Swedish National Broadcaster SVT Launches First Responsive Design Website With Escenic Content Engine

Date: 11/09/2011
Swedish National Broadcaster SVT Launches First Responsive Design Website With Escenic Content Engine

Vizrt Ltd., a leading provider of content production tools for the digital media industry, announced today that the first website with fluid layout, built on its content management system Escenic Content Engine is running live. The Swedish National Broadcaster SVT (Sveriges Television), a relatively new Escenic customer, recently launched their responsive website, svt.se/ug, on Escenic Content Engine 5 and Widget Framework.

Everyone at Vizrt is hugely impressed by what SVT has come up with. They are probably one of the first professional websites implementing this design. The fluid flow of the new site must be considered a landmark for everyone interested in creating new and user-friendly online functionality, says Petter Ole Jakobsen, Chief Technical Officer at Vizrt.

Along with a strong online presence at www.svt.se, SVT consists of eight TV channels and a web channel, with a combined total of over 25,000 hours of live, on-air coverage per year. The website is SVTs first running on Vizrts content management system, having started implementation earlier in 2011.

The website is designed to fluently adapt to a users screen size and actively respond to different choices made while in a browser. An example is by making a window smaller or bigger both will trigger a response, automatically adapting video, image, text and layout to best fit the actual screen size. Navigation is automatically adapted to screen size and input type e.g. touch screens. One URL spans across all devices, making a separate mobile site obsolete. Often referred to as mobile first or progressive enhancement, the markup of the website is designed to optimize display of content on less capable devices, while enhancing the look of it when being viewed on smartphones or in browsers.

The innovative set of functionality also includes lazy-loading, making it possible to open and close articles without refreshing the page, and thereby not risking loosing context. While surfing the site, a user no longer needs to click to load a complete version of an article. All navigation takes place inside the same window.



Tags: Vizrt | content management | CMS | Escenic | SVT
Submitted by Nicole Crane (Pipeline Communications)
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