film sound | subminiature mics
Submitted by D. Pagan Communications
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Back to Broadcast at IBC 2021 Posted: 21/10/2021
Back to Broadcast at IBC 2021

Calrec is looking forward to meeting up with customers and partners again at IBC 2021 (stand 8.F56). The broadcast market is rapidly evolving as it rises to the challenges of greater competition and the issues created by Covid. At IBC 2021 Calrec will show a range of solutions that enable broadcasters to meet these challenges, with a focus on remote working, virtualization, remote production and IP.



Tags: Calrec | audio | IBC | broadcast | IP | consoles | Brio | Artemis | TypeR | IBC 2021
Submitted by Jump PR
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Spectra Logic Transforms Entire Product Portfolio with Attack-Hardened Data Management and Storage Solutions that Unify and Secure Data Across Multiple Clouds, Multiple Sites and On-Premises Posted: 20/10/2021
Spectra Logic Transforms Entire Product Portfolio with Attack-Hardened Data Management and Storage Solutions that Unify and Secure Data Across Multiple Clouds, Multiple Sites and On-Premises

Spectra Logic, a global leader in data management and data storage solutions, today announced the transformation and expansion of its entire product portfolio with Attack Hardened™ and multi-cloud solutions. The introduction ofSpectra’s Vail®is a pivotal addition to Spectra’s new data storage and management ecosystem. Vail is a distributed multi-cloud software designed to provide universal access and placement of data across multi-site and multi-cloud storage, enabling seamless hybrid and multi-cloud workflows.

Tags: Spectra Logic | Spectra’s Vail® | Vail | Distributed Multi-Cloud Software | data management | data storage | BlackPearl | StorCycle | Spectra Stack Tape Library | hybrid cloud | multi-cloud | cloud | NAS | S3 | Storage Lifecycle Management | Attack-Hardened | IBC 2021
Submitted by A3 Communications
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Ghost VFX Artists Reveal How They Created Emmy-Winning Effects for Star Trek Posted: 20/10/2021
Ghost VFX Artists Reveal How They Created Emmy-Winning Effects for Star Trek: Discovery and ldquo;Su and rsquo;Kal and rdquo;

Ghost VFX artists received a 2021 Emmy® for Outstanding Visual Effects in a Single Episode for the Star Trek: Discovery installment “Su’Kal.” Led by Supervising Producer / Lead VFX Supervisor Jason Michael Zimmerman, the Emmy-winning Ghost team included VFX Supervisor Ivan Kondrup Jensen and VFX Producer Kristen Prahl. Also taking home Emmys were VFX Supervisor Ante Dekovic, VFX Producer Aleksandra Kochoska, Lead VFX Artist Charles Collyer, and On Set VFX Supervisor Alexander Wood.

Tags: ghost vfx | vfx | behind the scenes
Submitted by ignite strategic communications
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DoPchoice Intro Light Directing Tools for Aputure Nova P600c New Snapbags Snapgrid Rabbit Ear Mount Adapter Posted: 20/10/2021
DoPchoice Intro and rsquo;s Light Directing Tools for Aputure Nova P600c New Snapbags and reg;, Snapgrid and reg; and amp; Rabbit Ear Mount Adapter

DoPchoice now offers light directing Snapbag® soft boxes and Snapgrids® to make the most of Aputure’s new P600c LED fixture. To complement this panel light, DoPchoice has designed a dedicated new Snapbag® soft box and Rabbit Ears Mount Adapter, plus a host of other choice tools.

Tags: DoPchoice GmbH | Light Modifiers | ARRI Orbiter | Obiter | Lightbank | Snapbag | lighting | cinematography | Local 728 | Local 80 | gaffer | light control | cinema tools | LED | Rabbit Rounder | Snapgrid | TRP Worldwide | Snapbag | reflective fabric | internal 3D Baffle | IBC 2021
Submitted by Lewis Communications
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HPA Young Entertainment Professionals Program Opens Call for Applications Posted: 20/10/2021
HPA Young Entertainment Professionals Program Opens Call for Applications

HPA (Hollywood Professional Association) has opened the call for applications for the 2022 Young Entertainment Professionals (YEP) program. Since its inception in 2015, the growing YEP program has supported the careers of talented creative, technical, project management and administrative professionals between the ages of 21 and 32 through mentorship, community building and educational offerings. Applications are due Monday, November 8 and applicants will be notified of their status in early December. The 2022 YEP class will begin in January 2022.

Tags: HPA | HPA YEP | professional development
Submitted by ignite strategic communications
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Lead Singer Billy Lunn Puts Neve Firmly At The Heart Of His Latest Recordings Posted: 20/10/2021
The Subways and rsquo; Lead Singer Billy Lunn Puts Neve Firmly At The Heart Of His Latest Recordings

Billy Lunn, lead singer, guitarist, songwriter and producer of the rock band The Subways, has made Neve outboard units the centrepiece of his new studio after recognising the positive impact Neve equipment had on the sound of the band’s second album, All or Nothing.

Released in 2008, All or Nothing was produced by Butch Vig and recorded on a Neve® 88R desk at Conway Studios in Los Angeles.

Tags: Billy Lunn | The Subways | AMS Neve | Neve 1073SPX | Neve Pre Amps | Butch Vig
Submitted by White Noise Public Relations Ltd
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TSL Products Hosts Virtual and Interactive Showcase to Spotlight New Products and Latest Advancements Posted: 20/10/2021
TSL Products Hosts Virtual and Interactive Showcase to Spotlight New Products and Latest R and amp;D Advancements

TSL Products will spotlight its latest product developments in audio monitoring, control systems and power solutions with a virtual and interactive showcase. The new digitalplatform will allow customers to visit a virtual representation of TSL’s tradeshow booth, with access to product demos and exclusive interviews, as well as the opportunity to speak live with product specialists via a custom-built set up based out of TSL’s Marlow office.

Tags: TSL Products | NAB 2021 | virtual tradeshow
Submitted by D. Pagan Communications
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Pebble continues 2021 expansion with new hires Posted: 20/10/2021
Pebble continues 2021 expansion with new hires

Pebble, the leading automation, content management, and integrated channel specialist, is pleased to announce a range of new hires across its business as it continues to build on its successes over the last year. The company announced an impressive set of figures for H1 2021 last month, buoyed by an up-tick in all key financial metrics over the Covid-impacted 2020, including revenue, pre-tax profits, and net cash.

Tags: Pebble | automation | content | channel | hires
Submitted by Bubble Agency
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dock10 launches real-time motion-capture solution Posted: 20/10/2021
dock10 launches real-time motion-capture solution

dock10, the UK’s leading television facility, has announced the launch of a new innovative technology solution for broadcasters that enables Augmented Reality (AR) characters to be rendered in real-time in both traditional and virtual sets. 

Tags: dock10 | BBC | Bitesize Daily | AR | Motion Capture
Submitted by Bubble Agency
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Scality delivers comprehensive, rock-solid portfolio for Splunk SmartStore deployments Posted: 19/10/2021
Scality delivers comprehensive, rock-solid portfolio for Splunk SmartStore deployments

Scality announced today that it delivers the most comprehensive and rock-solid portfolio of Disaster Recovery-enabled SmartStore ready deployment options as validated by Splunk. To provide enterprise customers with maximum data protection and deployment flexibility, Scality offers three SmartStore-ready architectures spanning single-site to multi-site models capable of ensuring zero recovery point objectives (RPO) and recovery time objectives for superior delivery of Splunk's mission critical data analytics.




Tags: Scality | Splunk | SmartStore | disaster recovery
Submitted by A3 Communications
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Marketron to Share Keys to Effective Yield Management and Dynamic Pricing in Nov. 3 Webinar for Broadcast Sales Professionals Posted: 19/10/2021
Marketron to Share Keys to Effective Yield Management and Dynamic Pricing in Nov. 3 Webinar for Broadcast Sales Professionals

Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, will host a Nov. 3 webinar that explains to broadcast sales professionals how they can leverage the power of yield management and dynamic pricing to increase revenues. Beginning at 2 p.m. EDT, "Yield Management in Broadcast Sales: Why It's a Powerful Tool" will offer an overview of yield management and delve into how integrating dynamic pricing into the sales process can drive greater success and profitability.

Tags: Marketron | Yield Management | Webinar | Broadcast | Broadcast Sales
Submitted by Wall Street Communications
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53% of companies are left exposed to supply chain attacks Acronis Cyber Readiness Report 2021 reveals critical security gaps Posted: 19/10/2021
53% of companies are left exposed to supply chain attacks Acronis Cyber Readiness Report 2021 reveals critical security gaps

Acronis, the global leader in cyber protection,has released its annual Cyber Readiness Report, providing a comprehensive overview of the modern cybersecurity landscape and the key pain points faced by businesses and remote employees worldwide amid the global pandemic. Acronis’ research from last year revealed more than 80% of global companies admitted they were not prepared to transition to remote work – exposing key vulnerabilities businesses must quickly plan and implement solutions for.

Tags: Acronis | cyber security | ransomware | malware | phishing
Submitted by A3 Communications
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