Tyrell, the leading broadcast, professional video and audio solutions provider in the United Kingdom and Ireland, has announced the expansion of the team, with the appointment of Nick Soper as Business Development Manager for Cloud Strategy, Consulting and Services. The appointment of Nick reflects Tyrell’s continued investment in innovation to address ever evolving market requirement whilst focusing on client success.
Nick brings a vast array of hands-on experience built during his 24 years in the industry. Having previously held roles at Avid Technology, Evolutions TV and more recently at Telestream, as EMEA Senior Solutions Architect concentrating on workflow automation and cloud media processing. Nick’s breadth of experience and understanding of the commercial drivers and technology trends impacting the industry will greatly benefit Tyrell. Tyrell’s approach is to work collaboratively with clients; a value we have always recognised and respected in Nick.
Nick was instrumental in the start-up of Tyrell in London in 2009, helping to establish Tyrell’s reputation as a trusted technology partner and solution integration specialist. Nearly ten years later Nick has re-joined the expanding team.
“I am truly excited to be back at Tyrell working with the familiar team across the many industry verticals we deal with”, said Nick. “The technology landscape within media is changing at an incredible pace, especially with the growing acceptance of cloud and the benefits it presents businesses. I’m already engaging with clients on some very exciting projects and longer-term technology strategies and I feel Tyrell can deliver real innovation to navigate digital transformation with adoption of on-demand and dynamic capabilities”.
“Tyrell have experienced a significant increase in discussions about the role cloud technology is playing in our customers’ businesses”, said Dan Muchmore, Sales and Marketing Director, Tyrell. “These discussions have ranged from the incorporation of SaaS services in workflows, through to full feasibility reviews analysing whether elements of a production, be it live or post, can be migrated to suitable virtualisation and cloud platforms. We are very proud of the way we approach our customers’ challenges and we are the leading voice in this area, just as we are in the world of on-premise technology. Nick’s energy and knowledge of broadcast, post and all things cloud related is a fantastic addition to an incredible team at Tyrell. It demonstrates how we differentiate ourselves from our competitors to both our customers and manufacturing partners.”
