Stacking Key to Survival in Overcrowded OTT Market

Date: 22/07/2020
Stacking Key to Survival in Overcrowded OTT Market

Pre-Covid 19, competition within the over-the-top (OTT) market had already been intensifying, with the launch of a plethora of new platforms offering more choice than ever before. During lockdown, it’s no surprise either that consumers’ appetite for content has been stimulated but not satiated: time spent in video streaming apps globally during the peak week of March and April 2020 grew 30% compared to the weekly average time spent in January 2020.

However, with consumers now facing an increasing fragmentation of their favourite content, the ideal content package becomes expensive, reflective of the early satellite packages; technology that elevated the consumer experience risks going full circle. Research from intuitive video management platform Imagen discovered that nearly a fifth (17%) of consumers believe there will eventually be too many streaming services to choose from, resulting in people returning to traditional TV – yet almost a quarter (24%) of people surveyed believe that traditional TV will eventually cease to exist, highlighting the fact that traditional broadcasters must evolve. This indicates that while streaming platforms have proven popular since their inception, their place within the broadcast market is becoming more precarious as consumers are faced with too much choice.

If competing on content alone is no longer winning, how can the OTT market survive post pandemic? Research from Imagen also found that nearly a third (29%) of UK consumers would be more inclined to subscribe to more streaming platforms if they were bundled, suggesting partnerships are key to survival.

Charlie Horrell, CEO, Imagen, commented, “The OTT market has become increasingly competitive over the last year, with the likes of Apple TV+ and Disney+ launching, therefore, it’s critical to streaming platforms’ survival that they respond to consumer demand. Partnering with other streaming services or indeed traditional broadcasters – like Sky has already done with Netflix and Disney+ – to offer bundles will allow OTT providers to present a more captivating offering and appeal to more customers. It would also mean they’re not constantly competing against each other, but rather working together to gain a more solid share of the market. This could be particularly effective as we know that a growing number of consumers favour stacking two or more platforms, especially now we’re in an environment where many audiences are spending more time than ever at home.”

With the advent of streaming platforms leading more consumers to turn their back on traditional television, 27% of consumers think broadcasters will adopt services similar to those offered by streaming providers. Broadcasters such as the BBC are already doing this with their on-demand platforms which allow viewers to stream content, sometimes ahead of it airing on television. This approach enables broadcasters to keep up with consumer demand and the competition, while maximising their content.

“While traditional linear TV has seen a resurgence in recent months due to COVID-19 lockdowns, this won’t always be the case. We are already seeing some traditional TV providers forging partnership with streaming services to create a more attractive offering,” added Horrell. “While customers will still be required to pay for the additional streaming platforms, it makes the process of accessing that content more convenient, with 25% of consumers believing we’ll see more of these partnerships in the future.”

Despite their growing popularity, 30% of consumers don’t currently have access to any of the main streaming platforms, a figure that rises to 51% among those aged over 55.

“While forming partnerships with other broadcasters will be key to the survival of OTT providers, there is an opportunity to not only survive but thrive by tapping into this lucrative 30% of consumers who don’t currently subscribe to any platforms. If they were to win the battle for this untouched audience OTT providers would be able to gain valuable market share without having to tempt subscribers away from their competitors’ customer base. With our previous research finding that original content is a huge deciding factor when choosing to subscribe to a streaming platform, we could be just one original content production away from an entirely different streaming landscape.”

About Imagen

Imagen is an intuitive video management platform that enables sports organisations, media companies and enterprise sectors to intelligently manage their video content with enhanced functionality, control, and insight. Imagen is being used by global organisations to manage and distribute their expanding video and media libraries – enabling fast, easy, secure and controlled access to content through the highly customisable platform.

Imagen’s customers include Premier League, Women’s Tennis Association, BP, Reuters, BBC and IMG, part of Endeavor. The secure platform is also used by the Ministry of Defence, and preserves archive collections for Imperial War Museums, the British Library and the BFI.

For more information visit https://imagen.io/



Tags: Imagen | Video | OTT | Research | Stacking
Submitted by Amber Chawner (Whiteoaks)
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Tags: Blackmagic Design | Blackmagic | Video Assist | Update | Webcam | USB-C | Live Streaming
Submitted by Blackmagic design
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URSA Broadcast Captures ITVs Love Your Weekend with Alan Titchmarsh Posted: 25/11/2020
URSA Broadcast Captures ITVs Love Your Weekend with Alan Titchmarsh

Blackmagic Design today announced that Penny Lane TV, with the help of Altered Images Ltd, used three URSA Broadcast fiber chains to produce the new UK lifestyle magazine series, Love Your Weekend with Alan Titchmarsh.

Tags: Blackmagic Design | Blackmagic | URSA Broadcast | Broadcast | ATEM | Live Production | ITV | Talkshow | Alan Titchmarsh
Submitted by Blackmagic design
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Anevia Powers Skytel Next Generation of Platform Expansion for its Multiscreen TV Service Posted: 25/11/2020
Anevia Powers Skytel and rsquo;s Next Generation of Platform Expansion for its Multiscreen TV Service

Mongolian telecommunication service provider Skytel Group is expanding its operations with additional investment in solutions from Anevia, a leading provider of OTT and IPTV software. Based in Ulaanbaatar, the group provides a wide range of capabilities including telecom service and mobile and fixed broadband data connectivity.

Tags: Anevia | OTT software | IPTV software | video compression | multiscreen IPTV head-ends | Cloud DVR | CDN solutions | VOD | cloud-native content delivery network solutions | NEA-CDN | NEA-DVR | multiscreen solutions for the delivery of live TV | streaming video | time-
Submitted by Stylus Media Communications
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Ikegami Europe Invests in Leader LV5600 SDI IP Broadcast Waveform Monitor as Reference Test Instrument Posted: 25/11/2020
Ikegami Europe Invests in Leader LV5600 SDI IP Broadcast Waveform Monitor as Reference Test Instrument

Ikegami Electronics (Europe) has chosen Leader's LV5600 broadcast-quality waveform monitor for integration into the technical facilities at its headquarters in Neuss. The new instrument is equipped with a 25G-SDI interface and will used be both for routine test and measurement and to demonstrate Ikegami's latest UHD cameras as well as the company's established range of HD-SDR and HD-HDR models.

Tags: Leader Instruments | video test equipment | audio test equipment | video waveform monitors | 12G waveform monitors | 12G video analyzers | IP video analysers | video noise meters | HDR test equipment | true-hybrid test equipment | Hi-Vision test equipment | surround
Submitted by Stylus Media Communications
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Shotoku Broadcast Systems Joins Grass Valley Technology Alliance Posted: 24/11/2020
Shotoku Broadcast Systems Joins Grass Valley Technology Alliance

Shotoku Broadcast Systems, a leading international provider of robotic and manual camera support solutions ranging from pan/tilt heads through fully robotic studio pedestals and floor or ceiling track systems, has joined the Grass Valley Technology Alliance (GVTA). The Alliance, comprised of 22 diverse companies, is a certification program established to strengthen collaboration between members and provide vital benefits to customers, including improved purchasing confidence and access to a wide range of systems and solutions interoperable with Grass Valley platforms and workflow components.

Tags: Shotoku | SmartPed Robotic Pedestal | Robotic Camera Control | Shotoku USA | Shotoku Broadcast Systems | TG-18i | TR-XT Control System | LiveView | TG-27 | TI-12 Elevator Unit | James Eddershaw | Grass Valley Technology Alliance
Submitted by Desert Moon
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SubtitleNEXT powerfully accelerates Live Subtitling with Google ASR integration Posted: 24/11/2020
SubtitleNEXT powerfully accelerates Live Subtitling with Google ASR integration

PBT EU unveils SubtitleNEXT’s enhanced Live Subtitling feature that now includes the integration of Google’s automatic Speech-to-Text engine. This notable new development in SubtitleNEXT extensively sets it apart by further enhancing and substantially speeding up the entire Live Subtitling process by allowing videos to be translated live in real time at a stunning pace.

Tags: Live Subtitles | Live Broadcast | SubtitleNEXT | Google | speech to text | ASR
Submitted by PBT EU
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HAMISH CAMERON OAM APPOINTED AS AN ADVISOR TO GRAVITY MEDIA IN AUSTRALIA Posted: 24/11/2020
HAMISH CAMERON OAM APPOINTED AS AN ADVISOR TO GRAVITY MEDIA IN AUSTRALIA

Hamish Cameron OAM has been appointed as an Advisor to Gravity Media in Australia

Gravity Media Hamish will be working with CEO John Newton and his senior leadership team on the integration of the former Chief Entertainment business with the rest of Gravity Media’s operations both in Australia and globally. He will also be assisting with the growth of the former Chief Entertainment’s major long-term clients to ensure they can draw on the much broader range of services provided by Gravity Media.

Tags: Gravity Media | Hamish Cameron OAM | Chief Entertainment | live broadcast
Submitted by RLYL
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Riedel Introduces the RSP-1216HL SmartPanel, a New 1RU Addition to the Powerful 1200 Series of Intelligent, App-Driven User Interfaces Posted: 24/11/2020
Riedel Introduces the RSP-1216HL SmartPanel, a New 1RU Addition to the Powerful 1200 Series of Intelligent, App-Driven User Interfaces

Riedel today introduced the RSP-1216HL SmartPanel, an all-new 1RU model in the company's acclaimed 1200 Series of intelligent intercom and control panels for real-time video, audio, data, and communications networks. Driven by user demand, RSP-1216HL is a compact version of the app-based RSP-1232HL SmartPanel user interface.

Tags: Riedel | SmartPanel | RSP-1216HL | 1RU | 1200 Series
Submitted by Wall Street Communications
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ATV Expand and Increase their Playout and Editing Capabilities using Cinegy Software Posted: 24/11/2020
ATV Expand and Increase their Playout and Editing Capabilities using Cinegy Software

Turkuvaz Media Group - the provider of channels including ATV, AHaber, Anews, A2, Aspor, Apara, MinikA and MinikA GO has completed the extension of its use of Cinegy technology to increase their playout and editing capabilities for selected channels. Cinegy software is used for every stage of the production workflow: ingest, archive, monitoring, editing and playout.

Tags: Cinegy | playout | production | workflow | technology | software
Submitted by Manor Marketing
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CTV invests in PHABRIX Qx and Sx for new ST2110 OB truck and IP workflows for The European Golf Tour Posted: 24/11/2020
CTV invests in PHABRIX Qx and Sx for new ST2110 OB truck and IP workflows for The European Golf Tour

CTV, a leading provider of OB trucks and facilities, selected PHABRIX’s Qx advanced rasterizer to provide future-proofed test and measurement for IP-based workflows, including the company’s brand new OB12 32 camera truck which is currently being used on The European Golf Tour. CTV also invested in a Sx TAG handheld hybrid IP/SDI unit with ST2110 and ST2022 10GbE options for use with flypack systems.

Tags: CTV | OB Trucks | PHABRIX | Qx advanced rasterizer | The European Golf Tour
Submitted by Bubble Agency
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FOX Deportes Ahead of the Game with Dejero Connectivity in Pioneering and lsquo;Work From Home and rsquo; Flypacks Posted: 24/11/2020
FOX Deportes Ahead of the Game with Dejero Connectivity in Pioneering and lsquo;Work From Home and rsquo; Flypacks

Dejero has been key to US Sports Network FOX Deportes’ ability to keep its station thriving during the ongoing COVID-19 pandemic, which forced the broadcaster to vacate its Los Angeles headquarters and quickly move to a ‘work-from-home’ workflow. In under a week, FOX Deportes was able to deploy a temporary production control room (PCR) in the garage of its director of operations. They also installed seven mobile broadcasting flypacks at the homes of key on-screen reporters, all centering around Dejero technology for the creation of top quality live video content.

Tags: Dejero | FOX Deportes | Work From Home | flypacks | Spanish | sports broadcaster | innovative | pandemic | US Sports Network | COVID-19 | PCR | production control room | live video | Ruben Rocha | MKM Marcomms | MKM Marketing Communications
Submitted by MKM Marketing Communications
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NetRange VISNOS launched to drive Smart TV adoption in regions where cost is at an absolute premium Posted: 24/11/2020
NetRange VISNOS launched to drive Smart TV adoption in regions where cost is at an absolute premium

NetRange MMH GmbH (‘NetRange’), the global provider of white-labelled, turnkey Smart TV and OTT ecosystems, today announced that it has launched its cloud-powered VISNOS (Virtual Smart TV NetRange OS) platform to slash CE device manufacturers’ Smart TV costs and enable existing low-powered TVs to receive Smart TV services.

Tags: NetRange | OTT | Streaming | SmartTV
Submitted by Staff
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