Whitman Illuminates Hot Wheels Spots with BB and S Lighting Innovations

Date: 07/09/2020
Whitman Illuminates Hot Wheels Spots with BB and amp;S Lighting Innovations

Tristan Whitman plays with toys. A specialist in tabletop cinematography, the LA-based filmmaker/USC professor is often called upon by top toymakers to make their action cars and figures grab the attention of young viewers. Unlike setups that require big crews, tabletop shooting is a more solitary endeavor, requiring a focused skillset including concentration, patience and resourceful use of tools. With fewer people on set, following the new safety protocols amid the Covid-19 outbreak is just a minor inconvenience.

Case in point, a recent campaign working with Moustache Productions and The Good Kind of Crazy Ad agency for Mattel’s steadfastly popular 52-year old Hot Wheels toy racecar line. Whitman had ample experience around the track before. It’s a balance he explains, with the goal to make the cars look “big and in your face,” while still keeping viewers aware that the stars of the show are indeed small toys. “We often go right next to the car and shoot wide so the car looks bigger which creates whole set of technicalities.” Much of the work is shot with high-speed cameras like the Phantom he used for this campaign, and attention to the details is vital. “For miniatures you have to highlight things like the bumper or the grill and yet hold the blacks of the tires while reading what’s written on the wheels. It’s about putting a light where needed in dark areas so you can pop little pieces of the car.

LA-based Whitman had been eyeing new lighting tools and the 2020 campaign presented the perfect opportunity to try them out. Known for producing a powerful dimmable concise beam, the BB&S hand-size Compact Beamlight (CBL) along with Lightbridge CRLS C-Reflectors seemed a natural combo for two of the challenges he often faces. Although CRLS ranges in sizes up to 100x100cm, for his miniature set Tristan chose a 7x7cm C-Reflector in Diffusion 4 Superwhite and matched it with a daylight CBL.

He shot with a Phantom and RED Dragon mainly equipped with a probe-style lens. “I needed a small and compact fixture that output a hard edge while shooting 1000fps. No other LEDs are as hard and punchy.”

Catching the light while the cars race through loops and dark shoots has always been a challenge. “The tiniest CBL let me eliminate dark shadows we often have to deal with on the tracks. Shooting from 120 to 190 fps, they were the only source that really dug into dark shoots and deep tracks. And there was no flicker!”

Another tool he made use of was the Pipeline Reporter kit. They fit the linear Pipeline right under the probe-style lens and it was ready when they needed to add accents and precise fill lights on the small cars. “We shined it on the bumper of a mini car, so you could see the small details on the front.”

To get an edge light throughout, Whitman tried the BB&S Force 7 LED LEKO and he was pleasantly surprised. “When the Force 7 projects it is clean. With other LEKOs you can see the colors of light mixing as they leave the lens, but this one is pure daylight. And it is nice and hard. Yet, after a full day I touched the back of the Force 7 and it wasn’t hot at all.”

For more information about BB&S Lighting in North and South America visit www.bbslighting.com or in Europe, Africa and Asia visit: www.brothers-sons.dk



Tags: BB&S Lighting | BB&S | Lighting | local 728 | lighting design | light | cinematography | digital cinematography | director of photography | cinema | commercial | music video | phosphor lighting | led | lightbridge | pipelines | area 48 | Lumix S1H | reflector | cine | produc
Submitted by Susan Lewis (Lewis Communications)
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  • Quantel deal with AFP at IBC 2014

    Quantel deal with AFP at IBC 2014

  • Blackmagic MultiView at IBC 2014

    Blackmagic MultiView at IBC 2014

  • NewTek TalkShow at IBC 2014

    NewTek TalkShow at IBC 2014

  • NAB 2014

    NAB 2014

  • Atomos Samurai Blade at BVE 2014

    Atomos Samurai Blade at BVE 2014

  • Atomos Ronin at BVE 2014

    Atomos Ronin at BVE 2014

  • Atomos Ninja Blade at BVE 2014

    Atomos Ninja Blade at BVE 2014

  • Ross Video at BVE 2014

    Ross Video at BVE 2014

  • NewTek TriCaster at BVE 2014

    NewTek TriCaster at BVE 2014

  • Grass Valley at BVE 2014

    Grass Valley at BVE 2014

  • Forbidden Technologies FORscene at BVE 2014

    Forbidden Technologies FORscene at BVE 2014

  • Forbidden Technologies FORscene App at BVE 2014

    Forbidden Technologies FORscene App at BVE 2014

  • Blackmagic Design on BroadcastShow LIVE at IBC 2013

    Blackmagic Design on BroadcastShow LIVE at IBC 2013

  • Calrec on BroadcastShow LIVE at IBC 2013

    Calrec on BroadcastShow LIVE at IBC 2013

  • Orad Hi Tec Systems on BroadcastShow LIVE at IBC 2013

    Orad Hi Tec Systems on BroadcastShow LIVE at IBC 2013

  • Guntermann and Drunck on BroadcastShow LIVE at IBC 2013

    Guntermann and Drunck on BroadcastShow LIVE at IBC 2013

  • Nexidia QC on BroadcastShow LIVE at IBC 2013

    Nexidia QC on BroadcastShow LIVE at IBC 2013

  • Atomos with the Ronin on BroadcastShow LIVE at IBC 2013

    Atomos with the Ronin on BroadcastShow LIVE at IBC 2013

  • Snell on BroadcastShow LIVE at IBC 2013

    Snell on BroadcastShow LIVE at IBC 2013

  • Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

    Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • NewTek on BroadcastShow LIVE at IBC 2013

    NewTek on BroadcastShow LIVE at IBC 2013

  • Volicon on BroadcastShow LIVE at IBC 2013

    Volicon on BroadcastShow LIVE at IBC 2013

  • Sound Devices on BroadcastShow LIVE at IBC 2013

    Sound Devices on BroadcastShow LIVE at IBC 2013

  • Audio Network on BroadcastShow LIVE at IBC 2013

    Audio Network on BroadcastShow LIVE at IBC 2013

  • Cobham on BroadcastShow LIVE at IBC 2013

    Cobham on BroadcastShow LIVE at IBC 2013

  • Sound Devices PIX260i Recorder at IBC 2013

    Sound Devices PIX260i Recorder at IBC 2013

  • Aframe Cloud Video at IBC 2013

    Aframe Cloud Video at IBC 2013

  • Tony Taylor from TMD talks about LTFS at IBC 2013

    Tony Taylor from TMD talks about LTFS at IBC 2013

  • Tony Taylor from TMD talks about Mediaflex CI

    Tony Taylor from TMD talks about Mediaflex CI

  • Blue Lucy Media at IBC 2013

    Blue Lucy Media at IBC 2013

  • Facilis at IBC 2013

    Facilis at IBC 2013

  • Telestream with Wirecast version five at IBC 2013

    Telestream with Wirecast version five at IBC 2013

  • Cobham: Mini RF Transmitters at NAB 2013

    Cobham: Mini RF Transmitters at NAB 2013

  • Cobham: RF Transmitter at NAB 2013

    Cobham: RF Transmitter at NAB 2013

  • Pixel Power at NAB 2013

    Pixel Power at NAB 2013

  • Guntermann and Drunck GmbH at NAB 2013

    Guntermann and Drunck GmbH at NAB 2013

  • Autocue at BVE 2013

    Autocue at BVE 2013

  • Autocue at BVE North 2012

    Autocue at BVE North 2012

  • Miranda at NAB 2012

    Miranda at NAB 2012

  • Bexel at NAB 2012

    Bexel at NAB 2012

  • Autodesk at NAB 2012

    Autodesk at NAB 2012

  • Autocue at NAB 2012

    Autocue at NAB 2012

  • Ross Video at BVE North 2011

    Ross Video at BVE North 2011

  • SGO at IBC2011

    SGO at IBC2011


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News
Acronis CyberthreatsReport predicts 2021 will be the year of extortion Posted: 02/12/2020
Acronis CyberthreatsReport predicts 2021 will be the and ldquo;year of extortion and rdquo;

Acronis, a global leader in cyber protection, today released its 2020 Acronis Cyberthreats Report, its in-depth review of the current threat landscape and projections for the coming year. Based on the protection and security challenges that were amplified by the shift to remote work during the COVID-19 pandemic, Acronis warns 2021 will bring aggressive cybercrime activity as criminals pivot their attacks from data encryption to data exfiltration.

Tags: Acronis | cyber security | ransomware | malware | cybercrime | data exfiltration
Submitted by A3 Communications
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CJP Broadcast Reports a Turbulent but Successful 2020 Posted: 02/12/2020
CJP Broadcast Reports a Turbulent but Successful 2020

Multimedia systems integrator, equipment specialist and service provider CJP Broadcast reports a challenging but successful 2020.

“2020 was expected to be the year when 8K became a practical resolution for future-focused TV and digital cine content producers,” comments CJP Broadcast MD Chris Phillips. “Instead the media world, like everyone else, had to face the upheaval of a pandemic. The consequent restrictions on social gathering had one positive effect in encouraging organisations with a strong membership base to explore the potential of television. We’ve been working with several football clubs by making their matches accessible to fans who would otherwise have attended in person. We also successfully completed a video production and live streaming project for the highest-profile semi-finals and final in the UK football calendar. This solution centred on our Live Sports Production System which was deployed to augment the traditional broadcast coverage with behind-the-scenes content. The resultant video content was then made available online for easy access by supporters during and after each match.”



Tags: CJP Broadcast Service Solutions Limited | ITIL based service desk solutions | broadcast tape digitisation | film digitisation | broadcast TV studio system integration | technical support services | live sports production system | Streamstar | Mo-Sys StarTracker S
Submitted by Stylus Media Communications
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Dejero Saves Bottle Tree Pictures Tens of Thousands of Dollars on Live Streaming Costs Posted: 02/12/2020
Dejero Saves Bottle Tree Pictures Tens of Thousands of Dollars on Live Streaming Costs

Dejero’s EnGo mobile transmitter made it possible for Boston-based video and creative services agency, Bottle Tree Pictures, to save tens of thousands of dollars on live streaming during its recent production of the “Toro Cooks for Jimmy” celebrity cooking fundraiser for The Jimmy Fund and the Dana Farber Cancer Institute.

Tags: Dejero | Bottle Tree Pictures | live streaming | EnGo | mobile transmitter | Boston | Toro Cooks for Jimmy | The Jimmy Fund | Dana Farber Cancer Institute | COVID-19 | charity | Josh Elliott | Toro | Dan Gruenpeter | Smart Blending Technology | Alex Enman | MKM Marcomms
Submitted by MKM Marketing Communications
More from this author
VUALTO VUDRM solution protects France Televisions audiovisual content Posted: 02/12/2020
VUALTO and rsquo;s VUDRM solution protects France T and eacute;l and eacute;visions and rsquo; audiovisual content

VUALTO, a leading live and on-demand video streaming and DRM provider, today announced that France Télévisions, the French public broadcaster and leading audiovisual group in France, has chosen to implement VUALTO’s digital rights management solution, VUDRM, to protect and deliver its audiovisual content across all its digital platforms.

Tags: VUALTO | France Télévisions | VOD | VUDRM | Broadcast | DRM
Submitted by Whiteoaks
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TAG Video Systems achieves AWS Technology Partner status, offers clients even greater accessibility and flexibility to deploy broadcast applications Posted: 01/12/2020
TAG Video Systems achieves AWS Technology Partner status, offers clients even greater accessibility and flexibility to deploy broadcast applications

TAG Video Systems, a leader in integrated software-based IP Probing, Monitoring and Multiviewer solutions, has announced that it has achieved Amazon Web Services (AWS) Select Technology Partner status. Companies who reach AWS Select Technology Partner status have met strict technical and business criteria. The announcement was made by Kevin Joyce, TAG’s Zer0 Friction Officer, who emphasized that the relationship will help customers cut a clear and simplified path toward an IP-based workflow in the cloud. When coupled with TAG's Zer0 Friction flexible, on demand OPEX operating model it removes barriers to deploy broadcast applications in the cloud.

Tags: TAG Video Systems | Multiviewers | Multiviewer technologies | 100% SW | 100% IP | 100% COTS/Cloud | Probing | Monitoring | Zer0 Friction | TAG | TAG VS | Kevin Joyce | Paul Briscoe | AWS Technology Partner
Submitted by Desert Moon
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PlayBox Neo Reports Increase in Demand for IP-Based Broadcast Playout Control Throughout 2020 Posted: 01/12/2020
PlayBox Neo Reports Increase in Demand for IP-Based Broadcast Playout Control Throughout 2020

Commemorating United Nations recent annual World Television Day, PlayBox Neo (www.playboxneo.com) reports an ongoing increase in global demand for broadcast channels, both online and on-air. “Mobile viewing devices have become very popular over the years but the number of households with television sets continues to increase around the world,” says PlayBox Neo CEO Pavlin Rahnev. “Broadcast media have played a valuable role in the fight against the coronavirus pandemic by providing information and diversionary entertainment. Electronic connectivity throughout much of the developed world allowed many people to work from home, not least our own customers who were able to make full use of secure IP remote control to operate their PlayBox Neo broadcast production, scheduling and playout systems from any internet-connected PC.”

Tags: PlayBox Neo | Cloud2TV | Channel-in-a-Box | CIAB | Capture Suite | broadcast asset management | integrated media asset management | broadcast systems infrastructure | IT-based broadcast systems | disaster recovery centres | disaster recovery systems | digital media
Submitted by Stylus Media Communications
More from this author
LYNX Technik Expands its yellobrik Fiber Solutions with 2x2 Optical Switch Posted: 01/12/2020
LYNX Technik Expands its yellobrik Fiber Solutions with 2x2 Optical Switch

The OSW 1022 is designed to improve connectivity and security on fiber networks, serve as a fiber line emergency switch, provide restoration & reconfiguration over optical paths, route diversity as well as support a wide range of other fiber optic applications. It ensures optical network protection and flexibility in optical network connectivity for a Broadcast or Professional AV facility.

Tags: OSW 1022 | yellobrik | LYNX Technik | optical switch | fiber optic switch
Submitted by Delamere Marketing
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Mo-Sys transforms radio studio into virtual production studio Posted: 01/12/2020
Mo-Sys transforms radio studio into virtual production studio

Mo-Sys Engineering, world leader in precision camera tracking solutions for virtual studios and augmented reality, collaborated with talkRADIO, the UK’s leading commercial radio news service, to create a turnkey virtual production environment which was first used for coverage of the US presidential election.

Tags: Mo-Sys | Mo-Sys StarTracker Studio | Mo-Sys VP Pro | talkRADIO | virtual production | virtual studio | virtual production studio | camera tracking | VFX | LED walls
Submitted by Manor Marketing
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Brightline Introduces ZELo Desktop Studio Light Posted: 01/12/2020
Brightline Introduces ZELo Desktop Studio Light

Bridgeville, Penn. – Brightline, a leading manufacturer of video lighting systems, today unveiled ZELo, its new desktop studio light for videoconferencing. Designed for business professionals, educators, broadcasters, and social media influencers, ZELo delivers broadcast-quality results that enhance personal lighting in any workspace.

Tags: Brightline | desktop lighting | videoconferencing | broadcasting | webcasting
Submitted by Pipeline Communications
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ELEMENTS continue to support industry with free access to remote editing software ELEMENTS Satellite Posted: 01/12/2020
ELEMENTS continue to support industry with free access to remote editing software and ndash; ELEMENTS Satellite

Recognising ongoing restrictions in today’s workplace, ELEMENTS, provider of innovative, high-performance media storage and server systems for the post-production and broadcast industry, is providing exclusive support by offering a one-month, limited free trial of ELEMENTS Satellite.  




Tags: Satellite | designed | media | storage | systems | post-production | broadcast | security | remote
Submitted by Manor Marketing
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Black News Channel Mobilizes Flawlessly with the Flexibility of their IP-Based Communications System Posted: 01/12/2020
Black News Channel Mobilizes Flawlessly with the Flexibility of their IP-Based Communications System

Clear-Com’s user-friendly, reliable systems and outstanding customer service contribute to new network’s success.

Debuting in February 2020 during Black History Month, Black News Channel (BNC) operates out of its brand new headquarters facility based in Tallahassee, Florida. BNC is an independent network that is minority-owned and operated, whose mission is to provide intelligent programming dedicated to the unique perspective of African American communities.

Almost immediately after bringing their new purpose-built facility online, the network had to shift to a remote production workflow as COVID restrictions sent people home. The flexible, IP-based comms system from Clear-Com, which had been installed in the facility by BeckTV, was able to flex to meet the comms challenges of today and tomorrow.

Tags: Clear-Com | Black History Month | Black News Channel | BNC | BeckTV
Submitted by Bubble Agency
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M6 Embraces The Benefits Of Evertz IP Technology For Its New Playout Centre Posted: 01/12/2020
M6 Embraces The Benefits Of Evertz IP Technology For Its New Playout Centre

Leading French broadcaster Metropole Television SA (commonly known as the M6 Group) has futureproofed its new Master Control Room near Paris by placing state of the art Evertz IP technology at the heart of its operation. The switch from SDI to IP (ST 2110) will allow M6 to easily incorporate new HD services, new delivery platforms and new video formats such as Ultra HD 4K and 8K.

Tags: Evertz | M6 | Metropole Television | IP Technology
Submitted by White Noise Public Relations Ltd
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LiveU and Grass Valley Team Up to Offer an End-to-End Solution for Remote Live Productions in the Cloud Posted: 01/12/2020
LiveU and Grass Valley Team Up to Offer an End-to-End Solution for Remote Live Productions in the Cloud

LiveU and Grass Valley are joining forces to offer a pre-integrated cloud-based solution for remote live productions, enabling customers to simplify their processes and automate live and non-live news and sports productions in an efficient, agile and customizable workflow.

Tags: cloud | newsgathering | live production
Submitted by Jump PR
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DoPchoice Adds Light Directing Tools for Rotolight Titan X1 andd lvet Kosmos Posted: 01/12/2020
DoPchoice Adds Light Directing Tools for Rotolight Titan X1 and amp; Velvet Kosmos

LED lighting is in. The technology is moving fast and DoPchoice is staying ahead of the curve with new creative tools to make the most of the Rotolight Titan X1 and Velvet Kosmos fixtures.

Tags: DoPchoice GmbH | Light Modifiers | ARRI Orbiter | Obiter | Lightbank | Snapbag | lighting | cinematography | Local 728 | Local 80 | gaffer | light control | cinema tools | LED | Rabbit Rounder | Snapgrid | TRP Worldwide | Snapbag | reflective fabric | internal 3D Baffle
Submitted by Lewis Communications
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Aveco and Spectra Logic Combine Strengths for End-to-End Ingest to Archive Workflow Solution Posted: 01/12/2020
Aveco and Spectra Logic Combine Strengths for End-to-End Ingest to Archive Workflow Solution

Aveco®, the media industry’s largest independent automation provider, and Spectra Logic®, a leader in data storage and data management solutions, today jointly announced a fully integrated media asset management (MAM) and archiving solution, which has been fully tested, certified and put on air.

Tags: Broadcast | MAM | Archive | Archiving
Submitted by Silverknight Consulting
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