Volicon today announced that Kenya's Globe Track International (GTI) is using the Volicon Observer(R) digital video monitoring and logging system to offer market intelligence solutions for individuals and organizations seeking to make sense of information in the public domain. By streamlining the monitoring, recording, clip extraction, and export of video content from multiple channels, the Observer system allows GTI to provide its clients with custom services including on-demand clips, editorial electronic monitoring, and commercial electronic monitoring.
"We take pride in being the first media tracking company in East and Central Africa to provide real-time tracking for electronic and print monitoring, and the Volicon Observer system is critical to this service," said Esther Kagiri, managing director at GTI. "The system gives our staff real-time access to high-quality video streams, records HD video, provides mass video storage with smooth playback, integrates well with third-party applications, offers an array of intuitive tools for efficient management and monitoring of live and recorded content, and supports a range of export formats. The flexibility of the Observer system will make it easy to expand the channels we monitor and to roll out new services in response to market demand."
As the first company in sub-Saharan Africa to employ automated advertisement tracking technology, GTI is redefining accuracy and speed of delivering media tracking results in the Kenyan market. The company uses its Observer system to automate both news and ad monitoring and to deliver video streams to specific customers securely via IPTV.
The Volicon Observer family of products captures, stores, and indexes broadcast content from multiple channels, offering users simultaneous 24/7 access to video from their desktop computers. The Volicon system also facilitates audio/visual content identification, live and archived content detection, matched clip export, and alerting via SNMP, SMS, and email, all of which allow GTI to offer services including the monitoring of competitive networks and brands, regulated advertising, and rights and royalties.
"To differentiate itself from competing media monitoring solutions, GTI relies on superior technology, dedication to quality service delivery, and an internal culture that values reliability, impartiality, accuracy, and speed," said Anant Khanolkar, senior director of international sales at Volicon. "The flexibility, performance, and scalability of the Observer system ensure that GTI can meet these high standards and maintain its competitive edge."