Whitman Illuminates Hot Wheels Spots with BB and S Lighting Innovations

Date: 07/09/2020
Whitman Illuminates Hot Wheels Spots with BB and amp;S Lighting Innovations

Tristan Whitman plays with toys. A specialist in tabletop cinematography, the LA-based filmmaker/USC professor is often called upon by top toymakers to make their action cars and figures grab the attention of young viewers. Unlike setups that require big crews, tabletop shooting is a more solitary endeavor, requiring a focused skillset including concentration, patience and resourceful use of tools. With fewer people on set, following the new safety protocols amid the Covid-19 outbreak is just a minor inconvenience.

Case in point, a recent campaign working with Moustache Productions and The Good Kind of Crazy Ad agency for Mattel’s steadfastly popular 52-year old Hot Wheels toy racecar line. Whitman had ample experience around the track before. It’s a balance he explains, with the goal to make the cars look “big and in your face,” while still keeping viewers aware that the stars of the show are indeed small toys. “We often go right next to the car and shoot wide so the car looks bigger which creates whole set of technicalities.” Much of the work is shot with high-speed cameras like the Phantom he used for this campaign, and attention to the details is vital. “For miniatures you have to highlight things like the bumper or the grill and yet hold the blacks of the tires while reading what’s written on the wheels. It’s about putting a light where needed in dark areas so you can pop little pieces of the car.

LA-based Whitman had been eyeing new lighting tools and the 2020 campaign presented the perfect opportunity to try them out. Known for producing a powerful dimmable concise beam, the BB&S hand-size Compact Beamlight (CBL) along with Lightbridge CRLS C-Reflectors seemed a natural combo for two of the challenges he often faces. Although CRLS ranges in sizes up to 100x100cm, for his miniature set Tristan chose a 7x7cm C-Reflector in Diffusion 4 Superwhite and matched it with a daylight CBL.

He shot with a Phantom and RED Dragon mainly equipped with a probe-style lens. “I needed a small and compact fixture that output a hard edge while shooting 1000fps. No other LEDs are as hard and punchy.”

Catching the light while the cars race through loops and dark shoots has always been a challenge. “The tiniest CBL let me eliminate dark shadows we often have to deal with on the tracks. Shooting from 120 to 190 fps, they were the only source that really dug into dark shoots and deep tracks. And there was no flicker!”

Another tool he made use of was the Pipeline Reporter kit. They fit the linear Pipeline right under the probe-style lens and it was ready when they needed to add accents and precise fill lights on the small cars. “We shined it on the bumper of a mini car, so you could see the small details on the front.”

To get an edge light throughout, Whitman tried the BB&S Force 7 LED LEKO and he was pleasantly surprised. “When the Force 7 projects it is clean. With other LEKOs you can see the colors of light mixing as they leave the lens, but this one is pure daylight. And it is nice and hard. Yet, after a full day I touched the back of the Force 7 and it wasn’t hot at all.”

For more information about BB&S Lighting in North and South America visit www.bbslighting.com or in Europe, Africa and Asia visit: www.brothers-sons.dk



Tags: BB&S Lighting | BB&S | Lighting | local 728 | lighting design | light | cinematography | digital cinematography | director of photography | cinema | commercial | music video | phosphor lighting | led | lightbridge | pipelines | area 48 | Lumix S1H | reflector | cine | produc
Submitted by Susan Lewis (Lewis Communications)
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  • Quantel deal with AFP at IBC 2014

    Quantel deal with AFP at IBC 2014

  • Blackmagic MultiView at IBC 2014

    Blackmagic MultiView at IBC 2014

  • NewTek TalkShow at IBC 2014

    NewTek TalkShow at IBC 2014

  • NAB 2014

    NAB 2014

  • Atomos Samurai Blade at BVE 2014

    Atomos Samurai Blade at BVE 2014

  • Atomos Ronin at BVE 2014

    Atomos Ronin at BVE 2014

  • Atomos Ninja Blade at BVE 2014

    Atomos Ninja Blade at BVE 2014

  • Ross Video at BVE 2014

    Ross Video at BVE 2014

  • NewTek TriCaster at BVE 2014

    NewTek TriCaster at BVE 2014

  • Grass Valley at BVE 2014

    Grass Valley at BVE 2014

  • Forbidden Technologies FORscene at BVE 2014

    Forbidden Technologies FORscene at BVE 2014

  • Forbidden Technologies FORscene App at BVE 2014

    Forbidden Technologies FORscene App at BVE 2014

  • Blackmagic Design on BroadcastShow LIVE at IBC 2013

    Blackmagic Design on BroadcastShow LIVE at IBC 2013

  • Calrec on BroadcastShow LIVE at IBC 2013

    Calrec on BroadcastShow LIVE at IBC 2013

  • Orad Hi Tec Systems on BroadcastShow LIVE at IBC 2013

    Orad Hi Tec Systems on BroadcastShow LIVE at IBC 2013

  • Guntermann and Drunck on BroadcastShow LIVE at IBC 2013

    Guntermann and Drunck on BroadcastShow LIVE at IBC 2013

  • Nexidia QC on BroadcastShow LIVE at IBC 2013

    Nexidia QC on BroadcastShow LIVE at IBC 2013

  • Atomos with the Ronin on BroadcastShow LIVE at IBC 2013

    Atomos with the Ronin on BroadcastShow LIVE at IBC 2013

  • Snell on BroadcastShow LIVE at IBC 2013

    Snell on BroadcastShow LIVE at IBC 2013

  • Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

    Harmonics Tom Lattie on BroadcastShow LIVE at IBC 2013

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • NewTek on BroadcastShow LIVE at IBC 2013

    NewTek on BroadcastShow LIVE at IBC 2013

  • Volicon on BroadcastShow LIVE at IBC 2013

    Volicon on BroadcastShow LIVE at IBC 2013

  • Sound Devices on BroadcastShow LIVE at IBC 2013

    Sound Devices on BroadcastShow LIVE at IBC 2013

  • Audio Network on BroadcastShow LIVE at IBC 2013

    Audio Network on BroadcastShow LIVE at IBC 2013

  • Cobham on BroadcastShow LIVE at IBC 2013

    Cobham on BroadcastShow LIVE at IBC 2013

  • Sound Devices PIX260i Recorder at IBC 2013

    Sound Devices PIX260i Recorder at IBC 2013

  • Aframe Cloud Video at IBC 2013

    Aframe Cloud Video at IBC 2013

  • Tony Taylor from TMD talks about LTFS at IBC 2013

    Tony Taylor from TMD talks about LTFS at IBC 2013

  • Tony Taylor from TMD talks about Mediaflex CI

    Tony Taylor from TMD talks about Mediaflex CI

  • Blue Lucy Media at IBC 2013

    Blue Lucy Media at IBC 2013

  • Facilis at IBC 2013

    Facilis at IBC 2013

  • Telestream with Wirecast version five at IBC 2013

    Telestream with Wirecast version five at IBC 2013

  • Cobham: Mini RF Transmitters at NAB 2013

    Cobham: Mini RF Transmitters at NAB 2013

  • Cobham: RF Transmitter at NAB 2013

    Cobham: RF Transmitter at NAB 2013

  • Pixel Power at NAB 2013

    Pixel Power at NAB 2013

  • Guntermann and Drunck GmbH at NAB 2013

    Guntermann and Drunck GmbH at NAB 2013

  • Autocue at BVE 2013

    Autocue at BVE 2013

  • Autocue at BVE North 2012

    Autocue at BVE North 2012

  • Miranda at NAB 2012

    Miranda at NAB 2012

  • Bexel at NAB 2012

    Bexel at NAB 2012

  • Autodesk at NAB 2012

    Autodesk at NAB 2012

  • Autocue at NAB 2012

    Autocue at NAB 2012

  • Ross Video at BVE North 2011

    Ross Video at BVE North 2011

  • SGO at IBC2011

    SGO at IBC2011


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News
NUGEN Audio Proves Ideal for Streamed Music Production Posted: 23/09/2020
NUGEN Audio Proves Ideal for Streamed Music Production

Located in the small town of Merano, South Tyrol, Italy, Nartan Records is an independent record label and recording studio owned and operated by musician and composer Nartan Savona. Nartan Records’ primary client base is independent musical artists, who are most often released on streaming services, such as Apple Music and Spotify. Nartanmust always ensure his clients’ projects meet the platforms’ latest standards, so he has amassed a collection of NUGEN Audio plug-ins, which aid him with mixing for today’s streaming standards.

Tags: NUGEN Audio | Recording | Streaming
Submitted by D. Pagan Communications
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Globecast announces Antoine Guilbaud as CFO Posted: 23/09/2020
Globecast announces Antoine Guilbaud as CFO

Globecast, the global solutions provider for media, has announced Antoine Guilbaud as Chief Financial Officer, effective from September 1st. He replaces Nathalie Krick, who is taking up a new role in Globecast’s sister company, Orange Cyberdefense.

Guilbaud’s duties include providing the CEO and management board with financial and management information to ensure proper driving of the business and to oversee the implementation of the company’s financial goals and ambitions. He’s also responsible for finance, budget and strategic planning, and global purchase activities.

Tags: globecast | CFO | broadcast | media | platform | market
Submitted by Jump PR
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ATEME TITAN Live Enables GTPL KCBPL to Launch Converged Headend in India Posted: 23/09/2020
ATEME and rsquo;S TITAN Live Enables GTPL KCBPL to Launch Converged Headend in India

ATEME, the leader in video delivery solutions for broadcast, cable TV, DTH, IPTV and OTT, today announced that GTPL KCBPL(GTPL KCBPL Digital Cable TV & Broadband), the renowned Indian entertainment, education and interactive services company, has chosen to implement ATEME’s TITAN Live solution for its cable TV and OTT platform.

Tags: ATEME | Broadcast | TITAN | OTT | GTPL KCBPL
Submitted by Whiteoaks
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Darlington FC Teams with CJP Broadcast for Quaker TV Posted: 23/09/2020
Darlington FC Teams with CJP Broadcast for Quaker TV

Darlington FC, one of Britain's leading fan-owned football clubs, has joined the growing number of sports organisations establishing their own IPTV channel. Core of the club's new live-streaming service, Quaker TV, is a complete system including a Streamstar X4 Live Production Studio and four-channel talkback, supplied and installed by CJP Broadcast Service Solutions Ltd. Quaker TV will be run entirely by Darlington FC volunteers, building on their experience in running the Darlington FC You Tube channel and Darlo Fans Radio.

Tags: CJP Broadcast Service Solutions Limited | ITIL based service desk solutions | broadcast tape digitisation | film digitisation | broadcast TV studio system integration | technical support services | live sports production system | Streamstar | StarTracker Studio
Submitted by Stylus Media Communications
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ATG Danmon Completes Committee Room Video Conferencing and AV Control System Upgrade for European Legislature Posted: 23/09/2020
ATG Danmon Completes Committee Room Video Conferencing and AV Control System Upgrade for European Legislature

ATG Danmon has completed a committee room video conferencing and audiovisual control system for one of Europe's longest established national legislatures. The facility is currently assigned to function as a venue in which elected representatives and their advisors can hold private discussion meetings. It is also used for seminars and as general meeting room space.

Tags: ATG Danmon UK | broadcast systems integration | broadcast systems integrators | broadcast television systems | studio design | playout centre design | newsroom design | satellite system design | broadcast infrastructure | broadcast archive system design | broadcast
Submitted by Stylus Media Communications
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TV Red Digital Chooses Anevia and Viaccess-Orca for New OTT TV Platform Posted: 23/09/2020
TV Red Digital Chooses Anevia and Viaccess-Orca for New OTT TV Platform

Anevia, a leading provider of OTT and IPTV software solutions, and Viaccess-Orca (VO), a global leader providing OTT, TV platforms and content protection, announce the start of a complete OTT TV platform for TV Red Digital in the Colombian capital, Bogota.

Tags: Anevia | OTT software | IPTV software | video compression | multiscreen IPTV head-ends | Cloud DVR | CDN solutions | VOD | cloud-native content delivery network solutions | NEA-CDN | NEA-DVR | multiscreen solutions for the delivery of live TV | streaming video | time-
Submitted by Stylus Media Communications
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Public News Chooses Grass Valley for Future-Ready Playout and Production Capability Posted: 23/09/2020
Public News Chooses Grass Valley for Future-Ready Playout and Production Capability

Pakistani broadcaster, Public News, has selected a range of Grass Valley solutions to underpin its upgraded production and playout operation. The new set-up gives the Urdu language broadcaster, owned and operated by Sports Star International Private Limited, future-ready capability, allowing it to seamlessly manage and operate multiple playout channels across any platform. The upgrade comes as part of a move to Public News’ new facility in Lahore.

Tags: Grass Valley | Playout
Submitted by Platform Communications
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Do Not Stop Me Now: IBC Showcase Continues After Successful Launch Week Posted: 23/09/2020
Don and rsquo;t Stop Me Now: IBC Showcase Continues After Successful Launch Week

IBC announces that IBC Showcase supported over 1,000 exhibitors and brought 20,000 attendees to virtual sessions in its inaugural week alone. The virtual event ran from September 8th – 11th 2020 and directly generated over 8,000 leads through a series of live exhibitor presentations and workflow tours. Visitors joined from 120 countries, including almost a third (31%) at C-suite, VP, EVP, Director level and above. IBC launched the Showcase as part of its ongoing commitment to connecting the industry and driving sales leads, innovation and collaboration. IBC also reveals that bookings for IBC 2021 are in line with the same point in previous years, with 50 per cent of space expected to be reserved by the end of September.

Tags: IBC
Submitted by Platform Communications
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Integration of Black Box Emerald KVM Platform With Lawo VSM Simplifies Deployments, Boosts Workflow Flexibility Posted: 22/09/2020
Integration of Black Box Emerald KVM Platform With Lawo VSM Simplifies Deployments, Boosts Workflow Flexibility

Black Box, an industry-leading provider of IT connectivity solutions, today announced that its award-winning Emerald Unified KVM platform now supports Lawo's Virtual Studio Manager (VSM) IP broadcast control and monitoring system. The many high-profile broadcast and cable companies in the U.S. that already use Lawo's VSM control environment to manage their editing suites, master control suites and mobile production studios can now also use Lawo VSM to configure and control their Emerald KVM workflows.

Tags: Black Box | Emerald | KVM | Lawo | Workflow
Submitted by Wall Street Communications
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ChyronHego Releases PRIME 3.7 Posted: 22/09/2020
ChyronHego Releases PRIME 3.7

ChyronHego today announced the release of PRIME 3.7, the latest iteration of the company's flagship graphics solution. With PRIME already recognized as a design and data integration powerhouse, a primary focus for this release is fulfilling the highest expectations of operators in a fast-paced live playout environment. ChyronHego has a long legacy of understanding and serving the needs of control room and truck personnel, and PRIME 3.7 continues this tradition.

Tags: ChyronHego | PRIME | Graphics | Live | Playout
Submitted by Wall Street Communications
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British high-tech companies highlighted in UK Pavilion at virtual ConnecTechAsia Posted: 22/09/2020
British high-tech companies highlighted in UK Pavilion at virtual ConnecTechAsia

The UK Pavilion at ConnecTechAsia has provided a valuable showcase for broadcast, telecom and IT technology companies from Great Britain and Northern Ireland in recent years. Due to the coronavirus pandemic, this year's exhibition will be a virtual event but is still set to be a valuable platform for the latest and best in high-tech equipment and systems from the United Kingdom.

Tags: BCA | BroadcastAsia | ConnecTechAsia | Tradefair
Submitted by Manor Marketing
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Mo-Sys to demonstrate virtual studio technologies at BroadcastAsia 2020 Posted: 22/09/2020
Mo-Sys to demonstrate virtual studio technologies at BroadcastAsia 2020

Mo-Sys, a world leader in precision camera tracking solutions for virtual studios and augmented reality, will be showcasing its award-winning StarTracker Studio at BroadcastAsia 2020’s all-new virtual reality experience running from September 29 to October 1 2020.

Having recently won a Virtual Best of Show Award during IBC 2020, Mo-Sys StarTracker Studio, the world’s first pre-configured virtual production system, brings moving camera virtual production within reach of all market sectors.

Tags: StarTracker | Camera Tracking | Virtual Production | LED | Virtual Studio
Submitted by Manor Marketing
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Fancy Film Accelerates with GB Labs FastNAS Posted: 22/09/2020
Fancy Film Accelerates with GB Labs FastNAS

GB Labs, the leader in intelligent storage solutions, has provided its FastNAS storage system to Fancy Film, Los Angeles, enabling the facility to complete colour correction and other finishing services on a major new documentary TV series.

Tags: storage | FastNAS | GB Labs | Post Production
Submitted by Manor Marketing
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GRAMMY-nominated Musician Upgrades Project Studio With KRK Systems and Latest Studio Monitors Posted: 22/09/2020
GRAMMY-nominated Musician Upgrades Project Studio With KRK Systems and rsquo; Latest Studio Monitors

Internationally acclaimed, GRAMMY Award-nominated and BRIT Female Artist of the Year-nominated musician Tina Guo is one of the most recorded solo cellists of all time. Known for her unique genre-crossing style, Guo’s mixes can be heard on hundreds of blockbuster film, television, and game soundtracks. As a dependable mixing solution, Guo turns to KRK Systems’ latest product offering, the ROKIT G4 White Noise 8-inch professional studio monitors. In addition to her recording projects, Guo also relies on her KRK G4s as playback monitors for her livestream concerts.

Tags: KRK Systems | Recording | Studio Monitors
Submitted by D. Pagan Communications
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Avid Breaks New Ground by Enabling Content Creators to Seamlessly Collaborate with Adobe Premiere Pro Editors Posted: 22/09/2020
Avid Breaks New Ground by Enabling Content Creators to Seamlessly Collaborate with Adobe Premiere Pro Editors

Editors Can Now Easily Access Avid Asset Management and Storage within Their Adobe Premiere Pro Workflows; Avid to Unveil Details with Adobe During All-Access Launch Event for the Creative Community on September 24

Tags: Avid | content | video editors | Adobe | PremierePro | production | MediaCentral | MediaCentral | Panel | post-production | storage | asset management | team collaboration
Submitted by RLYL
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