Saudi Broadcasting Authority (SBA), part of the Ministry of Media in the Kingdom of Saudi Arabia, is replacing the playout technology for its main channels with an integrated solution from Imagine Communications. SBA, one of the most prestigious broadcasters in the Gulf region, is seeking to boost daily operational efficiency and eliminate human error for reliable and professional broadcasting.
To meet the requirements of SBA, Imagine Communications was able to propose a coherent end-to-end system covering network infrastructure, routing, monitoring, ingest, asset management and playout under ADC™ automation control, to replace the current system based on hardware from multiple vendors. The Imagine Communications proposal is largely based on software solutions running on commercial off-the-shelf (COTS) hardware, using industry-standard workstations from Hewlett Packard Enterprise (HPE). It includes a Platinum™ IP3 router to switch SD, HD and 3G signals, with the capability of adding real-time IP switching to support SBA’s development plans. Additionally, the IP3 router provides integrated multiviewer functionality to ensure all monitoring is handled in a space-saving frame.