Vimond Media Solutions today announced that TV.AE is using the Vimond Platform as its backbone, designed to deliver top-quality content to the global Arabic-speaking audience. Vimond began collaborating with TV.AE on this best-of-breed project in December, 2015, and has completed two of three phases, to date.
The goals of TV.AE in building out this over-the-top (OTT) video service include tapping into four decades of archived content, providing user-generated content (UGC) to a new audience of cosmopolitan young adults, and nurturing Arab talents by focusing on regional events and activities.
By using Vimond Control Center (as the CMS), Vimond Business Center (CRM and payment aggregator system), the Ingest Pipeline and Video engine, TV.AE was able to hit its aggressive go-live date of March 1, 2016.
We've been working with the Vimond Control Centre for some months now and it's proved to be a robust platform that fits our needs perfectly, said Giles Wright, Director of Technology at TV.AE. VCC is incredibly customisable and the editorial features are very extensive. Everything we need to make our OTT platform function, including metadata tagging, publisher set-up, geo-location lock downs and integration with 3rd party APIs works seamlessly. On top of this the Vimond team has been super supportive at every step of the build and continue to work with us to improve our services so we can make the customer experience the very best we can.
The way we were up and running in such a short amount of time has to do with how robust the back-end of VCC is, said Amjad Desai, Head of Technical Operations at TV.AE. We had to ingest a huge amount of content which needed a lot of additional information connected to it. We used the feed ingest from VCC and managed to do a massive bulk ingest of our content in a very quick turn around.
With a solid platform and playback experience in place at the end of the projects first phase in late February, TV.AE will begin offering its curated library of TV shows and movies. It was also prepared to provide exclusive coverage of two events: the spring Fashion Forward show and Dubai Lynx, an annual event for the regions creative communications industry. As a way to kick off the collaboration, TV.AE asked Vimond to power TV.AEs live streamcasts at Dubai Lynx.
Going forward, Vimond will enable TV.AE to syndicate and play-out its content across multiple platforms. There are also plans for live coverage of other premium sport events, with a great viewership in the Middle East. Across its ambitious agenda, TV.AE has relied heavily upon Vimond. The entire content that you see is completely managed by VCC, Desai said. It is the heart of our solution.
Further information on Vimond Media Solutions and its products is available at www.vimond.com, or visit Vimond at IBC 2016, booth 14.F19, where you can also see a fire-side chat and presentations starring Vimond Media Solutions and TV.AE.