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Switch Media Partners with SpringServe to Enable Effective OTT Monetization Posted: 25/03/2020
Switch Media Partners with SpringServe to Enable Effective OTT Monetization

Switch Media, a world leader in online video technology, has partnered with SpringServe, a leading US-based independent ad platform provider whose technology is purpose-built for video and OTT. Switch Media’s server-side ad insertion (SSAI) technology has been fully integrated with SpringServe’s ad platform to provide value-added services to OTT providers.

OTT companies that require dynamic ad insertion (DAI) also need an ad server. DAI enriches the current ad inventory – creating more addressable non-cookie-based advertising opportunities. SpringServe’s advertising platform integrated with Switch Media’s SSAI capability helps content owners to monetize their inventory effectively. Using the combined solution means that no additional time is required to test and validate integration. Users have the flexibility to add new data and features to drive targeting and additional platforms can easily be added using a centralized solution.

 

Tags: MediaHQ Lite | Switch Media | online video | encoding | VOD | SSAI | ad insertion | OTT | SpringServe | Dynamic Ad Insertion | DAI
Submitted by Jump PR Ltd
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Switch Media Unveils Cost-Effective Fast-to-Market OTT Platform MediaHQ Lite Posted: 16/10/2019
Switch Media Unveils Cost-Effective Fast-to-Market OTT Platform MediaHQ Lite

Switch Media, a world leader in online video technology, is announcing the launch of MediaHQ Lite. This is an end-to-end OTT platform that provides a comprehensive feature set at a cost-effective price point allowing an OTT service to be delivered swiftly. MediaHQ Lite keeps complexity to a minimum while satisfying core OTT requirements, reducing overheads and providing the opportunity to test new ideas with minimal budget.

Premium OTT services have become complex and fragmented. Many broadcasters and content owners struggle with bespoke integrations, finger pointing between vendors, the high costs of app development and progressively increased overhead costs. MediaHQ Lite is aimed at new OTT offerings where time-to-market is critical, and budgets are realistic. The platform provides the ability to extend reach, free up operational resources and adapt to the changing OTT landscape and consumer expectations.

Using MediaHQ Lite, an OTT service can be launched quickly and easily without any kind of customisation. Users simply rebrand according to their own brand guidelines. Features include secure VOD and live streaming with DRM, a global CDN service, analytics reports, comprehensive metadata, high definition ABR encoding and use of the Switch Media applications, or their own apps if they have them. What really sets MediaHQ Lite apart is a full featured server-side ad insertion integration with AdEase providing uncompromised addressable ad experiences.

Tags: MediaHQ Lite | Switch Media | online video | encoding | VOD | SSAI | ad insertion | OTT
Submitted by Jump PR Ltd
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Switch Media Launches Sophisticated Encoding Tool Watcha for its Powerful MediaHQ Product Suite Posted: 23/07/2019
Switch Media Launches Sophisticated Encoding Tool Watcha for its Powerful MediaHQ Product Suite

Switch Media, a world leader in online video technology has launched Watcha, a key new feature for its product suite, MediaHQ, which was unveiled at NAB this year. The Watcha tool provides broadcasters and content owners with a solution that automatically highlights and reports issues during the encoding process. It was designed to answer the changing needs of broadcasters as they continue to adapt to on-demand services.

Tags: Watcha | MediaHQ | Switch Media | online video | encoding | VOD | SSAI | ad insertion
Submitted by Jump PR Ltd
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