never.no, a global provider of award-winning interactive technology, today announced that Southeast Asia's leading digital creative agency has deployed the never.no cloud-based Interactivity Suite (IS) to create innovative digital marketing campaigns. With offices in Kuala Lumpur and Singapore, Antics Studios is a full-service marketing and advertising agency with high-profile clients including HSBC, Estee Lauder, and Magnum Ice Cream.
"With never.no technology, we can quickly and intelligently create end-to-end campaigns customized to engage individual viewers," said David Barton Grimley, Antics managing director. "The technology doesn't only support our creative efforts, but it also enables us to track sales and measure effectiveness. We are thoroughly impressed with never.no technology. In short, it's enabling us to work on the cutting edge of digital campaigns in Southeast Asia."
For Antics, never.no's interactive toolkit has reinvented the relationship between mobile and digital marketing. Where previously a marketing concept was devised independent of the technology behind it, never.no IS unifies the two. As a result, Antics can now develop its campaigns seamlessly from ideation to success tracking.
Antics is working hand-in-hand with never.no to develop a series of real-world demonstrations to show exactly how the unification of social media, digital signage, and mobile technology into an in-store experience will work to significantly boost ROI for fast moving consumer goods (FMCG) and retail brands.
never.no IS combines 10 years of the firm's accumulated experience, expertise, and labor into a cloud-based toolkit that enables Antics to develop interactive campaigns quickly and easily. Available through an innovative rent-to-own (RTO) program, IS includes reliable never.no-developed services like viewer polls, votes, chat, Twitter-to-screen, and Facebook-to-screen. Because never.no IS connects with more than 70 protocols, including social site APIs and broadcast commands, users like Antics have everything they need to build, deploy, and maintain interactive broadcast across multiple platforms.
"Mobile marketing is taking off in Southeast Asia, and Antics is a significant and forward-thinking player in the sector," said Lars Lauritzsen, never.no CEO. "Deploying our interactive toolkit, Antics can offer uniquely appealing services to clients, services that give them a competitive edge in a dynamic young industry."
A distinguishing feature of the never.no RTO program is that more than half of the customer's license payments are credited toward eventual purchase of the software, meaning the expenditure can be accounted for as an investment with the IP eventually being transferred to the balance sheet as an asset. In addition, never.no pricing includes a day of free training, immediately enabling the customer to deploy a host of sample services that can be pitched to its own clients.