Whitman Illuminates Hot Wheels Spots with BB and S Lighting Innovations

Date: 07/09/2020
Whitman Illuminates Hot Wheels Spots with BB and amp;S Lighting Innovations

Tristan Whitman plays with toys. A specialist in tabletop cinematography, the LA-based filmmaker/USC professor is often called upon by top toymakers to make their action cars and figures grab the attention of young viewers. Unlike setups that require big crews, tabletop shooting is a more solitary endeavor, requiring a focused skillset including concentration, patience and resourceful use of tools. With fewer people on set, following the new safety protocols amid the Covid-19 outbreak is just a minor inconvenience.

Case in point, a recent campaign working with Moustache Productions and The Good Kind of Crazy Ad agency for Mattel’s steadfastly popular 52-year old Hot Wheels toy racecar line. Whitman had ample experience around the track before. It’s a balance he explains, with the goal to make the cars look “big and in your face,” while still keeping viewers aware that the stars of the show are indeed small toys. “We often go right next to the car and shoot wide so the car looks bigger which creates whole set of technicalities.” Much of the work is shot with high-speed cameras like the Phantom he used for this campaign, and attention to the details is vital. “For miniatures you have to highlight things like the bumper or the grill and yet hold the blacks of the tires while reading what’s written on the wheels. It’s about putting a light where needed in dark areas so you can pop little pieces of the car.

LA-based Whitman had been eyeing new lighting tools and the 2020 campaign presented the perfect opportunity to try them out. Known for producing a powerful dimmable concise beam, the BB&S hand-size Compact Beamlight (CBL) along with Lightbridge CRLS C-Reflectors seemed a natural combo for two of the challenges he often faces. Although CRLS ranges in sizes up to 100x100cm, for his miniature set Tristan chose a 7x7cm C-Reflector in Diffusion 4 Superwhite and matched it with a daylight CBL.

He shot with a Phantom and RED Dragon mainly equipped with a probe-style lens. “I needed a small and compact fixture that output a hard edge while shooting 1000fps. No other LEDs are as hard and punchy.”

Catching the light while the cars race through loops and dark shoots has always been a challenge. “The tiniest CBL let me eliminate dark shadows we often have to deal with on the tracks. Shooting from 120 to 190 fps, they were the only source that really dug into dark shoots and deep tracks. And there was no flicker!”

Another tool he made use of was the Pipeline Reporter kit. They fit the linear Pipeline right under the probe-style lens and it was ready when they needed to add accents and precise fill lights on the small cars. “We shined it on the bumper of a mini car, so you could see the small details on the front.”

To get an edge light throughout, Whitman tried the BB&S Force 7 LED LEKO and he was pleasantly surprised. “When the Force 7 projects it is clean. With other LEKOs you can see the colors of light mixing as they leave the lens, but this one is pure daylight. And it is nice and hard. Yet, after a full day I touched the back of the Force 7 and it wasn’t hot at all.”

For more information about BB&S Lighting in North and South America visit www.bbslighting.com or in Europe, Africa and Asia visit: www.brothers-sons.dk



Tags: BB&S Lighting | BB&S | Lighting | local 728 | lighting design | light | cinematography | digital cinematography | director of photography | cinema | commercial | music video | phosphor lighting | led | lightbridge | pipelines | area 48 | Lumix S1H | reflector | cine | produc
Submitted by Susan Lewis (Lewis Communications)
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  • Quantel deal with AFP at IBC 2014

    Quantel deal with AFP at IBC 2014

  • Blackmagic MultiView at IBC 2014

    Blackmagic MultiView at IBC 2014

  • NewTek TalkShow at IBC 2014

    NewTek TalkShow at IBC 2014

  • NAB 2014

    NAB 2014

  • Atomos Samurai Blade at BVE 2014

    Atomos Samurai Blade at BVE 2014

  • Atomos Ronin at BVE 2014

    Atomos Ronin at BVE 2014

  • Atomos Ninja Blade at BVE 2014

    Atomos Ninja Blade at BVE 2014

  • Ross Video at BVE 2014

    Ross Video at BVE 2014

  • NewTek TriCaster at BVE 2014

    NewTek TriCaster at BVE 2014

  • Grass Valley at BVE 2014

    Grass Valley at BVE 2014

  • Forbidden Technologies FORscene at BVE 2014

    Forbidden Technologies FORscene at BVE 2014

  • Forbidden Technologies FORscene App at BVE 2014

    Forbidden Technologies FORscene App at BVE 2014

  • Blackmagic Design on BroadcastShow LIVE at IBC 2013

    Blackmagic Design on BroadcastShow LIVE at IBC 2013

  • Calrec on BroadcastShow LIVE at IBC 2013

    Calrec on BroadcastShow LIVE at IBC 2013

  • Orad Hi Tec Systems on BroadcastShow LIVE at IBC 2013

    Orad Hi Tec Systems on BroadcastShow LIVE at IBC 2013

  • Guntermann and Drunck on BroadcastShow LIVE at IBC 2013

    Guntermann and Drunck on BroadcastShow LIVE at IBC 2013

  • Nexidia QC on BroadcastShow LIVE at IBC 2013

    Nexidia QC on BroadcastShow LIVE at IBC 2013

  • Atomos with the Ronin on BroadcastShow LIVE at IBC 2013

    Atomos with the Ronin on BroadcastShow LIVE at IBC 2013

  • Snell on BroadcastShow LIVE at IBC 2013

    Snell on BroadcastShow LIVE at IBC 2013

  • Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

    Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • NewTek on BroadcastShow LIVE at IBC 2013

    NewTek on BroadcastShow LIVE at IBC 2013

  • Volicon on BroadcastShow LIVE at IBC 2013

    Volicon on BroadcastShow LIVE at IBC 2013

  • Sound Devices on BroadcastShow LIVE at IBC 2013

    Sound Devices on BroadcastShow LIVE at IBC 2013

  • Audio Network on BroadcastShow LIVE at IBC 2013

    Audio Network on BroadcastShow LIVE at IBC 2013

  • Cobham on BroadcastShow LIVE at IBC 2013

    Cobham on BroadcastShow LIVE at IBC 2013

  • Sound Devices PIX260i Recorder at IBC 2013

    Sound Devices PIX260i Recorder at IBC 2013

  • Aframe Cloud Video at IBC 2013

    Aframe Cloud Video at IBC 2013

  • Tony Taylor from TMD talks about LTFS at IBC 2013

    Tony Taylor from TMD talks about LTFS at IBC 2013

  • Tony Taylor from TMD talks about Mediaflex CI

    Tony Taylor from TMD talks about Mediaflex CI

  • Blue Lucy Media at IBC 2013

    Blue Lucy Media at IBC 2013

  • Facilis at IBC 2013

    Facilis at IBC 2013

  • Telestream with Wirecast version five at IBC 2013

    Telestream with Wirecast version five at IBC 2013

  • Cobham: Mini RF Transmitters at NAB 2013

    Cobham: Mini RF Transmitters at NAB 2013

  • Cobham: RF Transmitter at NAB 2013

    Cobham: RF Transmitter at NAB 2013

  • Pixel Power at NAB 2013

    Pixel Power at NAB 2013

  • Guntermann and Drunck GmbH at NAB 2013

    Guntermann and Drunck GmbH at NAB 2013

  • Autocue at BVE 2013

    Autocue at BVE 2013

  • Autocue at BVE North 2012

    Autocue at BVE North 2012

  • Miranda at NAB 2012

    Miranda at NAB 2012

  • Bexel at NAB 2012

    Bexel at NAB 2012

  • Autodesk at NAB 2012

    Autodesk at NAB 2012

  • Autocue at NAB 2012

    Autocue at NAB 2012

  • Ross Video at BVE North 2011

    Ross Video at BVE North 2011

  • SGO at IBC2011

    SGO at IBC2011


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News
Never.no appoints Alex Humphries-French as the new Head of Marketing and Communications Posted: 04/03/2021
Never.no appoints Alex Humphries-French as the new Head of Marketing and amp; Communications

Never.no, the award-winning audience engagement specialist, today announced the appointment of their new Head of Marketing & Communications, Alex Humphries-French, who'll help to consolidate market position with key verticals in broadcast, digital, and brand advertising as a cloud-based SaaS solution

Tags: appointment | marketing | communications | never.no | broadcast | digital | audience engagement
Submitted by Never.no
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DCS Presents: Getting Safely Back to Work in the Age of COVID Posted: 03/03/2021
DCS Presents: Getting Safely Back to Work in the Age of COVID

The Digital Cinema Society announces the completion of a new mini-doc, Getting Safely Back to Work in the Age of Covid. The program is dedicated to the memory of our friend and longtime DCS member, Allen Daviau, ASC, an early victim of the disease.

Tags: DCS | Digital Cinema Society | COVID safety | safety on set | production | back to work | Panasonic | Panavision | Luminys | COVID compliance
Submitted by Lewis Communications
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ATEME and NPAW partner to offer their solutions free of charge to referred customers Posted: 03/03/2021
ATEME and NPAW partner to offer their solutions free of charge to referred customers

ATEME, the leader in video delivery solutions for broadcast, cable, DTH, IPTV and OTT, announces it has entered into a partnership with NPAW (Nice People At Work), the video intelligence company developing the most complete solution for holistic video analytics in the market. The partnership aims to offer customers of both companies a free trial version of key solutions designed to enhance the Quality of Experience for viewers of video content.

Tags: ATEME | NPAW | Video | Broadcast | Analytics
Submitted by Whiteoaks
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CTERA Reports Rapid Growth in 2020 Amid Increased Demand for the Multi-Cloud Global File System Posted: 03/03/2021
CTERA Reports Rapid Growth in 2020 Amid Increased Demand for the  Multi-Cloud Global File System

CTERA, the edge-to-cloud file services leader, announced strong growth in 2020 driven by continued demand for its multi-cloud global file system. CTERA enters 2020 having realised a 47 percent year-over-year annual recurring revenue increase in its edge-to-cloud solutions. CTERA today delivers the most broadly implemented enterprise cloud file storage solution, deployed in over 50,000 sites in 110 countries and utilised by millions of corporate users daily. CTERA’s business growth capped an impressive year highlighted by new Fortune 500 customer wins, including leading global brands such as W.L. Gore and Festo, state governments including the State of Texas and the State of Florida, as well as prominent U.S. federal civilian and military wins driven by CTERA’s U.S. DoD Approved Product List (APL)-certified private cloud solution.


Tags: CTERA | Multi-cloud global file systems | data storage | data management
Submitted by A3 Communications
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Trickbox TV Engage Seven New Hires In Exciting Company Expansion Posted: 03/03/2021
Trickbox TV Engage Seven New Hires In Exciting Company Expansion

During a year of COVID-19 uncertainty, the increased demand on Trickbox's broadcasting facilities has supported company growth. Seven new roles have been filled to support Trickbox's expansion of both their Virtual Events and Outside Broadcast departments. The new hires have diverse and impressive experience in the broadcasting industry and will be valued assets to Trickbox in the future.





Tags: Virtual Events | OB | Recruitment | Live-Streaming
Submitted by Trickbox TV Ltd.
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Fugro Shores Up Its Communications with Clear-Com Posted: 03/03/2021
Fugro Shores Up Its Communications with Clear-Com

IP-based Eclipse Matrix, Agent-IC Mobile App, and LQ IP Interfaces Enhance Quality and Streamline Offshore Facility Monitoring and Inspections.

When your job is offshore monitoring and inspection of critical infrastructure facilities and potentially hazardous environments, communications quality is high on the priority list.

The world's leading service provider for the collection and interpretation of data relating to the earth's surface and sub-surface, Fugro manages a global network of remote operations centers (ROCs) providing autonomous survey, inspection, remote vehicle piloting, data processing and satellite positioning services to the maritime industry. To streamline and enhance communications among its teams and these clients, Fugro is rolling out a combination of Clear-Com® IP and wireless intercom technologies including the Eclipse® HX Digital Matrix Delta Frame equipped with E-IPA Interface Cards, LQ® Series of IP Interfaces and the Agent-IC® Mobile App.

Tags: IP-based Eclipse Matrix | Agent-IC Mobile App | LQ IP Interfaces | Clear-Com | Fugro
Submitted by Bubble Agency
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PGA TOUR Selects AWS as Its Official Cloud Provider Posted: 03/03/2021
PGA TOUR Selects AWS as Its Official Cloud Provider

PGA TOUR uses AWS machine learning and analytics to bring fans closer to the course and transform how they experience the world’s greatest golf tournaments 

AWS, First Tee, and the TOUR will partner to empower children and teenagers to build inner-strength, confidence, and resilience through the game of golf



Tags: AWS | Amazon | PGA Tour | Sports | Live production | media services | cloud | video distribution | digital experiences
Submitted by Amazon Web Services
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AJA Announces T-TAP Pro Posted: 03/03/2021
AJA Announces T-TAP Pro

AJA Video Systems has unveiled T-TAP Pro, a compact, silent, and portable Thunderbolt™ 3-connected device that simplifies 4K/UltraHD and 2K/HD/SD monitoring and output over 12G-SDI and HDMI 2.0 on compatible Mac® or PC computers. Ideal for a range of production scenarios, T-TAP Pro provides high-quality video monitoring, including High Dynamic Range (HDR) support for high frame rate (HFR) and large raster workflows from a Thunderbolt 3 host system.

Tags: Thunderbolt | 4K/Ultra HD | monitoring | 12G-SDI | HDMI 2.0 | HFR | HDR
Submitted by AJA
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AJA Releases Desktop Software v16 Posted: 03/03/2021
AJA Releases Desktop Software v16

AJA Video Systems has released Desktop Software v16, a free update that introduces powerful new features to AJA’s lineup of KONA, Io and T-TAP products, such as High Dynamic Range (HDR) signaling over SDI, expanded IP video functionality, support for the just announced T-TAP Pro Thunderbolt™ 3 output device, and increased compatibility with the latest hardware and operating systems.

Tags: HDR | IP | T-Tap Pro | Desktop Software
Submitted by AJA
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TRACAB Releases Coach Paint 8.2 Posted: 02/03/2021
TRACAB Releases Coach Paint 8.2

TRACAB, a ChyronHego brand, today announced the release of Coach Paint 8.2, the company's popular sports-agnostic coaching analysis software. Version 8.2 enhances Coach Paint with improved timeline features, more robust formation visualization, upgrades to flash detection, and the introduction of the all-new Coach Paint Training Ground, a mobile tool that makes telestration and video review immediately available to coaching teams before, during, and after a match.



Tags: TRACAB | Coach | Paint | Tool | Training | Ground
Submitted by Wall Street Communications
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Chyron Realigns EMEA Sales Structure to Enhance Agility in Guiding Customers to Next-Gen Live Production Workflows Posted: 02/03/2021
Chyron Realigns EMEA Sales Structure to Enhance Agility in Guiding Customers to Next-Gen Live Production Workflows

Chyron today announced that the company has realigned the structure of its EMEA sales operations to enable greater efficiency in meeting customer requirements and in guiding customers toward the next generation of live production. As part of this initiative, Chyron has named Olivier Cohen its senior vice president of EMEA sales and appointed Rosa Pereiro to serve as senior sales director for Southern Europe.



Tags: Chyron | EMEA | Sales | Structure | NextGen
Submitted by Wall Street Communications
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TV Moving to All-IP - Dream or Reality? Deutsche Telekom, RDK, Broadpeak, and Wyplay to Explore Challenges and Solutions in a Virtual Panel Posted: 02/03/2021
TV Moving to All-IP and ndash; Dream or Reality? Deutsche Telekom, RDK, Broadpeak, and Wyplay to Explore Challenges and Solutions in a Virtual Panel

Broadpeak®, a leading provider of content delivery network (CDN), video streaming solutions, and multicast ABR for content providers and pay-TV operators worldwide, and Wyplay, a global TV Professional Services and Video Platform Solutions provider, announced today that they will host a joint virtual roundtable discussion on March 16. The panel will explore the latest trends related to the TV industry's transition to all-IP, with real-world case studies from Deutsche Telekom, RDK, and tier-1 TV operators.

Tags: Boadpeak | Wyplay | Virtual. Roundtable | IP
Submitted by 202 Communications
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Black Box and OSPL to Host March 3 Webinar on Asset Protection With TEMPEST-Certified Secure KVM Switches Posted: 02/03/2021
Black Box and OSPL to Host March 3 Webinar on Asset Protection With TEMPEST-Certified Secure KVM Switches

Black Box, an industry-leading provider of IT connectivity solutions, is partnering with OSPL UK to present "How to Protect Assets and Information With TEMPEST-Certified Solutions." Starting at 10 a.m. GMT on March 3, the 45-minute presentation will explain the TEMPEST protection profile, the test and certification process and the security benefits of TEMPEST modifications to Black Box Secure KVM Switches. The webinar will conclude with a live Q&A session.

Tags: Black Box | OSPL | Webinar | KVM | Switches
Submitted by Wall Street Communications
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Spectra Logic and OpenDrives Partner to Provide End-to-End Data Storage and Lifecycle Management Solution Posted: 02/03/2021
Spectra Logic and OpenDrives Partner to Provide End-to-End Data Storage and Lifecycle Management Solution


Spectra Logic, a leader in data storage and data management solutions, and OpenDrives, a global provider of enterprise-grade, hyper-scalable network-attached storage (NAS) solutions, today announced an end-to-end, fully integrated data storage and storage lifecycle management solution to improve data storage workflows, ensure organisational agility and reduce costs. The combined solution integrates OpenDrives’ high-performance, low-latency primary storage with Spectra Logic’s StorCycle® Storage Lifecycle Management software that accelerates workflow productivity and advances business efficiencies.




Tags: Spectra Logic | OpenDrives | data storage | data managemetn
Submitted by A3 Communications
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GB Labs partners with Wasabi for media-scale cloud storage solutions Posted: 02/03/2021
GB Labs partners with Wasabi for media-scale cloud storage solutions

GB Labs, innovators of powerful and intelligent storage solutions for the media and entertainment industries, is now a member of the Wasabi partner network. Wasabi is known for its Hot Cloud Storage, a disruptively simple storage technology that delivers speed, productivity and price benefits.

Tags: Storage | cloud | media | broadcast | cloud storage | Wasabi | archive | management | intelligence | on premise | production | Unify Hub | hardware | partnership
Submitted by Manor Marketing
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