Marketron, the broadcast industry's leading technology provider for more scalable, predictable, and reliable revenue, today unveiled a dynamic infographic designed to give local TV advertising professionals a clear understanding of 2022 digital advertising trends, as well as the data and recommendations to capitalize on trends and increase advertising opportunities.
Titled "Why 2022 Will Be a Strong Year for Local TV Advertising," the Marketron infographic distills data from multiple sources into visually pleasing, readily consumable content that highlights the channels and industries with the greatest potential. In addition to providing sales professionals with verified data around the economy, projections, and channel growth, the infographic offers specific tactics and other takeaways that professionals can use to prospect and sell with greater success.
"This new infographic links fresh research and data to specific market insights to simplify and support effective, targeted planning for 2022 ad sales," said Christian Kligora, senior vice president of client success at Marketron. "Local TV ad professionals are focused on increasing revenue, and now they've got a fantastic tool for turning opportunity into 2022 ad sales."
Marketron will be hosting a brief webinar Feb. 3 at 1 p.m. EST to help sales professionals take full advantage of the new infographic. Beth Osborne, senior content marketing manager at Marketron, will review the trends shared in the infographic while Kligora will discuss actions that salespeople can take to capitalize on opportunities in 2022. The webinar is free and open to anyone who registers to attend. Register at https://www.marketron.com/why-2022-will-be-a-strong-year-for-local-tv-advertising-webinar/.
More information about Marketron and the company's products is available at www.marketron.com.