WTS Broadcast has supplied independent broadcaster IQRA TV with the TVUPack, a 3G/4G wireless mobile uplink solution from TVU Networks. The broadcaster purchased the two TVUPack transmitters to broadcast live on-site coverage of the John OGroats to Lands End bike-ride, UK-wide cycling action which was broadcast throughout the UK and Europe on IQRA TVs Sky channel and Internet stream.
The cycle run, Ride To help, a charity to raise funds to provide shelter & food for the victims of natural disasters across the world, lasted 32 days with seven to eight hours of telecast per day.
IQRA purchased the TVUPack as an alternative to hiring a DSNG van, which posed both cost and availability issues for the channel at the time. TVUPack provided a cost-effective option, while also allowing for transmission over 3G networks while in motion, which meant that camera operators were able to follow cyclists for much longer stints than would be possible with a DSNG Van.
We were aware of 3G transmission technology as a cost-effective alternative to DSNG van hire, and decided to invest in the TVUPack because we knew we would need it for on going coverage of a variety of different events - we didnt want to take our chances with DSNG, said Shahriar Habib, IQRAs Head of Studio. The TVUPack was the only product on the market that met our requirements. We needed to be able to send a live feed to London from anywhere while on the move, and it also needed to be compact, easy to assemble and easy to use. Use and assembly of the TVUPack was easy, and for the most part it was a good low-cost alternative to DSNG.
The TVUPack has since been used by IQRA TV for coverage of many varying events and telecasts including coverage of Somali drought affected regions in Africa, flood-affected areas of Pakistan, and a US Conference.