Viaccess-Orca and Smart AdServer to Share Targeted TV Advertising Strategies Through Webinar

Date: 23/06/2020
Viaccess-Orca and Smart AdServer to Share Targeted TV Advertising Strategies Through Webinar

Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and Smart AdServer, the fully transparent and vertically integrated ad tech platform specialized in premium video monetization, announced a webinar on "The 5 steps to best-in-class targeted TV advertising." The webinar will present attendees with impactful strategies on leveraging the recent, unprecedented viewing peaks in video consumption to boost monetization opportunities and increase revenues.

The event will be hosted by Videonet magazine on Wednesday, July 1, at 3 p.m. BST. Moderated by Editor-in-Chief John Moulding, the webinar speakers will include Dror Mangel, Senior Product Manager, AI and Data Solutions, at Viaccess-Orca and Gerald Sauvageon, Senior Vice President of Sales, Video/Addressable TV, at Smart AdServer.

The webinar will provide a comprehensive review of the current market trends, relevant opportunities, and available Targeted TV advertising solutions. The challenges of Targeted TV advertising will be explored as well as strategies for supporting local, global, and online advertisers to meet multichannel demand and support efficient, scalable delivery everywhere.

"First-party user data can lead to valuable insights, increasing viewer engagement and helping operators create highly profitable Targeted audience segmentation," said Dror Mangel, Senior Product Manager, AI and Data Solutions at Viaccess-Orca. "Yet, delivering a premium-quality viewing experience for Targeted TV ads and assuring agile compliance with privacy-related legislation are challenges. During this webinar, I'll share effective strategies on how broadcasters and operators can overcome these challenges to succeed in the Targeted TV advertising environment."

"As viewing numbers surge to all-time highs during the COVID-19 health crisis, increased video consumption is wearing down operator resources. The media industry needs a way to generate new revenue, and advertisers have more appetite to spend more on precise targeting," said Gerald Sauvageon, Senior Vice President of Sales, Video/Addressable TV, at Smart AdServer. "As premium video delivery over OTT and set-top box are the strongest ways for advertisers to connect with consumers, Targeted TV advertising represents a significant opportunity for operators and broadcasters to create this new revenue stream while enhancing the viewers' engagement. The right way to achieve it is by ensuring a premium TV experience and by maintaining viewers' trust, which will be discussed in more detail through this webinar."

VO and Smart AdServer bring a wealth of expertise to the topic of Targeted TV advertising. Last year, the companies introduced an end-to-end, Targeted TV advertising solution that allows the creation of granular audience segments leveraging VO's AI-enriched TV data management capabilities and the activation of these segments on Smart's advertising platform, combined with unified end-to-end distribution to any screen and service.



Tags: Viaccess-Orca | Smart AdServer | Webinar | OTT | Videonet | Advertising
Submitted by 202 Communications
View author's directory page

Related Interviews
  • Safer OTT and TV Platforms from Viaccess-Orca at IBC 2017

    Safer OTT and TV Platforms from Viaccess-Orca at IBC 2017

  • Smarter OTT and TV Platforms from Viaccess-Orca at IBC 2017

    Smarter OTT and TV Platforms from Viaccess-Orca at IBC 2017

  • Viaccess-Orca at IBC 2016

    Viaccess-Orca at IBC 2016

  • Viaccess-Orca at IBC 2014

    Viaccess-Orca at IBC 2014

  • Keeping An Eye on Piracy with Viaccess-Orca at IBC 2018

    Keeping An Eye on Piracy with Viaccess-Orca at IBC 2018

  • Viaccess-Orca overview from IBC 2018

    Viaccess-Orca overview from IBC 2018

  • Viaccess-Orca content security at IBC 2015

    Viaccess-Orca content security at IBC 2015

  • Viaccess-Orca at IBC 2015

    Viaccess-Orca at IBC 2015

  • Viaccess-Orca at IBC 2013

    Viaccess-Orca at IBC 2013

  • Scott Hill uses EditShare: Lightworks at NAB 2013

    Scott Hill uses EditShare: Lightworks at NAB 2013

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • YouTube and the myths, the business and the opportunities

    YouTube and the myths, the business and the opportunities

  • Kino Flo at NAB 2016

    Kino Flo at NAB 2016

  • Comigo at IBC 2015

    Comigo at IBC 2015

  • EBS at IBC 2015

    EBS at IBC 2015

  • Volicon at IBC 2015

    Volicon at IBC 2015

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • BBright at IBC 2014

    BBright at IBC 2014

  • Visual Unity at IBC 2014

    Visual Unity at IBC 2014

  • SIS LIVE ManPak and LoStow at IBC 2014

    SIS LIVE ManPak and LoStow at IBC 2014

  • Perception at NAB 2014

    Perception at NAB 2014

  • Visual Unity at NAB 2014

    Visual Unity at NAB 2014

  • ATEME at NAB 2014

    ATEME at NAB 2014

  • TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

    TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

  • Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

    Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

  • Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

    Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

  • Bridge Technologies PocketProbe App at NAB 2013

    Bridge Technologies PocketProbe App at NAB 2013

  • Vimond Control Center at NAB 2013

    Vimond Control Center at NAB 2013

  • Telestream Vantage v5 at NAB 2013

    Telestream Vantage v5 at NAB 2013

  • Tariam Tooway stand at BVE 2013

    Tariam Tooway stand at BVE 2013

  • IPTV Digital Signage from VITEC at NAB 2017

    IPTV Digital Signage from VITEC at NAB 2017

  • ChyronHego Paint at IBC 2013

    ChyronHego Paint at IBC 2013


Related Shows
  • KitPlus TV featuring RISE, virtual production tech, AI searching and ACES colour workflows

    KitPlus TV featuring RISE, virtual production tech, AI searching and ACES colour workflows


Related Articles
  • Why Renting is the New Buying

    Why Renting is the New Buying

  • Synced Across Multiple Screens

    Synced Across Multiple Screens

  • Accurate Ad Tracking with OTT

    Accurate Ad Tracking with OTT

  • The Business Case for Hybrid TV and AI

    The Business Case for Hybrid TV and AI

  • IBC 2019 Question Time

    IBC 2019 Question Time

  • How Providers Can Win Man of the Match With Live Sports OTT

    How Providers Can Win Man of the Match With Live Sports OTT

  • The World of 12G 4K/UHD Processing

    The World of 12G 4K/UHD Processing

  • What content providers need to know about OTT

    What content providers need to know about OTT

  • The brave new world of software based  production

    The brave new world of software based production

  • What is next in OTT

    What is next in OTT

  • Will we soon be paying our respects to PayTV

    Will we soon be paying our respects to PayTV

  • Run Leaner, More Agile and Scalable OTT Operations

    Run Leaner, More Agile and Scalable OTT Operations

  • Twenty Years of Transcription

    Twenty Years of Transcription

  • The Ongoing Evolution of Subtitling Technology

    The Ongoing Evolution of Subtitling Technology

  • Why OTT needs multicast ABR

    Why OTT needs multicast ABR

  • How the Cloud can be enabled as traditional broadcast workflows evolve

    How the Cloud can be enabled as traditional broadcast workflows evolve

  • Monetizing OTT

    Monetizing OTT

  • Audience engagement with advertising in an OTT world

    Audience engagement with advertising in an OTT world

  • Navigating Unfamiliar Territory

    Navigating Unfamiliar Territory

  • Pushing the Boundaries for OTT

    Pushing the Boundaries for OTT

  • 5G Streaming - The Rollout

    5G Streaming - The Rollout

  • You can have your OTT and IP IT too

    You can have your OTT and IP IT too

  • A changing media industry

    A changing media industry

  • OTT - is it over the top or business as usual

    OTT - is it over the top or business as usual

  • Making OTT monitoring and compliance manageable and economical

    Making OTT monitoring and compliance manageable and economical

  • OTT A Multiscreen Environment

    OTT A Multiscreen Environment

  • TV Futures - Streaming

    TV Futures - Streaming

  • Sorry for any disruption caused: Netflix strikes again

    Sorry for any disruption caused: Netflix strikes again

  • Creating native looks in alien worlds: the making of The Martian

    Creating native looks in alien worlds: the making of The Martian

  • Advertising - How to get more customers

    Advertising - How to get more customers

  • Dialog-based search accelerates content discovery for anyone with a media library

    Dialog-based search accelerates content discovery for anyone with a media library

  • Emphasising Television in streaming television

    Emphasising Television in streaming television

  • 4k Streaming: a Key OTT Differentiator

    4k Streaming: a Key OTT Differentiator

  • Advanced security solutions

    Advanced security solutions

  • Software defined workflows

    Software defined workflows

  • Proprietary vs. off the shelf hardware for OTT video delivery

    Proprietary vs. off the shelf hardware for OTT video delivery

  • Leaping over the top

    Leaping over the top

  • Service providers should see OTT as a revenue opportunity

    Service providers should see OTT as a revenue opportunity

  • OTT: Back to basics

    OTT: Back to basics

  • Driving customer loyalty with OTT

    Driving customer loyalty with OTT

  • Three big questions on OTT

    Three big questions on OTT

  • Embracing the 4K future with next generation encoding technologies

    Embracing the 4K future with next generation encoding technologies

  • Exceptional loudness control does not have to break the bank

    Exceptional loudness control does not have to break the bank

  • OTT Market trends and evolutions with Christine Jecko

    OTT Market trends and evolutions with Christine Jecko

  • The key to the success of OTT services

    The key to the success of OTT services

  • Creating a feature-rich subscriber-based OTT entertainment service

    Creating a feature-rich subscriber-based OTT entertainment service

  • Getting to grip with it with Mark Scotton

    Getting to grip with it with Mark Scotton

  • Sony cameras and Canon EF Lenses being used to great effect

    Sony cameras and Canon EF Lenses being used to great effect

  • 3D filmmaking

    3D filmmaking

  • OTT Monitoring: keeping it simple and useful

    OTT Monitoring: keeping it simple and useful


News
Dejero Transforms KNSD-TV and KUAN-LD and rsquo;s Mobile Broadcast Truck into Mobile TV Station Posted: 16/09/2020
Dejero Transforms KNSD-TV and KUAN-LD and rsquo;s Mobile Broadcast Truck into Mobile TV Station

Dejero has made it possible for broadcasters NBC San Diego, KNSD-TV and KUAN-LD, to turn its new mobile broadcast truck into a self-contained, end-to-end mobile TV studio. The Dejero equipment on board the truck — including the Dejero GateWay M6E6 network aggregation device, PathWay E encoder, and a WayPoint 104 receiver — gives KNSD-TV and KUAN-LD the bandwidth to work fully independently in the field, processing, editing and distributing live raw video without reliance on teams and equipment located back at the broadcast facility. The truck, which was built by Emmy award-winning truck builder and mobile integrator, Accelerated Media Technologies, (AMT), is able to act as a backup station in case the main broadcast facility needs to be evacuated, a scenario that could have happened during the recent COVID-19 pandemic.

Tags: Dejero | KNSD-TV | KUAN-LD | mobile tv station | GateWay | PathWay | WayPoint | CellSat | mobile broadcast truck | NBC San Siego | Accelerated Media Technologies | AMT | Mike Fouch | Tom Jennings | power | flexibility | Smart Blending Technology | MKM Marcomms
Submitted by MKM Marketing Communications
More from this author
Black Box Digital Workplace Ushers in New Era of Unified Communications and Collaboration Posted: 16/09/2020
Black Box Digital Workplace Ushers in New Era of Unified Communications and Collaboration

Black Box, a global solutions integrator, today unveiled the Digital Workplace, a service focused on unified communications and collaboration (UCC) in today's increasingly digital and virtual workplace environments. By adding a new strategy — managed UCC as a service in the cloud — to its existing on-premises UCC offering, Black Box addresses companies' evolving requirements for business continuity and the expanding need to support an increasingly remote, multigenerational and geographically dispersed workforce.

Tags: Black Box | Digital Workplace | Virtual | Digital | Environments
Submitted by Wall Street Communications
More from this author
Apantac Adds UHD 12G Distribution Amplifiers to openGear Platform Posted: 15/09/2020
Apantac Adds UHD   12G Distribution Amplifiers to openGear Platform

Apantac, an internationally recognized manufacturer of multiviewers, video walls, extension and signal processing solutions has added two new cards to its line of openGear Distribution Amplifiers.

The OG-DA-8-UHD and OG-DA-4-UHD now include 12G support for UHD applications. The models include 1x4 and 1x8 distribution amplifiers for auto-detected 12G/6G/3G/HD/SD-SDI signals and are designed specifically for the OGX/3.0 card-based openGear platform.

Tags: OG-DA-8-UHD | OG-DA-4-UHD | apantac | UHD distribution amplifliers
Submitted by Apantac
More from this author
Artel Video Systems Quarra PTP Ethernet Switches Hit New Milestone: Deployment in Asia, Europe, and North America Posted: 15/09/2020
Artel Video Systems Quarra PTP Ethernet Switches Hit New Milestone: Deployment in Asia, Europe, and North America

Artel Video Systems, a world-class provider of innovative, real-time multimedia delivery solutions, today announced that its Quarra series of PTP-aware managed IP switches has now been installed in facilities across Asia, Europe, and North America. Known for providing industry-leading accuracy in IEEE 1588-compliant timing and synchronization, Quarra switches are being deployed around the world in radio and television broadcast stations, multimedia/multiplatform production facilities, live performance environments, and other general switching applications requiring PTP.

Tags: Artel Video Systems | Quadra | Ethernet | IP | Switches
Submitted by Wall Street Communications
More from this author
Teradek Bolt 4K LT: The Affordable On-ramp to 4K HDR Monitoring Workflows Posted: 15/09/2020
Teradek and rsquo;s New Bolt 4K LT: The Affordable On-ramp to 4K HDR Monitoring Workflows

Teradek announced today the compact Bolt 4K LT and integrated Bolt 4K RX Monitor Module--powerful additions to their groundbreaking Bolt 4K wireless HDR video platform. Powered by the same revolutionary 4K chipset found in the previously released Bolt 4K, Bolt 4K LT delivers significant image quality and performance enhancements to the prior HD generation of Bolt products, at no additional cost to consumers.

Tags: camera control | lightweight design | recording format | resolution | frame rate | shutter speed | aperture adjustment | autofocus | output tone map | highlight roll-off | 3D LUTs | Nits | daylight | color saturation | Vitec Group | Creative Solutions | broadcast | film
Submitted by Lewis Communications
More from this author
Lindsey Optics Intro and rsquo;s First Ever FSND Rota-Grad Filters Posted: 15/09/2020
Lindsey Optics Intro and rsquo;s First Ever FSND Rota-Grad Filters

Lindsey Optics adds a new twist on FSND filters with its unique range of Brilliant² Rota-Grads. This family of rotating full spectrum graduated neutral density filters fits directly into popular 4x5.65 rod-mounted matte boxes and clip-on style, where rotation of a 4x5.65 filter was uncommon—until now.

Tags: Lindsey Optics | optics | lenses | FSND | filters | rotating | Rota-Grads | full spectrum | graduated | neutral density | matte boxes | aperture | cinematographers | videographers | broadcast | film | video | proper exposure | balance | photography | wide-angle lenses | light
Submitted by Lewis Communications
More from this author
Apantac Debuts UHD Universal Scaler for openGear Platform Posted: 15/09/2020
Apantac Debuts UHD Universal Scaler for openGear Platform

Apantac, an internationally recognized manufacturer of multiviewers, video walls, extension and signal processing solutions has debuted its latest Universal Scaler for the openGear Platform; the OG-US-5000.

The OG-US-5000 is a UHD bi-directional Universal Scan Converter/Scaler that has a built-in loop-out of SDI or HDMI, with genlock. It supports both HDMI 2.0 and 12G SDI inputs and outputs.

Tags: openGear | UHD | Scaler | Apantac | OG-US-5000 | HDMI 2.0 UHD
Submitted by Apantac
More from this author
AJA Control Panel Brings KONA and Io Customers Easy Access to New Adobe Premiere Pro HLG HDR Features Posted: 15/09/2020
AJA Control Panel Brings KONA and Io Customers Easy Access to New Adobe Premiere Pro HLG HDR Features

AJA today announced that KONA and Io customers can now easily access the new HLG HDR features in the latest version of Adobe® Premiere® Pro, enabling them to edit and deliver HDR content. KONA and Io customers using AJA KONA 5, KONA 4, KONA IP, Io 4K Plus, Io 4K or Io IP with the AJA Control Panel interface and AJA Control Room software, including the latest soon to be released – version 16 – can simply open the AJA Control Panel, click the HDR tab and turn on HLG to ensure a seamless monitoring experience when editing and coloring HDR content.

Tags: AJA Video Systems | AJA | Adobe | Premiere Pro | HDR | Editorial | Delivery | KONA | Io
Submitted by Raz Public Relations
More from this author
Eredivisie Football League Leverages TRACAB Tracking Data for In-Depth Analysis of Player and Team Performance Posted: 15/09/2020
Eredivisie Football League Leverages TRACAB Tracking Data for In-Depth Analysis of Player and Team Performance

ChyronHego is pleased to announce its continued partnership with the Dutch Eredivisie in supplying its world leading sports technologies for the new 2020/21 season. This builds upon two years of successful delivery in providing its TRACAB optical tracking system to the top football league in the Netherlands.

Tags: Eredivisie | Football | TRACAB | ChyronHego | Tracking
Submitted by Wall Street Communications
More from this author
Grass Valley Launches Next-Generation in Editing Software with EDIUS X Posted: 15/09/2020
Grass Valley Launches Next-Generation in Editing Software with EDIUS X

Grass Valley announces the launch of EDIUS X and marks the start into a new era of nonlinear editing. The next generation of the award-winning, multiformat software comes with a completely redesigned core engine along with a modular concept allowing even more performance for fully customizable workflows.

Tags: Grass Valley
Submitted by Platform Communications
More from this author
Straight to Japan: The Switch delivers Major League Baseball, PGA Golf and WWE wrestling for J SPORTS Posted: 15/09/2020
Straight to Japan: The Switch delivers Major League Baseball, PGA Golf and WWE wrestling for J SPORTS

The Switch, a leading provider of production services and global delivery of live video, announces that it has been chosen by J SPORTS, Japan’s largest sports broadcaster, to deliver live telecasts of major US sports directly from American stadiums and arenas to Japanese screens. The Switch, which is working with J SPORTS for the first time, has installed a permanent transmit path from its New York Network Operations Center (NOC) to the broadcaster’s Tokyo facility to bring all the anticipation and action of Major League Baseball, PGA golf and WWE wrestling to Japanese fans.

Tags: broadcasting | sports | Japan | Jsports | MLB | PGA | WWE | the switch | transmission
Submitted by Staff
More from this author
Cartier Queens Cup 2020 Polo Tournament is the First Multi-Camera Sports Production Using LiveU LU800 Posted: 15/09/2020
Cartier Queens Cup 2020 Polo Tournament is the First Multi-Camera Sports Production Using LiveU LU800

This year’s Cartier Queen's Cup 2020 Polo Tournament, organised by the Guards Polo Club, based in Windsor, UK, was the first sporting event to take advantage of LiveU’s game-changing, multi-camera LU800 capabilities. The event was streamed live to viewers on the Guards TV website and a leading sports channel in Latin America. The event was covered using four cameras with the live feeds streamed in low delay from the UK to the production studio in South Africa.

Tags: remote production | sport | cellular bonding | multi-camera
Submitted by Jump PR
More from this author
StreamMaster PRIME provides simple replacement for graphics, thematic channel playout and master control devices Posted: 15/09/2020
StreamMaster PRIME provides simple replacement for graphics, thematic channel playout and master control devices

Pixel Power, the global leader in playout, automation and graphics, has added StreamMaster PRIME to its range of graphics and playout products. Leveraging its renowned StreamMaster Media Processing technology platform, StreamMaster PRIME is a turnkey appliance with a flexible function set, designed primarily as a replacement for individual devices in a traditional architecture.

Tags: Pixel Power | Rohde &Schwarz | Playout | Automation | Graphics | StreamMaster PRIME | StreamMaster Media Processing | Turnkey | software-defined playout | SDI | Plug-in | Master Control Switcher | Video Server | Graphics Inserter
Submitted by Manor Marketing
More from this author
Leader LV5600 4K HDR Test Instruments Keep TVN On Spec for UEFA Europa League Final OB Posted: 15/09/2020
Leader LV5600 4K HDR Test Instruments Keep TVN On Spec for UEFA Europa League Final OB

TVN, one of Europe's top-performing providers of mobile television services, chose three Leader LV5600 waveform monitors as the reference test instruments for its coverage of the UEFA Europe League Final on August 21st at the RheinEnergieStadion in Cologne. Integrated into TVN's UE6 4K HDR OB truck, they were used to match incoming video feeds. Held behind closed doors due to the Covid-19 pandemic, the match was won 3-2 by Sevilla playing Inter Milan.

Tags: Leader Instruments | video test equipment | audio test equipment | video waveform monitors | 12G waveform monitors | 12G video analyzers | IP video analysers | video noise meters | HDR test equipment | true-hybrid test equipment | Hi-Vision test equipment | surround
Submitted by Stylus Media Communications
More from this author
LWKS Guarantees Independent Future for Lightworks NLE and QScan AQC Posted: 15/09/2020
LWKS Guarantees Independent Future for Lightworks NLE and QScan AQC

Media and entertainment industry veterans, James Richings and Peter Lambert, to lead new company re-energising development of leading editing and AQC software

LWKS Software Ltd is pleased to announce the acquisition of two market-leading products from EditShare - Lightworks NLE and QScan AQC system.

Tags: LWKS Software Let | Lightworls NLE | QScan AQC System | EditShare
Submitted by Bubble Agency
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>