adidas Runtastic Selects IPV to Support its Studio Video Teams Move to Hybrid Working

Date: 11/01/2021
adidas Runtastic Selects IPV to Support its Studio Video Teams Move to Hybrid Working

IPV, global leaders in enterprise video management, have announced that adidas Runtastic will use Curator to centrally control and publish their rapidly growing video archive of brand assets. With more than 170 million registered users worldwide, adidas Runtastic has digitized traditional fitness through social networking, gamification, and an industry-leading mobile fitness app. The digital fitness giant is the latest global brand to choose Curator with the aim of optimizing engagement with its users through video.

Curator adds the ability to remotely work and seamlessly collaborate through Adobe’s Creative Cloud. This supports adidas Runtastic’s video editors in staying connected to their in-house studio while working from anywhere. adidas Runtastic’s decision to upload their existing video archive into the AWS cloud also ensures remote accessibility through Curator to their valuable video archive.

adidas Runtastic CFO, Mathis Gerkensmeyer, said: “As video is a key medium for us to engage our users, finding a solution that could manage the brand consistency of our video assets was critical. Curator gives us a sustainable, long-term solution to efficiently manage the adidas Runtastic brand across large amounts of video in one place and then make those approved assets globally accessible.

“As we move towards hybrid working, it will be crucial for our editors to seamlessly connect to our newly launched studio through Curator. It also ensures that our existing video archive is highly searchable and reusable, which is key to ensuring greater content flexibility.”

Native hybrid working has never been more important and IPV’s cloud technology is pushing the boundaries of what’s possible in the creative industry as video professionals demand to work productively on video from anywhere, together.

IPV CRO Daniel Mathew said, “2020 changed the way creative teams work forever. adidas Runtastic faced the same challenges that many global brands face today and that is the need to centrally maintain brand consistency of marketing videos produced by editors who are finding ways to work remotely. adidas Runtastic was also quick to realize the wider opportunities that hybrid working offers; we’re delighted they’ve invested in Curator to reap the massive efficiency benefits from deploying cloud technology for creatives.

“adidas Runtastic was very clear on their new Curator workflow needs: rapid, secure access to their studio content, editing, and collaboration capability of that content inside Premiere Pro and Photoshop, before publishing finished assets directly to social media. And all of this through the cloud and over home Wi-Fi.”

About adidas Runtastic

adidas Runtastic has become a leader in the digital health and fitness space, providing optimized tracking solutions for collecting, managing, and analyzing training data, as well as curated content. With personalized training plans and motivating features in the adidas Running and adidas Training apps, adidas Runtastic aims to create the best possible running and training experiences to encourage every individual to live a more aware and active lifestyle. Additional information can be found at Runtastic.com or you can follow us on Facebook, Instagram, LinkedIn, or on the adidas Runtastic blog.

About IPV

The leading global innovator in the intelligent management of enterprise video. Our technology adds remote editing and collaboration capability to Adobe’s Creative Cloud, connecting large marketing and creative teams to their high-value video assets enabling more productive workflows. Trusted by world-leading brands and broadcasters: Home Depot, HBO, Nintendo, YouTube, WarnerMedia, NASA and many more. Additional information can be found at ipv.com or you can follow us on LinkedIn, Twitter or on the IPV Video Essentials blog.




Tags: IPV Curator | MAM | adidas Runtastic | Fitness App | Hybrid workflows
Submitted by Nick Govoni (Zazil Media Group)
View author's directory page

Related Interviews
  • Metus MAM and Ingest at IBC 2013

    Metus MAM and Ingest at IBC 2013

  • Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

    Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

  • Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

    Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

  • Workflow Solutions from Pronology at NAB 2017

    Workflow Solutions from Pronology at NAB 2017

  • Object Based Storage Solutions from Object Matrix at NAB 2017

    Object Based Storage Solutions from Object Matrix at NAB 2017

  • Media Asset Management Software from Blue Lucy at NAB 2017

    Media Asset Management Software from Blue Lucy at NAB 2017

  • Mediaflex UMS Platform from TMD at NAB 2017

    Mediaflex UMS Platform from TMD at NAB 2017

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Blue Lucy at IBC 2015

    Blue Lucy at IBC 2015

  • ERA - Cloud Services - at BVE 2015

    ERA - Cloud Services - at BVE 2015

  • EditShare at BVE 2015

    EditShare at BVE 2015

  • NETIA at BVE 2015

    NETIA at BVE 2015

  • Dalet at IBC 2014

    Dalet at IBC 2014

  • Tedial at IBC 2014

    Tedial at IBC 2014

  • Pronology at IBC 2014

    Pronology at IBC 2014

  • TMD summarises their work this year at IBC 2014

    TMD summarises their work this year at IBC 2014

  • Metus at IBC 2014

    Metus at IBC 2014

  • Metus at NAB 2014

    Metus at NAB 2014

  • Dalet at NAB 2014

    Dalet at NAB 2014

  • Nexidias Drew Lanham on BroadcastShow LIVE at IBC 2013

    Nexidias Drew Lanham on BroadcastShow LIVE at IBC 2013

  • EditShare on BroadcastShow LIVE at IBC 2013

    EditShare on BroadcastShow LIVE at IBC 2013

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • Dalet at IBC 2013

    Dalet at IBC 2013

  • Cinegy: Multiviewer at NAB 2013

    Cinegy: Multiviewer at NAB 2013

  • Dalet at NAB 2013

    Dalet at NAB 2013

  • TMD at NAB 2013: MediaFlex Reporting Module

    TMD at NAB 2013: MediaFlex Reporting Module

  • TMD at NAB 2013: MediaFlex Systems

    TMD at NAB 2013: MediaFlex Systems

  • TMD at NAB 2013: Content Intelligence

    TMD at NAB 2013: Content Intelligence

  • Editshare at NAB 2012

    Editshare at NAB 2012

  • Dalet at NAB 2012

    Dalet at NAB 2012

  • Broadway Systems at NAB 2012

    Broadway Systems at NAB 2012

  • VIZRT at BVE 2012

    VIZRT at BVE 2012

  • PlayBox Technology at BVE North 2011

    PlayBox Technology at BVE North 2011

  • Netia at IBC2011

    Netia at IBC2011

  • Globecast at IBC2011

    Globecast at IBC2011

  • IPV at IBC2011

    IPV at IBC2011


Related Shows
  • KitPlusTV summarise the Broadcast and Pro Video News 12th April 2021

    KitPlusTV summarise the Broadcast and Pro Video News 12th April 2021


Related Articles
  • Solving Rigorous Digital Workflow Challenges

    Solving Rigorous Digital Workflow Challenges

  • Testing Hybrid Workflows

    Testing Hybrid Workflows

  • Getting started with IMF

    Getting started with IMF

  • The challenges of media workflow automation

    The challenges of media workflow automation

  • The UPs and Downs At NAB with Mr MXF

    The UPs and Downs At NAB with Mr MXF

  • New workflows floating on the horizon

    New workflows floating on the horizon

  • Assets in the air

    Assets in the air

  • 6 Misapprehensions of MAM

    6 Misapprehensions of MAM

  • Challenges for MAM with varying production types

    Challenges for MAM with varying production types

  • Small post houses delivering a big service

    Small post houses delivering a big service

  • MAM needs to adapt or die

    MAM needs to adapt or die

  • Television is dead, long live television

    Television is dead, long live television

  • The  true benefits of the media factory ideal

    The true benefits of the media factory ideal

  • The modern day media manager

    The modern day media manager

  • Do you have a MAM solution

    Do you have a MAM solution

  • Meeting the Challenges of Media Assett Management

    Meeting the Challenges of Media Assett Management

  • The secrets behind live streaming

    The secrets behind live streaming

  • Media asset management: the key to business success

    Media asset management: the key to business success

  • Media Asset Data Models in MAM Systems  An Evolutionary View

    Media Asset Data Models in MAM Systems An Evolutionary View

  • UHD: a long road travelled

    UHD: a long road travelled

  • Tapeless Workflows, MAM and Archive: Back to Basics

    Tapeless Workflows, MAM and Archive: Back to Basics

  • Four must-haves for modern media workflows: Enhancing your MAM solutions

    Four must-haves for modern media workflows: Enhancing your MAM solutions

  • Manage and Monitor

    Manage and Monitor

  • The right MAM solution

    The right MAM solution

  • Getting more from your MAM

    Getting more from your MAM

  • Automation...

    Automation...

  • The impact on media workflows for multi site and cloud operations

    The impact on media workflows for multi site and cloud operations

  • Ask the experts: What is MAM?

    Ask the experts: What is MAM?

  • Parting the Cloud

    Parting the Cloud

  • Metadata rules

    Metadata rules

  • Say again? What is loudness?

    Say again? What is loudness?

  • This Is International Playout

    This Is International Playout

  • The benefits of Business Process Management in Media Asset Management

    The benefits of Business Process Management in Media Asset Management

  • Archiving in a Multiplatform Environment

    Archiving in a Multiplatform Environment

  • Ensuring the longevity of an archive

    Ensuring the longevity of an archive

  • Longevity of media archives

    Longevity of media archives


News
Rohde and Schwarz Introduces Advanced Dolby Atmos Audio and IMF Packaging Capabilities to CLIPSTER Posted: 14/04/2021
Rohde and amp; Schwarz Introduces Advanced Dolby Atmos Audio and IMF Packaging Capabilities to CLIPSTER

Rohde & Schwarz, a global leader in post-production media technologies has announced the release of the latest version of its R&S®CLIPSTER feature film and episodic TV mastering system. The latest software upgrade (version 6.9.1) includes extended support for Dolby Atmos multi-channel surround sound production technology as well as the latest IMF (ST2067-X) delivery standards.

Tags: Rohde & Schwarz | broadcast media | broadcast | CLIPSTER | Dolby Atmos Audio | IMF capabilities | entertainment | software update | surround sound technology | production media technology | R&S CLIPSTER
Submitted by Manor Marketing
More from this author
Rohde and Schwarz Introduces Scalable Distributed Multiviewer Functionality Posted: 14/04/2021
Rohde and amp; Schwarz Introduces Scalable Distributed Multiviewer Functionality for R and amp;S and reg;PRISMON

Rohde & Schwarz, a global leader in broadcast media technologies has announced the introduction of strategic new IP-related multiviewer functionalities within its R&S®PRISMON broadcast channel monitoring and multiviewer system.

Claimed by the company to be a world’s first in IP workflow multiviewing, the new Scalable Distributed Multiviewer feature offers unprecedented configuration flexibility for users through its ‘any to any’ function. This unique feature, which can be added to existing PRISMON installations, enables any input to any output connectivity through IP proxy networks for up to 36 remote devices.


Tags: Rohde & Schwarz | Multiviewer | broadcast media | broadcast | prismon | scalable | Distributed Multiviewer | Multiviewer feature | Monitoring
Submitted by Manor Marketing
More from this author
NEP Germany moves into air freight containers for production of the current Formula 1 season Posted: 14/04/2021
NEP Germany moves into air freight containers for production of the current Formula 1 season

Producing the Formula 1 for TV is, besides the production challenges as such, a logistical tour de force. Production equipment needs to travel around the world preceding the racing circus and must always be on-site and ready for use at the right time.

Tags: Formula One | container | studio | NEP Germany | Broadcast Solutions
Submitted by Broadcast Solutions
More from this author
Densitron launches new Tactila evaluation kit for touchscreen rotary controls Posted: 14/04/2021
Densitron launches new Tactila evaluation kit for touchscreen rotary controls

Densitron, the global leader in innovative Human Machine Interaction (HMI) and display technology, has addressed the continuing strong demand for tactile controls to be used in conjunction with touchscreens by launching a versatile new evaluation kit. Incorporating three tactile rotary knobs that are already bonded, Tactila features a high-resolution 8” touchscreen as well as powerful processing that utilises ARM and Linux BSP technologies.

Tags: Densitron | Tactila | Broadcast | Rotary Knobs | Tactile Controls | Rotary Controls
Submitted by Page Melia PR
More from this author
Leader Introduces Video Primers on SMPTE ST 2110 Posted: 14/04/2021
Leader Introduces Video Primers on SMPTE ST 2110

Leader Electronics announces new additions to its range of training resources with the release of three video primers explaining the SMPTE ST 2110 Professional Media Over Managed IP Networks suite of standards:

Video primer: An Introduction to ST 2110-20 (6 minutes).

Video primer: An Introduction to SMPTE ST 2110-10 System Timing (22 minutes).

Video primer: SMPTE ST 2110 Professional Media Over IP (5 minutes).


Tags: Leader Instruments | video test equipment | audio test equipment | video waveform monitors | 12G waveform monitors | 12G video analyzers | IP video analysers | video noise meters | HDR test equipment | true-hybrid test equipment | Hi-Vision test equipment | surround
Submitted by Stylus Media Communications
More from this author
ACCESS Europe partners with leading music service Stingray to deliver greater content choice and entertainment to car users Posted: 14/04/2021
ACCESS Europe partners with leading music service Stingray to deliver greater content choice and entertainment to car users

ACCESS Europe GmbH today announced that it has partnered with Stingray Group Inc. (TSX: RAY.A; RAY.B), a leading music, media and technology company, to bring streamed music services to the car for the US and Canadian markets initially.

Tags: OTT | Streaming | Stingray | Automotive | Music | AppStore | SVOD | Audio
Submitted by Staff
More from this author
Maxon Announces Redshift for macOS Including Native Support for M1-Powered Macs Posted: 13/04/2021
Maxon Announces Redshift for macOS Including Native Support for M1-Powered Macs

Maxon announced the immediate availability of Redshift for macOS including support for M1-powered Macs as well as Apple’s Metal Graphics API. Redshift, the award-winning, production-ready renderer, offers a rich feature set including ray switches, flexible shading networks, motion blur, AOVs, deep output, layered EXR and much more.

Tags: Maxon | Redshift | macOS | production rendering | VFX rendering
Submitted by Zazil Media Group
More from this author
Maxon Announces Cinema 4D S24 Posted: 13/04/2021
Maxon Announces Cinema 4D S24

The latest subscription-only release of Maxon’s 3D application allows users to easily browse and obtain models, materials and other assets, and to intuitively place them within the scene. The release also includes key workflow enhancements and a sneak peek at continued progress on the Scene Nodes and Scene Manager interfaces to the new core.

Tags: Maxon | Cinema 4D | C4D | 3D design | product updates
Submitted by Zazil Media Group
More from this author
Maxon Unveils a New Corporate Identity Posted: 13/04/2021
Maxon Unveils a New Corporate Identity

After more than 20 years, Maxon has unveiled a new corporate identity. The move follows the completed unification of Maxon global in 2018, the acquisition of Redshift in 2019 and the merger with Red Giant in 2020. Senior Brand Manager Leo Hageman designed the logo under the direction of Maxon’s executive team.

Tags: Maxon | Logo | Animated Logos | Redshift | Red Giant
Submitted by Zazil Media Group
More from this author
Moves by Maxon Update Offers Streamlined Workflow Posted: 13/04/2021
Moves by Maxon Update Offers Streamlined Workflow

Maxon, the developers of professional software solutions for motion designers and visual effects artists, is pleased to announce the release of an update to Moves by Maxon for iOS devices. Moves by Maxon capitalizes on the emerging technology of Apple's AR-Toolkit, which enables users to capture facial motion and whole body movement; enabling artists to bring motion sequences into Cinema 4D with limited technical effort. Moves by Maxon was released in early 2020 and has become quite popular among Cinema 4D users. In this latest updated release several optimizations have been implemented to make the app more stable and user-friendly. Most notably, Moves by Maxon now includes simplified connectivity to Cinema 4D S24 via automatic network discovery, removing the previous need to scan a QR Code image or manually configure the IP address of the machine running C4D.

Tags: Maxon | Moves by Maxon | Cinema 4D | Animation | VFX
Submitted by Zazil Media Group
More from this author
GOL TV Leverages Grass Valley End-to-End Live Production Workflow for Studios and Mobile Units Upgrade in Multimillion Dollar Deal Posted: 13/04/2021
GOL TV Leverages Grass Valley End-to-End Live Production Workflow for Studios and Mobile Units Upgrade in Multimillion Dollar Deal

Grass Valley announces that a suite of its live production solutions are central to GOL TV’s newly upgraded mobile fleet and studios. In a large and complex multimillion dollar deal, the Tenfield-owned bilingual soccer channel has selected Grass Valley cameras, switchers, replay and highlights and IP routing and infrastructure – all fully integrated with third-party equipment – to provide an end-to-end workflow that will support live sporting events, live musical shows and news productions. This system upgrade equips GOL TV to strengthen its position in live production for LATAM with futureproofed capability, including IP and 4K UHD HDR.

Tags: grass valley | gol tv
Submitted by Staff
More from this author
Victory Church Engages the World with Pliant Technologies MicroCom XR Posted: 13/04/2021
Victory Church Engages the World with Pliant Technologies MicroCom XR

For Victory Church, entering the live-stream world was something that they aimed to achieve within the next few years, but when the pandemic struck, it was a shift that they needed to make within a few weeks. With a limited budget and requirements for wireless capabilities, Pliant Technologies’ MicroCom XR digital wireless intercom system was the right solution for Victory Church. With MicroCom XR, production staff and volunteers can deploy a reliable solution for clear communication, helping productions—both in-person and live-streamed—go on without a glitch.

Tags: Pliant Technologies | MicroCom XR | intercom solutions
Submitted by D. Pagan Communications
More from this author
TSL Products Proves Reliable for Saudi Broadcasting Authority Posted: 13/04/2021
TSL Products Proves Reliable for Saudi Broadcasting Authority

GENTEC, a leading contractor for telecommunications, electronics and computer projects, has proven its capability by successfully completing projects across Saudi Arabia, and has become a trusted systems integrator of TSL Products. When the integrator was recently tasked with a first-of-its-kind outside broadcast project at Saudi Broadcasting Authority (SBA), they knew that TSL’s audio monitoring and broadcast control solutions would be up to the challenge.

Tags: TSL Products | audio monitoring | broadcast control
Submitted by D. Pagan Communications
More from this author
New TVU Remote Commentator Offers Real-Time, Broadcast-Quality Audio Commentary for Live Productions over the Internet Posted: 13/04/2021
New TVU Remote Commentator Offers Real-Time, Broadcast-Quality Audio Commentary for Live Productions over the Internet

TVU Networks today announced TVU Remote Commentator, a cloud-based solution that allows sports producers and event organizers to add synchronized, real-time audio commentary from any location using a public internet connection. Even when the event and commentators are in different parts of the world, TVU Remote Commentator streamlines digital productions and delivers broadcast-quality audio for live productions.

Tags: TVU | cloud production | remote production | sports production
Submitted by Pipeline Communications
More from this author
ELEMENTS Discuss Best Practices for Remote Production Workflows and Latest Updates in the Ecosystem Posted: 13/04/2021
ELEMENTS Discuss Best Practices for Remote Production Workflows and Latest Updates in the Ecosystem

ELEMENTS, provider of innovative, high-performance media storage and server systems for the post-production and broadcast industry, is offering free, dynamic web sessions 27-29 April 2021 to discuss remote editing of the future, as well as recent updates.


Tags: ELEMENTS | Media Storage | Server Systems | post production | broadcast | remote production | storage | storage ecosystem | automation workflows | Qualification Programme | storage solutions | editing
Submitted by Manor Marketing
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>