Grass Valley, a leading technology provider for the live media and entertainment market, today announces thatAndrew Crosshas been named Chief Executive Officer of the company effective immediately. Cross joins Grass Valley from Vizrt Group, where he was President of Global R&D over all product development across all three brands (Vizrt, NewTek, and NDI). Previously, he was CEO of NewTek until it was acquired by Vizrt.

Grass Valley, a leading technology provider for the live media and entertainment market, announced a very strong 2021 driven by an increase in share gains on its industry leading product suite, significant market acceptance of its cloud native applications suite, and record backlog driven by large multi-year enterprise deals.

iQiyi, the leading Chinese online video service, has chosen an end-to-end Grass Valley workflow to underpin its outside broadcasting (OB) van upgrade and drive 4K UHD content creation for its audiences. As part of its mission to produce and deliver enhanced content experiences for its over 100 million streaming subscribers, the Beijing-based media organization has selected a suite of future-ready, IP-based live production solutions to support 4K UHD production of live entertainment shows.

Grass Valley announces it has signed a $25 million, multi-year contract with Qvest, the leading consultant, systems architect and media technology provider for digital transformation, that will see the two companies combine their complementary strengths and market offerings to meet the demands of today’s dynamic media industry.

Grass Valley today strengthens its commitment to be the transformation partner of choice for the world’s leading creators and providers of premium live content with the launch of a strategic focus on live video. Under the banner of “We Love Live”, Grass Valley has launched a new corporate identity and marketing campaign that underpins its vision for the future of the media and entertainment market.

A suite of Grass Valley live production technology has been selected by Studio Berlin, a German full-service provider for live television production solutions, to equip its new outside broadcast (OB) truck, U10. Studio Berlin’s trucks capture and produce primetime content like the popular singing program The Voice of Germany, as well as premium sports content for the first and second League Bundesliga matches for SportCast and several political talk shows. 

Grass Valley to Enable NBC Olympics to Support IP Processing, Control and Monitoring of Remote and Studio-Based Feeds During Coverage of Tokyo Olympics

Grass Valley bolsters its strategic leadership and commitment to technical excellence in the Middle East with the appointment of Hany Bartella as managing director, Middle East and Africa. Leveraging 25 years' experience in the broadcast vendor community, Bartella rejoins Grass Valley to help drive its market presence and support customers in the region.

Grass Valley announces that its LiveTouch replay and highlights system will become a key element of Studio Berlin’s upgraded live production workflow. The deployment sees the German production services provider expand its existing Grass Valley ecosystem with upscaled replay and highlights capability by adding 48 UHD HDR sQ server channels and 15 new LiveTouch panels supporting major live events, sports and autoracing.

Grass Valley announces its Kahuna 6400 production switcher is central to DORNA Sports’ workflow for the live production of the 2021 Grand Prix motorcycling season. DORNA, the commercial rights holder of the FIM MotoGP™ World Championships, will produce shows for 19 MotoGP events in 15 countries all over the world. Grass Valley’s switcher will enable DORNA to easily handle the wide array of formats and feeds that typically challenge the production of moto racing events, including at the recent Grand Prix event in Portugal last weekend.

The Grass Valley cloud-based platform for broadcast distributes quality remote production incorporating familiar control surfaces

Sky Italia has put Grass Valley cameras at the heart of its studio operation. The deployment is part of a wider studio camera upgrade, allowing the broadcaster to meet rising demand for live content and enable new services.

Grass Valley announces that international esports and gaming solutions provider, Gfinity, has deployed its cloud-based SaaS platformGV AMPP(Agile Media Processing Platform) to support multi-day live esports broadcasts. London-based Gfinity is using the technology to handle production and delivery, entirely in the cloud, for one of its virtual professional motorsports series, which is distributed for live broadcast on both OTT and linear channels around the world. The project was turned around, and GV AMPP was in place and on-air within weeks, thanks to the simple deployment of this SaaS platform.

Grass Valley announces it has finalized a $5 million, multi-year enterprise pricing agreement with Gravity Media to provide best-in-class production solutions and advanced workflows across its international operations.

The conversation – set to be released for on-demand viewing on Tuesday, February 23 at 11:00 AM ET / 4:00 PM GMT – presents a discussion on the state of the media landscape following a year of unprecedented, unimaginable change and some predictions about what 2021 will bring. It will feature a dynamic line-up of industry influencers, including; Maria Rua Aguete, Research Director, Omdia/Informa; Darren Lepke, Head of Video Product Management, Verizon Media; Chuck Meyer, Technology Fellow, Grass Valley; and Joe Zaller, Founder & President, Devoncroft Partners.