Yospace and ITV announce extension for ad insertion in ITV Hub

Date: 06/01/2021
Yospace and ITV announce extension for ad insertion in ITV Hub

ITV, the UK’s leading commercial broadcaster, has extended its relationship with Yospace, the server-side ad insertion (SSAI) pioneer, for targeted advertising on live channels in ITV Hub. The companies have together played a fundamental role in developing SSAI technology, having first collaborated in 2011 and providing its first public demonstration for live streams at IBC 2012. The extension runs until 2022 and will mark over a decade of collaboration and innovation in SSAI.

SSAI on ITV Hub’s live channels was first launched for the 2015 Rugby World Cup and has since been applied on many major sporting events, including UEFA Euro 2016, 2018 FIFA World Cup football and Guinness Six Nations Championship rugby, as well as Saturday night entertainment highlights such as The X Factor, I’m A Celebrity…Get Me Out Of Here! and Britain’s Got Talent.

This new phase of collaboration sees ITV extend the reach of SSAI to Connected TVs (CTV). CTV is the fastest growing segment of OTT viewing, with data from BARB showing it was used by 37.7 million UK viewers in Q1 2020, a year-on-year increase of over 5 million, and a 10 million increase from Q1 2018. On top of this, according to IAB UK, the lean-back nature of Connected TV has driven the format to record 69% of all video ad impressions, making it an important addition to ITV’s SSAI-enabled reach, underpinning the company’s addressable and programmatic ambitions through its recently-launched Planet V platform.

ITV is also adding compelling user features such as Start Again to further enhance the viewer experience among ITV Hub’s 30 million subscribers. Now viewers will never miss a minute of their favourite shows, even when streamed live.

Tim Sewell, CEO, Yospace said: “The Yospace team are immensely proud of our partnership with ITV which has now been extended into its 7th year of production. We look forward to continuing our collaboration to innovate and unlock the full potential of addressable advertising at true scale as a result of the explosion in OTT and particularly Connected TV consumption.”

Vinay Gupta, Senior Solutions Architect, ITV said: “Addressable advertising is the core theme to any new products that we build in ITV and we are constantly challenged to deliver and innovate in this space, Yospace is definitely a key technology partner and is helping us to meet these expectations with flying colours.”

“Our partnership with Yospace is long-term, strategic, and at times hugely tech-savvy but in the end, we do take great pride in saying that we are building the "future together". A big thanks to Team Yospace.”





Tags: Yospace | ITV | ITV Hub | SSAI | Advertising | Ad insertion
Submitted by Sebastian Alferez-Jones (Staff)
View author's directory page

Related Interviews
  • Yospace: Advert Insertion at NAB 2013

    Yospace: Advert Insertion at NAB 2013

  • YoSpace at NAB 2012

    YoSpace at NAB 2012

  • IPTV Digital Signage from VITEC at NAB 2017

    IPTV Digital Signage from VITEC at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • ChyronHego Paint at IBC 2013

    ChyronHego Paint at IBC 2013


Related Shows
  • KitPlus TV featuring Sony A7SIII, Audio over IP and we ask is the full frame look just a myth?

    KitPlus TV featuring Sony A7SIII, Audio over IP and we ask is the full frame look just a myth?


Related Articles
  • Accurate Ad Tracking with OTT

    Accurate Ad Tracking with OTT

  • The Business Case for Hybrid TV and AI

    The Business Case for Hybrid TV and AI

  • How to engage students with live projects

    How to engage students with live projects

  • TVFutures My Dive in to Learning

    TVFutures My Dive in to Learning

  • TVFutures - Learning Editing Platforms

    TVFutures - Learning Editing Platforms

  • From Industry to Teaching

    From Industry to Teaching

  • How LiveU Has Changed The Way We Work At ITV Daytime

    How LiveU Has Changed The Way We Work At ITV Daytime

  • Have Lorry will Broadcast - NHS70

    Have Lorry will Broadcast - NHS70

  • What is next after University

    What is next after University

  • TV Futures, Tales on Location

    TV Futures, Tales on Location

  • TVFutures: Learning is the key

    TVFutures: Learning is the key

  • Managing Talent

    Managing Talent

  • TV Futures - Running around for clients

    TV Futures - Running around for clients

  • TV Futures

    TV Futures

  • Audience engagement with advertising in an OTT world

    Audience engagement with advertising in an OTT world

  • Integrated and automating marketing campaign production

    Integrated and automating marketing campaign production

  • Designing the correct workflow

    Designing the correct workflow

  • Being a Content Creator

    Being a Content Creator

  • The Future of Bournemouth Air Festival

    The Future of Bournemouth Air Festival

  • Outside the fixed curriculum

    Outside the fixed curriculum

  • Where university meets universe with Tim Peake

    Where university meets universe with Tim Peake

  • Documentary filmmaking - Protecting the past

    Documentary filmmaking - Protecting the past

  • All about industry placements - tv futures

    All about industry placements - tv futures

  • Seeing things with a 360 viewpoint

    Seeing things with a 360 viewpoint

  • TVFutures looking back at the class of 2015

    TVFutures looking back at the class of 2015

  • TV Futures

    TV Futures

  • Riding the TV Marketing and Social Media Wave

    Riding the TV Marketing and Social Media Wave

  • TVFutures:Student pitch

    TVFutures:Student pitch

  • Advertising - How to get more customers

    Advertising - How to get more customers

  • #TVFUTURES

    #TVFUTURES

  • Education meets industry...

    Education meets industry...

  • Dialog-based search accelerates content discovery for anyone with a media library

    Dialog-based search accelerates content discovery for anyone with a media library

  • 3sixtymedia implements Universal Videohub 288 with ITV

    3sixtymedia implements Universal Videohub 288 with ITV

  • The Digital Production Partnership

    The Digital Production Partnership

  • Cloud STB with Bob Pank

    Cloud STB with Bob Pank

  • Back to basics: MPEG Dash

    Back to basics: MPEG Dash

  • Beaten by branding

    Beaten by branding

  • So you think you know Flash?

    So you think you know Flash?

  • Why IPTV is essential to the effective delivery of local TV services

    Why IPTV is essential to the effective delivery of local TV services

  • Lighting the X Factor

    Lighting the X Factor

  • Tv-bay Digital Signage Special Report IBC2009

    Tv-bay Digital Signage Special Report IBC2009

  • EPIC HD Upgrade

    EPIC HD Upgrade

  • Drive Carefully. Youre Tough, but youre not Invincible. The Armys Uncompromising New Message.

    Drive Carefully. Youre Tough, but youre not Invincible. The Armys Uncompromising New Message.


News
Black Box Secure KVM Switch Line Enters Evaluation Phase for NIAP Protection Profile 4.0 Posted: 18/01/2021
Black Box Secure KVM Switch Line Enters Evaluation Phase for NIAP Protection Profile 4.0

Black Box, an industry-leading provider of IT connectivity solutions, today announced that new products in the Black Box Secure KVM Switch line have officially been listed as under evaluation for the latest U.S. Government Approved Protection Profile - Protection Profile for Peripheral Sharing Device Version 4.0. Designed to address the more stringent requirements of the National Information Assurance Partnership (NIAP) Protection Profile 4.0, these new Secure KVM Switches from Black Box will provide enhanced security against potential data leakage and hacking in applications including military and defence, transportation, education, healthcare, government, and banking and finance.

Tags: Black Box | KVM | Switch | NIAP | Protection | Profile
Submitted by Dundee Hills Group
More from this author
NUGEN Audio to Release Elements Versions of its Popular Focus Bundle Plug-Ins Posted: 18/01/2021
NUGEN Audio to Release and ldquo;Elements and rdquo; Versions of its Popular Focus Bundle Plug-Ins

In recognition of Believe in Music Week, NUGEN Audio announces that it will soon make available its “Focus Elements” solutions, which are ideally suited for small/home studios. Powered by NUGEN technology, these offerings are budget friendly, streamlined versions of the brand’s popular Focus bundle plug-ins. The first to be released to the public will be Stereoizer Elements, a stereo width plug-in that adds depth to stereo and mono mixes.

Tags: NUGEN Audio | stereo enhancer | home studio
Submitted by D. Pagan Communications
More from this author
Avolites Announces its New Diamond 9 Flagship Console, a Spectacular Evolution in Production Control Posted: 18/01/2021
Avolites Announces its New Diamond 9 Flagship Console,  a Spectacular Evolution in Production Control

Avolites announces the launch of its new flagship Diamond 9 console in two versions: D9-330 and D9-215. Both new visual canvas controllers deliver inspired creative control to production designers in lighting, broadcast and AV, allowing them to create, program and command their ultimate performances. The Diamond 9 consoles are the result of years of technical innovation from the Avolites team, utilising their 45 years of industry experience, feedback from designers across the industry and award-winning industrial designers to create the ultimate control surface.


Tags: Avolites | Hardware | Media | Launch | Lighting | Console
Submitted by Bubble Agency
More from this author
Ausma Lace Benefits From PMC Sound For The Future Scholarship Posted: 18/01/2021
Ausma Lace Benefits From PMC and rsquo;s Sound For The Future Scholarship

Ausma Lace, a recording engineer from Latvia, has been awarded the Sound For The Future Scholarship, which was set up by UK loudspeaker manufacturer PMC in association with the Audio Engineering Society Education Foundation.

This $5,000 prize is given to an audio engineering graduate who is also a member of the AES with the aim of helping them further their studies. In Ausma’s case it is helping to fund a Masters degree in Sound Recording at McGill University in Montreal, Canada.

Tags: PMC Speakers | Sound For The Future Scholarship | AES Education Foundation | Ausma Lace | McGill University
Submitted by White Noise Public Relations Ltd
More from this author
NDR Integrates CGI StudioDirector 2.0 for new Studio in Hamburg Posted: 15/01/2021
Germany and rsquo;s NDR Integrates CGI and rsquo;s StudioDirector 2.0 for new Studio in Hamburg

CGI, the leading newsroom system provider in Europe is pleased to announce that Germany’s Norddeutscher Rundfunk (NDR), a member of the ARD Group, has integrated StudioDirector 2.0 into its existing OpenMedia newsroom ecosystem.

The public radio and television broadcaster NDR broadcasts for the German states of Lower Saxony, Mecklenburg-Vorpommern,Schleswig-Holstein and Hamburg, and first became a CGI


Tags: CGI | OpenMedia | StudioDirector 2.0 | NDR Integrates CGI’s StudioDirector 2.0
Submitted by Bubble Agency
More from this author
FSR Supports Charity That Brought the Magic of the Movies to Foster Care Children on Christmas Posted: 14/01/2021
FSR Supports Charity That Brought the Magic of the Movies to Foster Care Children on Christmas

FSR, a leading manufacturer of a wide variety of products for the Pro AV and Information and Communications Technologies (ICT) markets, continued its long-standing tradition of giving back to the community recently when the company sponsored a ‘Christmas Evening’ event for children from HomeSafe, a group foster home located in West Palm Beach, Florida.

Tags: FSR | FSR Inc | Smart-Way Raceway | Smart-Way | Smart-Way On-Floor Raceway System | Smart-Way In-Floor Raceway System | FL-400 Floor Box | SYMPHONY POPs | SYMPHONY Tower of Power | PWB-320 Wall Box Fan | DV-HSMW4K-44 Matrix Switcher | Symphony Pedestal | Symphony Collection | 8K D
Submitted by Desert Moon
More from this author
yellaUmbrella Integrates OOONA Convert into its Stellar and Nebula Solutions Posted: 14/01/2021
yellaUmbrella Integrates OOONA Convert into its Stellar and Nebula Solutions

OOONA, a globally active provider of translation, subtitling, management and captioning tools for the media localization industry, today announced that Convert, OOONA's subtitle file conversion technology, has been selected for integration into yellaUmbrella's platform. Based in Suffolk, UK, yellaUmbrella produces a wide range of tools for manipulating, creating, reviewing and editing timed text, audio and video content.


Tags: OOONA | professional management and production tools for the localization industry | OOONA Manager | cloud-based translation | subtitling software | captioning software | The POOOL | OOONA Convert
Submitted by Stylus Media Communications
More from this author
Evolve Technology adds Mo-Sys StarTracker to its inventory and training schedule Posted: 14/01/2021
Evolve Technology adds Mo-Sys StarTracker to its inventory and training schedule

Mo-Sys Mo-Sys Engineering, world leader in precision camera tracking solutions for virtual studios and augmented reality, has established a partnership with Evolve Technology, which includes an initial purchase of several Mo-Sys StarTracker camera tracking systems. Evolve is a market leader in live events and virtual productions in the US, providing independent technical advice, sales and rental, and training workshops. 



Tags: precision | camera | StarTracker | studio | venue | automatic | augmented reality | Technology | virtual | systems | Evolve | production
Submitted by Manor Marketing
More from this author
IBC2021 Technical Papers Submission is Now Open Posted: 14/01/2021
IBC2021 Technical Papers Submission is Now Open

IBC announces that the call for Technical Papers is open for the IBC2021 Conference.

Tags: IBC
Submitted by Platform Comms
More from this author
Producer Artist Thomas Statnick Invests in a Neve 8424 Console Posted: 14/01/2021
Producer Artist Thomas Statnick Invests in a Neve and reg; 8424 Console

Independent artist and producer Thomas Statnick has installed a Neve® 8424 console in his North Carolina studio because it allows him to maintain a familiar analogue workflow in a hybrid digital environment.

Tags: AMS Neve | Neve 8424 Console | Thomas Statnick | Anamorphic | Hybrid Studio Workflow
Submitted by White Noise Public Relations Ltd
More from this author
Classic Arts Showcase selects Globecast for playout and distribution services - with VOD - in the US Posted: 14/01/2021
Classic Arts Showcase selects Globecast for playout and distribution services - with VOD - in the US

Globecast has announced that it has been selected by Classic Arts Showcase to provide it with playout, linear satellite distribution, VOD and streaming services beginning January.

Tags: channel distribution | cloud | VOD | satellite | streaming
Submitted by Jump PR
More from this author
AJA Releases Two New 12G-SDI openGear Solutions Posted: 13/01/2021
AJA Releases Two New 12G-SDI openGear Solutions

AJA Video Systems today announced the release of two new 12G-SDI openGear® solutions, AJA OG-12GM and AJA OG-FiDO-TR-12G. Featuring support for up to 4K/UltraHD content, OG-12GM is a 12G-SDI to/from quad-link 3G-SDI Muxer/DeMuxer, and OG-FiDO-TR-12G is a state-of-the-art 12G-SDI/Fiber transceiver. Both are designed for use in high-density openGear 2RU frames and compatible with Ross® DashBoard software for flexible device control and monitoring.

OG-12GM is an openGear-compatible SDI transport converter that supports single-link 12G-SDI to/from quad-link 3G-SDI, two Sample Interleave (2SI) to/from Square Division (Quadrant) pixel mapping, and selectable Distribution Amplifier (1x4). It provides detailed timing analysis for validating alignment of quad-link SDI inputs via a unique timing analyzer that quickly helps to identify possible timing issues for quad-link signals.

OG-FiDO-TR-12G offers unmatched flexibility and cost-efficiency for 12G-SDI to Fiber conversion and Fiber to 12G-SDI conversion with single-link LC connectivity, enabling long cable runs up to 10km for single mode.




Tags: AJA | AJA Video Systems | openGear | 12G-SDI | Fiber | Converters
Submitted by Raz Public Relations
More from this author
Riedels Bolero is Wireless Intercom of Choice for Denmarks European Tour Production Posted: 13/01/2021
Riedels Bolero is Wireless Intercom of Choice for Denmarks European Tour Production

European Tour Production (ETP), a Danish provider of live event production services and equipment, has chosen Riedel Communications' Bolero as its go-to wireless intercom solution. With Bolero in its rental inventory, ETP is able to offer its clients a native IP wireless comms solution that delivers maximum coverage and reliability, outstanding voice quality, and the flexibility to handle any size and type of production.

Tags: Riedel | Bolero | Wireless | Intercom | European | Tour | Production
Submitted by Wall Street Communications
More from this author
FSR Receives US Patent for Smart-Way Raceway Wire Management System Posted: 13/01/2021
FSR Receives US Patent for Smart-Way Raceway Wire Management System

FSR, a leading manufacturer of a wide variety of products for the Pro AV and Information and Communications Technologies (ICT) markets, has announced that it has been issued a patent by the US Patent Office for its Smart-Way Raceway wire management system. Smart-Way houses electrical and connectivity cables in a track configuration that can be adapted for use on or embedded into different flooring. The US Patent No. 10.862.283. B1 is the latest of numerous patents FSR holds which confirms the Company’s leadership role in bringing inventive infrastructure solutions from drawing board to market.

Tags: FSR | FSR Inc | Smart-Way Raceway | Smart-Way | Smart-Way On-Floor Raceway System | Smart-Way In-Floor Raceway System | FL-400 Floor Box | SYMPHONY POPs | SYMPHONY Tower of Power | PWB-320 Wall Box Fan | DV-HSMW4K-44 Matrix Switcher | Symphony Pedestal | Symphony Collection | 8K D
Submitted by Desert Moon
More from this author
TAG Video Systems Adds Dolby Atmos and reg; Support to Monitoring and Multiviewer Solution Posted: 13/01/2021
TAG Video Systems Adds Dolby Atmos and reg; Support to Monitoring and Multiviewer Solution

OTT broadcasters now have the ability to monitor Dolby Atmos® encoded audio thanks to an industry first by TAG Video Systems. TAG, the world leader in 100% SW, 100% IP, 100% COTS/Cloud, Probing, Monitoring and Multiviewing solutions, for all four of the major broadcast applications (Live Production, Playout, Delivery and OTT), has announced that its MCM-9000 Monitoring and Multiviewer platform now supports Dolby Atmos. The unique enhancement allows broadcasters to verify, validate and ensure error-free video and audio content delivery for MPEG-TS and OTT sources. TAG’s MCM-9000 is now certified by Dolby to support Dolby Atmos, while also supporting Dolby Digital and Dolby Digital Plus™ formats.

Tags: TAG Video Systems | Multiviewers | Multiviewer technologies | 100% SW | 100% IP | 100% COTS/Cloud | Probing | Monitoring | Zer0 Friction | TAG | TAG VS | TAG’s System Configurator | Tomer Schechter | Dolby Atmos
Submitted by Desert Moon
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>