Celebrating Chroma-Q with 15 Years in LED Lighting


Ian Muir TV-Bay Magazine
Read ezine online
Download PDF
Download PDF

LED lighting brand, Chroma-Q® recently held summer BBQ & open day events to celebrate with the industry reaching its 15th year in LED technology.

Held at the Northern and Southern offices of the brand’s UK dealer, A.C. Entertainment Technologies, the informal gatherings were an opportunity for Chroma-Q users new and old – including lighting designers, specifiers, rental production companies and venues – to share product experience stories and gets hands-on with the latest fixtures. The sociable atmosphere was enhanced by the sipping of many G&Ts and tucking into a delicious BBQ which, with gazebos ready on standby, definitely wasn’t going to be spoiled by the typically unpredictable British summer weather!

With the event focusing on Chroma-Q’s 15 years as a producer of award-winning LED lighting innovations for the entertainment, film & TV and architectural markets, it was a chance to reflect on the how the technology as a whole has developed and re-shaped the industry since it arrived around the turn of the millennium.

LED has come a long way since then. Performance and output have steadily improved to levels which are now comparable with their tungsten and HMI equivalents. Yet over and above offering greater energy efficiency and reliability, where LED has completely changed the game is in offering much greater creative flexibility.

Ian Muir, Film & TV Development Manager for AC-ET, who attended the event at the distributor’s head office in High Wycombe, commented: “LED has the potential to offer users much greater creative scope. If you look at a product like Chroma-Q’s Brute Force, at its core it is a more efficient alternative to the traditional quarter Wendy light, with comparable output. However, unlike a Wendy, it also offers tuneable whites and saturated colour, with the additional potential to display low resolution graphics.”

Over the past 15 years, Chroma-Q has been developing and refining its proprietary LED technologies at its facility in North America. Initially focused on the stage & live events markets, big successes have included the modular Color Block DB4™, and the Color Force™ cyc, wash and effects light. In recent years the brand has shifted some of its focus towards film & broadcast, introducing well-received products such as the Space Force™ soft light, Studio Force II™ studio light, and the aforementioned Brute Force™.

What’s interesting is how these recent products have also crossed over into other totally different markets.

Jonathan Walters, UK Sales & Purchasing Director for AC-ET, who attended the Northern event at the company’s offices in Leeds, commented: “Chroma-Q’s Space Force fixture was originally designed as an alternative for the traditional space light in film studios, but its performance as a tuneable soft light has seen it adopted by TV and photographic studios, fashion shows, hospitality events, and even theatre and concert touring. The product’s all-round versatility has also led us to install them as high quality general lighting in our recently upgraded Leeds offices.”

Amongst the many products on demonstration, there was much interest in the new Space Force onebytwo™, a more compact version of the original model which recently launched at NAB.

The onebytwo and other current models feature proprietary homogenised optics, colour management and dimming technologies developed by and proprietary to, Chroma-Q.

Ian Muir commented: “I think one of the reasons Chroma-Q has been so successful is that it has focused on the quality of light output, to deliver a greater creative experience for customers. It is also focused on ensuring colour consistency between different LED engines in a fixture, or in different production batches, which can be an issue across some LED products.”

Also featured at the event was the brand’s Vista 3 by Chroma-Q® lighting & media control range of software and hardware solutions, which it launched last year subsequent to it acquiring the Vista brand.

AC-ET’s Northern event was also an opportunity for attendees to check out the entertainment technology distributor’s Leeds facilities, which recently underwent a major upgrade.

The company’s 6,000 square foot sales office and warehouse premises, and a 5,000 square foot adjacent warehouse used to house sales stock, were purpose-designed as a new single space. The redeveloped premises now accommodate a full height sales floor, numerous meeting rooms, a boardroom, a new training suite, and a full height demo facility.

Jonathan Walters, who set up the AC-ET North operation, commented: “Acquiring the adjacent building paved the way for us to completely redesign and upgrade the premises to a state-of-the-art facility, to meet the needs of our customers, suppliers and staff – both for today and well into the future.”

The new demo room and training suite facilities were used to fully demonstrate Chroma-Q’s LED product range. In addition, the facility showcased the Luminex range of ethernet networking products, which were recently the subject of fully-booked training sessions at AC-ET’s two offices.

Also featured was AC-ET’s in-house Tourflex Cabling® custom cable assembly service, and its new overmoulding and engraving services for its extensive range of power and data cable options.


Tags: iss138 | ac-ent | chroma q | ac-et | led | lighting | color force | vista 3 | Ian Muir
Contributing Author Ian Muir

Read this article in the tv-bay digital magazine
Download PDF
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • FilmGear LED lighting at IBC 2015

    FilmGear LED lighting at IBC 2015

  • LiteGear LED LiteMat at IBC 2015

    LiteGear LED LiteMat at IBC 2015

  • Zylight LED Fresnel at IBC 2013

    Zylight LED Fresnel at IBC 2013

  • Telestream Vantage Powerful, Scalable, Software-Enabled Media Processing Platform at BVE 2019

    Telestream Vantage Powerful, Scalable, Software-Enabled Media Processing Platform at BVE 2019

  • Dedolight DLED3 shown at IBC 2018

    Dedolight DLED3 shown at IBC 2018

  • Dedolight show the LED Raptor Bicolor at IBC 2018

    Dedolight show the LED Raptor Bicolor at IBC 2018

  • Rotolight Anova Pro 2 LED at NAB 2018

    Rotolight Anova Pro 2 LED at NAB 2018

  • Jonathan Harrison interviews Dedo Weigert with the DEDOLIGHT DLED3

    Jonathan Harrison interviews Dedo Weigert with the DEDOLIGHT DLED3

  • Force 7 LED LEKO light from BBS at IBC 2017

    Force 7 LED LEKO light from BBS at IBC 2017

  • Kino Flo Celeb 850 and Freestyle LED lights at IBC 2017

    Kino Flo Celeb 850 and Freestyle LED lights at IBC 2017

  • PhotonBeard - LED Redhead - at BVE 2015

    PhotonBeard - LED Redhead - at BVE 2015

  • Zylight F8 LED Fresnel at NAB 2013

    Zylight F8 LED Fresnel at NAB 2013

  • Area 48 Colour from BBandS Lighting plus more announcements at NAB 2019

    Area 48 Colour from BBandS Lighting plus more announcements at NAB 2019

  • Dedolight Felloni Turbo and Felloni 3 shown at BVE 2018

    Dedolight Felloni Turbo and Felloni 3 shown at BVE 2018

  • Rotolight Anova Pro 2 shown at BVE 2018

    Rotolight Anova Pro 2 shown at BVE 2018

  • KitPlus filming rig used at NAB 2017

    KitPlus filming rig used at NAB 2017

  • Cirrolite and Kino Flo at BVE 2017

    Cirrolite and Kino Flo at BVE 2017

  • Cineo HS2 at IBC 2015

    Cineo HS2 at IBC 2015

  • LiteGear at IBC 2015

    LiteGear at IBC 2015

  • Cineo Matchbox at IBC 2015

    Cineo Matchbox at IBC 2015

  • Litepanels at BVE 2015

    Litepanels at BVE 2015

  • LCA - LITEGEAR at BVE 2015

    LCA - LITEGEAR at BVE 2015

  • Rosco at BVE 2015

    Rosco at BVE 2015

  • Photon Beard Platinum Blonde at IBC 2014

    Photon Beard Platinum Blonde at IBC 2014

  • Photon Beard Photon Beam at IBC 2014

    Photon Beard Photon Beam at IBC 2014

  • Zylight Fresnel updates at IBC 2014

    Zylight Fresnel updates at IBC 2014

  • Photon Beard on BroadcastShow LIVE at IBC 2013

    Photon Beard on BroadcastShow LIVE at IBC 2013

  • AC Entertainment Technologies at BVE 2013

    AC Entertainment Technologies at BVE 2013

  • Litepanels at BVE 2012

    Litepanels at BVE 2012

  • Jonathan Harrison at BVE North 2011

    Jonathan Harrison at BVE North 2011

  • Litepanels at IBC2011

    Litepanels at IBC2011

  • Gekko at IBC2011

    Gekko at IBC2011

  • SmallHD shows the Cine 7 monitor with camera control and integrated Teradek Bolt at NAB 2019

    SmallHD shows the Cine 7 monitor with camera control and integrated Teradek Bolt at NAB 2019

  • KitPlus filming rig used at BVE 2017

    KitPlus filming rig used at BVE 2017

  • Filming kit review from NAB

    Filming kit review from NAB

  • Kino Flo at NAB 2016

    Kino Flo at NAB 2016

  • Dedolight at NAB 2016

    Dedolight at NAB 2016

  • Photon Beard at IBC 2015

    Photon Beard at IBC 2015

  • Zylight at IBC 2015

    Zylight at IBC 2015

  • Dedolight at IBC 2015

    Dedolight at IBC 2015

  • Kino Flo Select at IBC 2015

    Kino Flo Select at IBC 2015

  • LCA - Inteca products at BVE 2015

    LCA - Inteca products at BVE 2015

  • Zylight on BroadcastShow LIVE at IBC 2013

    Zylight on BroadcastShow LIVE at IBC 2013

  • Sonifex at BVE 2012

    Sonifex at BVE 2012

  • Pixelution at BVE North 2011

    Pixelution at BVE North 2011

  • DoP Choice show the latest lighting solutions at NAB 2019

    DoP Choice show the latest lighting solutions at NAB 2019

  • Area 48 Color and more from BBS Lighting at IBC 2018

    Area 48 Color and more from BBS Lighting at IBC 2018

  • BBS Lighting Force 7 at NAB 2018

    BBS Lighting Force 7 at NAB 2018

  • DOP Choice Lighting Bracket and Snapbox at IBC 2017

    DOP Choice Lighting Bracket and Snapbox at IBC 2017

  • Hive Lighting at IBC 2015

    Hive Lighting at IBC 2015

  • LSC Lighting at IBC 2015

    LSC Lighting at IBC 2015

  • LCA - Snapgrid lighting control - BVE 2015

    LCA - Snapgrid lighting control - BVE 2015

  • Hive Lighting Wasp Plasma Par at IBC 2014

    Hive Lighting Wasp Plasma Par at IBC 2014

  • Lighting cameraman Jonathan Harrison shows the Celeb and Tegra at IBC 2013

    Lighting cameraman Jonathan Harrison shows the Celeb and Tegra at IBC 2013

  • Photon Beard at IBC 2016

    Photon Beard at IBC 2016

  • Projects Department on BroadcastShow LIVE at IBC

    Projects Department on BroadcastShow LIVE at IBC

  • Ianiro on BroadcastShow Tour May 2013

    Ianiro on BroadcastShow Tour May 2013

  • Photon Beard: Cyc Hood at NAB 2013

    Photon Beard: Cyc Hood at NAB 2013

  • Photon Beard: Space Light at NAB 2013

    Photon Beard: Space Light at NAB 2013

  • Photon Beard: Square One Light at NAB 2013

    Photon Beard: Square One Light at NAB 2013

  • Jonathan Harrison at BVE North 2012

    Jonathan Harrison at BVE North 2012

  • Rotolight at NAB 2012

    Rotolight at NAB 2012

  • Litepanels at NAB 2012

    Litepanels at NAB 2012

  • Rotolight and TNP at BVE 2012

    Rotolight and TNP at BVE 2012

  • Datavision at BVE 2012

    Datavision at BVE 2012

  • Rotolight at ProVideo2011

    Rotolight at ProVideo2011

  • Flaghead Photographic at ProVideo2011

    Flaghead Photographic at ProVideo2011

  • Cirrolite at BVE North 2011

    Cirrolite at BVE North 2011

  • PAG at IBC2011

    PAG at IBC2011

  • Photon Beard at IBC2011

    Photon Beard at IBC2011

  • IDX at IBC2011

    IDX at IBC2011


Related Shows
  • LED Lighting with Den Lennie at BVE

    LED Lighting with Den Lennie at BVE


Articles
Celebrating Chroma-Q with 15 Years in LED Lighting
Ian Muir LED lighting brand, Chroma-Q® recently held summer BBQ & open day events to celebrate with the industry reaching its 15th year in LED technology.
Tags: iss138 | ac-ent | chroma q | ac-et | led | lighting | color force | vista 3 | Ian Muir
Contributing Author Ian Muir Click to read or download PDF
The World of 12G 4K/UHD Processing
Varun Patel Technology moves fast and when it comes to audio and video broadcasting, there is always room for improvements in audio and video quality and ease of production. One of the main goals of broadcasters and content providers today is to create an immersive experience for the viewers, giving them the feeling of being part of the viewed content. The 4K/UHD buzz has been in the consumer world for some time but what does that actually mean for the content producer?
Tags: iss138 | lynx technik | ott | greenmachine | yellobrik | conversion | Varun Patel
Contributing Author Varun Patel Click to read or download PDF
How Providers Can Win Man of the Match With Live Sports OTT
Chris Wood Times are tough for traditional broadcasters and live TV; the rise of on-demand TV and paid subscription services isn’t a secret and a large amount of the population are turning to these alternatives rather than their established counterparts.
Tags: iss138 | spicymango | ott | live sports | cdn | Chris Wood
Contributing Author Chris Wood Click to read or download PDF
How LiveU Has Changed The Way We Work At ITV Daytime
Tim Guilder As my job title suggests, I’m responsible for planning and executing technology projects across ITV’s Daytime, including outside broadcasts, which are central to what we do. We broadcast live for more than six hours every weekday with four shows: Good Morning Britain, This Morning, Lorraine and Loose Women. With a history as one of the main UK terrestrial broadcasters – of course, we have also evolved alongside the industry in terms of viewing options – we have high standards. We constantly generate new ideas to keep audiences engaged and we also need to be responsive to the latest breaking news.
Tags: iss138 | liveu | itv | daytime | cobham | explorer 8100 | satellite | lu600 hevc | ka-band | lu300 | garland | Tim Guilder
Contributing Author Tim Guilder Click to read or download PDF
Industry Ready Broadcasting Students
KitPlus Cardiff Metropolitan University traces its roots back to 1865, when they opened their first school in an old library. Now Cardiff Met is a global, practice-focused and professionally oriented institution, committed to ensure every student fulfills their potential to make outstanding contributions in their future industries.
Tags: iss138 | newtek | live production | cardiff metropolitain | sports broadcasting | tricaster | cardiff devils | KitPlus
Contributing Author KitPlus Click to read or download PDF