iN DEMAND Uses AJA Video Systems Technology to Create A Wealth of Promotional Content

Date: 01/05/2013
iN DEMAND Uses AJA Video Systems Technology to Create A Wealth of Promotional Content
As the leading distributor of transactional movies, sports and events to video providers across North America, iN DEMAND delivers a huge amount of programming from more than 150 program suppliers to major cable operators and telcos. To support all this content, the company also creates more than 10,000 pieces of promotional video each year to help MSOs promote their Pay-Per-View (PPV) and Video-On-Demand (VOD) offerings. The New York-based iN DEMAND, owned jointly by Comcast, Cox Communications, Time Warner Cable and Bright House Networks, (and serving many more affiliates) has a thriving in-house post production and creative services group to create these promos. Plus, iN DEMAND also serves as production headquarters of Howard TV On Demand, the subscription VOD service from "The Howard Stern Show," which includes daily highlights from Stern's satellite radio show, original programming and archived content. 
 
To efficiently manage the immense amount of content flowing through iN DEMAND's original production offices, Senior Director of Post Production Keith Koby deploys an array of AJA equipment to streamline workflows including AJA T-TAP Thunderbolt(TM)-powered adapters. "For when you just need to monitor video or put video out to an SDI monitor, but don't need to capture anything, the T-TAP is ideal," Koby said. "We're incorporating several T-TAPs and we're really happy to have it as a low-cost Thunderbolt alternative." Koby also leverages AJA FS1 and FS2 universal converter/frame synchronizers, Ki Pro and Ki Pro Rack video recording devices, KONA 3G video I/O cards, Io XT I/O devices and an assortment of AJA Mini-Converters.
 
Scaling Promo Content with FS2
The promotional pieces that iN DEMAND creates are mostly destined for systems' "barker" channels to advertise VOD and PPV shows. For instance, to promote Movies On Demand, film studios send footage to iN DEMAND in various formats, leaving Koby and his team to edit clips together for an original program that also features a host filmed on green screen. Koby receives a range of HD and SD content that must be edited together and down-converted to 4x3 SD footage, which is then squeezed into the cable guide preview window. To appropriately scale the content, iN DEMAND relies on AJA's FS2 converters. 
 
"What the FS2 does really well," shared Koby, "is that with scaling, you don't get any interlace artifacts or abnormalities and the video is situated perfectly in the squeezed barker channel window."
 
Koby and his team strive to bring the most professional, highest quality content to iN DEMAND's cable clients and the FS2 allows them to do so very cost effectively.
 
"To get the best quality video, you need to process live video through good hardware - like the FS2. We are able to up-res or down-res through the device, rather than just scaling in NLE software, which makes a tremendous difference. With the FS2, we not only deliver top-notch quality to cable companies, but at a fraction of the cost," Koby explained.
 
Saving Time and Resources with Ki Pro Rack
After routing content through the FS2 to upconvert or scale, the material is sent to an AJA Ki Pro Rack, which iN DEMAND recently began using as a VTR alternative. The Ki Pro API automatically downloads any files onto the network every ten seconds, streamlining a process that used to take additional manpower and was subject to human error. Using the Ki Pro along with an Io XT, one crew member can easily record and send content to a transcoder, rather than the prior method which required at least two machine room operators. 
 
"I like that we can retain the original time code for the field with the Ki Pro, especially since we often end up scaling and repositioning the materials," noted Koby. "It's also a nice clean write to the SAN volume, which is useful when capturing with set in and out points."
 
Syncing Stern Feeds
In addition to creating promotional content, iN DEMAND has produced Howard Stern's on demand subscription digital cable channel, Howard TV On Demand, for the past seven years. Koby uses AJA tools to keep the production running smoothly. iN DEMAND's control room manages 19 remote cameras, which capture the shock jock's uncensored radio show. The SiriusXM show director and crew make a live program cut of the show, recording at least three of the ISOs to tape. Simultaneously, two FS2 video feeds are routed via fiber to an iN DEMAND edit facility located four miles away. Sitting on either side of the feed, the FS2s help provide clean, consistent video that is run through independent frame syncs so that the computers constantly receive a strong signal even if the feed drops out. 
 
Stern's show is recorded to computers using AJA KONA 3G capture cards and just:in from ToolsOnAir software, which lets Koby and his team edit while ingesting. Time codes for each feed are embedded as an audio channel, and the signal is then passed through the FS2 and de-embedded with an AJA HD10AMA or HD10AM Mini-Converter.
 
"We create over 640 hours of programming each year for Howard TV, so our workflow needs to be fast and effective. AJA solutions help us simplify our pipeline and are very affordable," Koby said.
 
Mini-Converters for 3D Production
Using Hi5-3D Mini-Converters with a 5.1 audio setup, iN DEMAND tackles 3D projects for On Demand and produces 3D content for Comcast channel XFINITY 3D. For releases made available on this channel, Koby and his team add stereo slates on the front and back and complete a quality control check.
 
"We are responsible for a tremendous amount of content in a variety of formats and our AJA gear more than handles everything we could possibly throw at it. Our workflow is so powerful and flexible that we can easily adapt to the changing needs of our clients, and we look forward to working with AJA in the future," concluded Koby.
 
About AJA Video Systems, Inc. 
Since 1993, AJA Video has been a leading manufacturer of high-quality and cost-effective digital video interface, conversion and Desktop solutions supporting the professional broadcast and post- production markets. With headquarters in Grass Valley, California, AJA maintains an extensive sales channel of dealers and systems integrators around the world. For further information, please see our website www.aja.com.


Tags: AJA | iN DEMAND | video | case study | Howard Stern | post production | workflows | T-TAP | FS1 | FS2 | converter | frame synchronizer | adapter | VOD | PPV | HD | SD | Ki Pro Rack | scale | upconvert | production | KONA | capture | mini-converters | 3D
Submitted by AJA Video Systems
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    Ateme at IBC 2014

  • Cobham new receiver at IBC 2014

    Cobham new receiver at IBC 2014

  • Matrox at IBC 2014

    Matrox at IBC 2014

  • Inmarsat at NAB 2014

    Inmarsat at NAB 2014

  • JVC GY-HM850 and GY-HM650 at NAB 2014

    JVC GY-HM850 and GY-HM650 at NAB 2014

  • Blackmagic URSA at NAB 2014

    Blackmagic URSA at NAB 2014

  • Blackmagic Studio Camera at NAB 2014

    Blackmagic Studio Camera at NAB 2014

  • Blackmagic Design on BroadcastShow LIVE at IBC 2013

    Blackmagic Design on BroadcastShow LIVE at IBC 2013

  • Polecam talk high speed on BroadcastShow LIVE at IBC 2013

    Polecam talk high speed on BroadcastShow LIVE at IBC 2013

  • Jampro Antennas at NAB 2013

    Jampro Antennas at NAB 2013

  • Quantel Pablo Rio at NAB 2013

    Quantel Pablo Rio at NAB 2013

  • Atomos Samurai Blade demonstration at NAB 2013

    Atomos Samurai Blade demonstration at NAB 2013

  • Quantel Enterprise sQ at NAB 2013

    Quantel Enterprise sQ at NAB 2013

  • Inmarsat: Global Xpress and Explorer at NAB 2013

    Inmarsat: Global Xpress and Explorer at NAB 2013

  • Glensound at BVE 2013

    Glensound at BVE 2013

  • Hitachi and TNP at BVE 2012

    Hitachi and TNP at BVE 2012

  • LEMO at BVE 2012

    LEMO at BVE 2012

  • JVC at BVE 2012

    JVC at BVE 2012

  • Glensound at BVE 2012

    Glensound at BVE 2012

  • TNP and Hitachi at BVE North 2011

    TNP and Hitachi at BVE North 2011

  • Harmonic at IBC2011

    Harmonic at IBC2011

  • Frontniche at IBC2011

    Frontniche at IBC2011

  • APANTAC IP and SDI Multiviewer at NAB 2015

    APANTAC IP and SDI Multiviewer at NAB 2015

  • Guntermann and Drunck CrossDisplay switching and CCD at IBC 2013

    Guntermann and Drunck CrossDisplay switching and CCD at IBC 2013

  • Cinegy at NAB 2014

    Cinegy at NAB 2014

  • Blackmagic Design at NAB 2012

    Blackmagic Design at NAB 2012

  • MOG Technologies at BVE 2012

    MOG Technologies at BVE 2012

  • DiGiCo at BVE 2012

    DiGiCo at BVE 2012

  • Quantum Xcellis Scale-out NAS Solutions at BVE 2018

    Quantum Xcellis Scale-out NAS Solutions at BVE 2018

  • Social Media Virtual Production Switching from Sony

    Social Media Virtual Production Switching from Sony

  • The Latest Production Control Solution from TSL Products at IBC 2018

    The Latest Production Control Solution from TSL Products at IBC 2018

  • Live Production with ChyronHego at NAB 2018

    Live Production with ChyronHego at NAB 2018

  • Playbox Production Air Box shown at IBC 2017

    Playbox Production Air Box shown at IBC 2017

  • Blackmagic Design with the new ATEM Production Suite at IBC 2013

    Blackmagic Design with the new ATEM Production Suite at IBC 2013

  • PlayBox at BVE 2015

    PlayBox at BVE 2015

  • Calrec at BVE 2017

    Calrec at BVE 2017

  • Prime Focus Technologies at NAB 2016

    Prime Focus Technologies at NAB 2016

  • NewTek at IBC 2015

    NewTek at IBC 2015

  • Grass Valley at BVE 2015

    Grass Valley at BVE 2015

  • NewTek TalkShow at IBC 2014

    NewTek TalkShow at IBC 2014

  • Broadstream Solutions at NAB 2014

    Broadstream Solutions at NAB 2014

  • PacTV Truck at NAB 2014

    PacTV Truck at NAB 2014

  • SGL at NAB 2014

    SGL at NAB 2014

  • Calrec on BroadcastShow LIVE at IBC 2013

    Calrec on BroadcastShow LIVE at IBC 2013

  • Orad Hi Tec Systems on BroadcastShow LIVE at IBC 2013

    Orad Hi Tec Systems on BroadcastShow LIVE at IBC 2013

  • Snell on BroadcastShow LIVE at IBC 2013

    Snell on BroadcastShow LIVE at IBC 2013

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • NewTek on BroadcastShow LIVE at IBC 2013

    NewTek on BroadcastShow LIVE at IBC 2013

  • Audio Network on BroadcastShow LIVE at IBC 2013

    Audio Network on BroadcastShow LIVE at IBC 2013

  • Blackmagic Design: Products at NAB 2013

    Blackmagic Design: Products at NAB 2013

  • Pixel Power at NAB 2013

    Pixel Power at NAB 2013

  • Autocue at BVE 2013

    Autocue at BVE 2013

  • Autocue at BVE North 2012

    Autocue at BVE North 2012

  • Miranda at NAB 2012

    Miranda at NAB 2012

  • Quad 4k Capture and Stream with Maevex from Matrox at NAB 2017

    Quad 4k Capture and Stream with Maevex from Matrox at NAB 2017

  • Dejero at IBC 2016

    Dejero at IBC 2016

  • Softron MovieRecorder updates at NAB 2014

    Softron MovieRecorder updates at NAB 2014

  • Metus on BroadcastShow LIVE at IBC 2013

    Metus on BroadcastShow LIVE at IBC 2013

  • TSL Products at BVE 2013

    TSL Products at BVE 2013

  • ATTO Technology at IBC2011

    ATTO Technology at IBC2011

  • 3D Storm presents LiveXpert and NewTek products at IBC 2018

    3D Storm presents LiveXpert and NewTek products at IBC 2018

  • 3D Storm discuss IP and NDI for Live Media Server and Live CG Broadcast at NAB 2018

    3D Storm discuss IP and NDI for Live Media Server and Live CG Broadcast at NAB 2018

  • LiveCG Broadcast and LiveMedia Server from 3D Storm at BVE 2018

    LiveCG Broadcast and LiveMedia Server from 3D Storm at BVE 2018

  • NDI and Newtek Products from 3D Storm at IBC 2017

    NDI and Newtek Products from 3D Storm at IBC 2017

  • 3D Storm with LiveXpert at BVE 2017

    3D Storm with LiveXpert at BVE 2017

  • 3D Storm at IBC 2016

    3D Storm at IBC 2016

  • 3D Storm at BVE 2016

    3D Storm at BVE 2016

  • 3D Storm at IBC 2015

    3D Storm at IBC 2015

  • Brainstorm Multimedia: Aston3D at NAB 2013

    Brainstorm Multimedia: Aston3D at NAB 2013

  • Brainstorm Multimedia at IBC 2015

    Brainstorm Multimedia at IBC 2015

  • BRAINSTORM VIRTUAL SETS at NAB 2015

    BRAINSTORM VIRTUAL SETS at NAB 2015

  • Brainstorm Multimedia at BVE 2015

    Brainstorm Multimedia at BVE 2015

  • Brainstorm on BroadcastShow LIVE at IBC 2013

    Brainstorm on BroadcastShow LIVE at IBC 2013

  • Brainstorm with Aston demonstration at IBC 2013

    Brainstorm with Aston demonstration at IBC 2013

  • Brainstorm at IBC 2013

    Brainstorm at IBC 2013

  • Featured Clip: Geoff Boyle comments on NAB 2012

    Featured Clip: Geoff Boyle comments on NAB 2012

  • Brainstorm at NAB 2012

    Brainstorm at NAB 2012

  • VIZRT at BVE 2012

    VIZRT at BVE 2012

  • Newtek at BVE 2012

    Newtek at BVE 2012

  • Sisvel Technology at IBC2011

    Sisvel Technology at IBC2011

  • Sensio at IBC2011

    Sensio at IBC2011

  • Doremi at IBC2011

    Doremi at IBC2011

  • Marshall Electronics at IBC2011

    Marshall Electronics at IBC2011


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News
VITEC Streamlines IPTV, Digital Signage, and Video Wall Workflows at ISE 2019 Posted: 16/01/2019
VITEC Streamlines IPTV, Digital Signage, and Video Wall Workflows at ISE 2019
VITEC, a worldwide leader in advanced video encoding and streaming solutions, today announced it will showcase the latest capabilities for its award-winning EZ TV IPTV & Digital Signage Platform at ISE 2019 on Stand 14-M200. The chosen solution for sports and entertainment venues, enterprise, government, and military agencies in Europe and the U.S., EZ TV's comprehensive feature set enables any organization to centrally manage and stream HD, low-latency, in-house feeds and TV channels, as well as create eye-catching digital signage and video walls for distribution to any displays through a facility.
Tags: VITEC | IPTV | Digital Signage | Video Wall | ISE 2019 | Broadcast-Grade | EZ TV | High-Quality | Eye-Catching | Display | ISE 2019 | ISE 2019
Submitted by InGear PR
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Argosy brings intelligent power management and mission-critical cabling for AV, broadcast and smart homes to ISE 2019 Posted: 16/01/2019
Argosy brings intelligent power management and mission-critical cabling for AV, broadcast and smart homes to ISE 2019

Argosy (10-K165), a leading international supplier of HD broadcast cables and studio infrastructure products, is bringing a range of exciting intelligent power management and mission critical cabling equipment to ISE 2019, which will interest visitors seeking better ways to install and manage their infrastructure, whether for broadcast studios or outside broadcast, AV or smart home installations.

Tags: Argosy | ISE 2019 | infrastructure specialist | systems management | HD broadcast cables | broadcast studio | outside broadcast | AV | smart home | intelligent power. Chris Smeeton | Josh Simons | MKM Marcomms | MKM Marketing Communications | ISE 2019 | ISE 2019
Submitted by MKM Marketing Communications
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Guigo TV selects Globecast as content partner for its new Brazilian OTT platform Posted: 16/01/2019
Guigo TV selects Globecast as content partner for its new Brazilian OTT platform

Globecast, the global solutions provider for media, announces it has partnered with Såo Paulo, Brazil-based Guigo TV to provide 12 channels in Brazil for Guigo TV’s new OTT platform. The channels cover various genres including sports, lifestyle and children’s programming.

Tags: Channel distribution | pay-TV | distribution | international content
Submitted by Jump PR
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Vitec Production Solutions at the BSC Expo Posted: 15/01/2019
Vitec Production Solutions at the BSC Expo
Making its official debut at the BSC Expo will be the all-new dual-battery bracket, which enables users to power a Gemini panel with two industry-standard 14.4V broadcast camera batteries mounted directly to the yoke or light stand. With its extremely lightweight and on-board, ballast-free power supply, Gemini has always been easy to transport and rig at on-location shoots. Now it's even more practical in situations where portable power is preferred over mains power, including a broad range of ENG and ENP applications. Unlike competing LED panels, which can only generate 50 percent of their maximum output when battery-powered, Gemini can operate at up to 100 percent intensity running from mains and battery power alike.
Tags: Vitec Production Solutions | BSC Expo | Litepanels | Dual-Battery Bracket | Gemini 2x1 Soft Panel | OConnor | Fluid Head 2560 | Anton/Bauer | Dionic XT Battery Series
Submitted by Wall Street Communications
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ISE 2019 Visitors Will Get Their First Chance To See DPA Exceptional Subminiature Microphones Posted: 15/01/2019
ISE 2019 Visitors Will Get Their First Chance To See DPA and rsquo;s Exceptional Subminiature Microphones
At ISE 2019, DPA Microphones will introduce the AV, Conference and Installation markets to its smallest ever high-end pro audio microphone capsule that is incorporated into the d:screet™ CORE 6060 and 6061 Subminiature Microphones and the d:fine™ CORE 6066 Subminiature Headset Microphone.
Tags: DPA Microphones | ISE 2019 | Subminiature Microphones | Series 6000 | ISE 2019
Submitted by White Noise Public Relations Ltd
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TV Cultura Brazil Prepares for the Future with Grass Valley Posted: 15/01/2019
TV Cultura Brazil Prepares for the Future with Grass Valley

Brazil’sTV Cultura has selected Grass Valley, a Belden Brand, to enhance its production workflow with a newly expanded playout infrastructure. The broadcaster is now equipped with more channels, higher resolution content and smoother integration – supporting its vision to deliver richer content to its viewers.

Tags: Grass Valley | TV Cultura | Brazil
Submitted by Platform Comms
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Location Sound Hosts Wisycom Q and A for Broadcast and TV Professionals Posted: 15/01/2019
Location Sound Hosts Wisycom Q and amp;A for Broadcast and TV Professionals

Wisycom, designer and builder of the most sophisticated RF solutions for broadcast, film and live production, is pleased to announce a Wisycom USA Q&A party to reinforce the company’s U.S. presence, which was announced last year. The networking event, being held at Location Sound in North Hollywood on Friday, January 18 from 10 a.m. to 1 p.m., aims to strengthen the brand’s status among film and broadcast professionals.

Tags: D. Pagan Communications | WISYCOM
Submitted by D. Pagan Communications
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BP Energizes Its Media Production with EditShare Posted: 15/01/2019
BP Energizes Its Media Production with EditShare

EditShare® a technology leader in intelligent scale-out storage, AQC and media management solutions, announced today that global energy brand BP, has invested in the XStream EFS scale-out storage platform and Flow media asset management to manage the commissioning, producing and publishing of BP-related media projects.

Tags: EditShare | BP | media | storage | film | documentary | production | production | postproduction
Submitted by Zazil Media Group
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CRYSTAL VISION SOLVES BROADCASTERS IP AND SDI PROBLEMS AT BVE 2019 (STAND E50) Posted: 15/01/2019
CRYSTAL VISION SOLVES BROADCASTERS IP AND SDI PROBLEMS AT BVE 2019 (STAND E50)

Crystal Vision will be showing its flexible IP platform, the MARBLE-V1 media processor hardware and the initial six software apps which run on it. These apps are IP . Crystal Vision will also be showing its extensive range of modular interface and keyers for those planning SDI projects, including its popular chroma keyers, video delays and fail-safe routing switches.

Tags: Crystal Vision | BVE 2019
Submitted by Crystal Vision Ltd.
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Calrec Brio audio consoles see major success in Japanese market Posted: 15/01/2019
Calrec Brio audio consoles see major success in Japanese market

In 2018, Calrec Audio generated serious momentum in the Japanese broadcasting market with the sale of 40 of its Brio audio consoles to a number of Japanese broadcasters. The customers are a mix of existing and new.

Tags: Audio; audio consoles; audio routing;
Submitted by Jump PR
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New Cobalt Digital Customizable 4K Encoder Cards Now Shipping Posted: 14/01/2019
New Cobalt Digital Customizable 4K Encoder Cards Now Shipping

CHAMPAIGN, Ill. – Cobalt Digital today announced the availability of its 9992ENC series of HEVC/H.265/MPEG-5 encoders for openGear® frames. Designed for a variety of broadcast applications, the dual-slot card offers customized I/O options and extensive audio support for cost-effective contribution, distribution, ENG, IPTV, and OTT solutions.

Tags: Cobalt Digital | encoder | distribution | ENG
Submitted by Pipeline Communications
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TVU Networks Receives End-of-Year Innovation Awards Posted: 14/01/2019
TVU Networks Receives End-of-Year Innovation Awards

TVU Networks, the global technology and innovation leader in live IP solutions, today announced the company was awarded two 2018 Product Innovation Awards from Future Publishing. Publishers of TV Technology, Government Video, Radio World and Creative Planet/DV and VE magazines, the annual Future Publishing awards honor the year’s top product introductions in TV, professional video and broadcast/online radio technology.

Tags: video-over-IP | IP-video-production | TVU-Networks | automated-video-content-management | cloud-based-video
Submitted by Pipeline Communications
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RHC to Present Lava Cable Product Line at NAMM 2019 Posted: 14/01/2019
RHC to Present Lava Cable Product Line at NAMM 2019

RHC will showcase the Lava Cable product line at the 2019 NAMM Show (Booth #11510). RHC acquired the brand’s assets last spring and has streamlined the Lava Cable product offerings to focus on the company’s best-selling products.

Tags: RapcoHorizon | BVE 2019 | BVE 2019
Submitted by D. Pagan Communications
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PMC Showcases Dolby Atmos Adoption at NAMM 2019 Posted: 14/01/2019
PMC Showcases Dolby Atmos Adoption at NAMM 2019

A Dolby Atmos® demo suite will form the centerpiece of PMC’s booth (16112) at NAMM 2019, giving artists, producers and recording engineers an opportunity to experience Dolby Atmos through a world-class monitoring system.

Tags: PMC Speakers | NAMM 2019 | Dolby Atmos Demo Room | Capitol Studios
Submitted by White Noise Public Relations Ltd
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Rising Star Elle Exxe Is Named As Pro7ect 2019 Resident Artist Posted: 14/01/2019
Rising Star Elle Exxe Is Named As Pro7ect 2019 and rsquo;s Resident Artist
Elle Exxe, the formidable and fully fledged electro-clash pop star, will be the resident artist at this year’s Pro7ect songwriting retreat, which teams top songwriters with top producers for three days or pure collaborative inspiration at Brighton’s Hotel Pelirocco.
Tags: Pro7ect 2019 | Songwriters Retreat | Elle Exxe | Hotel Pelirocco | Brighton
Submitted by White Noise Public Relations Ltd
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