Channel in a box: Tried, tested and trusted


Ben Gunkel TV-Bay Magazine
Read ezine online
Issue 84 - December 2013
The first of a new wave of local TV stations started broadcasting recently with Estuary TV launching from its base in Grimsby.

Over the next year, 19 new channels will launch across the UK funded by advertising, sponsorship and commercial agreements with the BBC will see a mix of local news, sport and culture. There have been many questions asked about the concept of local tv, how it works and what the future might hold. Here we spoke exclusively to Lia Nici, Executive Producer, from Estuary TV addressing the questions that readers have put forward.

What is the difference in local tv and community television?


I think that's just semantics really, I think people sometimes use 'community television' as a derogatory term and imagine that local TV will be 'wobbly camera TV' with just people's own videos being aired, rather than interesting and engaging local television programming. Some great television can be made in the province that is produced with a combination of local TV professionals and viewers who may not work in the media industry, but can produce great content. Everyone these days is very media savvy and that can make for some very watchable content and some very commercial brands coming to the fore.

So how about the annual budget to run a station such as Estuary TV?

That depends on the station. We have worked on a turnover of £250k-£350k. We are a very small area and we have planned cautiously, so this is just a starting point for us.

What determines this budget?

The programming plan and the costs associated with that and the expected income streams that come from that. A lot of research goes into the plan as to what people want to watch - that is central to everything really

Where does funding come from?


Our plan has a mix of income streams, commercial: advertising, sponsorship, product placement etc; media training working in partnership with our parent company, the Grimsby Institute. We also do some grant-funded work with TV and of course there is the start-up money from the BBC where we get paid for providing stories to them, which is currently a 3 year model.

How does the current stations output differ from what Estuary have been doing for the last 10 years or so?

We do news and current affairs and obviously our programmes relate to now, not 10 years ago! It's a totally different channel to years ago. One or two series have continued from cable onto Freeview, but that's because that's what the audiences wanted and they continue to be popular.

Weve heard that London Live will need around £15 million per year why the difference to a smaller region?

I can't answer for London Live, but every station, although part of the Local Television Network (LTVN), are separate companies, with different business models and varying audience reach. The whole point of local TV is that it will not be like regional TV working from a set pattern across the country, each will reflect their own areas and people.

Do you think it will take marketing budget away from community / local radio?

I don't think so, consumers use radio and television in very different ways and I think there is room in the market for local Tv without damaging radio budgets. We are certainly not in the market to try to take business away from anyone else in our sector. Our aim is to build creative and media employment, not damage it. There are a lot of companies out there that aren't advertising and we are getting lots of interest from people who have never considered advertising on any local platform before.

Is this Freeview or on satellite as well?


Freeview and YouView Channel 8, or channel 26 if you are in Wales or Scotland. There will also be Virgin 159 and for some stations also Sky 117, but some of that will be based on their own commercial plans. There may also be other broadcast platforms such as FreeSat. Many channels will also stream on the web and all will have catch up in some form. This is just the starting point, so it will develop over the next 3-5 years
How do you monitor viewing numbers?

The LTVN are working together with audience research organisations to plan a local TV audience research system, so sometime in 2014 it will be possible to do. Obviously at a local level we do our own research too and we have based our current slot rates on independent research commissioned by Ofcom.

How many people does it take to run the station?

Again, that will differ from channel to channel. We have a core team of 8 here, but at any one time we probably have the same amount of freelancers working with us too. As the channel develops, we also aim to produce less of the output ourselves, so currently we have three independent production companies working on programming for the channel and we hope that will grow considerably.

What is the stations 3 year ambition?

More locally produced series across a wider range of genres and interests; joint working with other TV licences and perhaps even some network shows. We also want to support a growing media economy in our area, so more variety of companies to buy from or commission will be key. It would also be great to see those people working behind and in front of the Local TV cameras as new talent developing further, helping local TV go from strength to strength and to get some regional, national and international success too.

That would be a great position to be in by the end of year 3.


Tags: iss084 | playbox technology | playbox | uk | sales | rack rooms | kit | channel in a box | on sale | CIAB | system | Ben Gunkel
Contributing Author Ben Gunkel

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    Clear-Com LinQ at IBC 2014

  • Clear-Com FreeSpeak II at IBC 2014

    Clear-Com FreeSpeak II at IBC 2014

  • Ross Video Acuity at IBC 2014

    Ross Video Acuity at IBC 2014

  • openTruck from Ross Video at IBC 2014

    openTruck from Ross Video at IBC 2014

  • WohlerGateway at IBC 2014

    WohlerGateway at IBC 2014

  • Wohler MPEG Monitoring Series at IBC 2014

    Wohler MPEG Monitoring Series at IBC 2014

  • CueScript EMC prompter and control surface at IBC 2014

    CueScript EMC prompter and control surface at IBC 2014

  • Hive Lighting Wasp Plasma Par at IBC 2014

    Hive Lighting Wasp Plasma Par at IBC 2014

  • Cooke Optics technology at IBC 2014

    Cooke Optics technology at IBC 2014

  • Cooke Optics talk anamorphic at IBC 2014

    Cooke Optics talk anamorphic at IBC 2014

  • JVC GY-LS300 prototype at IBC 2014

    JVC GY-LS300 prototype at IBC 2014

  • Photon Beard Platinum Blonde at IBC 2014

    Photon Beard Platinum Blonde at IBC 2014

  • Photon Beard Photon Beam at IBC 2014

    Photon Beard Photon Beam at IBC 2014

  • Dejeros products at IBC 2014

    Dejeros products at IBC 2014

  • Zylight Fresnel updates at IBC 2014

    Zylight Fresnel updates at IBC 2014

  • Pronology at IBC 2014

    Pronology at IBC 2014

  • TMD summarises their work this year at IBC 2014

    TMD summarises their work this year at IBC 2014

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • BBright at IBC 2014

    BBright at IBC 2014

  • WORK Microwave at IBC 2014

    WORK Microwave at IBC 2014

  • EBS at IBC 2014

    EBS at IBC 2014

  • Visual Unity at IBC 2014

    Visual Unity at IBC 2014

  • Hitachi at IBC 2014

    Hitachi at IBC 2014

  • Gearhouse Broadcast OBLite at IBC 2014

    Gearhouse Broadcast OBLite at IBC 2014

  • Comigo at IBC 2014

    Comigo at IBC 2014

  • AVIWEST at IBC 2014

    AVIWEST at IBC 2014

  • Viaccess-Orca at IBC 2014

    Viaccess-Orca at IBC 2014

  • Harmonic at IBC 2014

    Harmonic at IBC 2014

  • Guntermann and Drunck DP-HR range at IBC 2014

    Guntermann and Drunck DP-HR range at IBC 2014

  • Ateme at IBC 2014

    Ateme at IBC 2014

  • SIS LIVE ManPak and LoStow at IBC 2014

    SIS LIVE ManPak and LoStow at IBC 2014

  • Cobham satellite EXPLORER products at IBC 2014

    Cobham satellite EXPLORER products at IBC 2014

  • Cobham new receiver at IBC 2014

    Cobham new receiver at IBC 2014

  • Fibrenetix with StorageDNA at IBC 2014

    Fibrenetix with StorageDNA at IBC 2014

  • Cinegy at IBC 2014

    Cinegy at IBC 2014

  • Quantel LiveTouch at IBC 2014

    Quantel LiveTouch at IBC 2014

  • Quantel deal with AFP at IBC 2014

    Quantel deal with AFP at IBC 2014

  • Front Porch Digital at IBC 2014

    Front Porch Digital at IBC 2014

  • TMD at IBC 2014

    TMD at IBC 2014

  • Blackmagic MultiView at IBC 2014

    Blackmagic MultiView at IBC 2014

  • Snell Kahuna Production Switcher at IBC 2014

    Snell Kahuna Production Switcher at IBC 2014

  • Telestream Wirecast and Switch at IBC 2014

    Telestream Wirecast and Switch at IBC 2014

  • Telestream Vantage support for DPP at IBC 2014

    Telestream Vantage support for DPP at IBC 2014

  • Facilis at IBC 2014

    Facilis at IBC 2014

  • Fibrenetix with Quadrus at IBC 2014

    Fibrenetix with Quadrus at IBC 2014

  • Sonnet Technologies Thunderbolt Chassis at IBC 2014

    Sonnet Technologies Thunderbolt Chassis at IBC 2014

  • Volicon Products at IBC 2014

    Volicon Products at IBC 2014

  • Volicon at IBC 2014

    Volicon at IBC 2014

  • NewTek TalkShow at IBC 2014

    NewTek TalkShow at IBC 2014

  • Blackmagic and Fusion at IBC 2014

    Blackmagic and Fusion at IBC 2014

  • Metus at IBC 2014

    Metus at IBC 2014

  • ChyronHego Lyric PRO at IBC 2014

    ChyronHego Lyric PRO at IBC 2014

  • Sonys new cameras at IBC 2014 - including the FS7

    Sonys new cameras at IBC 2014 - including the FS7

  • TNP and DSMB at BVE North 2011

    TNP and DSMB at BVE North 2011

  • Pixel Power at NAB 2014

    Pixel Power at NAB 2014

  • Oasys at BVE 2012

    Oasys at BVE 2012

  • Marquis Broadcast Fotonflite Secure Transfer System at IBC2018

    Marquis Broadcast Fotonflite Secure Transfer System at IBC2018

  • Screen Systems show SASQUATCH for subtitles at IBC 2018

    Screen Systems show SASQUATCH for subtitles at IBC 2018

  • Screen Systems and automatic live subtitling at NAB 2018

    Screen Systems and automatic live subtitling at NAB 2018

  • Interra Systems Broadcast at NAB 2018

    Interra Systems Broadcast at NAB 2018

  • Glensound Dante Intercom System at IBC 2017

    Glensound Dante Intercom System at IBC 2017

  • QNews Newsroom system from AQ Broadcast at IBC 2017

    QNews Newsroom system from AQ Broadcast at IBC 2017

  • The all in one production system from Ross Video at NAB 2017

    The all in one production system from Ross Video at NAB 2017

  • Streaming Media with Interra Systems at NAB 2017

    Streaming Media with Interra Systems at NAB 2017

  • Black Box Agility IP System at BVE 2016

    Black Box Agility IP System at BVE 2016

  • Blackbox DKM System at BVE 2016

    Blackbox DKM System at BVE 2016

  • AQ Broadcast News Room System at BVE 2016

    AQ Broadcast News Room System at BVE 2016

  • CLEARCOM LQ SYSTEM at NAB 2015

    CLEARCOM LQ SYSTEM at NAB 2015

  • MILLER Cineline 70 Tripod System at NAB 2015

    MILLER Cineline 70 Tripod System at NAB 2015

  • Libec ALLEX slider system at NAB 2014

    Libec ALLEX slider system at NAB 2014

  • Atomos Operating System at NAB 2014

    Atomos Operating System at NAB 2014

  • Cambridge Imaging Systems at BVE 2014

    Cambridge Imaging Systems at BVE 2014

  • Orad Hi Tec Systems on BroadcastShow LIVE at IBC 2013

    Orad Hi Tec Systems on BroadcastShow LIVE at IBC 2013

  • Wowza Media Systems on BroadcastShow LIVE at IBC 2013

    Wowza Media Systems on BroadcastShow LIVE at IBC 2013

  • Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

    Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

  • TSL Systems at IBC 2013

    TSL Systems at IBC 2013

  • TSL Systems at NAB 2013

    TSL Systems at NAB 2013

  • TMD at NAB 2013: MediaFlex Systems

    TMD at NAB 2013: MediaFlex Systems

  • TSL Systems at BVE 2013

    TSL Systems at BVE 2013

  • Emotion Systems at IBC 2012

    Emotion Systems at IBC 2012

  • TSL Systems at IBC 2012

    TSL Systems at IBC 2012

  • Emotion Systems at NAB 2012

    Emotion Systems at NAB 2012

  • Broadway Systems at NAB 2012

    Broadway Systems at NAB 2012

  • Emotion Systems at BVE 2012

    Emotion Systems at BVE 2012

  • Image Systems at IBC2011

    Image Systems at IBC2011

  • Studio Technologies at NAB 2014

    Studio Technologies at NAB 2014

  • Volicon at NAB 2014

    Volicon at NAB 2014

  • Clear-Com ProGrid at NAB 2014

    Clear-Com ProGrid at NAB 2014

  • Clear-Com HelixNet Partyline at NAB 2014

    Clear-Com HelixNet Partyline at NAB 2014

  • IMT at NAB 2014

    IMT at NAB 2014

  • RTS Omneo at BVE 2014

    RTS Omneo at BVE 2014

  • aQ Broadcast Production Suite at BVE 2014

    aQ Broadcast Production Suite at BVE 2014

  • Sony Wireless Microphones at BVE 2014

    Sony Wireless Microphones at BVE 2014

  • ERA at BVE 2014

    ERA at BVE 2014

  • ERA Avere at BVE 2014

    ERA Avere at BVE 2014

  • Camdec at BVE 2014

    Camdec at BVE 2014

  • Trilogy on BroadcastShow LIVE at IBC 2013

    Trilogy on BroadcastShow LIVE at IBC 2013

  • Wyplay on BroadcastShow LIVE at IBC 2013

    Wyplay on BroadcastShow LIVE at IBC 2013

  • Forbidden Technologies on BroadcastShow LIVE at IBC 2013

    Forbidden Technologies on BroadcastShow LIVE at IBC 2013

  • Cobham on BroadcastShow LIVE at IBC 2013

    Cobham on BroadcastShow LIVE at IBC 2013

  • Riedel Communications on BroadcastShow LIVE at IBC 2013

    Riedel Communications on BroadcastShow LIVE at IBC 2013

  • MultiDyne: SilverBACK at NAB 2013

    MultiDyne: SilverBACK at NAB 2013

  • Quantel Enterprise sQ at NAB 2013

    Quantel Enterprise sQ at NAB 2013

  • Anton Bauer at NAB 2013

    Anton Bauer at NAB 2013

  • Tiffen Steadicam at BVE 2013

    Tiffen Steadicam at BVE 2013

  • Tariam Tooway stand at BVE 2013

    Tariam Tooway stand at BVE 2013

  • Ianiro at BVE 2013

    Ianiro at BVE 2013

  • AJA at BVE 2013

    AJA at BVE 2013

  • Shure Distribution at BVE North 2012 Part 1

    Shure Distribution at BVE North 2012 Part 1

  • Clear-Com Eclipse at NAB 2012

    Clear-Com Eclipse at NAB 2012

  • Glensound at NAB 2012

    Glensound at NAB 2012

  • Polecam at BVE 2012

    Polecam at BVE 2012

  • Blue Lucy Media at BVE 2012

    Blue Lucy Media at BVE 2012

  • Jigsaw at BVE North 2011

    Jigsaw at BVE North 2011

  • Rotolight at IBC2011

    Rotolight at IBC2011


Related Shows
  • Pixel Power in the KITPLUS studio at BVE

    Pixel Power in the KITPLUS studio at BVE


Articles
Smashing the WTA Tour
Danny Ridler The Women’s Tennis Association (WTA) is the global leader in women’s professional sport with more than 2500 players representing nearly 100 nations competing for a record $146 million in prize money. The 2018 WTA competitive season includes 54 events and four Grand Slams in 30 countries. In 2017, the WTA was watched around the world by a total TV audience of 500 million – with host broadcast services provided by NEP UK.
Tags: iss133 | tennis | wta | nep | outside broadcast | ob | Danny Ridler
Contributing Author Danny Ridler Click to read or download PDF
What is next in OTT
Mary Kay Evans In the past year alone, we’ve seen a substantial increase in the amount of OTT content that’s being streamed. In the first quarter of 2018, there’s been a 114 percent year-over-year growth in streaming video hours, and those numbers are only expected to rise. With OTT revenue predicted to reach $16.6B in 2018, a 40% gain over last year, there’s no question that OTT is booming, and that there’s never been a more critical time to pay attention to the space.
Tags: iss133 | ott | verizon | cisco | Mary Kay Evans
Contributing Author Mary Kay Evans Click to read or download PDF
IBC in a post Brexit world
Peter Savage 2 Cast your mind forward and we are not in 2018 but next year and, yes, it’s you and me walking to the departure lounge to catch the plane to IBC just as I, and perhaps also you, have done for the last 25 years. (By the way, where is my long service award – and perhaps a new pair of shoes as I must, surely, have walked the equivalent of five Caminos covering the 12 halls in the Rai). We are at the gate and my imagination kicks in as I hypothesize on what the trip might look like next year. I leave it to you to decide which is closest to what might be to come.
Tags: iss133 | azule | brexit | ibc | finance | Peter Savage 2
Contributing Author Peter Savage 2 Click to read or download PDF
The Pace of Change
Dick Hobbs - new

The youngest human to stand on the moon (so far) was Charles Moss, the lunar module pilot of Apollo 16. Charlie had a wonderful claim: his father witnessed the Wright Brothers’ first flight at Kitty Hawk, and lived to see his son on the moon.

Does anything capture the speed of technological advance better than that? The whole of the history of powered flight in one lifetime.

Tags: iss133 | state of the nation | st2110 | st2110-10 | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF
Ruth Matos Interview - A Career Unfolds
Ruth Matos We first met Ruth when we employed her as a student to help with our live studio at BVE in 2013. We were struck by her determination, passion and ‘I’ll do anything to help’ attitude. We became friends of Facebook and have since seen her career in the industry develop and unfold. We thought it was about time to catch up and share her inspiring story of where she is now, how she got there and the challenges she has faced along the way.
Tags: iss133 | interview | filmming | career | education | Ruth Matos
Contributing Author Ruth Matos Click to read or download PDF