The UAEs integrated telecom service provider du, and leading international Multiscreen Solution Provider - Visual Unity, announced signing a strategic partnership agreement in order to extend service offering and experience to a wider broadcast industry customer base in the UAE.
This agreement will enable du to strengthen its position as the preferred provider of content delivery solutions for Middle East broadcasters by offering them end-to-end delivery solutions to execute their online strategy.
Under the terms of the agreement, du will resell Visual Unity services as part of an integrated solution together with its connectivity, satellite, playout and content delivery network (CDN) capabilities. dus extensive experience and strength in satellite and CDN delivery, combined with Visual Unitys vuMedia¢ solution and experience in broadcast system integration, will ensure that dus current and new broadcast customers can look to the telecom as a single provider offering an end-to-end content delivery platform. With Visual Unitys Broadcast System Integration and Multiscreen Solution, du customers will now have further visibility and control of their end to end content delivery flow.
Farid Faraidooni, Chief Commercial officer, du, says: Ever since we took ownership of the Samacom teleport in 2007, we have established ourselves as a market leader in satellite services. While we are emphasizing our position as a satellite service provider, we are undertaking several initiatives to address the complete set of functionalities required by our broadcast customers, by taking away the heavy lifting and investment to fit content to multiple devices. This will allow them to concentrate on their core business - content. Our partnership with Visual Unity is a proof of this commitment.
Gabriel Dusil, Vice President Marketing and Corporate Strategy, Visual Unity, says: Through this strategic partnership with du, we are able to extend our existing turnkey systems and solutions to a wider number of customers across the Middle East region. Visual Unity has over twenty years of experience in designing such systems, and we are confident that, with dus infrastructure and connectivity, we will be able to grow together to better service the needs of broadcasters across the region.
du is one of the largest satellite service providers in the region, currently serving over 270 channels and more than 60 broadcasters. Extending its scope to the digital realm, du successfully launched its Content Delivery Network (CDN) offering in 2011 and is today delivering Middle Eastern broadcasters content over the web through a secure cloud-based delivery network. The World Teleport Associations (WTA) ranking of the Top Teleport Operators of 2012 has UAE-based du in the top 20 of its three listings. The WTAs listing has du positioned at the 8th, 13th and 19th in the Top Twenty, Fast Twenty and Global Top Twenty categories respecitively.
The both companies will showcase their solutions at CABSAT, the biggest broadcast exhibition in the Middle East 12th 14th March in Dubai, du - Hall 4 stand No.D4-10, Visual Unity - Hall 8 stand No.E8-22.