Platform Communications has been selected as global PR and communications partner by Telestream, the world leader in technology for the production, processing and distribution of digital video. The appointment is driven by an ambition of Telestream to create more strategic go-to-market initiatives to drive its next phase of business growth and investment. Platform’s role will include the creation of a new corporate narrative, strategic communications planning and the execution of analyst relations, thought leadership creation, media relations and social engagement campaigns. The appointment follows an international agency search and a five-way agency pitch process.
Telestream solutions make it possible to deliver video content to any audience while streamlining operations and maximising revenue opportunities. Its customers include some of the world’s leading media and entertainment companies alongside hundreds of corporate, education, telecoms, and government organisations. Around 80 per cent of all Fortune 100 companies use its technology.
“The appointment of a new strategic communications partner is a key step in our growth ambitions. We were looking for an agency with a strong track record of creating thought leadership through a compelling narrative to engage different target markets around the world,” said Anne-Louise Buick, Chief Marketing Officer, Telestream. “Platform demonstrated a standout strategic approach based on deep insight into all the trends that matter most to our audiences. The team also showed innovative ideas that will make a significant difference to our media and analyst relations, marketing integration and social media.”
“Telestream is a highly respected powerhouse brand in digital video, with an enviable customer list and a track record of consistent revenue growth throughout the last 25 years. The opportunity to create a new corporate narrative and drive change across communications is exactly the kind of brief we love. We can’t wait to get started,” said Gay Bell, Founder and Chief Executive, Platform Communications.