Leaping over the top


Bob Lamb TV-Bay Magazine
Read ezine online
by Bob Lamb
Issue 84 - December 2013
Around the world, consumers are becoming addicted to viewing over-the-top (OTT) video on the device or screen of their choice, anywhere and at any time. For broadcasters, content owners, and service providers, the ability to deliver broadcast-quality media over the open Internet presents a tremendous opportunity to retain current viewers, reach new ones, and generate new revenue streams. But turning a profit from OTT services is still somewhat of a holy grail in todays complex media environment. The challenge lies in the ability to expand and differentiate OTT offerings, while at the same time maximizing efficiencies across the entire operation.

As broadcasters explore effi cient and cost-effective ways to roll out OTT services, a critical requirement is the ability to integrate them into existing workfl ows and systems so that functions such as media preparation, rights management, and scheduling can be handled in a unifi ed and effi cient manner. The best approach is to view the operation as a content factory in which streaming video is just one more form of content that can be delivered to multiple platforms without having to re-tool the entire operation, hire a separate team, or build a separate infrastructure. Broadcasters can then introduce this new service in a fashion that minimizes delivery time, optimizes available resources, and maximizes profi ts.

Several pure play OTT solutions have emerged from the Internet world and thus are geared to user-generated content, but none of these options addresses the specifi c challenges of traditional media and television business operations. Whats needed is an OTT solution that tightly integrates broadcast business operations around workfl ows, metadata, rights, ad campaigns, and analytics while supporting ubiquitous delivery of premium content to all devices and providing a great user experience.

A cloud-based, software-as-a-service option can transform the economics of OTT delivery, since a large barrier to OTT for most broadcasters has been its unacceptable cost/benefi t ratio. By subscribing to a cloud service, broadcasters can begin instantly delivering OTT services without a capital outlay for hardware and software, and without additional operational expenses for maintaining the system and hiring additional staff. Thus, OTT just becomes another model in the content factory, conforming to the broadcasters existing infrastructure and operation and making both linear and ondemand content readily available on any screen.

To address these requirements, Pilat Media has leveraged its 15 years of expertise in deploying award-winning broadcast business management solutions for TV Everywhere media businesses to launch OTTilus an enterprise-class OTT and TV Everywhere solution for broadcasters, platform operators, and new media ventures. OTTilus provides a highly engaging and consistent viewer experience with player applications that support major end-user devices such as smartphones, tablets, and smart TVs. The OTTilus product suite can be deployed quickly as a cloud service or to drive a local OTT headend, integrating seamlessly with broadcast operations and offering compatibility with all security, streaming, device, and monetization options.

The OTTilus Service Manager is an advanced management system for multiscreen service delivery. The Service Manager incorporates a broad range of sophisticated scheduling tools for managing linear content, EPG, catch-up TV services, and VOD catalogs together with different content offers. Comprehensive content management capabilities include advanced rights that can be used to restrict content to specifi c viewers, geographic territories, devices, and time windows and for confi guring blackouts accordingly. Additionally, the OTTilus Service Manager accommodates a broad range of monetization options, powerful analytics, and fl exible deployment options. As an open eco-system, the Service Manager supports multiple formats, devices, and DRMs.

The OTTilus Video Platform provides out-of-the-box, end-to-end services. The solutions encompass all major system components from content acquisition to player applications (white label or with third parties). Powered by the OTTilus Service Manager, the Video Platform remains agile enough to meet all business requirements even as business expands and becomes more complex. Delivered as a cloud-based service, the OTTilus Video Platform includes an easy-to-use central management console that defi nes and manages all service attributes from content availability, rights management, metadata, security, monetization options, user profi les, devices, and much more. The OTTilus Video Platform supports streaming, progressive download, and download to own in all major streaming formats.

The OTTilus product suite provides a compelling platform for media companies large or small, looking to either expand their backend management capabilities with a feature-rich advanced service manager or cost-effectively deliver OTT services as a pre-integrated end-to-end solution. By leveraging Pilat Medias outstanding experience and expertise in TV Everywhere solutions, OTTilus solutions can provide a smooth and profi table path to introducing, delivering, and managing OTT services.


Tags: iss084 | pilat | media | ott | video | over the top | device | devices | broadcasters | internet | stream | Bob Lamb
Contributing Author Bob Lamb

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    BVE 2012

  • Jonathan Harrison at BVE North 2011

    Jonathan Harrison at BVE North 2011

  • 4HM at BVE North 2011

    4HM at BVE North 2011

  • TNP and DSMB at BVE North 2011

    TNP and DSMB at BVE North 2011

  • Vision Research at BVE North 2011

    Vision Research at BVE North 2011

  • Riedel at BVE North 2011

    Riedel at BVE North 2011

  • Autocue at BVE North 2011

    Autocue at BVE North 2011

  • IDX at BVE North 2011

    IDX at BVE North 2011

  • Holdan and Teradek at BVE North 2011

    Holdan and Teradek at BVE North 2011

  • Elemental Technologies at IBC2011

    Elemental Technologies at IBC2011

  • FOR-A at IBC2011

    FOR-A at IBC2011

  • Cooke at IBC2011

    Cooke at IBC2011

  • Blackmagic at IBC2011

    Blackmagic at IBC2011

  • DekTec at IBC2011

    DekTec at IBC2011

  • LiveU at IBC2011

    LiveU at IBC2011

  • Mode-AL at IBC 2011

    Mode-AL at IBC 2011

  • Autocue at IBC2011

    Autocue at IBC2011

  • Prodys at IBC2011

    Prodys at IBC2011

  • Nevion at IBC2011

    Nevion at IBC2011

  • Sound Devices 6-Series mixers at NAB 2016

    Sound Devices 6-Series mixers at NAB 2016

  • Sound Devices at NAB 2013

    Sound Devices at NAB 2013

  • Shure Sound Devices at BVE 2013

    Shure Sound Devices at BVE 2013

  • Sound Devices at NAB 2012

    Sound Devices at NAB 2012

  • Sound Devices at IBC2011

    Sound Devices at IBC2011

  • LiveU: Smart Grip at NAB 2013

    LiveU: Smart Grip at NAB 2013

  • Shure Distribution at BVE North 2012 Part 2

    Shure Distribution at BVE North 2012 Part 2

  • Clear-Com at IBC 2015

    Clear-Com at IBC 2015

  • Pronology at IBC 2014

    Pronology at IBC 2014

  • Broadcasters mobile phone rack with HD voice from Glensound at IBC 2018

    Broadcasters mobile phone rack with HD voice from Glensound at IBC 2018

  • NAB 2014

    NAB 2014

  • Haivision at NAB 2012

    Haivision at NAB 2012

  • TestTree StreamProbe at IBC 2018

    TestTree StreamProbe at IBC 2018

  • Quad 4k Capture and Stream with Maevex from Matrox at NAB 2017

    Quad 4k Capture and Stream with Maevex from Matrox at NAB 2017

  • House of Worship Multisite Streaming from VITEC at NAB 2017

    House of Worship Multisite Streaming from VITEC at NAB 2017

  • Live Streaming Solution from Verizon at NAB 2017

    Live Streaming Solution from Verizon at NAB 2017

  • BroadStream OASYS at IBC 2014

    BroadStream OASYS at IBC 2014

  • BroadStream CURRENT at IBC 2014

    BroadStream CURRENT at IBC 2014

  • BroadStream HARBOR at IBC 2014

    BroadStream HARBOR at IBC 2014

  • Broadstream Solutions at NAB 2014

    Broadstream Solutions at NAB 2014

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • Stream UK on BroadcastShow LIVE at IBC 2013

    Stream UK on BroadcastShow LIVE at IBC 2013

  • Broadstream Solutions on the Oasys stand at IBC 2013

    Broadstream Solutions on the Oasys stand at IBC 2013

  • Quantels Stream-based Workflows at IBC 2013

    Quantels Stream-based Workflows at IBC 2013

  • Telestream Live-U Backpack at BVE 2013

    Telestream Live-U Backpack at BVE 2013

  • Telestream at IBC 2012

    Telestream at IBC 2012

  • Telestream at NAB 2012

    Telestream at NAB 2012

  • StreamUK at BVE North 2011

    StreamUK at BVE North 2011

  • GY-LS300 Camera from JVC at NAB 2017

    GY-LS300 Camera from JVC at NAB 2017

  • Facebook and YouTube live integration with Monarch HD from Matrox at NAB 2017

    Facebook and YouTube live integration with Monarch HD from Matrox at NAB 2017

  • VITEC EZ TV at IBC 2016

    VITEC EZ TV at IBC 2016

  • JVC at IBC 2016

    JVC at IBC 2016

  • JVC GY-LS300 at IBC 2015

    JVC GY-LS300 at IBC 2015

  • VITEC at IBC 2015

    VITEC at IBC 2015

  • Matrox at IBC 2015

    Matrox at IBC 2015

  • JVC GY-LS300 prototype at IBC 2014

    JVC GY-LS300 prototype at IBC 2014

  • Matrox at IBC 2014

    Matrox at IBC 2014

  • NewTek TalkShow at IBC 2014

    NewTek TalkShow at IBC 2014

  • JVC GY-HM850 and GY-HM650 at NAB 2014

    JVC GY-HM850 and GY-HM650 at NAB 2014

  • Dejero on BroadcastShow LIVE at IBC 2013

    Dejero on BroadcastShow LIVE at IBC 2013

  • Pixel Power on BroadcastShow LIVE at IBC 2013

    Pixel Power on BroadcastShow LIVE at IBC 2013

  • Canon on BroadcastShow LIVE at IBC 2013

    Canon on BroadcastShow LIVE at IBC 2013

  • Front Porch Digital on BroadcastShow LIVE at IBC 2013

    Front Porch Digital on BroadcastShow LIVE at IBC 2013

  • Atomos with the Samurai Blade on BroadcastShow LIVE at IBC 2013

    Atomos with the Samurai Blade on BroadcastShow LIVE at IBC 2013

  • ChyronHego on BroadcastShow LIVE at IBC 2013

    ChyronHego on BroadcastShow LIVE at IBC 2013

  • Trilogy on BroadcastShow LIVE at IBC 2013

    Trilogy on BroadcastShow LIVE at IBC 2013

  • Projects Department on BroadcastShow LIVE at IBC

    Projects Department on BroadcastShow LIVE at IBC

  • Blackmagic Design on BroadcastShow LIVE at IBC 2013

    Blackmagic Design on BroadcastShow LIVE at IBC 2013

  • Atomos talking 4K on BroadcastShow LIVE at IBC 2013

    Atomos talking 4K on BroadcastShow LIVE at IBC 2013

  • Calrec on BroadcastShow LIVE at IBC 2013

    Calrec on BroadcastShow LIVE at IBC 2013

  • Glensound on BroadcastShow LIVE at IBC 2013

    Glensound on BroadcastShow LIVE at IBC 2013

  • Zylight on BroadcastShow LIVE at IBC 2013

    Zylight on BroadcastShow LIVE at IBC 2013

  • Nexidias Drew Lanham on BroadcastShow LIVE at IBC 2013

    Nexidias Drew Lanham on BroadcastShow LIVE at IBC 2013

  • Carl Zeiss on BroadcastShow LIVE at IBC 2013

    Carl Zeiss on BroadcastShow LIVE at IBC 2013

  • Miranda on BroadcastShow LIVE at IBC 2013

    Miranda on BroadcastShow LIVE at IBC 2013

  • Photon Beard on BroadcastShow LIVE at IBC 2013

    Photon Beard on BroadcastShow LIVE at IBC 2013

  • Polecam talk accessories on BroadcastShow LIVE 2013

    Polecam talk accessories on BroadcastShow LIVE 2013

  • TMD talk workflow on BroadcastShow LIVE at IBC 2013

    TMD talk workflow on BroadcastShow LIVE at IBC 2013

  • Guntermann and Drunck on BroadcastShow LIVE at IBC 2013

    Guntermann and Drunck on BroadcastShow LIVE at IBC 2013

  • Sonnet Technologies on BroadcastShow LIVE at IBC 2013

    Sonnet Technologies on BroadcastShow LIVE at IBC 2013

  • Nucomm on BroadcastShow LIVE at IBC 2013

    Nucomm on BroadcastShow LIVE at IBC 2013

  • Nexidia QC on BroadcastShow LIVE at IBC 2013

    Nexidia QC on BroadcastShow LIVE at IBC 2013

  • SIS LIVEs Martyn Hopkins on BroadcastShow LIVE at IBC 2013

    SIS LIVEs Martyn Hopkins on BroadcastShow LIVE at IBC 2013

  • Atomos with the Ronin on BroadcastShow LIVE at IBC 2013

    Atomos with the Ronin on BroadcastShow LIVE at IBC 2013

  • Snell on BroadcastShow LIVE at IBC 2013

    Snell on BroadcastShow LIVE at IBC 2013

  • NewTek on BroadcastShow LIVE at IBC 2013

    NewTek on BroadcastShow LIVE at IBC 2013

  • Wyplay on BroadcastShow LIVE at IBC 2013

    Wyplay on BroadcastShow LIVE at IBC 2013

  • Forbidden Technologies on BroadcastShow LIVE at IBC 2013

    Forbidden Technologies on BroadcastShow LIVE at IBC 2013

  • Atomos with the Datacolor Spyder on BroadcastShow LIVE at IBC 2013

    Atomos with the Datacolor Spyder on BroadcastShow LIVE at IBC 2013

  • Cooke Optics on BroadcastShow LIVE at IBC 2013

    Cooke Optics on BroadcastShow LIVE at IBC 2013

  • SIS LIVEs Mark Shadbolt on BroadcastShow LIVE at IBC 2013

    SIS LIVEs Mark Shadbolt on BroadcastShow LIVE at IBC 2013

  • Cobham on BroadcastShow LIVE at IBC 2013

    Cobham on BroadcastShow LIVE at IBC 2013

  • Riedel Communications on BroadcastShow LIVE at IBC 2013

    Riedel Communications on BroadcastShow LIVE at IBC 2013

  • Behind the scenes of the Teradek booth on BroadcastShow LIVE at IBC 2013

    Behind the scenes of the Teradek booth on BroadcastShow LIVE at IBC 2013

  • Digital Vision on BroadcastShow LIVE at IBC 2013

    Digital Vision on BroadcastShow LIVE at IBC 2013

  • Polecam talk high speed on BroadcastShow LIVE at IBC 2013

    Polecam talk high speed on BroadcastShow LIVE at IBC 2013

  • Oasys Chameleon at IBC 2013

    Oasys Chameleon at IBC 2013

  • Loft London Solutions with Cubix on the Oasys stand at IBC 2013

    Loft London Solutions with Cubix on the Oasys stand at IBC 2013

  • SIS LIVE and their products ManPak and DriveForce at IBC 2013

    SIS LIVE and their products ManPak and DriveForce at IBC 2013

  • JVC GY-HM650 upgrade at NAB 2013

    JVC GY-HM650 upgrade at NAB 2013

  • Inmarsat: Global Xpress and Explorer at NAB 2013

    Inmarsat: Global Xpress and Explorer at NAB 2013

  • Matrox at BVE 2013

    Matrox at BVE 2013

  • Autocue at BVE 2013

    Autocue at BVE 2013

  • Radiant Grid at NAB 2012

    Radiant Grid at NAB 2012

  • Broadcast Pix at NAB 2012

    Broadcast Pix at NAB 2012

  • LiveU at NAB 2012

    LiveU at NAB 2012

  • Triveni Digital at NAB 2012

    Triveni Digital at NAB 2012

  • SIS LIVE at NAB 2012

    SIS LIVE at NAB 2012

  • YoSpace at NAB 2012

    YoSpace at NAB 2012

  • Anton Bauer at NAB 2012

    Anton Bauer at NAB 2012

  • Garland Partners at BVE 2012

    Garland Partners at BVE 2012

  • Suitcase TV at IBC2011

    Suitcase TV at IBC2011

  • Net Insight at IBC2011

    Net Insight at IBC2011


Related Shows
  • Larry Jordan with Thom Holliday talk streaming at BVE 2016

    Larry Jordan with Thom Holliday talk streaming at BVE 2016


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What is next in OTT
Mary Kay Evans In the past year alone, we’ve seen a substantial increase in the amount of OTT content that’s being streamed. In the first quarter of 2018, there’s been a 114 percent year-over-year growth in streaming video hours, and those numbers are only expected to rise. With OTT revenue predicted to reach $16.6B in 2018, a 40% gain over last year, there’s no question that OTT is booming, and that there’s never been a more critical time to pay attention to the space.
Tags: iss133 | ott | verizon | cisco | Mary Kay Evans
Contributing Author Mary Kay Evans Click to read or download PDF
Managing Technological Change
Alan Wheable Continual technological change in the broadcast and media industries can make it difficult to plan for the mid to long term. Typically, broadcasters and media organisation are still implementing the last set of changes to working practices when the next changes come along.
Tags: iss133 | omnitek | ip | waveform | vectorscope | ultra tq | Alan Wheable
Contributing Author Alan Wheable Click to read or download PDF
IBC in a post Brexit world
Peter Savage 2 Cast your mind forward and we are not in 2018 but next year and, yes, it’s you and me walking to the departure lounge to catch the plane to IBC just as I, and perhaps also you, have done for the last 25 years. (By the way, where is my long service award – and perhaps a new pair of shoes as I must, surely, have walked the equivalent of five Caminos covering the 12 halls in the Rai). We are at the gate and my imagination kicks in as I hypothesize on what the trip might look like next year. I leave it to you to decide which is closest to what might be to come.
Tags: iss133 | azule | brexit | ibc | finance | Peter Savage 2
Contributing Author Peter Savage 2 Click to read or download PDF
Why are trade shows still important
Mike Crimp First, the disclaimer: as the CEO of a rather large trade show, my opinion is likely to be skewed. However, I wouldn’t be here – now in my eighth year at IBC - if I didn’t truly believe that well-curated trade shows like IBC are a hugely important resource for our industry.
Tags: iss133 | ibc | innovation award | Mike Crimp
Contributing Author Mike Crimp Click to read or download PDF
OB999 Accelerates Hill Climb Broadcast
Nick Collier Over the last century, The Shelsley Walsh Speed Hill Climb has been attempted by some of the world’s most accomplished racing drivers striving to be the fastest up the 1,000 yard, 1 in 6 gradient track.
Tags: iss133 | ob999 | blackmagic | atem | multicam | videohub | cleanswitch | premiere pro | hyperdeck | Nick Collier
Contributing Author Nick Collier Click to read or download PDF