StreamGuys Simplifies Metadata Management in Live Streams with SGmetadata

Date: 27/09/2016
StreamGuys Simplifies Metadata Management in Live Streams with SGmetadata

StreamGuys, a pioneering content delivery network and streaming media provider, has introduced SGmetadata, a new SaaS-based metadata delivery system that cost-effectively reduces the informational workload associatedwith connecting and updating listeners to streaming media.

SGmetadatas ability to reduce the server/client workload is directly tied to its use of push-based metadata. Unlike the older short polling version of metadata transfers between streaming providers and users, StreamGuys push-based metadata system sends the full layer of the providers HTTP protocol  including headers and extras  to the user just once when the streaming session starts. Any new metadata is then only sent as required. Fewer transactions means less server time and bandwidth consumed, which results in lower per-user costs.

Both push-based and short polling metadata work over a persistent connection between the content provider and the user, said Andy Jones, director of sales engineering, StreamGuys. The difference is in what happens after the connection is established. Taking advantage of recently-released web socket technology, which supports persistent open channels between servers and web browsers without the need to constantly poll servers for replies, SGmetadata can push and pull data between the two ends only as needed. In short polling, the servers have to be polled (contacted) by connected web browsers and then reply every few seconds; even if nothing has actually changed.

Any company that serves streaming media on the web is faced with the dual cost of maintaining servers even virtual servers in the cloud and consuming bandwidth per connection. Any innovation that allows this dual usage to be reduced without compromising the quality of the portals streaming service is good for the bottom line. By slashing the number of two-way interactions per streaming session, SGmetadata achieves both goals.

Reducing the number of metadata interactions between the content provider and its users actually improves the listener experience, added Jones. This is because fewer two-way transactions means lower data latency. This translates into fewer delays and dropouts at the receiving end.

StreamGuys SGmetadata system can serve out metadata to the companys SGplayer, which supports multimedia playout via HMTL5 or Flash; or to any other streaming platform and browser using web socket software like Socket.io. SGmetadata is backwards-compatible with older browsers and streaming players, allowing streaming providers to upgrade to this solution today without requiring listeners to upgrade their browsers. It also simplifies connectivity with third-party service providers like TuneIn  a benefit that early SGmetadata adopter RFC Media finds value in.

RFC Media supplies custom-produced webcast streams for brands and events, and we are known for the full-format services we provide to top-tier streaming radio platforms who demand seamless integration for their listeners served online as well as mobile, said John Whiteside, technical director for RFC Media. SGmetadata allows us to deliver song information from our live streams to our TuneIn players in real time, with very low bandwidth usage and low latency. That especially makes it a perfect data support solution for music listeners streaming on the go.

One additional benefit of SGmetadata is that it can be integrated with StreamGuys SGalerts software  another highly valuable service according to Whiteside. This combination allows streaming providers like RFC Media to be automatically informed when their metadata streams are not changing in sync with their automation-controlled schedules, or have stopped functioning all together.

In a world where streaming media portals pay to serve content to each user, it is vital to reduce that per-user cost while keeping service levels even higher than before, concluded Jones. SGmetadata is designed to do precisely that for streaming content providers, all while keeping their users happy and coming back for more.

About StreamGuys, Inc.

In business since 2000, StreamGuys is an industry-leading service provider of live and on-demand streaming, podcasting delivery, and software-as-a-service (SaaS) toolsets for enterprise-level broadcast media organizations. The company brings together the industrys best price-to-performance ratio, a robust and reliable network, and an infinitely scalable cloud-based platform for clients of any size to process, deliver, monetize and playout professional streaming content. StreamGuys supports many of the worlds largest Podcasts, global TV and radio broadcasters, video and audio production companies, houses of worship, retail and hospitality businesses, government organizations, medical and healthcare services, and live venues for sports and entertainment. The company excels in developing and deploying technologies for business growth and revenue generation, including dynamic ad insertion, mobile streaming and detailed business and data analytics.



Tags: StreamGuys | metadata delivery system | streaming | SGmetadata | SaaS
Submitted by Brian Galante (Dimension PR)
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IHSE USA Products at CABSAT 2019 Posted: 13/02/2019
IHSE USA Products at CABSAT 2019
IHSE brings TRUE KVM workstation management solutions to CABSAT 2019 with the latest HDMI 2.0 extenders for 4K video and USB keyboard and mouse extension over fiber or Cat-X connections. Based on the highly efficient Fraunhofer IIS Lici® codec, these new extenders enable picture-perfect transmission of video sources with resolutions up to 4096 x 2160 at 60 hertz and full color depth (10bit, 4:4:4). Offered in several module types, Draco vario Ultra includes features such as looping outputs and redundant ports for maximum efficiency whether used as point-to-point connections or integrated into IHSE’s high-performance KVM switch systems.
Tags: IHSE USA | CABSAT 2019 | Draco vario Ultra HDMI 2.0 Extender | Draco vario SDI Extender | Draco vario Remote IP CPU | CABSAT 2019 | CABSAT 2019
Submitted by Wall Street Communications
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Cerberus on what is hot at BVE Posted: 13/02/2019
Cerberus on what and rsquo;s hot at BVE

Cerberus has today announced that it will be showcasing the real benefits that IP has to offer the broadcast industry on stand F46 at BVE, the UK’s leading broadcast, production and media tech event, on the 26-28 February.

Tags: Cerberus Tech | IP | BVE | Network 1 | distribution | LiveLink | hosted platforms | BVE 2019 | BVE 2019
Submitted by Manor Marketing
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