White Mark Completes Its First Dolby Atmos Theatre In The UK

Date: 25/03/2014
White Mark Completes Its First Dolby and reg; Atmos and cent; Theatre In The UK

Acoustic consultancy White Mark Ltd has designed and installed a Dolby® Atmos¢ screening theatre for technology solutions and servicing company the EIKON Group.

The 12-seater theatre, which now forms the centrepiece of EIKON's 3,000 square foot London post production facility, is the first of its kind that White Mark has built in the UK.

David Bell, White Mark's Managing Director, says: "The Dolby® Atmos¢ Premier film mixing theatre that we built for Cinelab in Moscow was our first experience of designing a facility for this new format. Since then we have seen a significant increase in interest, not only from companies like EIKON that deliver services to the cinema industry, but also from companies that deal with cinema advertising."

Bell adds that, in terms of cinema sound, Dolby® Atmos¢ is the most exciting development to have come along in years.

"The fact that it is a cinema-only format and can't be replicated in the home makes it very important for the film industry one that could give it a whole new lease of life," he says. "You only have to look at the recent Oscar success of Gravity to see how well 3D Atmos sound can complement 3D pictures, and how much cinema audiences appreciate this enhanced experience. EIKON's screening facility may be the first Atmos theatre we have built in the UK but it certainly wont be the last as we are already working on designs for six more."

Located in London's Poland Street, EIKON specialises in creating foreign versions of feature films for major studios and independent distributors. The company also handles VFX for foreign localisation, soundtrack replacement, censor editing, subtitling and Digital Cinema Package mastering.

Equipped with an Alcons Audio professional sound system, EIKON's new theatre was completed at the beginning of this year and is already being used as a client screening room and quality control facility for grading and mastering.

Laurence Claydon, EIKON's Director of Technology, says: "Our screening theatre supports the latest cinema picture and sound formats and was built with optimum viewing quality in mind. As the first ground-up, purpose-built Atmos facility in the UK, we were able to adhere perfectly to the specification set down by Dolby and create the best possible listening and viewing environment for our customers."

Claydon, who also runs the internationally acclaimed technology consultancy Cinefilm, has worked with White Mark on a number of projects in the past. These include the design and build of two preview theatres at NBC Universal's international headquarters in London.
"White Mark consistently achieves excellent acoustic isolation on all their builds and I have never been disappointed with any of their facilities," he says. "Internally, their studios always have incredibly tight bass, and just the right balance of absorption and diffusion for a perfect listening environment. You really can hear every detail."
 
Claydon adds that client reaction to EIKON's screening theatre has been very positive.

"We recently completed mastering work on foreign versions of Robocop, and our client, Sony Pictures, was incredibly happy with the result," he says. "There is definitely something special about our White Mark room. Another customer commented that, having seen and heard a recent feature film over 50 times in various venues, hed not heard or seen it better than in here."
 
www.whitemark.com



Tags: White Mark | Eikon | Dolby Atmos | NAB 2014 | NAB 2014
Submitted by Sue Sillitoe (White Noise Public Relations Ltd)
View author's directory page

Related Interviews
  • 7.1.2 Dolby Atmos support by Halo from Nugen Audio at NAB 2017

    7.1.2 Dolby Atmos support by Halo from Nugen Audio at NAB 2017

  • Broadstream Solutions at NAB 2014

    Broadstream Solutions at NAB 2014

  • Matrox Monarch HD at NAB 2014

    Matrox Monarch HD at NAB 2014

  • Metus at NAB 2014

    Metus at NAB 2014

  • Cineline Fluid Head from Miller Camera Support at NAB 2014

    Cineline Fluid Head from Miller Camera Support at NAB 2014

  • MultiDyne Products at NAB 2014

    MultiDyne Products at NAB 2014

  • Nugen Audio at NAB 2014

    Nugen Audio at NAB 2014

  • PacTV Truck at NAB 2014

    PacTV Truck at NAB 2014

  • PAG Batteries at NAB 2014

    PAG Batteries at NAB 2014

  • Phabrix RX rack mount range at NAB 2014

    Phabrix RX rack mount range at NAB 2014

  • Phabrix at NAB 2014

    Phabrix at NAB 2014

  • Phabrix TAG at NAB 2014

    Phabrix TAG at NAB 2014

  • Pixel Power at NAB 2014

    Pixel Power at NAB 2014

  • Polecam presents award to AMS Pictures at NAB 2014

    Polecam presents award to AMS Pictures at NAB 2014

  • Pronology at NAB 2014

    Pronology at NAB 2014

  • Quantel Pablo Rio at NAB 2014

    Quantel Pablo Rio at NAB 2014

  • Quantel Enterprise sQ at NAB 2014

    Quantel Enterprise sQ at NAB 2014

  • Quantel QTube at NAB 2014

    Quantel QTube at NAB 2014

  • RTW at NAB 2014

    RTW at NAB 2014

  • SGL at NAB 2014

    SGL at NAB 2014

  • SIS LIVE product range at NAB 2014

    SIS LIVE product range at NAB 2014

  • SIS LIVE ManPak at NAB 2014

    SIS LIVE ManPak at NAB 2014

  • Softron MovieRecorder updates at NAB 2014

    Softron MovieRecorder updates at NAB 2014

  • Sony Alpha7S at NAB 2014

    Sony Alpha7S at NAB 2014

  • Sound Devices at NAB 2014

    Sound Devices at NAB 2014

  • Studio Technologies at NAB 2014

    Studio Technologies at NAB 2014

  • Telestream Enterprise at NAB 2014

    Telestream Enterprise at NAB 2014

  • Telestream Switch at NAB 2014

    Telestream Switch at NAB 2014

  • Thomson Broadcast at NAB 2014

    Thomson Broadcast at NAB 2014

  • Perception at NAB 2014

    Perception at NAB 2014

  • Visual Unity at NAB 2014

    Visual Unity at NAB 2014

  • Volicon at NAB 2014

    Volicon at NAB 2014

  • Calrec Summa at NAB 2014

    Calrec Summa at NAB 2014

  • ChyronHego PowerClips at NAB 2014

    ChyronHego PowerClips at NAB 2014

  • ChyronHego at NAB 2014

    ChyronHego at NAB 2014

  • Cinegy at NAB 2014

    Cinegy at NAB 2014

  • Clear-Com ProGrid at NAB 2014

    Clear-Com ProGrid at NAB 2014

  • Clear-Com HelixNet Partyline at NAB 2014

    Clear-Com HelixNet Partyline at NAB 2014

  • Cobalt Digital at NAB 2014

    Cobalt Digital at NAB 2014

  • CueScript Prompters at NAB 2014

    CueScript Prompters at NAB 2014

  • Dalet at NAB 2014

    Dalet at NAB 2014

  • Dejero at NAB 2014

    Dejero at NAB 2014

  • DPA Microphones at NAB 2014

    DPA Microphones at NAB 2014

  • Editors Keys at NAB 2014

    Editors Keys at NAB 2014

  • Elemental Technologies Software-Defined Video at NAB 2014

    Elemental Technologies Software-Defined Video at NAB 2014

  • Elemental Technologies HEVC solutions at NAB 2014

    Elemental Technologies HEVC solutions at NAB 2014

  • Elemental Technologies Multiscreen Solutions at NAB 2014

    Elemental Technologies Multiscreen Solutions at NAB 2014

  • Ericsson at NAB 2014

    Ericsson at NAB 2014

  • Facilis at NAB 2014

    Facilis at NAB 2014

  • GB Labs Space at NAB 2014

    GB Labs Space at NAB 2014

  • Glensound Atomic Copper at NAB 2014

    Glensound Atomic Copper at NAB 2014

  • Guntermann and Drunck at NAB 2014

    Guntermann and Drunck at NAB 2014

  • Haivision at NAB 2014

    Haivision at NAB 2014

  • IMT at NAB 2014

    IMT at NAB 2014

  • Inmarsat at NAB 2014

    Inmarsat at NAB 2014

  • JVC GY-HM850 and GY-HM650 at NAB 2014

    JVC GY-HM850 and GY-HM650 at NAB 2014

  • JVC concept products at NAB 2014

    JVC concept products at NAB 2014

  • Libec ALLEX slider system at NAB 2014

    Libec ALLEX slider system at NAB 2014

  • Matrox Mojito at NAB 2014

    Matrox Mojito at NAB 2014

  • Matrox Capture Card at NAB 2014

    Matrox Capture Card at NAB 2014

  • AQ Broadcast at NAB 2014

    AQ Broadcast at NAB 2014

  • ATEME at NAB 2014

    ATEME at NAB 2014

  • Atomos Shogun and Ninja Star at NAB 2014

    Atomos Shogun and Ninja Star at NAB 2014

  • Atomos Operating System at NAB 2014

    Atomos Operating System at NAB 2014

  • Atomos at NAB 2014

    Atomos at NAB 2014

  • Blackmagic URSA at NAB 2014

    Blackmagic URSA at NAB 2014

  • Blackmagic Studio Camera at NAB 2014

    Blackmagic Studio Camera at NAB 2014

  • Cintel Film Scanner: Blackmagic Design at NAB 2014

    Cintel Film Scanner: Blackmagic Design at NAB 2014

  • Brainstorm Multimedia at NAB 2014

    Brainstorm Multimedia at NAB 2014

  • NAB 2014

    NAB 2014


Related Shows
  • Why not install a Dobly Atmos Studio at home?

    Why not install a Dobly Atmos Studio at home?


Related Articles
  • Why MADI is Still Relevant

    Why MADI is Still Relevant

  • Immersive Audio

    Immersive Audio

  • Audio at 750mph

    Audio at 750mph

  • RTS Thames Valley NAB 2014 Review

    RTS Thames Valley NAB 2014 Review

  • Covering the Winter Games for Broadcast

    Covering the Winter Games for Broadcast


News
THEO Technologies launches hesp.live, the first HTTP-based real-time video API at scale Posted: 24/01/2022
THEO Technologies launches hesp.live, the first HTTP-based real-time video API at scale

Video tech company THEO Technologies has launched hesp.live, the first HTTP-based real-time video streaming infrastructure that reaches sub-second latency at scale. This technology disrupts the industry standard of multiple seconds of latency and is currently the fastest HTTP-based video live streaming solution. THEO Technologies achieved this by leveraging the High Efficiency Streaming Protocol (HESP) that enables live interactivity at scale for industries such as sports, betting, auctioning, gaming and live events.

Tags: OTT | low latency | live streaming | hesp | DASH | HLS | CDN
Submitted by Staff
More from this author
IBC Accelerators: Industry leaders take action to achieve Carbon Net Zero Live Production Posted: 24/01/2022
IBC Accelerators: Industry leaders take action to achieve Carbon Net Zero Live Production

A team of world-leading sports broadcasters, rights owners and technology vendors, collaborating as part of IBC’s Accelerator Media Innovation Programme, have revealed the initial results from an English Premier League production workflow trial to support the goal of a carbon ‘net zero’ future for live productions. Together, they demonstrate how innovative remote & cloud production workflows can meet ambitious sustainability objectives and reduce the environmental impact of live production




Tags: ibc
Submitted by Platform Comms
More from this author
Clear-Com HelixNet and FreeSpeak II Rise to the Challenge at the National Paralympic Games XVI Posted: 24/01/2022
Clear-Com and rsquo;s HelixNet and FreeSpeak II Rise to the Challenge at the National Paralympic Games XVI

The 16th National Paralympic Games were hosted in Indonesia last year from November 2nd – 13th at the Mandala Stadium in Jayapura, Papua, Indonesia. Clear-Com’s Indonesian-based Partner, 86 Inc., was contacted by the Organizing Committee of the Opening and Closing Ceremonies (OCC) to assist with the show management and live broadcast communications for the complex events. 86 Inc. recommended a solution based around Clear-Com®’sHelixNet® Digital Network Partyline and FreeSpeak II® Digital Wireless Intercom.

Tags: Clear-Com® HelixNet® Digital Network Partyline | FreeSpeak II® Digital Wireless Intercom
Submitted by Bubble Agency
More from this author
SDVI Congratulates Hilary Roschke on Being Named Head of Americas and Chair of Board for Rise North America Posted: 21/01/2022
SDVI Congratulates Hilary Roschke on Being Named Head of Americas and Chair of Board for Rise North America

SDVI, the leading platform provider for cloud-native media supply chains, today congratulates Hilary Roschke, vice president of strategic operations, for being named head of Americas and chair of board for Rise North America. In this new role for the Rise organization, Roschke will help build relationships and drive North American membership and program expansion.

Tags: Hilary Roschke | Rise North America | SDVi | Diversity | Women in tech
Submitted by Wall Street Communications
More from this author
Dynamic Infographic From Marketron Details Full Scope of Opportunity for Local TV Advertising Pros in 2022 Posted: 21/01/2022
Dynamic Infographic From Marketron Details Full Scope of Opportunity for Local TV Advertising Pros in 2022

Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, today unveiled a dynamic infographic designed to give local TV advertising professionals a clear understanding of 2022 digital advertising trends, as well as the data and recommendations to capitalize on trends and increase advertising opportunities.

Tags: Infographic | Marketron | Local TV | Advertising
Submitted by Wall Street Communications
More from this author
Visual Data Media Services Reimagines Content Remastering and Restoration with Matchmaker Posted: 21/01/2022
Visual Data Media Services Reimagines Content  Remastering and Restoration with Matchmaker

Visual Data Media Services responds to customers’ increased demand for quality content along with compressed delivery timelines with its Matchmaker™ film scanning and restoration solution. The workflow combines Artificial Intelligence (AI) algorithms with Visual Data’s creative and technical expertise, to significantly reduce the time needed to remaster content to 4K/ HDR and prepare it for distribution -- taking large-scale projects from years or months down to weeks or days.




Tags: Visual Data | Visual Data Media Services | Matchmaker
Submitted by Bubble Agency
More from this author
Adder Expands Distribution Partnership for the Nordics Region Posted: 21/01/2022
Adder Expands Distribution Partnership for the Nordics Region

Adder Technology, a global specialist in connectivity and IP KVM solutions, has today extended its successful relationship with recognized and respected distributor, DigiBox. For over a decade, Adder has been working with the specialist media and entertainment partner in the UK&I, and a new distribution agreement will see the partnership extend to the Nordics region.

Tags: IP KVM | KVM Matrix | ZeroU KVM | HDMI | DisplayPort | Computer Access | Computer Control | Remote Access | Post-Production | Outside Broadcast | Broadcast | Transport Technology | Industrial Technology | Air Traffic Control | VFX
Submitted by Adder
More from this author
Cobalt Digital Opens Doors to Representative Office in China Posted: 20/01/2022
Cobalt Digital Opens Doors to Representative Office in China

Cobalt® Digital, designer and manufacturer of award-winning edge devices for live video production and master control, and a founding partner in the openGear® initiative, has welcomed 2022 with the launch of a Representative Office in China. Based in Beijing, the Office is staffed by local sales and support professionals with deep regional knowledge and extensive experience supporting Cobalt’s product portfolio. The office, which represents Cobalt’s expanded reach into the growing China market, opened its doors in late December 2021.

Tags: Cobalt Digital | Cobalt’s 9971 | Multiviewer | openGear | 9971-MV6-4K | 9904-UDX-4K HDR | Ultra-Low Latency Mode | Encoder | 9992-ENC | BBG-1300-FR Mini openGear | 9905-MPx | Cobalt Digital’s 12G | Chris Shaw | encoders | decoders | 3G-SDI Models | RIST technology | Dr. Ciro Noronha | 9926
Submitted by Desert Moon
More from this author
Gigcasters Achieves Broadcast Quality Live Streaming with the Zixi OnAir Mobile App Posted: 20/01/2022
Gigcasters Achieves Broadcast Quality Live Streaming with the Zixi OnAir Mobile App

Gigcasters, a live streaming engineering company, has seen mobile production increase during the pandemic and witnessed first-hand the benefits of higher frequency, lower cost productions using Zixi’s OnAir app infrastructure. The company first tried live video delivery remotely using laptops and WebRTC, but found the reliability of the feed was not good, and packet loss and image quality were insufficient. Once the Zixi OnAir app was quickly enabled on local production teams’ mobile phones, getting a broadcast-quality feed was easy. 






Tags: Gigcasters | Zixi | Zixi OnAir
Submitted by Bubble Agency
More from this author
SMPTE Inks Partnership With the Entertainment Technology Center at USC to Study On-Set Virtual Production Solution Posted: 20/01/2022
SMPTE Inks Partnership With the Entertainment Technology Center at USC to Study On-Set Virtual Production Solution

SMPTE®, the home of media professionals, technologists, and engineers, has signed a memorandum of understanding with the Entertainment Technology Center, a department within the School of Cinematic Arts at the University of Southern California (ETC), an entertainment technology think tank and research center. The memo supports a partnership between the two organizations to collaborate on a SMPTE solution for on-set virtual production (OSVP) — the first in the Society's planned series of Rapid Industry Solutions (RIS) intended to address quickly evolving technologies and their application across the media and entertainment industry.

Tags: On-set virtual production | Rapid Industry Solutions | OSVP | Entertainment Technology Center | SMPTE | USC
Submitted by Wall Street Communications
More from this author
New Dalet AmberFin Update Enables Customers to Expand Streaming Workflows Posted: 20/01/2022
New Dalet AmberFin Update Enables Customers to Expand Streaming Workflows

Enhanced media processing capabilities and seamless integration with Dalet Flex and Dalet Pyramid solutions elevate user experience, support mobility, and expand workflow options; Successful AWS Foundation Technical Review ensures cloud excellence

Tags: Dalet | Dalet AmberFin | Dalet Flex | Dalet Pyramid
Submitted by Zazil Media Group
More from this author
Broadcast Solutions Partners with Video Automation Software Developer Seervision Posted: 20/01/2022
Broadcast Solutions Partners with Video Automation Software Developer Seervision

Broadcast Solutions and its branch Broadcast Solutions Nordic partners with Seervision, developerof video automation software solutions.

Tags: Seervision | Broadcast Solutions
Submitted by Broadcast Solutions
More from this author
Cromorama Chooses Leader LV5600 Reference Instrumentation Posted: 20/01/2022
Cromorama Chooses Leader LV5600 Reference Instrumentation

Cromorama, one of Europe's most experienced specialists in film and television color management, has chosen Leader LV5600 reference instrumentation for use at its Warsaw headquarters and on location. Cromorama's founder, Pablo Garcia Soriano, pioneered the implementation of multi-delivery HDR and SDR for large sports events. In recent years he has become a worldwide reference on color control technology for broadcast and digital cinematography productions.


Tags: Leader Instruments | video test equipment | audio test equipment | video waveform monitors | 12G waveform monitors | 12G video analyzers | IP video analysers | video noise meters | HDR test equipment | true-hybrid test equipment | Hi-Vision test equipment
Submitted by Stylus Media Communications
More from this author
Ateliere Creative Technologies Launches Cloud-Based Connect Supply Chain Platform on AWS Marketplace Posted: 20/01/2022
Ateliere Creative Technologies Launches Cloud-Based Connect Supply Chain Platform on AWS Marketplace

Ateliere Creative Technologies Launches Cloud-Based Connect Supply Chain Platform on AWS Marketplace

Ateliere enables easy purchasing of their digital supply chain platform in AWS Marketplace, allowing customers to take advantage of existing AWS relationships and incentives.

Tags: Ateliere Creative Technologies | Ateliere Connect | Ateliere Discover | Cloud-native media supply chain | SaaS | IMF | broadcasters | content creators
Submitted by Bubble Agency
More from this author
Autodesk Acquires Moxion Cloud Solution for Digital Dailies Posted: 20/01/2022
Autodesk Acquires Moxion Cloud Solution for Digital Dailies

Today Autodesk announced the acquisition of Moxion, the New Zealand-based developer of a powerful, cloud-based platform for digital dailies used by leading filmmakers on some of the world's most complex and challenging productions, including “The Midnight Sky,” “The Marvelous Mrs. Maisel,” and “The Matrix Resurrections.” The acquisition of Moxion’s talent and technology will expand Autodesk's own cloud platform for Media and Entertainment upstream, moving beyond post-production into production, bringing new users to Autodesk while helping better integrate processes across the entire content production chain. 

Tags: Autodesk | Moxion | Dailies | Digital Dailies | Production
Submitted by Autodesk
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>