Vision247 hands reins to Racing UKs audience

Date: 14/03/2012
Vision247 hands reins to Racing UKs audience


  • Racing UK available on channel 116 via internet-connected Freeview devices
  • Introduces new, unique interactive channel features for subscribers

Racing UK, the leading horse racing subscription TV channel in the UK, is now available to viewers of Freeview. Racing UK is the first channel to harness new interactive IPTV features delivered to internet connected television sets and devices by Vision247s unique video content delivery platform.

Racing fans not only receive the broadest selection of live horse race action, they also receive the picture on the screen and can view details of all the days races. All the information on the runners and the riders is on the screen enabling subscribers to check the latest form without ever switching away from action on the course.

Racing UK is able to supply viewers with all this detail because of the dynamic way Vision247 uses the ConnectTV MHEG application, delivering interactive data and linear high quality broadcast video over the internet and onto the Freeview platform. Vision247 also supplies subscriber authentication for Racing UK, meaning once users have signed up for the service they will be automatically recognised when selecting channel 116, and given instant access to the channel. 

Clive Cottrell, Marketing Director of Racing UK, said: Horse racing fans now have access to the best racing without installing expensive satellite equipment, or paying for a cable service. This is an exciting new way to watch and interact with the races, whether from the comfort of their living room or their favourite sports bar.

Luke Kennedy, head of DTH of Vision247 commented: Although Racing UK appears in the Freeview onscreen programme guide alongside existing digital channels, the viewing experience is different. Each racing fan is able to choose how they want to watch their horse racing, taking control of a linear broadcast television channel in a way that was not possible before now. 

Vision247s platform works with the latest compliant Freeview enabled television sets and set top boxes on the market; ensuring Racing UK is able to deliver this new compelling TV channel to a wider UK audience. Older devices, non-compliant or FreeviewHD devices not connected to the internet will receive a call to action message displayed on screen advising users on what is required to view the new internet delivered Racing UK channel.

Subscription to Racing UK on Freeview costs £20 per month.

-Ends-

About Racing UK

Racing UK is the premier independent horseracing broadcaster in the UK and Ireland. The specialist channel was set-up in 2004 and is dedicated to broadcasting more than 650 live race meetings a year with commentary, debate and tipping from 30 (33 from May 1) of the UK's top racecourses. Racing UK services nearly 50,000 commercial and residential subscribers. Tune in by going to Sky 432 (UK, NI, ROI), Virgin Media 536 (UK, NI), UPC 411 (ROI) or online at www.racinguk.com . For TV subscriptions, call 0844 855 1881 (UK), 0818 776 700 (ROI) for Sky customers and 0845 454 1111 for Virgin customers. You can also watch Racing UK at racinguk.com and on the iPhone APP, Android APP and mobile website.

For further information please contact: 
  
Seb Vance
Racing UK Head of Press and PR

T: 020 7592 0465
E : seb.vance@racinguk.com

About Vision247

First to market in the provision of functional internet delivered broadcast, Vision247 provides a complete solution to clients wanting to create compelling TV and video services for connected audiences worldwide. The Vision IPTV platform can be customised for clients and supports all current commercial models from subscription, pay-as-you-go to PPV and advertiser funded. www.vision247.tv

Media contact:

Gary Marshall

Senior Consultant

XL Communications Ltd

Call me now on my mobile: + 44 (0)77 3322 4654

Email me: gary@xl-comms.com



Tags: Racing UK | Vision247 | Freeview | OTT | Connected televisions | Set top boxes
Submitted by Gary Marshall (XL Communications)
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