WandaVision Fantasy Technology Powered by Cinema 4D

Date: 28/09/2021
WandaVision and rsquo;s Fantasy Technology Powered by Cinema 4D

Maxon announced today that Cinema 4D was used to support the creation of several fantasy user interfaces (FUI) on the hit Disney+ series, WandaVision, a part of the Marvel Cinematic Universe (MCU). 3D motion design artist Robyn Haddow was tasked with bringing the fantasy technology to life for viewers watching the series at home. A FUI expert with a superhero resume, Haddow’s portfolio includes television series such as The Flash, Arrow and Legends of Tomorrow, as well as feature films including The Suicide Squad, Black Widow, Ant-Man and the Wasp, Guardians of the Galaxy Vol. 2, Spider-Man Homecoming and many more.

For WandaVision, Haddow worked with Los Angeles design and visual effects studio Cantina Creative for the concept and execution of several plot-critical pieces of fantasy technology: specifically, technology used by the ominous organization S.W.O.R.D. (Sentient World Observation and Response Department). Chronologically taking place after the havoc and tragedy that occurred during Avengers: Endgame, the tech seen in WandaVision needed to reflect the cinematic universe’s rebirth. This meant looking to past MCU films to draw inspiration for this next phase, as well as to maintain continuity by including elements relevant to the fictional world.

When it came to developing the technology seen in the S.W.O.R.D. headquarters, Haddow wanted to make sure it showed off the unique combination of human and alien technology that was available to the characters. Haddow explains, “The tech was all based on a mashup of Kree (alien), Skrull (alien), and human militaristic-style graphics. Under the creative direction of Stephen Lawes, Co-Owner at Cantina Creative, part of the design was to draw influence within the context of the whole Marvel Cinematic Universe to include callbacks to different technologies seen in other Marvel works without being overly intrusive or irrelevant.”

The technology used in the S.W.O.R.D. headquarters included a multitude of interfaces, the centerpiece of which was the multi-purpose light table the organization used to visualize data pulled from the town of Westview. The main technological challenge was this three-layered glass table that during the concept phase, had a hologram on the top that was the centerpiece of the S.W.O.R.D. command center,” Haddow says. “Glass has such unique properties and we were working with three stacked layers, we had to be sure that our design would clearly give prominence to key data points that were important to the plot while displaying other, less plot-critical information simultaneously.”

With Cinema 4D, Haddow was able to craft a visual that illustrates complex fantasy tech, built in a production-ready manner as well as being flexible for art direction optioning along the way. The shape of Westview is a hexagon as it’s displayed on the table so I used the tiles inside of the procedural noise system to create hexagonal textures and then layered them at different scales to create a sense of depth and complexity. Getting creative with shader layer masks allowed me to pull important details and give them emphasis based on the plot for viewers.”

Haddow concludes, “What’s great about Cinema 4D is that it’s easy to hash out ideas quickly to figure out what works and doesn't work in a given scenario. Additionally, the ease with which it speaks to After Effects is hugely beneficial; I was able to easily pull specific 3D null data to place 2D and 3D assets directly on the timeline, which is important when calling out tracking beacons and location markers. The result is a host of dynamic assets that tie back to the whole Marvel Cinematic Universe."




Tags: Maxon | WandaVision | MCU | VFX | Animation | Cinema 4D
Submitted by Grithaus Agency
View author's directory page

Related Interviews
  • Bristol VFX at IBC2011

    Bristol VFX at IBC2011

  • Blackmagic and Fusion at IBC 2014

    Blackmagic and Fusion at IBC 2014

  • Mac Mini support from Sonnet Technologies at NAB 2019

    Mac Mini support from Sonnet Technologies at NAB 2019

  • GPU acceleration from Sonnet Technologies with Adobe support at NAB 2019

    GPU acceleration from Sonnet Technologies with Adobe support at NAB 2019


Related Shows
  • KitPlusTV summarise the Broadcast and Pro Video News 19th April 2021

    KitPlusTV summarise the Broadcast and Pro Video News 19th April 2021


Related Articles
  • ERA IaaS at University of Salford

    ERA IaaS at University of Salford

  • Creating Opportunities For A Diverse and Colourful Future

    Creating Opportunities For A Diverse and Colourful Future

  • The Making of Zero

    The Making of Zero

  • Tips and Tricks to Giving Sci-Fi a New Look

    Tips and Tricks to Giving Sci-Fi a New Look

  • When a lens is more than just a lens

    When a lens is more than just a lens

  • Strays - Telling a dark tale

    Strays - Telling a dark tale

  • 360 degree video storage requirements

    360 degree video storage requirements

  • Grading Quantum Break

    Grading Quantum Break

  • Educating with Robots

    Educating with Robots

  • Coffee and TV: Tracking the Samsung Galaxy Note 4 with mocha Pro

    Coffee and TV: Tracking the Samsung Galaxy Note 4 with mocha Pro

  • Modern movie finishing

    Modern movie finishing

  • tv-bay questions

    tv-bay questions

  • One Eyed 3D

    One Eyed 3D

  • NFTS, the future of digital visionaries

    NFTS, the future of digital visionaries

  • Does 2D to 3D really work?

    Does 2D to 3D really work?

  • Making the grade

    Making the grade


News
ATEME Brings World-first HDR10+ Support in Live Transcoding Posted: 30/11/2021
ATEME Brings World-first HDR10+ Support in Live Transcoding

ATEME today announced that it has introduced support for the HDR10+ metadata in its TITAN Live transcoders, enabling broadcasters, service providers and content providers to significantly improve their viewers’ visual experiences with more accurate image renditions of live HDR10 content.

Tags: ATEME | HDR10+ | Broadcast | TITAN
Submitted by Whiteoaks
More from this author
FINCONS GROUP Wins 2021 NAB Show Product of the Year Award with Univision Posted: 30/11/2021
FINCONS GROUP Wins 2021 NAB Show Product of the Year Award with Univision

Group announced that its Univision ATSC3.0 Broadcast App is a Best New Streaming Technology winner in the 2021 NAB Show Product of the Year Awards. This official awards program recognizes the most significant and promising new products and technologies showcased by corporate partners of NAB Show.



Tags: Fincons Group | Univision ATSC 3.0 | NAB
Submitted by OutspokenPR
More from this author
BB and S Intros Compact Bicolor Fresnel (CFL) Light Posted: 29/11/2021
BB and amp;S Intros Compact Bicolor Fresnel (CFL) Light

BB&S Lighting of Denmark adds the Compact Bicolor Fresnel to its family of Compact Beamlight LED studio fixtures. The smallest footprint (5.5-in/14cm) Fresnel on the market, it draws just 38W and outputs over 2400 lumens at 96 TLCI (tunable from 2700 to 5600°K).  New CFL features a genuine curved glass 90mm Fresnel lens that ensures even field distribution in addition to excellent shadow rendering.

Tags: BB&S Lighting | BB&S | Lighting | local 728 | lighting design | light | cinematography | digital cinematography | director of photography | cinema | commercial | music video | phosphor lighting | led | lightbridge | pipelines | area 48 | Lumix S1H | reflector | cine | produc
Submitted by Lewis Communications
More from this author
New Dalet Flex Capabilities Help Customers Get High-Value Content to Audiences Faster Posted: 29/11/2021
New Dalet Flex Capabilities Help Customers Get High-Value Content to Audiences Faster

From architecture to editing, the latest Dalet Flex updates elevate performance and user experience, powering remote workflows and new business opportunities



Tags: Dalet | Dalet Flex | Adobe Premiere Pro | Avid Media Composer
Submitted by Zazil Media Group
More from this author
EditShare Q4 Release Optimizes Media Technology Stack and Enhances Creative Remote Workflow Experience Posted: 29/11/2021
EditShare Q4 Release Optimizes Media Technology Stack and Enhances Creative Remote Workflow Experience

EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, announced significant updates to its FLOW media asset management (MAM) and EFS shared storage systems

Tags: Update | EditShare | FLOW | EFS
Submitted by EditShare
More from this author
TV2 Nord delivers dynamic election day coverage with nxtedition Posted: 29/11/2021
TV2 Nord delivers dynamic election day coverage with nxtedition

Broadcast microservices specialists nxtedition played a leading role in customer TV2 Nord’s coverage of the Danish local elections on November 16. The election covered 98 of the country’s municipal seats and five regional councils and the broadcaster relied on its nxtedition system to handle video wall and graphics automation throughout.

Tags: Broadcast | microservices | TV2 Nord | Denmark | Elections | coverage | news production | production | news | television
Submitted by Manor Marketing
More from this author
Origin Bolsters Management Team Posted: 29/11/2021
Origin Bolsters Management Team

Origin Film & Television, a broadcast and post-production equipment rental company specialising in workflow design and engineering, has appointed James Gander as managing director. Former managing director and company director of Hyperactive Broadcast, Gander’s appointment is a strategic move designed to accelerate the ambitious growth plans of the business. Liam Wife, the company’s founder, remains as operations director.

Tags: Origin Films | Origin Film & Television | Origin Films MD | James Gander | Liam Wife | MCR Broadcast | Film Production | TV | Production | Equipment Hire | Outside Broadcast | Professional Audio | Rental Equipment | RF
Submitted by Page Melia PR
More from this author
WhatCulture YouTube Channels and Podcasts Powered by Blackmagic Design Posted: 29/11/2021
WhatCulture YouTube Channels and Podcasts Powered by Blackmagic Design

Blackmagic Design today announced that international entertainment portal WhatCulture has equipped five new studios with a streaming and web broadcast workflow based on the Blackmagic Studio Camera 4K Pro and ATEM Mini Extreme ISO. 

Tags: Blackmagic Design | Announcement | WhatCulture | Blackmagic Studio Camera 4K Pro | ATEM Mini Extreme ISO | Blackmagic Pocket Cinema Camera 6K Pro
Submitted by Blackmagic Design
More from this author
Nuke 13.1 released to streamline artists workflows Posted: 26/11/2021
Nuke 13.1 released to streamline artists workflows

We are delighted to announce the release of Nuke 13.1, our latest release in the Nuke 13 series. This artist-focused update introduces a suite of user experience and workflow improvements designed to enhance artist productivity and accelerate the creative process for both artists and teams.

Tags: compositing | Nuke | Unreal
Submitted by Foundry
More from this author
Super Producer Chooses A Neve Genesys Black Console New Studio Posted: 25/11/2021
Super Producer Lil and rsquo; Ronnie Chooses A Neve Genesys Black Console For His New Studio

Multi-platinum music producer and songwriter Ronnie Jackson has made a Neve® Genesys Black G16 console the centrepiece of a new five studio facility he recently opened in Georgia, USA.

Tags: AMS Neve | Genesys Black Console | Lil Ronnie | Einnor Studios | Ronnie Jackson
Submitted by White Noise Public Relations Ltd
More from this author
Trickbox TV Launch New Studio in The Shard Posted: 25/11/2021
Trickbox TV Launch New Studio in The Shard

Trickbox TV have recently installed a brand new multi-camera studio facility on the 25th floor of The Shard, London.



Tags: broadcast | studio | theshard | corporate | television
Submitted by Trickbox TV Ltd.
More from this author
Fiilex P3 Color LED Now Available in UK Posted: 24/11/2021
Fiilex and rsquo;s P3 Color LED Now Available in UK

Fiilex, manufacturer of high-end LED lighting for the film and television industries, has officially launched its P3 Color into the UK market.

Tags: fiilex | LED | Lights | color | Dicon | firberoptics | fixtures
Submitted by Cirro Lite (Europe) Ltd
More from this author
SMPTE Awards Gala Will Bring Virtual Celebration to Time Zones and Participants Around the World Posted: 24/11/2021
SMPTE Awards Gala Will Bring Virtual Celebration to Time Zones and Participants Around the World

SMPTE®, the home of media professionals, technologists, and engineers, will honor industry luminaries and next-generation leaders at the SMPTE Awards Gala, a virtual event taking place across two ceremonies on Nov. 30 and Dec. 1. Registration is free for this year’s event, which will feature a unique social reception and a program schedule that makes it easy to engage and celebrate with friends and colleagues around the globe.

Tags: Awards Gala | SMPTE | Progress Medal
Submitted by Wall Street Communications
More from this author
Flowics Wins 2021 NAB Show Product of the Year Awards Posted: 24/11/2021
Flowics Wins 2021 NAB Show Product of the Year Awards

Flowics, creator of the most comprehensive platform for powering remote and in-studio production of live graphics and interactive content, announced today that its Flowics Graphics is a Best New Graphics Technology winner in the 2021 NAB Show Product of the Year Awards. This official awards program recognizes the most significant and promising new products and technologies showcased by corporate partners of NAB Show.

Tags: Flowics | NAB Show | Flowics Graphics | Cloud Based | Technology | NAB Winner
Submitted by Wall Street Communications
More from this author
FC Bayern Munich extends its partnership with Supponor for next generation virtual advertising Posted: 24/11/2021
FC Bayern Munich extends its partnership with Supponor for next generation virtual advertising

Supponor, the global leader in virtual advertising solutions, is delighted to announce that FC Bayern Munich has signed an exclusive partnership with Supponor. As an indication of the strength of the partnership, the extended deal will also see FC Bayern Munich transition to the next generation of Supponor’s virtual advertising solution, Supponor AIR™. 

Tags: Supponor | FC Bayern | virtual advertising | Supponor AIR
Submitted by Bubble Agency
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>