Ariana Grande’s Sweetener World Tour is underway with disguise 4x4pro media servers and OmniCal projector-calibration engine playing a key role in facilitating the ethereal, galaxy-themed visuals on stage.
The tour supports the artist’s fourth and fifth studio albums, ‘sweetener’ and ‘thank u, next.’ It kicked off in March 2019 in New York and wraps in December 2019 in California, comprising three legs and a total of 102 dates in North America and Europe.
“The tour was designed to highlight the range and femininity of Ariana and create an ever-transforming space for her to perform her latest albums and give the audience an immersive experience to dive into as they witness Ariana's journey through her music,” says Loren Barton, Media Department Director with Lumentech. He has overseen the projection and media departments in support of many recent projects by Production and Lighting Designer LeRoy Bennett. Possible Productions produced the motion graphics for the show, which sees the stage brought to life with visuals of space during the song ‘NASA’, the visuals then turn the stage into a planet, a moon and a galaxy. From conversations with Ariana herself, Michael Figge and his team at Possible created a stage theme for each song that reinforced the choreography and lighting.