Streamly puts live event audiences in the director chair with AWS

Date: 04/05/2021

Whether binge-watching a new series, catching a baseball game live or tuning into an online event, modern audiences favor personalized viewing experiences. In tune with this trend, UK-based media delivery startup Streamly envisioned a portable multichannel encoding and processing solution built on AWS Media Services that’s transforming how audiences watch live events online, from concerts to corporate webinars and beyond. With it, event organizers can easily synchronize and aggregate multiple HD camera feeds from a venue for cloud video processing and make them accessible to audiences for live and on-demand viewing with dynamic graphics overlays and geographically tailored ad insertion. Audiences can then select from a host of camera angles to drive their own viewing experience.


Streamly’s solution comprises six rack-mounted AWS Elemental Link encoders on-site, one for each channel served online. The Streamly team monitors the feeds remotely from Streamly’s main facility in the UK, while an on-site engineer provides hands-on support. Link encoders synchronize live feeds from camera or video production equipment on the ground for secure, reliable transfer to the AWS Elemental MediaLive cloud-based video processing service and recording to AWS Elemental MediaStore AWS Media Services handle a majority of the backend processing, while proprietary Streamly software and an SDK allows others to add the Streamly app into their own streaming environments. After the event, users can mix the MediaStore recording and make it available for on-demand viewing.

“The whole idea of Streamly is to help give event organizers a more secure, cost-efficient way to live stream shows into people’s homes and at the same time give viewers more control over what they’re seeing,” Streamly Founder Rich Allen said. “AWS Elemental Link, MediaLive, and MediaStore make that possible, helping to ensure a more positive viewing experience for audiences as they toggle between camera feeds, whether watching live or on demand.”

In addition to harnessing AWS Elemental Link and Media Services, Streamly also leverages AWS as its preferred cloud provider and taps Amazon CloudFront for cloud-based content delivery. “We needed a cloud provider to get the signals where we wanted them to go, and our application isn’t standard, so we knew we’d also need the expertise of AWS Elemental to handle all of the intense, real-time processing it requires. Having AWS Elemental’s premium support 24/7 has been priceless to us and our clients,” Allen added. “We can now do things that we couldn’t before and eliminate points of failure. Rather than encoding HLS at the ground level and moving it to a CDN, with AWS, we have one solution that oversees the entire workflow in a tight little package that’s easy to use.”

Allen is confident that Streamly is on to something new for music and theatre fans, corporate employees, tradeshow attendees, and other live event audiences. With a hybrid solution built on AWS technologies, it can support live event production anywhere in the world with centralized monitoring from its UK office. Allen concluded, “AWS Media Services help us ensure a positive user experience for live event streams that can add value and at the same time open up previously untapped revenue streams for artists, record labels, corporations, and other event organizers. We think it’s a win-win for the industry overall and can’t wait to continue advancing the service as our international user base grows.”





Tags: AWS | Streamly | cloud | AWS Elemental | live events | streaming
Submitted by RazPR
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Broadcast Pix Mixes Future Technology with the Past  for Museum of Civilizations of Europe and the Mediterranean

The Museum of Civilizations of Europe and the Mediterranean has built its reputation by combining historical exhibits with social commentary to tell the story of this rich basin of civilization. The Museum recently enhanced its storytelling capabilities with the addition of a Broadcast PixMX Hybrid Integrated Production Solution.

Tags: broadcast pix | ip | gx hybrid | software | streaming | museum | MUCEUM | france
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Clear-Com Sponsors AVIXA Women Council Breakfast at InfoComm 2022 Posted: 24/06/2022
Clear-Com Sponsors AVIXA Women and rsquo;s Council Breakfast at InfoComm 2022

Clear-Com®, a global leader in voice communications systems, was a first-time sponsor of the popular annual AVIXA Women’s Council Breakfast at the InfoComm 2022 trade show. A long-time supporter of Rise, a group promoting gender diversity within the Broadcast and media technology industry, Clear-Com is now adding their support to the AVIXA Women’s Council, focused on supporting women in the professional AV industry.

Tags: clear-com | arcadia | avixa | infocomm
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Imperfections Make the Perfect Addition to Maxon Capsules Posted: 24/06/2022
Imperfections Make the Perfect Addition to Maxon Capsules

As part of the company’s continuing effort to add value to its subscription offerings, Maxon is pleased to announce the addition of 50+ 4K premium tiled textures to the Maxon Capsules collection, designed to bring photorealism to artists’ renderings by adding minor flaws to the surfaces of 3D objects. The greyscale maps feature a mix of scratches, dust specs, smudges, fingerprints, hairs, residue, isolated fingerprints, all scanned from real surfaces and meticulously tiled. The Surface Imperfections Volume 1 texture library was created by David Gruwier and has been licensed by Maxon for immediate royalty-free use by all Cinema 4D and Maxon One subscribers.

Tags: Maxon | Maxon Capsules | Cinema 4D | Surface Imperfections | VFX
Submitted by Zazil Media Group
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Blackmagic Design Announces New Blackmagic Pocket Cinema Camera 6K G2 Posted: 24/06/2022
Blackmagic Design Announces New Blackmagic Pocket Cinema Camera 6K G2

The Blackmagic Pocket Cinema Camera 6K G2 includes an adjustable touchscreen screen for easier framing of shots, a larger battery for longer shooting without needing to charge or change batteries, as well as support for an optional electronic viewfinder. The Blackmagic Pocket Cinema Camera 6K G2 has the latest Blackmagic generation 5 color science and retains the popular cinematic Super 35 HDR image sensor with 13 stops of dynamic range, dual native ISO and EF lens mount from the previous model.

Tags: Blackmagic Design | Announcement | camera
Submitted by Blackmagic Design
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