Stacking Key to Survival in Overcrowded OTT Market

Date: 22/07/2020
Stacking Key to Survival in Overcrowded OTT Market

Pre-Covid 19, competition within the over-the-top (OTT) market had already been intensifying, with the launch of a plethora of new platforms offering more choice than ever before. During lockdown, it’s no surprise either that consumers’ appetite for content has been stimulated but not satiated: time spent in video streaming apps globally during the peak week of March and April 2020 grew 30% compared to the weekly average time spent in January 2020.

However, with consumers now facing an increasing fragmentation of their favourite content, the ideal content package becomes expensive, reflective of the early satellite packages; technology that elevated the consumer experience risks going full circle. Research from intuitive video management platform Imagen discovered that nearly a fifth (17%) of consumers believe there will eventually be too many streaming services to choose from, resulting in people returning to traditional TV – yet almost a quarter (24%) of people surveyed believe that traditional TV will eventually cease to exist, highlighting the fact that traditional broadcasters must evolve. This indicates that while streaming platforms have proven popular since their inception, their place within the broadcast market is becoming more precarious as consumers are faced with too much choice.

If competing on content alone is no longer winning, how can the OTT market survive post pandemic? Research from Imagen also found that nearly a third (29%) of UK consumers would be more inclined to subscribe to more streaming platforms if they were bundled, suggesting partnerships are key to survival.

Charlie Horrell, CEO, Imagen, commented, “The OTT market has become increasingly competitive over the last year, with the likes of Apple TV+ and Disney+ launching, therefore, it’s critical to streaming platforms’ survival that they respond to consumer demand. Partnering with other streaming services or indeed traditional broadcasters – like Sky has already done with Netflix and Disney+ – to offer bundles will allow OTT providers to present a more captivating offering and appeal to more customers. It would also mean they’re not constantly competing against each other, but rather working together to gain a more solid share of the market. This could be particularly effective as we know that a growing number of consumers favour stacking two or more platforms, especially now we’re in an environment where many audiences are spending more time than ever at home.”

With the advent of streaming platforms leading more consumers to turn their back on traditional television, 27% of consumers think broadcasters will adopt services similar to those offered by streaming providers. Broadcasters such as the BBC are already doing this with their on-demand platforms which allow viewers to stream content, sometimes ahead of it airing on television. This approach enables broadcasters to keep up with consumer demand and the competition, while maximising their content.

“While traditional linear TV has seen a resurgence in recent months due to COVID-19 lockdowns, this won’t always be the case. We are already seeing some traditional TV providers forging partnership with streaming services to create a more attractive offering,” added Horrell. “While customers will still be required to pay for the additional streaming platforms, it makes the process of accessing that content more convenient, with 25% of consumers believing we’ll see more of these partnerships in the future.”

Despite their growing popularity, 30% of consumers don’t currently have access to any of the main streaming platforms, a figure that rises to 51% among those aged over 55.

“While forming partnerships with other broadcasters will be key to the survival of OTT providers, there is an opportunity to not only survive but thrive by tapping into this lucrative 30% of consumers who don’t currently subscribe to any platforms. If they were to win the battle for this untouched audience OTT providers would be able to gain valuable market share without having to tempt subscribers away from their competitors’ customer base. With our previous research finding that original content is a huge deciding factor when choosing to subscribe to a streaming platform, we could be just one original content production away from an entirely different streaming landscape.”

About Imagen

Imagen is an intuitive video management platform that enables sports organisations, media companies and enterprise sectors to intelligently manage their video content with enhanced functionality, control, and insight. Imagen is being used by global organisations to manage and distribute their expanding video and media libraries – enabling fast, easy, secure and controlled access to content through the highly customisable platform.

Imagen’s customers include Premier League, Women’s Tennis Association, BP, Reuters, BBC and IMG, part of Endeavor. The secure platform is also used by the Ministry of Defence, and preserves archive collections for Imperial War Museums, the British Library and the BFI.

For more information visit https://imagen.io/



Tags: Imagen | Video | OTT | Research | Stacking
Submitted by Amber Chawner (Whiteoaks)
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Rise North America Appoints New Head of Americas and Head of Sponsorship

Rise, the award-winning advocacy group for gender diversity in the broadcast media technology announces today its newly appointed Head of Americas and Head of Sponsorship for the North American chapter, which was formed in 2020. Rise welcomes Hilary Roschke as Chair of Board and Jill Porubovic as Head of Sponsorship and former Co-Chairs Serena Harris and Meghan Ross will stay on the Board.


Tags: Rise Women in Broadcast | Rise North America | Rise Up | Rise Up UTC Mentoring Programme
Submitted by Bubble Agency
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Accidental Theatre Deploys LiveUs Multi-Camera Solution to Create Dynamic Live Streaming Content Posted: 18/01/2022
Accidental Theatre Deploys LiveUs Multi-Camera Solution to Create Dynamic Live Streaming Content

Accidental Theatre, a charitable organisation based in Belfast, Northern Ireland and a non-traditional arts company that provides a range of creative opportunities and performance space to performing artists across the city and increasingly the country, has turned to LiveU's multi-camera solution to provide reliable, dynamic, live streaming capabilities, extending the reach of their performances via their website.

Tags: IP bonding | streaming | live streaming | cellular bonding
Submitted by Jump PR
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PMC Appoints Serious Music as Its Caribbean Distributor for Studio Products Posted: 17/01/2022
PMC Appoints Serious Music as Its Caribbean Distributor for Studio Products

PMC is delighted to announce the appointment of Serious Music as its new distributor in the Caribbean, covering territories such as Barbados, Jamaica and Trinidad and Tobago. The company will represent PMC’s entire Studio products range, including its recently introduced compact near-and midfield monitors.

Tags: PMC | Serious Music | Wayne Butcher
Submitted by White Noise Public Relations Ltd
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The University of Kansas Upgrades Its Neve Genesys Black Console Posted: 17/01/2022
The University of Kansas Upgrades Its Neve and reg; Genesys Black Console

Five years after installing a Neve® Genesys Black G32 console in its Film & Media Studies Department, the University of Kansas has made its desk even more powerful by installing two 8-channel Neve dynamics cards.

John McCluskey, Director of Operations for the University’s Film & Media Studies Department, says: “The Genesys Black is such an incredibly well thought out piece of equipment and we are even more pleased with it now we have added the new cards. The compressors sound and feel like they should and even the gates sound phenomenal. Having 88RS style EQ’s and 16 channels of 1073 mic pres at your disposal makes every recording and mixing session an absolute dream to work on.”


Tags: AMS Neve | Genesys Black Console | University of Kansas | John McCluskey
Submitted by White Noise Public Relations Ltd
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Quicklink remote contribution solutions help avoid over 21 thousand tonnes of CO2 in a single month Posted: 17/01/2022
Quicklink and rsquo;s remote contribution solutions help avoid over 21 thousand tonnes of CO2 in a single month

Quicklink, the leading provider of video and audio contribution solutions, has helped avoid a total of 21,353 tonnes of CO2 being emitted into the atmosphere in just one month – the equivalent of 64,059 m2 of sea ice saved.

Tags: Quicklink | Carbon Reduction | Quicklink Manager | CO2 | ST55
Submitted by Quicklink
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Brightline Promotes Erin Nath to Manager of AV Solutions, U.S. Posted: 15/01/2022
Brightline Promotes Erin Nath to Manager of  AV Solutions, U.S.

Brightline announced the promotion of Erin Nath to Manager of AV Solutions for U.S. This marks the latest promotion for Nath who was most recently the company’s Sales Operation Manager. Nath is responsible for AV sales for the company across the U.S. She’ll work closely on a daily basis with Brightline’s AV dealers and consultants to implement innovative video lighting solutions.  






Tags: Brightline | lighting | lighting design | LED
Submitted by Pipeline Communications
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Sound for Hungarian TV Music Show Posted: 14/01/2022
L and aacute;szl and oacute; and ldquo;Taki and rdquo; Tak and aacute;cs Captures Pristine Sound for Hungarian TV Music Show, Turn and eacute;busz

As one of Hungary’s leading veteran sound engineers, László “Taki” Takács prides himself on capturing and delivering crystal clear, pristine audio quaility for his clients’ various music projects. For the music-based television show, Turnébusz, Taki turned to a selection of microphones. This included 4099 CORE Instrument mics, 2011C Twin Diaphragm Cardioid micsand 2028 Vocal mics from DPA.

Tags: DPA Microphones
Submitted by D. Pagan Communications
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YouTube Creator Expands Web Broadcasting Capabilities with Blackmagic Design Posted: 14/01/2022
YouTube Creator Jigm and eacute; Expands Web Broadcasting Capabilities with Blackmagic Design

Blackmagic Design today announced that popular French content creator Jigmé is using the ATEM Mini Extreme ISO to produce live and prerecorded content for his channels, Chez Jigmé.

The multicamera production relies on a mixed package of camera hardware, including the Blackmagic Studio Camera 4K Plus and Pocket Cinema Camera 4K.



Tags: Blackmagic Design | Announcement | Jigmé | YouTuber | ATEM Mini Extreme ISO | Blackmagic Studio Camera 4K Plus | BMPCC4K
Submitted by Blackmagic Design
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Goldcrest Post Delivers The King’s Man Grade with DaVinci Resolve Studio Posted: 14/01/2022
Goldcrest Post Delivers The King and rsquo;s Man Grade with DaVinci Resolve Studio

Blackmagic Design has today announced that DaVinci Resolve was used throughout the digital intermediate (DI) pipeline on 20th Century Studios’ new action film, and third in the Kingsman spy series, The King’s Man.

Lensed by director of photography Ben Davis BSC, The King’s Man is produced by Marv Studios and directed by Matthew Vaughn.



Tags: Blackmagic Design | Announcement | The Kings Man | Goldcrest | DaVinci Resolve
Submitted by Blackmagic Design
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TSL Products Bridges the Gap Between Broadcast and Pro AV Posted: 13/01/2022
TSL Products Bridges the Gap Between Broadcast and Pro AV

TSL Products broadcast control solutions are designed to power audio-visual workflows by creating a unified overlay for any system infrastructure, whether SDI, NDI or ST-2110. This allows broadcast and pro AV customers to take control of production kits across a facility with a single interface, including presentation, cameras, multi-viewers, graphics and more. TSL’s control systems easily adapt to pre-existing infrastructures, providing flexibility to achieve specific project and application-led goals, saving valuable time and investment.

Tags: TSL Products | broadcast control system | AV workflows
Submitted by D. Pagan Communications
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Pliant Technologies Announces High Density Mode Update for CrewCom Posted: 13/01/2022
Pliant Technologies Announces High Density Mode Update for CrewCom

Building on its tried-and-trusted CrewCom professional wireless intercom solution, Pliant Technologies announces the CrewCom v1.10 Update. The latest CrewCom firmware and software update, version 1.10, adds two new major features as well as several enhancements to its already long list of capabilities.

Tags: Pliant Technologies | CrewCom | Software Updates
Submitted by D. Pagan Communications
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Mo-Sys Launches G30 Gyro-Stabilized Head Posted: 13/01/2022
Mo-Sys Launches G30 Gyro-Stabilized Head

Mo-Sys Engineering, a world leader in image robotics virtual production and remote production, has announced the availability of its ground-breaking G30 gyro-stabilized head. The unique design has been refined using extensive real-world experience resulting in a stabilized head that has the performance of much more expensive systems, but with the usability and ease of setup of much simpler gimbal devices. 

Tags: Mo-Sys | virtual production | remote production | G30 gyro-stabilized | cameras | broadcast | technology | cinematography
Submitted by Manor Marketing
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NCME Brings JSTV Playout Operations In-House with Rohde and Schwarz Gallium, StreamMaster and SpycerNode Posted: 13/01/2022
NCME Brings JSTV Playout Operations In-House with Rohde and amp; Schwarz Gallium, StreamMaster and SpycerNode

Pixel Power, the global leader in master controlplayout, automation, graphics & branding, has been contracted to deliver an end-to-end ingest, storage and playout solution to NHK CosmoMedia (Europe) Limited [NCME]. NCME’sJSTV services provide audiences in Europe, the Middle East and North Africa with premium television content in the Japanese language. The broadcaster is implementing a new workflow comprising Gallium automation, StreamMaster ingest and master control playout and SpycerNode intelligent media storage. The new playout operation replaces JSTV’s previously outsourced playout service and supports its two channels JSTV 1 HD and JSTV 2 HD via satellite and OTT distributions.  

Tags: Rohde & Schwarz | Rohde and Schwarz | Broadcast | R&S | Media Technology | Broadcast Media Technologies | Post Production | connectivity | media | Clipster | Pixel Power | JSTV | NCME | SpycerNode | Gallium | StreamMaster | Ingest | Storage | Playout
Submitted by Manor Marketing
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Broadcast Pix Version 9.0 Software Now Available Posted: 13/01/2022
Broadcast Pix Version 9.0 Software Now Available

Broadcast Pix™ is announcing a major new feature rich software release for its entire range of powerful, yet easy-to-use integrated production systems.V9.0 software is now available on all new Broadcast Pix systems, and as a free download to all users with a current support contract.

Tags: Broadcast Pix | GuestPix | BPswitch | BPView | RadioPix | StreamingPix | ChurchPix | Live Streaming | Console | Broadcasters | Live Events
Submitted by Bubble Agency
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