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Imagine Communications Debuts Innovative Targeted Advertising Solution Posted: 19/09/2016

Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced an extension to its unified distribution initiative focused on regional ad distribution. The Regional Advertising Distribution System (RADS) is designed to provide broadcast stations, MVPDs and cloud providers with the ability to increase ad-generated revenue through regional and localized targeting of commercials by combining Over-the-Top (OTT), cacheable content delivery technology with dynamic advertising insertion and QAM-compatible transport stream output  A first-of-its-kind offering, RADS opens up new monetization opportunities by enabling advertisers to cost effectively reach highly targeted and more relevant audience segments than previously possible. 

Tags: Imagine Communications | Targeted Advertising | Solution | RADS | IBC 2016 | IBC 2016
Submitted by MKM Marketing and Communications
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