Viaccess-Orca and Smart Bring Together the Best of TV and Programmatic Worlds in New Targeted TV Advertising Solution

Date: 04/09/2019

At DMEXCO 2019 and IBC2019, Viaccess-Orca (VO), a global leader providing OTT and TV platforms, content protection, and advanced data solutions, and its programmatic advertising partner Smart Adserver, the leading independent ad monetization platform, will introduce an end-to-end, targeted TV advertising solution. Using the preintegrated solution, service providers can generate revenues through data and inventory monetization, in particular, for linear multicast and on-demand TV. The solution notably allows the creation of granular audience segments leveraging VO's AI-enriched TV data-management capabilities and the activation of these segments on Smart's advertising platform. It further allows the distribution of targeted ads on any screen through VO's secure player, which offers versatile ad replacement and insertion capabilities.

"Leveraging Smart's and VO's unique awareness around data privacy and security aspects, service providers can now enjoy new revenue channels generated by our targeted TV advertising solution while keeping control over vital data assets," said Romain Job, Chief Strategy Officer at Smart Adserver. "This alliance between two recognized specialists allows service providers to access a single, preintegrated solution for managing ad campaigns, activating audience data, and distributing targeted ads on any device, including on the fast-growing Android TV-enabled market segment."

The end-to-end solution supports the entire targeted ad cycle and offers seamless integration with Smart's programmatic advertising environment. This includes data management enablers that are natively compliant with GDPR regulations and ensures full-service provider control from segment creation to monetization. In particular, VO's behavioral insights on TV-usage data, the results of VO's extensive AI research, provide an elegant and innovative route to TV audience monetization while alleviating reliance on legacy, controversial, third-party, data-based targeting techniques. The solution's holistic ad monetization capabilities also cover cross-channel advertising, from direct IO management to programmatic transactions. It also supports KPI-focused advertising implementations, with real-time ad analytics to evaluate the effectiveness of ads and make advertising content as relevant as possible to the audience.

VO's playback solutions, combined with Smart's performance optimization techniques including peak management, ad-call pacing, local creative storage, validation, and provisioning, enable targeted ad delivery for any TV use case (e.g. linear, on-demand, or catch-up) onto any device (including Android TV-enabled) over IPTV or OTT.

"Targeted TV advertising is a huge revenue opportunity for operators and broadcasters that can help turn viewers' experiences into personal ones, thereby driving higher engagement," said Alain Nochimowski, Executive Vice President of Innovation at Viaccess-Orca. "This partnership between two mature technology providers results in an easy, fast, and secure way to enter the targeted TV advertising market and generate a new line of revenue. It's exactly the kind of targeted TV advertising solution the industry needs to succeed."

VO and Smart will demonstrate the targeted TV advertising solution at:
• DMEXCO, Sept. 11-12 in Cologne at Smart's Booth Hall 6 – C061, and
• IBC2019, Sept. 13-17 in Amsterdam at Viaccess-Orca Stand 1.A51 and Harmonic Stand 1.B20.

# # #

About Viaccess-Orca
Viaccess-Orca is a leading global solutions provider of OTT and TV platforms, content protection, and advanced data solutions for a personalized TV experience. The company offers an extensive range of innovative, end-to-end, modular solutions for content delivery, protection, discovery, and monetization. With over 20 years of industry leadership, Viaccess-Orca helps content providers and TV operators shape a smarter and safer TV and OTT experience.

Viaccess-Orca is part of the Orange Group and the company's solutions have been deployed in over 35 countries, reaching more than 27 million subscribers.

For more information, visit www.viaccess-orca.com or follow the company on Twitter @ViaccessOrca and LinkedIn.

About Smart (www.smartadserver.com)
Smart is the leading independent ad monetization platform built for premium publishers to serve demanding buyers. Our fully transparent platform and shared-interest business approach enables premium publishers and brands to get their fair share of ad value at every opportunity, on their terms. Publishers can act with certainty and have the control of all the variables for the right blend of transaction models, channels and formats while activating the right audience data for value path optimization. Smart works directly with more than 1,000 publishers worldwide including Financial Times, Groupe Marie Claire, TracFone, Le Figaro, Leboncoin, Altice Media Publicité, and IMGUR to deliver display, video, native, and rich-media ads to over 50,000 sites and apps. Smart is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Times' FT 1000: Europe's Fastest Growing Companies. Smart operates 12 offices worldwide and leads the charge in building a transparent ecosystem based on quality. Smart is a "GDPR ready" company as certified by independent data protection specialist, ePrivacy GmbH.



Tags: DMEXCO 2019 | IBC2019 | Viaccess-Orca | VO | OTT | Smart Adserver | IPTV | IBC 2019 | IBC 2019
Submitted by 202 Communications
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Beijing Gehua Cable (BGC) Overhauls Infrastructure with the Help of ATEME Posted: 26/10/2021
Beijing Gehua Cable (BGC) Overhauls Infrastructure with the Help of ATEME

ATEME, the leader in video delivery solutions for broadcast, cable TV, DTH, IPTV and OTT, today announced that major Chinese cable operator Beijing Gehua Cable (BGC) has deployed ATEME’s encoders to upgrade its cable TV services. This update delivers greater stability and video quality for viewers, while reducing BGC’s energy footprint.


Tags: ATEME | BGC | TITAN | Broadcast | Cable TV
Submitted by Whiteoaks
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IBC kicks off 2021 show experience with the launch of IBC Digital Posted: 26/10/2021
IBC kicks off 2021 show experience with the launch of IBC Digital

IBC has kicked off the 2021 show experience with the launch of IBC Digital. The platform makes it easy for attendees to curate a unique mix of show activities and is the place to view exclusive content, including the IBC Innovation Awards taking place on 23rd November.

Tags: ibc
Submitted by Platform Comms
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JVC Camera Upgrade Comes Into Focus at Weigel Broadcasting Co. Milwaukee Posted: 25/10/2021
JVC Camera Upgrade Comes Into Focus at Weigel Broadcasting Co. Milwaukee

Weigel Broadcasting Co. in Milwaukee, home to WDJT-TV, CBS 58, WMLW-TV, The M, WBME-CD, Me-TV and  WYTU-LD Telemundo Wisconsin, recently selected several GY-HC900 and GY-HC550 CONNECTED CAM camcorders for high-quality, flexible broadcasting. Products of JVC Professional Video, a division of JVCKENWOOD USA Corporation, the cameras are part of JVC’s plug-and-play CONNECTED CAM™ series.

Tags: JVC Professional Video | CONNECTED CAM | broadcast cameras
Submitted by D. Pagan Communications
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LYNX Technik Enhances greenMachine Features for HDR Evie+ and Testor Configurations Posted: 25/10/2021
LYNX Technik Enhances greenMachine Features for HDR Evie+ and Testor Configurations

LYNX Technik takes the approach to continuously build on the usability and functionality of its products to offer its customers and partners enhanced features on its robust and high quality platforms.

Tags: greenMachine | yellobrik | LYNX Technik | frame synchronizer | HDR Evie+ | 4K UHD | quad-channel | HDR to SDR conversion
Submitted by LYNX Technik
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Tolka Announces TCAS for Widevine Posted: 25/10/2021
Tolka Announces TCAS for Widevine

Tolka announces a major addition to its portfolio of media-related telecommunication products and services. TCAS for Widevine is a conditional access system designed to make secure pay-TV content channels easy to establish, easy to operate and highly affordable. It simplifies the entire licensing process and reduces service-providers' operating costs. 1080i HD and 4K-UHD TV resolutions are supported as well as both SDR and HDR.

Tags: Tolka | broadcast media access | broadcast content security | targeted television advertising | personalised television advertising | personalized television advertising | OTT content protection | IPTV content protection | satellite IR | miniature DTV interface | D
Submitted by Stylus Media Communications
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Newly Formed ACT Entertainment Makes First Public Appearance at InfoComm 2021 Posted: 25/10/2021
Newly Formed ACT Entertainment Makes First Public Appearance at InfoComm 2021

ACT Entertainment, the newly formed entity borne from the merging of the ACT Lighting and RHC Holdings families of companies, will exhibit under its new branding for the first time at InfoComm 2021 (Booth 5753). With a deeply rooted heritage in several key markets, such as pro AV, installation, broadcast, touring/live, retail, house of worship, film and television, and industrial markets, ACT Entertainment streamlines all of its brands into a collective, market-focused approach. In recognition of this new business objective, the company will be showcasing its recently launched Just Networking brand, along with MA Lighting, ProCo Sound and Aytron products, at the show.

Tags: ACT Entertainment | InfoComm 2021 | tradeshows
Submitted by D. Pagan Communications
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Lightware named as Official Platinum Sponsor of Cisco WebexONE 2021 Posted: 25/10/2021
Lightware named as Official Platinum Sponsor of Cisco WebexONE 2021

Lightware Visual Engineering is pleased to announce that it has been made one of the Official Platinum Sponsors for the upcoming Cisco WebexONE 2021 virtual event.

Tags: Lightware Visual Engineering | Matrix Switcher | AV-over-IP systems | Live Events | Corporate Market | Taurus UCX
Submitted by Bubble Agency
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Net Insight and Grass Valley take ultra-reliable cloud and IP media delivery workflows to the next level Posted: 25/10/2021
Net Insight and Grass Valley take ultra-reliable cloud and IP media delivery workflows to the next level

Net Insight announces that it has joined the GV Media Universe (GVMU)Alliance, Grass Valley’s ecosystem of qualified partners that aims to enable media organizations to leverage the power of the cloud to deliver more content easily and efficiently. Net Insight’s platforms bring a complete range of agile and secure media delivery solutions for cloud, IP, and virtualized networks, allowing broadcast industry players to create frictionless, high-quality, low-latency live video workflows.

Tags: net insight | grass valley
Submitted by Platform
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