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Verizon Media launches platform enhancements to maximize streaming reach and revenues Posted: 21/04/2020
Verizon Media launches platform enhancements to maximize streaming reach and revenues

Verizon Media has launched a range of capabilities to enable broadcasters, content owners and service providers to grow audiences and monetize content in new ways. These include advanced advertising tools that improve transparency in the bidding process and track ad performance. Additional features that maximize audience reach and enhance live event streaming have also been announced.

Advanced Advertising

Verizon Media Smartplay Prebid is a server-side integration that exposes inventory and conducts auctions faster with more demand partners using the prebid open-source framework. This low-risk solution is easy to implement and opens up content owner supply to more demand partners, allows for fair market competition, and provides visibility into content value with price transparency.

“Until now there has been a generally accepted order of operations in filling ad supply that has not always maximized the value of a publisher’s inventory,” said Ariff Sidi, General Manager at Verizon Media Platform. “Prebid addresses that by calling out to demand partners in an open and transparent fashion, maximizing value and providing transparency in the bidding process.”

Verizon Media is also enhancing advertising data and analytics to provide customers a deeper understanding of ad performance. Ad Data helps technical teams highlight any errors, timeouts, and tracking issues after they occur. Ad Analytics allows content publishers to identify and respond to trends in ad performance and segment data by areas such as environment, device, and demand partner.

Tags: Verizon | Verizon Media | Streaming | OTT | Advertising | Prebid | SSAI | NAB 2020 | NAB 2020
Submitted by Staff
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Research Reveals Huge Opportunity For Live Sports Streaming If Fans Can Get Access To The Right Leagues And Teams Posted: 25/02/2020
Research Reveals Huge Opportunity For Live Sports Streaming If Fans Can Get Access To The Right Leagues And Teams

Sports fans are willing to pay more for streaming live sports, but only if it provides better access to the sports teams and leagues they are interested in. These are some of the key findings of an international survey, commissioned by Verizon Media, into what fans want from services that let them stream live sports.

The research was conducted amongst 5,000 sports fans in the US, UK, France, Germany and Holland* and found that the opportunity for content providers streaming live sports is huge, as long as they offer greater personalization, better viewing options and a different advertising experience better suited to a streaming environment.

Tags: Verizon | Verizon Media | Sports | OTT | Live Streaming | Live Sports | NAB 2020 | NAB 2020
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Eros Now chooses Verizon Media Platform to meet global demand for Bollywood streaming content Posted: 20/12/2019
Eros Now chooses Verizon Media Platform to meet global demand for Bollywood streaming content

Verizon Media has announced that Eros Now, a premier South Asian OTT entertainment platform, is using the Verizon Media Platform to meet global consumer demand for high quality streaming of Indian cinema.

India is home to Bollywood, the world’s largest film industry with an annual output of almost 2,000 films. Global demand for Bollywood content is growing rapidly and Eros Now has attracted over 177 million users to its service by housing over 12,000 movie titles, TV shows, Eros Now Originals, and short-format content – Eros Now Quickie. In order to retain its market leading position in India and also futureproof its ability to penetrate additional markets, Eros Now chose to migrate from its technology-dense streaming stack to a fully managed streaming service.

“As we continue our mission of bringing Bollywood content to a global audience, it’s crucial that we invest in cutting edge technologies to maintain high quality online experiences for the millions of users accessing our service from a range of devices and locations. Verizon Media’s Platform is renowned for its unparalleled streaming capabilities and high performance network, which will play an important role in helping us deliver an unrivalled user experience to our customers around the world,” said Ali Hussein, CEO, Eros Now.

 

 

Tags: Verizon Media | Eros Now | Bollywood | Streaming | OTT | Entertainment
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Verizon and Defense Media Activity Partner to Deliver Digital Content to Service Members Posted: 30/10/2019
Verizon and Defense Media Activity Partner to Deliver Digital Content to Service Members

Verizon and the Defense Media Activity (DMA) today announced a multi-year partnership with the Department of Defense (DoD) to deliver streaming content offerings including news, sports, and entertainment through live, linear and on-demand channels to overseas service members and their families.

The Defense Media Activity provides a broad range of high-quality multimedia products and services to inform, educate, and entertain DoD audiences around the world. Their mission is to help military commanders quickly deliver vital “command” information to widely distributed US Forces overseas as well as to provide the overseas military audience American entertainment, news and sports programming.

“Verizon is proud to support the DMA’s rollout of a bold digital transformation of the American Forces Network (AFN) brand with a world-class streaming delivery platform,” said Mike Maiorana, senior vice president, Verizon public sector. “It’s Verizon’s distinct honor and privilege to provide service members and their families the next generation of American programming to stay connected, informed and entertained.”

Tags: Verizon | Verizon Media | Digital Content | Defense Media Activity | Department of Defense | Live Video | OTT
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Verizon Media simplifies streaming for partners with full Microsoft Azure integration Posted: 13/09/2019
Verizon Media simplifies streaming for partners with full Microsoft Azure integration

Verizon Media has announced that its streaming platform is now available on Microsoft Azure, ready for customers to use in beta. The integration means simplified workflows, global support and scale, and access to a range of Azure capabilities, including Azure Media Services : Video Indexer and Azure Blob Storage, enabling broadcasters and content providers to deliver the future of media today.

Tags: Verizon Media | Verizon | Microsoft | Microsoft Azure | Streaming | OTT | IBC 2019 | IBC 2019 | IBC 2019
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Verizon unveils new Media Platform features at IBC 2019 Posted: 05/09/2019
Verizon unveils new Media Platform features at IBC 2019

Verizon Media will debut advanced capabilities for delivery optimization, ad performance visibility, content personalization and blackout control on its Media Platform at IBC 2019 (Stand 5.B64). With these enhanced offerings, Verizon Media can deliver personalized, TV-like experiences to viewers on one of the largest and most reliable streaming networks.

Tags: Verizon Media | IBC 2019 | TV-like experiences | streaming | Smartplay | Verizon Smartplay | IBC 2019 | IBC 2019
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Verizon Digital Media Services to launch the Verizon Media Xperience Studio, simplifying online video workflows for OTT providers Posted: 06/04/2017
Verizon Digital Media Services to launch the Verizon Media Xperience Studio, simplifying online video workflows for OTT providers
Verizon Digital Media Services today announced that it will soon launch the Verizon Media Xperience Studio, a first of its kind, cloud-based content intelligence system (CIS). The new CIS will automate and simplify the online video production and distribution pipeline for broadcasters, OTT providers and online video distributors, all while offering timely and accurate performance, revenue and cost insights that are essential to building a profitable OTT business. 
Tags: Verizon Digital Media Services | Verizon Media Xperience Studio | online | OTT | performance | revenue | cost | business | content intelligence system
Submitted by Wall Street Communications
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