linkID and Zappware Develop Red-Button Application That Brings True Interactivity to TVs Worldwide

Date: 13/09/2010
The digital sphere has opened up incredible opportunities for broadcasters to reach their audience in new ways. With Zappware and linkID, they can now do so in a way that their audience is already comfortable with: using mobile devices such as phones or tablets.

The runaway success of smartphones and tablets means that campaigns can be turned into sales promotions or subscriber drives, with secure transactions just a few clicks away. Advertisers can make direct contact and broadcasters can engage audiences more deeply by offering exclusive material for sale during a program.

Identify the viewer, not the device
In an example on display at IBC2010, an on-screen announcement for H&M sends viewers to their mobile devices, where an app or "red button" gives them access to targeted material in one click. Once identified, viewers are securely forwarded to the announcement by the advertiser or broadcaster.

Software developer Zappware and digital identity specialist linkID enable this capability by dramatically simplifying and securing the communication chain. Reaching viewers through their mobile devices means that many of the hurdles traditionally involved in interactive TV simply vanish.

"By combining interactive television applications with strong, user-centered identity management, the Zappware linkID red-button solution offers broadcasters and operators new possibilities to develop user-centered TV services," said Zappware CEO Patrick Vos. "This could be personalized content or service delivery. Additionally, it offers viewers, operators, and content and service providers new and innovative ways of delivering cross-media advertising and marketing campaigns."

"One of the beauties of the system is the fact that it uses the viewer's own mobile device -- making adoption far easier," says linkID CEO Mario Houthooft. "Strong identity management identifies a TV viewer on a personal level, instead of on the television-device level usually offered by iDTV operators. This new capability enables new personalized offerings and also allows the television experience to be integrated into social media platforms."

Industry-endorsed ecosystem
Based on leading standards-based protocols, the new red-button solution provides the interoperability needed to enable secure sharing of identities across operators, content and service providers, and business partners while maintaining the privacy of the viewer, yet without imposing increased costs for managing, maintaining, and administering additional identities and credentials.

www.linkid.be



Tags: Zappware | linkID
Submitted by Netra Ghosh (Dundee Hills Group)
View author's directory page

News
TAG V.S. Announces Plans to Showcase Groundbreaking MCM-9000U IP-Multiviewer and Monitoring System at IBC 2018 Posted: 15/08/2018
TAG V.S. Announces Plans to Showcase Groundbreaking MCM-9000U IP-Multiviewer and Monitoring System at IBC 2018

TAG V.S., the international specialist in advanced IP monitoring and high-quality UHD Multiviewers, has announced plans to showcase its groundbreaking software-only MCM-9000U IP-Multiviewer and monitoring system at IBC 2018. The first of its kind in the industry, the MCM-9000U supports SMPTE's recently published ST 2110 suite of standards for managed IP networks that address HD and UHD uncompressed video and audio streams at the Inputs and Outputs. Demonstrations will be held on TAG's Stand 1-F94 in Hall 1 of the RAI.

Tags: TAG V.S. | IBC 2018 | MCM-9000U | TAG Decryptor | IBC 2018 | IBC 2018
Submitted by Desert Moon Communications
More from this author
Barnfind Goes the Distance at IBC with Game-Changing Frame Posted: 15/08/2018
Barnfind Goes the Distance at IBC with Game-Changing Frame

Barnfind Technologies has revealed plans to show a game-changing frame at IBC that incorporates future-proof technology to support all emerging signal formats, including 4K and IP, and adds a long-distance component to its multi-functional, signal neutral fiber transport platform. The new BTF1-41 features an extensive network of functions and the capability to transport any signal format, making it the ideal solution for a vast variety of applications including sports, telemedicine and government projects. It will be demonstrated in Hall 8, Stand 8-A41 at IBC 2018

Tags: Barnfind Technologies | IBC 2018 | BTF1-41 | Fiber Transport Platform | IBC 2018 | IBC 2018
Submitted by Desert Moon Communications
More from this author
TSL Products Maintains Audio Contribution Feeds for Timeline RF Uplink Trucks Posted: 15/08/2018
TSL Products Maintains Audio Contribution Feeds for  Timeline and rsquo;s RF Uplink Trucks

Timeline Television, a major provider of outside broadcasts, post-production and studio-based services for major UK networks, continues to invest in TSL Products to supply its RF truck fleet with Precision Audio Monitoring (PAM2-MK2) units. Timeline’s RF1 truck has been used for major sporting and live events, including the IAAF Athletics, BBC’s Live Lesson series and the ITV’s Love Island reality television series, which recently contracted RF1 again for the current season. Timeline’s new RF truck, RF2, was deployed at the UEFA Champions League Final for BT Sport followed by the Royal Wedding in May for BBC, whilst the recently commissioned RF3 was used for BBC’s coverage of the RHS Chelsea Flower Show on its first outing.

Tags: TSLProducts | IBC 2018 | IBC 2018
Submitted by D. Pagan Communications
More from this author
Sigma 14-24mm F2.8 Art Lens Wins Prestigious 2018-19 EISA Award Posted: 15/08/2018
Sigma 14-24mm F2.8 Art Lens Wins Prestigious 2018-19 EISA Award
Sigma Corporation of America, a leading still photo and cinema lens, camera, flash and accessories manufacturer, announced today that it has been honored with the esteemed 2018-19 EISA DSLR Zoom Lens Award for its large-aperture, ultra-wide-angle, full-frame 14-24mm F2.8 DG HSM Art lens. It is the fourth award this year for the lens that boasts imperceptible distortion, great sharpness and virtually no chromatic aberration, making it the ideal solution for landscape and architecture photography. With robust build quality and protective sealing against dust and splashes, this lens can be used with confidence in most weather conditions. Available in Canon, Nikon and Sigma mounts for just $1299 USD, the Sigma 14-24mm F2.8 Art radically outperforms its competitors and furthers Sigma’s mission to facilitate artistic expression with the best quality optics available on the market.
Tags: sigma | 14-24mm | eisa award | nab | videomaker | tipa | zoom lens | lens | zoom | wide angle zoom lens | IBC 2018 | IBC 2018
Submitted by Zazil Media Group
More from this author
Cogeco Connexion selects MediaKind end-to-end IPTV solution to drive next generation media experiences to viewers in Canada Posted: 15/08/2018
Cogeco Connexion selects MediaKind end-to-end IPTV solution to drive next generation media experiences to viewers in Canada

MediaKind, a global media technology leader, today announces it has been selected by Cogeco Connexion, the second largest cable operator in Ontario and Quebec, to deliver immersive consumer experiences through the deployment of its next generation end-to-end IPTV solution. The new rollout of the end-to-end MediaKind solution will include MediaFirst TV Platform with Android Google Mobile Services, Encoding On-Demand, Video Storage and Processing Platform (VSPP), Content Management System (CMS) and Professional Services.

Tags: IPTV | Cogeco | MediaKind | broadcast | IBC 2018 | IBC 2018
Submitted by Staff
More from this author
Post House DigitalFilm Tree Moves Facility to DaVinci Resolve 15 Studio Posted: 15/08/2018
Post House DigitalFilm Tree Moves Facility to and nbsp;DaVinci Resolve 15 and nbsp;Studio
Blackmagic Design announced today that post production facility DigitalFilm Tree (DFT) has moved its full pipeline, including editorial, color, visual effects (VFX) and delivery, into the newest release of DaVinci Resolve Studio, version 15, which was released this month.
Tags: Blackmagic Design | DaVinci Resolve | Resolve 15 | DigitalFilm Tree | Post Production | VFX | Editing | Color | Fusion | Fairlight
Submitted by Blackmagic design
More from this author
ChyronHego at IBC2018 Posted: 14/08/2018
ChyronHego at IBC2018
News and Weather
At IBC2018, ChyronHego will preview CAMIO 4.5, the next release of the company’s industry-leading graphic asset management solution, with key features designed to make producer-driven news workflows even more versatile, flexible, and cost-effective. CAMIO 4.5 enhancements include a powerful new render engine; the ability to publish content straight from the newsroom to social media; and the latest version of LUCI5, the HTML5 plugin for fulfillment interface.
Tags: ChyronHego | graphic servers | graphic asset management | weather graphics | news production | news workflows | IBC2018 | IBC 2018 | IBC 2018
Submitted by Dundee Hills Group
More from this author
Combination of Dejero GateWay and FileCatalyst gives broadcast field crews even faster on the go file transfer abilities Posted: 14/08/2018
Combination of Dejero GateWay and FileCatalyst gives broadcast field crews even faster on the go file transfer abilities
Dejero, an innovator in cloud-managed solutions that provide video transport and Internet connectivity while mobile or in remote locations, has partnered with FileCatalyst, a pioneer in managed file transfers with a world-leading accelerated file transfer solution, to enable broadcasters to move large data quickly, securely, and reliably back to base while in the field.
Tags: Dejero | GateWay | FileCatalyst | cloud-managed solutions | accelerated file transfer solution | fast transfers | video content | blending cellular connections | Kevin Fernandes | IBC2018 | MKM Marcomms | MKM Marketing Communications | IBC 2018 | IBC 2018
Submitted by MKM Marketing Communications
More from this author
MBO gives Argosy renewed focus Posted: 14/08/2018
MBO gives Argosy renewed focus
Argosy, a leading international supplier of broadcast and AV cables and infrastructure products, has completed a management buyout from its previous parent company. It is now under the direct control of the existing directors, Chris Smeeton and Josh Simons.
Tags: Argosy | service technology distribution | infrastructure products | Chris Smeeton | Josh Simons | management buyout | AV industry | cutting edge technologies | life-style management | termination services | bespoke solutions | IBC2018 | MBO | MKM Marketing Communications | IBC 2018 | IBC 2018
Submitted by MKM Marketing Communications
More from this author
Apantac Showcases New Modular Multiviewer with Router Outputs at IBC 2018 Posted: 14/08/2018
Apantac Showcases New Modular Multiviewer with Router Outputs at IBC 2018
Apantac, internationally recognized manufacturer and pioneer of cost-effective yet feature-rich multiviewers, video walls, extension and signal processing solutions will be demonstrating its new TX # (pronounced TX Sharp) Multiviewer with Router Outputs at IBC 2018, stand 8.E37.
Tags: TAHOMA | TX# | Apantac | Multiviewer with Router outputs | Multiviewers | IP Multiviewers | IBC 2018 | IBC 2018
Submitted by Apantac
More from this author
Apantac Showcases HDMI 2.0 Multiviewer for 4K UHD at IBC 2018 Posted: 14/08/2018
Apantac Showcases HDMI 2.0 Multiviewer for 4K UHD at IBC 2018
Apantac, internationally recognized manufacturer and pioneer of cost-effective and feature-rich multiviewers, video walls, extension and signal processing solutions is growing its already expansive range of Multiviewers with HDMI 2.0 supported products.
Tags: HDMI 2.0 Multiviewer | 4K Multiviewer | UHD Multiviewer | Apantac | UE Series | IBC 2018 | IBC 2018
Submitted by Apantac
More from this author
Apantac Launches KVM over IP Extenders Matrices at IBC 2018 Posted: 14/08/2018
Apantac Launches KVM over IP Extenders and amp; Matrices at IBC 2018
Apantac, an internationally recognized manufacturer and pioneer of cost-effective and feature-rich multiviewers, video walls, extension and signal processing solutions expands its line of KVM over IP extenders and matrices, which it will showcase at IBC 2018, stand 8.E37. These new solutions offer pristine picture quality and very low latency.
Tags: KVM over IP | Apantac | KVM over IP Extender | KVMP over IP Matrix | IBC 2018 | IBC 2018
Submitted by Apantac
More from this author
IBC 2018: Broadcast Pix Introduces BPswitch RX Mobile Integrated Production Switcher Posted: 14/08/2018
IBC 2018: Broadcast Pix Introduces BPswitch RX Mobile Integrated Production Switcher

Broadcast Pix will introduce BPswitch™ RX, a portable model in its popular line of integrated production switchers, at IBC2018 (Hall 7, Stand C06), which runs Sept. 14-18 at RAI Amsterdam. A self-contained unit complete with touchscreen display and integrated streaming to Facebook Live and other CDNs, BPswitch RX provides multi-camera production and high-end motion graphics for live production on location.

Tags: video production | mobile production | production switcher | IBC2018 | IBC 2018 | IBC 2018
Submitted by Pipeline Communications
More from this author
Euronews and Dalet Nominated for the IBC2018 Innovation Award Posted: 14/08/2018
Euronews and Dalet Nominated for the IBC2018 Innovation Award

Dalet, a leading provider of solutions and services for broadcasters and content professionals, announced today that they have been shortlisted alongside Euronews for the IBC2018 Innovation Awards content creation category. Lauded as one of the most coveted awards in the media industry, the competitive competition celebrates technical and creative excellence, acknowledging collaboration between organizations like Euronews and Dalet to achieve clever and innovative solutions for real business challenges.

Tags: dalet | dalet galaxy | ibc | ibc2018 | innovation award | euronews | IBC 2018 | IBC 2018
Submitted by Zazil Media Group
More from this author
Qligent Amplifies QoE Monitoring with Vision-VOD at IBC2018 Posted: 14/08/2018
Qligent Amplifies QoE Monitoring with Vision-VOD at IBC2018

Qligent, a specialist in cloud-based, enterprise-level content monitoring and analysis, will introduce Vision-VOD, a new automated, file-based solution for front-end QC and back-end quality of experience (QoE) verification ofvideo-on-demand (VOD) content. The fully virtualized application stands apart from competitive systems by taking the responsibility for last-mile content verification out of the broadcaster’s hands, and without limitation as to where and how widely it can be deployed.

Tags: Qligent | IBC 2018 | VOD | IBC 2018 | IBC 2018
Submitted by Dimension PR
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>