never.no to Demo the Future at 2011 NAB Show

Date: 23/03/2011
As explained in the tech pages of the New York Times this year, broadcasters will soon be winning the battle for the second screen -- the one at television viewers' fingertips -- by deploying cutting-edge applications like those powered by the never.no Interactivity Suite (IS). Visitors who stop by the never.no or Vizrt booths at the 2011 NAB Show will get a glimpse of the promising future of broadcasting's multi-screen.

"The New York Times article put it very well," said Lars Lauritzsen, never.no CEO. "Today's viewers, wherever they happen to be physically located, use social media to gather around a 'virtual water cooler' when they watch a big event. Now, based on our IS platform, the new never.no Synchronized Companion App enables broadcasters to take advantage of this phenomenon by developing their own branded apps for smartphones, laptops, or other devices."

Powered by never.no IS, the Synchronized Companion App monitors changes in broadcast programming or live production and then uses the changes to trigger delivery of specified content to the second screen. Visitors to the never.no booth (N3737) will enjoy a 360-degree view of how this works for the iPad(R), thus gaining firsthand understanding of the benefits IS and the Synchronized Companion App can bring to their own broadcasts.

In the Vizrt booth (SL5408), the powerful capabilities of the never.no Synchronized Companion App framework will also be on display in conjunction with internationally renowned Vizrt graphics engines, touch screens, and augmented-reality solutions.

www.never.no.



Tags: never.no | 2011 NAB Show | NAB 2011
Submitted by Marguerite Clark (Dundee Hills Group)
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