Streamly puts live event audiences in the director chair with AWS

Date: 04/05/2021

Whether binge-watching a new series, catching a baseball game live or tuning into an online event, modern audiences favor personalized viewing experiences. In tune with this trend, UK-based media delivery startup Streamly envisioned a portable multichannel encoding and processing solution built on AWS Media Services that’s transforming how audiences watch live events online, from concerts to corporate webinars and beyond. With it, event organizers can easily synchronize and aggregate multiple HD camera feeds from a venue for cloud video processing and make them accessible to audiences for live and on-demand viewing with dynamic graphics overlays and geographically tailored ad insertion. Audiences can then select from a host of camera angles to drive their own viewing experience.


Streamly’s solution comprises six rack-mounted AWS Elemental Link encoders on-site, one for each channel served online. The Streamly team monitors the feeds remotely from Streamly’s main facility in the UK, while an on-site engineer provides hands-on support. Link encoders synchronize live feeds from camera or video production equipment on the ground for secure, reliable transfer to the AWS Elemental MediaLive cloud-based video processing service and recording to AWS Elemental MediaStore AWS Media Services handle a majority of the backend processing, while proprietary Streamly software and an SDK allows others to add the Streamly app into their own streaming environments. After the event, users can mix the MediaStore recording and make it available for on-demand viewing.

“The whole idea of Streamly is to help give event organizers a more secure, cost-efficient way to live stream shows into people’s homes and at the same time give viewers more control over what they’re seeing,” Streamly Founder Rich Allen said. “AWS Elemental Link, MediaLive, and MediaStore make that possible, helping to ensure a more positive viewing experience for audiences as they toggle between camera feeds, whether watching live or on demand.”

In addition to harnessing AWS Elemental Link and Media Services, Streamly also leverages AWS as its preferred cloud provider and taps Amazon CloudFront for cloud-based content delivery. “We needed a cloud provider to get the signals where we wanted them to go, and our application isn’t standard, so we knew we’d also need the expertise of AWS Elemental to handle all of the intense, real-time processing it requires. Having AWS Elemental’s premium support 24/7 has been priceless to us and our clients,” Allen added. “We can now do things that we couldn’t before and eliminate points of failure. Rather than encoding HLS at the ground level and moving it to a CDN, with AWS, we have one solution that oversees the entire workflow in a tight little package that’s easy to use.”

Allen is confident that Streamly is on to something new for music and theatre fans, corporate employees, tradeshow attendees, and other live event audiences. With a hybrid solution built on AWS technologies, it can support live event production anywhere in the world with centralized monitoring from its UK office. Allen concluded, “AWS Media Services help us ensure a positive user experience for live event streams that can add value and at the same time open up previously untapped revenue streams for artists, record labels, corporations, and other event organizers. We think it’s a win-win for the industry overall and can’t wait to continue advancing the service as our international user base grows.”





Tags: AWS | Streamly | cloud | AWS Elemental | live events | streaming
Submitted by RazPR
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AWS Launches AWS Elemental Link UHD Posted: 15/06/2021
AWS Launches AWS Elemental Link UHD

Today AWS announced the general availability of AWS Elemental Link UHD, a High Efficiency Video Coding (HEVC) encoding device that makes it simple and cost efficient to connect a live ultra-high definition (UHD) video source, like a camera or other video production equipment, to AWS Elemental Media Live for video processing in the AWS Cloud. With Link UHD, users can seamlessly create high dynamic range (HDR) outputs, including HDR 10 and HLG, in MediaLive channels to ensure a high-quality picture for a range of streaming applications - from enterprise events and live sports to music, fitness classes, education, training, healthcare and beyond.

Tags: Video | encoding | UltraHD | Cloud | AWS
Submitted by Amazon Web Services (AWS)
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AJA FS-HDR Helps Drive HDR Production for Studio Berlin Posted: 15/06/2021
AJA FS-HDR Helps Drive HDR Production for Studio Berlin

From UltraHD to IP, AI and HDR, technological innovations are fundamentally reimagining production and enabling more compelling audience experiences. However, each advancement brings new challenges, as early HDR adopter Studio Berlin has discovered. The technology company has long explored HDR to elevate production quality on a range of projects, including live sporting events like Bundesliga matches, and entertainment programs such as “Joko and Klaas against Pro7” and “Late Night” with Klaas Heufer-Umlauf. Depending upon the project, the Studio Berlin team can either be found out in the field with one of its five outside broadcast (OB) vans or a custom fly pack, or hunkered down in one of its studios in Berlin, Cologne or Munich. Regardless of the production locale, the AJA FS-HDR real-time HDR/WCG converter is employed to serve a range of conversion needs.

Tags: UltraHD | HDR | Studio Berlin | AJA
Submitted by AJA
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Grass Valley IP Technology Powers NBC Sports Stamford HQ Posted: 15/06/2021
Grass Valley IP Technology Powers NBC Sports Stamford HQ

NBC Sports Group continues to lead the industry with innovative new IP production workflows, supplied by Grass Valley, at its headquarters in Stamford, CT. The approach harnesses the power of open-architecture IP technology to unlock an unprecedented level of scalability and flexibility, delivering a ‘better than being there’ experience for viewers around the globe.

Tags: grass valley | nbc sports
Submitted by Staff
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ASG Unveils Virtual Production Control Room Posted: 15/06/2021
ASG Unveils Virtual Production Control Room

Advanced Systems Group (ASG) today announced its Virtual Production Control Room, a remote production service powered by Google Cloud that allows real-time, broadcast-quality coverage of live events and other programming. In contrast to all-in-one solutions, ASG’s VPCR uses cloud-based production tools from several established industry vendors to deliver a more powerful and versatile virtual control room solution.

Tags: ASG | Google Cloud | cloud production | remote production | virtual production | live events | COVID-19
Submitted by Pipeline Communications
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