Leading OTT solutions provider Visual Unity has helped Tanzanian media conglomerate Clouds Media to deliver a complete Over the Top content service to the East African market.
Based in Dar-es-Salaam, Clouds Media was established in 1998 as a radio and television broadcaster, delivering music, television and film content the Tanzanian market. With Visual Unitys expertise, Clouds Media has now expanded its operations to deliver Over the Top Transmission (OTT) directly to their viewers on any screen or connected device anywhere in the world.
Visual Unity provided Clouds Media with the technology necessary to deliver its new service. The technical infrastructure is based on Visual Unitys award-winning vuMediaTM Over the Top (OTT) content solution. vuMediaTM allows broadcasters to manage, monetize and monitor delivery of content to any connected screen and over 7000 connected devices including legacy phones.
Tomas Petru, CEO of Visual Unity, says: Visual Unity was awarded this contract on the basis of our proven expertise in multiscreen integration. With over 20 years experience in designing, building and technically supporting linear broadcast to multiscreen solutions we demonstrated to Clouds Media our ability to successfully design VoD solutions similar to our customers such as the leading Czech portals ivysilani.cz, voyo.cz, topfun.cz, cinema.cz and Calinos Entertainments VodVod.com in Turkey.
Thanks to vuMediaTM and Clouds modern approach to content delivery, Clouds is now able to reach its audience online, thus avoiding expensive and geographically limiting satellite transmission. Clouds can now provide films, news, dramas and popular television throughout East Africa, the Middle East and the rest of the world, added Joseph Kusaga, Managing Director, Clouds Media Group.
Visual Unitys vuMedia¢ platform supports comprehensive streaming and VoD services and integrates with billing and CRM processes. For this project, Visual Unity is providing full live channel streaming capability a Visual Unity designed UI/UX with full GUI/API access, DMR protection, analytics, delivery and support for an amazing array of mobile devices.
With TV in Tanzania going digital we found that this was the right time to reach fans of the Clouds brand both domestically and internationally via OTT multiscreen. The complete service is officially being launched in October.
Visual Unity will showcase the latest version of its award-winning vuMedia¢ multiscreen platform at IBC 2013, Connected World (Hall 14, Stand 114).