PlayBox Technology is proud to announce its membership in the Grass Valley Alliance. Our products OTT Stream CMS and AVOD solution are now available on Agile Media Processing Platform (AMPP®).
AMPP is a live production, management, and distribution SaaS platform. AMPP connects hardware, software, and cloud-native services with a unified user experience as a foundation for media production and distribution application suites that cover the entire content production and distribution chain.
PlayBox’s OTT (Over-The-Top) systems offer broadcasters and content owners a wider reach, allowing them to distribute their content to a much larger audience, regardless of location or access to traditional broadcast infrastructure. This can be particularly beneficial for content owners who want to reach audiences in new markets or expand their reach beyond traditional broadcast channels.
With the PlayBox OTT Stream CMS, broadcasters and content owners have greater flexibility and control over how their content is distributed and monetized. They can choose the platforms and devices on which their content is available, as well as set pricing, advertising, and other revenue models. This allows for a personalized viewing experience, with content recommendations, user profiles, and other features that help create a more engaging and satisfying viewing experience for audiences.
Furthermore, OTT systems offer rich analytics and insights into how audiences are engaging with content. This information can be used to make informed content creation, distribution, and monetization strategies, helping broadcasters and content owners make data-driven decisions. Additionally, OTT systems can be more cost-effective than traditional broadcast infrastructure, particularly for content owners who want to distribute their content globally. With an OTT system, they can avoid the expense of building and maintaining broadcast infrastructure in multiple markets.
With the PlayBox AVOD solution, publishers can streamline their ad serving process and improve efficiency, while also maximizing revenue potential. This state-of-the-art ad server offers advanced targeting and optimization features that enable users to serve the right ad to the right user at the right time.
One of the biggest benefits of using our AVOD solution is its ability to track, target, and optimize campaigns. Our ad server gives advertisers the ability to track how their campaigns are performing in real-time, so they can make adjustments as needed. They also provide detailed analytics and insights on metrics such as impressions, clicks, and conversions, allowing advertisers to get a better understanding of the success of their campaigns.
Another benefit of using it is its ability to reach more people. Our ad server allows advertisers to target specific audiences based on age, gender, location, interests, and other criteria. This allows them to reach more people with their message in a cost-effective way. Additionally, ad servers allow for targeted campaigns, meaning only relevant ads will be served to users. This helps reduce wasted impressions and improve the overall effectiveness of campaigns.
"By including the PlayBox OTT Stream CMS as part of the GV Alliance, we can offer our clients the best in cloud-based solutions for their OTT and Ad Server workflows," said Phillip Neighbour, PlayBox Technology's COO. "OTT systems provide broadcasters and content owners with numerous benefits, including wider reach, greater flexibility and control, personalized experiences, valuable insights, and cost savings. We are excited to offer our customers this opportunity to expand their operations and enhance their audiences’ viewing experiences."
“As the Media and Entertainment industry transitions to more flexible, cost-effective workflows, we need well-integrated solutions across the production chain,” said Chris Merrill Director of Strategic Marketing for Grass Valley. “By bringing PlayBox into the GV Alliance, we’re removing the expense and work of integrating systems from different vendors. Grass Valley and PlayBox are doing all the system validation so that our joint customers can be confident of getting a pre-vetted system that works from day one.”
