Technology pioneers XR Studios leveraged the latest technology from disguise to bring the future of broadcast to primetime American television when pop sensation Katy Perry performed her new single ‘Daisies’ on the season finale of American Idol. The project relied on the collaboration between the creative and technical teams led by XR Studios, with content by Silent Partners Studio using Notch VFX, direction by Silent House Productions and PRG North America as the Production Vendor.
“Started on the #AmericalIdol stage, ended up in a whole new world”, as Katy Perry wrote on her Instagram, the performance has since been watched by over 9 million viewers around the globe with over 2 million Youtube hits on top of the 7.3 million strong viewers on the night. The broadcast has left many asking ‘how was the performance achieved?’
“Having disguise for delivery of this content was crucial... there's simply no other solution out there that I would trust with this.” explains JT Rooney of Silent Partner Studios, who was the Screens Producer and led all the creative content creation.