The IABM (International Association of Broadcasting Manufacturers) today released the fourth edition of its "Broadcast and Media Technology: Global Market Valuation and Strategy to 2015" study. Based on original research commissioned from IHS Screen Digest, the study offers unique insights into the recovery and growth of the worldwide broadcast industry.
Key findings in the IABM report show a 6 percent growth of the global broadcast and media technology section from 2009 to 2010, and financial data within the report also indicate that the industry will be growing at about the same rate as GDP by 2015, but there will be annual differences, including some years when it will be below. At this pace, the study suggests, the industry will return to its 2008 size in 2012.
"Our industry, like all others, was badly hit by the recession, but it is encouraging to see how strongly it is recovering," said Peter White, director general at the IABM. "While times have been very hard and all companies had to make tough decisions, there have been very few casualties in this diversified and specialized business. The industry is seeing a paradigm shift at present, with traditional broadcasting being augmented by online services to the multi-screen consumer, and London 2012 and the American political process will both drive this change forward."
The IABM's distinctive position within the worldwide broadcast and media technology supplier industry enables the organization to draw upon detailed financial returns prepared by a broad and representative sample of vendors. Built on this information, the global valuation report is able to scale the industry accurately and to provide detailed forecasts to 2015. The project itself is steered by a partnership group of leading industry vendors including Avid, Axon, EVS, Grass Valley, Harmonic, Harris, Miranda, Nevion, Quantel, Snell, Sony, and Vitec Group, all of which are members of the IABM.
"Broadcast and Media Technology: Global Market Valuation and Strategy to 2015" is available for purchase through the IABM website, www.theiabm.org/globalstudy.