Sound Designer Aaron Guice Takes Sound Devices to the Streets Of L.A. With high-end, multi-platform Jennifer Lopez Fiat campaign

Date: 11/10/2011

Sound Designer Aaron Guice is notorious for teaming up with directors who push the limits of commercial and film projects. Recently, when he collaborated with director Paul Hunter, known for creating robust and cinematic environments for action-packed commercials and music videos, on the Jennifer Lopez/Fiat 500 Cabrio campaign, Guice selected Sound Devices 702 Portable Digital Sound Recorder to join him on location. Whether he was positioned on the backseat floor of the Fiat 500 Cabrio or amidst a screaming crowd of people, the 702 recorder was the perfect portable solution.

 

For this campaign in particular, I was asked to do a lot of on-set, live recordings, says Guice, who had recently purchased the 702 for a recording involving Lenny Kravitz, where a larger setup entailing a laptop with ProTools would not be suitable. After that experience, I knew I would continue to integrate the 702 as part of my sound recording setup. Its compact size, light weight and performance allowed me to be in close proximity to all the action with super smooth gains.

 

The production of Jennifer Lopezs music video for her single Papi and Fiat 500 Cabrio commercial were integratedrequiring a four-day shoot in downtown Los Angeles to capture both a 30-second television spot as well as her five-and-a-half- minute music video. According to Guice, the shoot called for something more portable and intimate than the traditional cart with a mixer and a boom operator.

 

The action was happening all around, so therefore long wires were out of the question. If you set up from a camera perspective the sound would be of very little use in post, says Guice. In order to get the sound I was looking for, I had to hide and integrate myself among the chaos with the 702 to give it the right feel. In addition to the 702 recorder, Guice kept his rig at a minimum, only including the essentials for maximum mobility such as a boom microphone on a pistol grip with a short-coiled XLR cable, a lavalier and a pair of headphones.

 

The two-channel Sound Devices 702 is a powerful, compact file-based digital audio recorder. The device records and plays back audio to cost-effective, removable CompactFlash cards and/or external FireWire drives, making field recording simple and fast. It writes and reads uncompressed PCM audio at 16 or 24 bits with sampling rates between 32 kHz and 192 kHz.

 

It would have been impossible to realistically Foley more than 200 rioters as they stomped and screamed through the streets of L.A., I had to be in the thick of it, says Guice. The 702 implements a no-compromise audio path that includes Sound Devices next-generation microphone preamplifiers. Designed specifically for high-bandwidth, high-bit-rate digital recording, the preamps set a new standard for frequency response linearity, low distortion performance and low noise.

 

There was one instance when I wanted to capture sound from the perspective of the interior of the car as individuals in the crowd jumped and tackled each other all around the vehicle, explains Guice. In order to do so, I wedged myself on the floor of the backseat. I was cramped, but the 702 rested on my side and the panel was available for gain control and playback during takes. The back-lit display, which is easily visible in extreme sunlight or dark situations, made it easy to see everything that was going on.

 

Not only did the 702 act as a trusty component during production, Guice appreciates its file management capabilities for post-production. I can efficiently edit the track names, take names and take numbers, continues Guice. Also, using the integrative Wave Agent software, I can easily drop in to log audio files and split my poly waves. Im able to put the files into Wave Agent and have my assistant log and categorize the sounds. The practicality of getting source material and integrating it into a sound piece is a very streamlined process that takes a short amount of time.

 

In all, since it was a high-end project, it allowed for no margin of error, adds Guice. Before my Sound Devices 702 had even arrived, I had many questions about data storage, file management and technical specs. Sound Devices customer service was always professional answering questions with clarity and resourcefulness, so I knew I was in good hands with such high level of service.

To view the full-length video, visit http://www.youtube.com/watch?v=6XbIuSLaCnk.

www.sounddevices.com.

 

 



Tags: jlo | jennifer lopez | sound design | film | sound devices | fiat | wireless | audio | digital | television
Submitted by Nicole Rosen (D. Pagan Communications)
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Cogeco Connexion selects MediaKind end-to-end IPTV solution to drive next generation media experiences to viewers in Canada Posted: 15/08/2018
Cogeco Connexion selects MediaKind end-to-end IPTV solution to drive next generation media experiences to viewers in Canada

MediaKind, a global media technology leader, today announces it has been selected by Cogeco Connexion, the second largest cable operator in Ontario and Quebec, to deliver immersive consumer experiences through the deployment of its next generation end-to-end IPTV solution. The new rollout of the end-to-end MediaKind solution will include MediaFirst TV Platform with Android Google Mobile Services, Encoding On-Demand, Video Storage and Processing Platform (VSPP), Content Management System (CMS) and Professional Services.

Tags: IPTV | Cogeco | MediaKind | broadcast | IBC 2018 | IBC 2018
Submitted by Staff
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Post House DigitalFilm Tree Moves Facility to DaVinci Resolve 15 Studio Posted: 15/08/2018
Post House DigitalFilm Tree Moves Facility to and nbsp;DaVinci Resolve 15 and nbsp;Studio
Blackmagic Design announced today that post production facility DigitalFilm Tree (DFT) has moved its full pipeline, including editorial, color, visual effects (VFX) and delivery, into the newest release of DaVinci Resolve Studio, version 15, which was released this month.
Tags: Blackmagic Design | DaVinci Resolve | Resolve 15 | DigitalFilm Tree | Post Production | VFX | Editing | Color | Fusion | Fairlight
Submitted by Blackmagic design
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ChyronHego at IBC2018 Posted: 14/08/2018
ChyronHego at IBC2018
News and Weather
At IBC2018, ChyronHego will preview CAMIO 4.5, the next release of the company’s industry-leading graphic asset management solution, with key features designed to make producer-driven news workflows even more versatile, flexible, and cost-effective. CAMIO 4.5 enhancements include a powerful new render engine; the ability to publish content straight from the newsroom to social media; and the latest version of LUCI5, the HTML5 plugin for fulfillment interface.
Tags: ChyronHego | graphic servers | graphic asset management | weather graphics | news production | news workflows | IBC2018 | IBC 2018 | IBC 2018
Submitted by Dundee Hills Group
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Combination of Dejero GateWay and FileCatalyst gives broadcast field crews even faster on the go file transfer abilities Posted: 14/08/2018
Combination of Dejero GateWay and FileCatalyst gives broadcast field crews even faster on the go file transfer abilities
Dejero, an innovator in cloud-managed solutions that provide video transport and Internet connectivity while mobile or in remote locations, has partnered with FileCatalyst, a pioneer in managed file transfers with a world-leading accelerated file transfer solution, to enable broadcasters to move large data quickly, securely, and reliably back to base while in the field.
Tags: Dejero | GateWay | FileCatalyst | cloud-managed solutions | accelerated file transfer solution | fast transfers | video content | blending cellular connections | Kevin Fernandes | IBC2018 | MKM Marcomms | MKM Marketing Communications | IBC 2018 | IBC 2018
Submitted by MKM Marketing Communications
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MBO gives Argosy renewed focus Posted: 14/08/2018
MBO gives Argosy renewed focus
Argosy, a leading international supplier of broadcast and AV cables and infrastructure products, has completed a management buyout from its previous parent company. It is now under the direct control of the existing directors, Chris Smeeton and Josh Simons.
Tags: Argosy | service technology distribution | infrastructure products | Chris Smeeton | Josh Simons | management buyout | AV industry | cutting edge technologies | life-style management | termination services | bespoke solutions | IBC2018 | MBO | MKM Marketing Communications | IBC 2018 | IBC 2018
Submitted by MKM Marketing Communications
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Apantac Showcases New Modular Multiviewer with Router Outputs at IBC 2018 Posted: 14/08/2018
Apantac Showcases New Modular Multiviewer with Router Outputs at IBC 2018
Apantac, internationally recognized manufacturer and pioneer of cost-effective yet feature-rich multiviewers, video walls, extension and signal processing solutions will be demonstrating its new TX # (pronounced TX Sharp) Multiviewer with Router Outputs at IBC 2018, stand 8.E37.
Tags: TAHOMA | TX# | Apantac | Multiviewer with Router outputs | Multiviewers | IP Multiviewers | IBC 2018 | IBC 2018
Submitted by Apantac
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Apantac Showcases HDMI 2.0 Multiviewer for 4K UHD at IBC 2018 Posted: 14/08/2018
Apantac Showcases HDMI 2.0 Multiviewer for 4K UHD at IBC 2018
Apantac, internationally recognized manufacturer and pioneer of cost-effective and feature-rich multiviewers, video walls, extension and signal processing solutions is growing its already expansive range of Multiviewers with HDMI 2.0 supported products.
Tags: HDMI 2.0 Multiviewer | 4K Multiviewer | UHD Multiviewer | Apantac | UE Series | IBC 2018 | IBC 2018
Submitted by Apantac
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Apantac Launches KVM over IP Extenders Matrices at IBC 2018 Posted: 14/08/2018
Apantac Launches KVM over IP Extenders and amp; Matrices at IBC 2018
Apantac, an internationally recognized manufacturer and pioneer of cost-effective and feature-rich multiviewers, video walls, extension and signal processing solutions expands its line of KVM over IP extenders and matrices, which it will showcase at IBC 2018, stand 8.E37. These new solutions offer pristine picture quality and very low latency.
Tags: KVM over IP | Apantac | KVM over IP Extender | KVMP over IP Matrix | IBC 2018 | IBC 2018
Submitted by Apantac
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IBC 2018: Broadcast Pix Introduces BPswitch RX Mobile Integrated Production Switcher Posted: 14/08/2018
IBC 2018: Broadcast Pix Introduces BPswitch RX Mobile Integrated Production Switcher

Broadcast Pix will introduce BPswitch™ RX, a portable model in its popular line of integrated production switchers, at IBC2018 (Hall 7, Stand C06), which runs Sept. 14-18 at RAI Amsterdam. A self-contained unit complete with touchscreen display and integrated streaming to Facebook Live and other CDNs, BPswitch RX provides multi-camera production and high-end motion graphics for live production on location.

Tags: video production | mobile production | production switcher | IBC2018 | IBC 2018 | IBC 2018
Submitted by Pipeline Communications
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Euronews and Dalet Nominated for the IBC2018 Innovation Award Posted: 14/08/2018
Euronews and Dalet Nominated for the IBC2018 Innovation Award

Dalet, a leading provider of solutions and services for broadcasters and content professionals, announced today that they have been shortlisted alongside Euronews for the IBC2018 Innovation Awards content creation category. Lauded as one of the most coveted awards in the media industry, the competitive competition celebrates technical and creative excellence, acknowledging collaboration between organizations like Euronews and Dalet to achieve clever and innovative solutions for real business challenges.

Tags: dalet | dalet galaxy | ibc | ibc2018 | innovation award | euronews | IBC 2018 | IBC 2018
Submitted by Zazil Media Group
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Qligent Amplifies QoE Monitoring with Vision-VOD at IBC2018 Posted: 14/08/2018
Qligent Amplifies QoE Monitoring with Vision-VOD at IBC2018

Qligent, a specialist in cloud-based, enterprise-level content monitoring and analysis, will introduce Vision-VOD, a new automated, file-based solution for front-end QC and back-end quality of experience (QoE) verification ofvideo-on-demand (VOD) content. The fully virtualized application stands apart from competitive systems by taking the responsibility for last-mile content verification out of the broadcaster’s hands, and without limitation as to where and how widely it can be deployed.

Tags: Qligent | IBC 2018 | VOD | IBC 2018 | IBC 2018
Submitted by Dimension PR
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