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Irdeto Research Reinforces Consumer Appetites for Personalization, Binge Viewing and Live TV Posted: 11/09/2014
Irdeto Research Reinforces Consumer Appetites for Personalization, Binge Viewing and Live TV

 

Global Survey Uncovers New Data on Young Viewers Driving Next Generation Viewing Experiences through Connected Devices and Internet TV 

Young viewers are driving next generation content services with their high expectations of personalized services, penchant for binge viewing and use of connected devices, according to new global research from Irdeto, the world leader in Multiscreen, Revenue Assurance and Media Protection solutions. The research revealed that roughly a third of American (36%) and UK (30%) consumers see personalized recommendations as either important or very important, however this rises to 45% for 18-34 year olds in the US and 55% among 18-24 year olds in the UK. 

Tags: Irdeto | multi-screen | personalisation | OTT | consumer research | survey | IBC 2014 | IBC 2014
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