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Prasad Corporation Appoints Mark Smirnoff as President for North America Posted: 08/06/2021
Prasad Corporation Appoints Mark Smirnoff as  President for North America

Prasad Corporation (Prasad) announces the appointment of Mark Smirnoff as President for– North America, responsible for sales and operations.

Prasad is one of the largest Film post-production houses globally, and after a stable growth year (2020-21), despite bearing the brunt of the pandemic, it is now set for growth. The company will consolidate its position as a preferred partner for several of its loyal customers in the US market.

Tags: Prasad Corporation | Mark Smirnoff | Predident | North America | Film | Television | VFX | Burbank | Appointment
Submitted by Bubble Agency
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Mo-Sys takes virtual production to a truer focus Posted: 20/04/2021
Mo-Sys takes virtual production to a truer focus

Mo-Sys Engineering, world leader in precision camera tracking solutions for virtual production, has solved a major creative limitation when using an LED volume for virtual production. Cinematographers who needed to pull focus between real foreground objects – such as actors – and virtual objects displayed on an LED wall – such as a car - have been unable to do this as the lens focal plane stops at the LED wall, meaning the car always remains out of focus.

Tags: Mo-Sys | Mo-Sys Engineering | Mo-Sys StarTracker | Cinematic XR Focus | VP Pro | Camera Tracking Technology | Unreal Engine | Virtual Production | Focus Pull | Cinematic XR | LED Wall | VFX
Submitted by Manor Marketing
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Autodesk Propels Creative Finishing Workflows into the Future Posted: 15/04/2021
Autodesk Propels Creative Finishing Workflows into the Future

Autodesk unveiled more than 40 user-driven improvements to Flame today that simplify the artist’s day-to-day and boost creative collaboration. Building on machine learning (ML) capabilities that address specific tasks in Flame, this update brings ML to Flame’s core toolset in the form of next-gen camera tracking technology. The new camera tracker delivers remarkable automatic camera solves and 3D geometry output in a matter of minutes. Artists also gain a more robust finishing toolset for color grading through FX and editorial, in addition to Network Device Interface (NDI®) video preview streaming for seamlessly sharing work remotely with creative stakeholders around the world.

Tags: Autodesk | Flame | Machine Learning | VFX | Finishing
Submitted by Raz Public Relations
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Maxon Announces Redshift for macOS Including Native Support for M1-Powered Macs Posted: 13/04/2021
Maxon Announces Redshift for macOS Including Native Support for M1-Powered Macs

Maxon announced the immediate availability of Redshift for macOS including support for M1-powered Macs as well as Apple’s Metal Graphics API. Redshift, the award-winning, production-ready renderer, offers a rich feature set including ray switches, flexible shading networks, motion blur, AOVs, deep output, layered EXR and much more.

Tags: Maxon | Redshift | macOS | production rendering | VFX rendering
Submitted by Zazil Media Group
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Moves by Maxon Update Offers Streamlined Workflow Posted: 13/04/2021
Moves by Maxon Update Offers Streamlined Workflow

Maxon, the developers of professional software solutions for motion designers and visual effects artists, is pleased to announce the release of an update to Moves by Maxon for iOS devices. Moves by Maxon capitalizes on the emerging technology of Apple's AR-Toolkit, which enables users to capture facial motion and whole body movement; enabling artists to bring motion sequences into Cinema 4D with limited technical effort. Moves by Maxon was released in early 2020 and has become quite popular among Cinema 4D users. In this latest updated release several optimizations have been implemented to make the app more stable and user-friendly. Most notably, Moves by Maxon now includes simplified connectivity to Cinema 4D S24 via automatic network discovery, removing the previous need to scan a QR Code image or manually configure the IP address of the machine running C4D.

Tags: Maxon | Moves by Maxon | Cinema 4D | Animation | VFX
Submitted by Zazil Media Group
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Maxon Announces Three-Day April 3D Motion Design Show Posted: 07/04/2021
Maxon Announces Three-Day April 3D and amp; Motion Design Show

Maxon just announced its lineup of speakers for its April 3D & Motion Design Show, the free-to-attend virtual series of artist-focused presentations for 3D and motion graphics artists. During the extended April show, which will run from April 13, 2021 to April 15, 2021, Maxon will host presentations from a collection of notable creative directors, motion designers, and animation directors including Doug Appleton and John Lepore, the creative minds behind WandaVision, and Mike Winkelmann aka Beeple, the originator of the "everyday" movement and the face of the NFT-powered crypto art movement having just sold his piece, “The First 5000 Days” for $69 million at auction. The show kicks off on April 13th at 8:30AM PDT with Maxon CEO David McGavran providing company news and exciting announcements.

Tags: Maxon | Red Giant | Cinema 4D | Motion Design Show | VFX | Beeple
Submitted by Zazil Media Group
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Autodesk Accelerates Workflows Across Creative Tools Posted: 26/03/2021
Autodesk Accelerates Workflows Across Creative Tools

Autodesk unveiled updates to Maya, 3ds Max, and MotionBuilder today, bringing artists throughout the creative pipeline powerful new tools that accelerate and streamline their workflows. Among these updates is the much-anticipated USD plugin for Maya. First announced at SIGGRAPH 2018 as a joint effort with Pixar, Animal Logic, Luma Pictures, and Blue Sky Studios, USD is now seamlessly integrated in Maya, enabling artists to load and edit massive datasets at lightning speed. Maya’s animation, modeling, and rendering toolsets also see significant updates, bringing even more power, flexibility, and creative freedom to the daily work of professional artists.

Tags: Autodesk | Post-Production | Post | VFX | Animation | DCC Tools | Maya | 3ds Max | MotionBuilder
Submitted by Autodesk
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PR - 5GMediaHUB kicks off with Brainstorm to define cases of use Posted: 22/03/2021
PR - 5GMediaHUB kicks off with Brainstorm to define cases of use

Brainstorm is proud to announce its participation in the 5GMediaHUB project, which aims to accelerate the testing and validation of media applications with 5G technology. Brainstorm will lead the definition of the different cases of use of the project, its technical requirements, KPIs, and will also establish the basis on which the validation plan will be designed. The specific scenario to be developed and validated by Brainstorm is focused on broadcasting panoramic virtual content optimally to multiple users.

Tags: InfinitySet | Aston 3D | Augmented Reality | Extended Reality | Virtual Reality | Mixed Reality | Virtual Studio | Virtual Set | 3D graphics | Motion Graphics | VFX | storytelling | broadcast | tv | television | Media Technology | Media Production | News Production | Live
Submitted by Brainstorm
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WarnerMedia LatAm leads the way in advanced use of virtual tools in Argentina and Chile Posted: 22/03/2021
WarnerMedia LatAm leads the way in advanced use of virtual tools in Argentina and Chile

WarnerMedia leads the way in advanced use of virtual tools in Argentina and Chile


The company is a pioneer in the production of high-level hyper-realistic content thanks to the creativity of its multidisciplinary team and Brainstorm's advanced technology


Brainstorm has supplied a number of virtual production equipment and solutions at the  WarnerMedia's facilities in Argentina and Chile, making the entity a pioneer in the advanced use of virtual tools in the Southern Cone and consolidating itself as the undisputed leader in the region in terms of generating high-level hyper-realistic television content, thanks to the symbiosis of the Spanish company's advanced technology with the creativity of the channel's qualified graphics department staff in Chile.

Tags: InfinitySet | Aston 3D | Augmented Reality | Extended Reality | Virtual Reality | Mixed Reality | Virtual Studio | Virtual Set | 3D graphics | Motion Graphics | VFX | storytelling | broadcast | tv | television | Media Technology | Media Production | News Production | Live
Submitted by Brainstorm
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Maxon Announces 2021 Lineup of 3D, VFX and Motion Graphics Special Events Posted: 23/02/2021
Maxon Announces 2021 Lineup of 3D, VFX and Motion Graphics Special Events

Maxon has announced its extensive lineup of 2021 events for content creators working in 2D, 3D, motion design, VFX and visualization. In addition to participating in mainstay industry events like SIGGRAPH, NAB, and IBC, Maxon will continue with their popular free online showcase, the 3D & Motion Design Show, the first of which will take place on March 17, 2021.

Tags: Red giant | Maxon | VFX | Cinema 4D | 3D & Motion Design Show | 2021 | Events Calendar
Submitted by Zazil Media Group
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diguise endorses StarTracker for xR Posted: 18/02/2021
diguise endorses StarTracker for xR

Mo-Sys Engineering), world leader in precision camera tracking solutions for virtual production and image robotics, announced today that its partner disguise has a number of customers and partners adopting StarTracker technology for XR and virtual production. disguise customers have been adopting StarTracker systems with disguise xR technology, and disguise has seen strong demand in the fast-growing APAC market for the combined solution.

Tags: StarTracker | Camera | Tracking system | broadcast | VFX Production | virtual production | technology | tracking solutions | disguise
Submitted by Manor Marketing
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Maxon Announces Maintenance Release of Magic Bullet Suite Posted: 04/02/2021
Maxon Announces Maintenance Release of Magic Bullet Suite

Today, Maxon announced the immediate availability of a maintenance release for Magic Bullet Suite 14, its collection of tools for color correction, finishing and film looks, that enables support in MacOS Big Sur and Final Cut Pro for the updated tools: Colorista V, Looks 5 and Denoiser III.

Tags: Maxon | Red Giant | Magic Bullet Suite | VFX | macOS | Final Cut Pro
Submitted by Zazil Media Group
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Adder Announces New Features for ADDERLink INFINITY 4000 Series Posted: 28/01/2021
Adder Announces New Features for ADDERLink and trade; INFINITY 4000 Series

Adder Technology, a global leader in connectivity solutions and high performance IP KVM, has today introduced a range of new features to its multi-award winning ADDERLink™ INFINITY 4000 series (ALIF4000) including support for HDR10 video standards. The latest updates, available to all new and existing customers, have been developed to meet the growing demand for high resolution content creation.

Tags: IP KVM | KVM Matrix | Computer Access | Computer Control | Remote Access | Post-Production | Broadcast | Transport Technology | Industrial Technology | Air Traffic Control | VFX | 4K | 5K | HDR
Submitted by Adder
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New Adder ZeroU High Performance IP KVM Brings Increased Customer Connectivity Choice Posted: 20/01/2021
New Adder ZeroU and trade; High Performance IP KVM Brings Increased Customer Connectivity Choice

Adder Technology, a global leader in connectivity solutions and high performance IP KVM, today announced a pair of new KVM transmitters that bring HDMI® and DisplayPort™ connectivity to its proven and trusted ZeroU™ portfolio. The revolutionary dongle design, combined with plug and play functionality, makes the series perfectly placed to support organizations looking to take advantage of the benefits of IP KVM while making efficient use of valuable rack space.

Tags: IP KVM | KVM Matrix | ZeroU KVM | HDMI | DisplayPort | Computer Access | Computer Control | Remote Access | Post-Production | Outside Broadcast | Broadcast | Transport Technology | Industrial Technology | Air Traffic Control | VFX
Submitted by Adder
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Maxons Cheap Tricks Returns with Dunes Holtzman Shield VFX Tutorial Posted: 15/12/2020
Maxons Cheap Tricks Returns with Dunes Holtzman Shield VFX Tutorial

Today, Maxon released a VFX tutorial inspired by the upcoming sci-fi epic, “Dune,” the latest adaptation of the 1965 Frank Herbert novel of the same name. In this Cheap Tricks episode, now out on YouTube, Dan “Hashi” Hashimoto, the Action Movie Dad, shows viewers how to recreate the film’s iconic defensive Holtzman Shield force field and other cool compositing effects in Adobe® After Effects® with tools from Red Giant Complete.

Tags: Maxon | Red Giant Complete | Cheap Tricks | Dune | VFX Tutorial | Magic Bullet Looks
Submitted by Zazil Media Group
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