The Switch, the platform for the production and global transmission of live video, was pivotal in delivering uninterrupted live linear TV broadcasts and online streaming of the ninth Hengshui Lake International Marathon in September, leveraging its extensive network in China to bring the event to audiences around the globe. Working in partnership with Chinese media production and content packaging company New Force Media, The Switch utilized its established experience and the global reach of its transmission network to deliver flawless coverage to international broadcasters – as well reaching marathon fans worldwide via live streaming websites.

The long-distance race was the second event in China that The Switch has brought to audiences around the world in recent months, after supporting the global broadcast and streaming of the Lanzhou International Marathon in June. The popularity of long distance and marathon running in China is exploding, with the number of races increasing more than tenfold since 2015; it is expected to drive growth in the sports gear market to $18 billion by 2020 – doubling its value in five years.

Set in one of China’s national nature reserves, the 2019 Hengshui Lake International Marathon attracted some 20,000 professional athletes and running enthusiasts across the full 26-mile marathon, the half marathon and the 3.1-mile fun run on September 22. The Switch coordinated with the event’s broadcast rights holders to deliver content to audiences in China and abroad. In addition, the dedicated over-the-top (OTT) channel for the event was managed by The Switch, which handled everything from set-up to inserts from its Los Angeles control room.

The Switch, the platform for the production and global transmission of live video, will showcase how it is expanding its services and extending its global reach across Europe and Asia Pacific at IBC 2019 in Amsterdam, September 13-17. The Switch, which is publicly debuting its new brand identity on its stand at the show (Hall 5, A73), is also unveiling its latest European partnership – an agreement with EI Towers, a leading provider of network infrastructure and services for broadcasters, streaming services and other rights holders in Italy. The partnership enhances the two companies’ ability to acquire live feeds in each other’s key markets and distribute coverage of events via an extensive and reliable international network.

The Switch®, a global leader of managed, private cloud services that enhance live video productions anywhere in the world, will launch its newest digital media delivery service offering, The Switch Digital Connect™, at this year’s 2019 NAB Show (South Hall 3714). The Switch Digital Connect extends The Switch’s worldwide footprint and its continually expanding service offerings to allow customers to seamlessly and simultaneously deliver live events to linear, digital, social and over-the-top (OTT) networks around the world.

The Switch®The Switch eSports combines highly-valuable elements of The Switch’s global transmission network, including its dedicated connections to the world’s leading content producers and distributors, with The Switch Digital Connect™, the company’s digital media distribution service, and the company’s extensive remote production capabilities. By utilizing The Switch eSports™, game organizers, publishers and distributors can seamlessly and effortlessly produce and distribute their content to linear and streaming services across the globe.

The Switch®, a global leader of managed, private cloud services that enhances live video productions anywhere in the world, will be showcasing its latest service offerings designed to support the evolving landscape of media at the 2019 NAB Show in Las Vegas (Booth SU3714 or N1921). These innovative new services include The Switch Digital Connect™, which greatly simplifies the syndication of targeted social media and over-the-top feeds, The Switch eSports™, a service that extends The Switch’s cloud production and transmission to worldwide gaming events, as well as a greatly enhanced and highly flexible version of The Switch At-Home™.

The Switch®, a global leader of managed, private cloud services that enhances live video productions anywhere in the world, announced today it has hired Charles Conroy as its new Vice President of Gaming. Conroy will lead The Switch’s global expansion in gaming and eSports, further building its global transmission and production services business in the rapidly growing world of competitive gaming.

The Switch® announced today it will launch The Switch Access™, an extension of its global fiber and satellite network, at NAB 2018 (Booth SU4910). The Switch Access will allow customers easy access to The Switch’s extensive network of customers, connected venues, studios and production facilities, utilizing a broadband internet connection, from anywhere in the world.