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Supponor and FC Barcelona strike deal to provide Virtual Advertising during LaLiga home games Posted: 21/10/2019
Supponor and FC Barcelona  strike deal to provide Virtual Advertising during LaLiga home games
Supponor, the global leader in virtual advertising technology within live tier 1 sports, is delighted to announce the signing of a long-term agreement with FC Barcelona to supply their virtual advertising technology at all LaLiga home games, starting in the 2019/2020 season.
 
Supponor’s virtual advertising technology increases the availability, relevance and value of pitch-side LED boards by creating new, regionalized inventory in the live international broadcast feeds. Advertising seen on these boards will be different to that seen by fans watching in Camp Nou or viewing the domestic broadcast coverage. The technology therefore allows global sponsors to tailor their brand messages for different LaLiga audiences around the world, or for new sponsors to target their most relevant LaLiga audience watching live broadcasts from FC Barcelona games.
 
Tags: Supponor | FC Barcelona | Virtual Advertising | LaLiga
Submitted by Bubble Agency
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RT Software partners with Alston Elliot to deliver first virtualised advertising solution in Africa Posted: 29/04/2016
RT Software partners with Alston Elliot to deliver first virtualised advertising solution in Africa

RT Software, a worldwide provider of real-time graphics solutions, has partnered with Alston Elliot South Africa and Mo-Sys to deliver a virtual advertising solution to SuperSport International, South Africas premium pay-television sports broadcaster.

Tags: virtualization | graphics | sport | virtual advertising
Submitted by RT Software
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