MTV3 uses sports-specific framework to build interactive ice hockey portal


Henriette Saether TV-Bay Magazine
Read ezine online
by Henriette Saether
Issue 83 - November 2013
As any sports rights holder knows, those rights come with a lot of moneymaking potential. MTV Oy (not to be confused with MTV, the music television), Finlands largest commercial broadcaster has exclusive rights to broadcast the Finnish national team ice hockey matches in Finland. The matches are broadcasted on MTVs largest TV channel, MTV3 and on MTVs pay-TV channels. In order to make the most of those rights and to drive viewers to Katsomo, its online TV portal MTV3 decided to build an online, interactive TV service specifically for ice hockey fans. Rather than simply transferring the TV experience to the Web, MTV3 wanted to create an entirely new experience that took advantage of the Webs potential as a two-way communication platform and gave its viewers features they just couldnt get from traditional TV.

MTV3s goal was to create a completely new, interactive player for live ice hockey, which viewers would access via Katsomo. Anyone could subscribe to the ice hockey package, giving them access to a portal throughout the ice hockey season that housed an array of interactive services. Not only would subscribers be able to watch live or on-demand matches online, they could also switch camera angels to view additional perspectives of the game; chat with other viewers; publish comments to Facebook; review team statistics, match line-ups, and other facts; and much more.
The biggest challenge MTV3 had in creating such a service was doing it on a very tight timeline. MTV3 started the process in February 2012 and wanted to launch the live ice hockey center in time for the 2012 Mens World Ice Hockey Championships starting May. Thats not much time under any circumstances, but especially not for the feature-rich, hockey-specific portal MTV3 envisioned. To make it happen, we worked closely with MTV3 to shape the experience in an effective way without sacrificing on the richness of the end-result.

Thankfully the Vimond Platform was already in place at MTV3 to drive the Katsomo portal, and because of that, MTV3 was already using Vimonds APIs to build services on top of the Vimond Platform. With that setup in place, the foundation for the new ice hockey center was set. From there MTV3 could work to implement the ice hockey centers many features. However, the process of building a service with APIs usually takes months time MTV3 didnt have.

To meet the stringent deadline, MTV3 relied on the Vimond Player framework and our open SDKs, which are designed specifically for a rich and engaging player experience. The framework acts as a layer between the APIs and the portal, tying everything together and enabling programmers to create rich experiences for sports fans in weeks instead of months. The framework contains a library of features that are already implemented on Vimond APIs, so instead of having to build the site from scratch and figure out how to implement all of its features, MTV3 could quickly and easily build the portal exactly the way it had imagined.
MTV3 I very innovative and the ice hockey Web portal is as innovative as the technology thats driving it. Not only is it one of the first live ice hockey portals in Finlands advanced WebTV market, but it also has rich interactivity and social dimension that truly sets it apart in the region. Very few other services in Finland or beyond offer the ability to view multiple screens and angles. Broadcasters receive many camera feeds from sports-content providers, but on traditional television they can only show one at a time, so viewers can only see the feed the broadcaster chooses to run. With the live portal, however, MTV3 can stream all of the feeds at once, and viewers can choose which feed they want to see at any time.

The MTV3 live ice hockey center has lived up to MTV3s vision and has certainly helped it maximize its rights. Now MTV3 not only has a new way to engage viewers and build loyalty, but also a new revenue stream as well. The portal garnered more than 20,000 subscriptions during the first season, enabling MTV3 to take full advantage of its ice hockey broadcasting rights. And because the whole service is built on a sports-specific development framework, MTV3 programmers have a way to produce services more quickly than ever before, making it quick and easy to expand the portal as needs change and viewing habits evolve.


Tags: iss083 | vimond | platform | mtv3 | ice hockey | portal | interactive | oy | finland | record time | fast | case study | Henriette Saether
Contributing Author Henriette Saether

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Vimond Control Center at NAB 2013

    Vimond Control Center at NAB 2013

  • Safer OTT and TV Platforms from Viaccess-Orca at IBC 2017

    Safer OTT and TV Platforms from Viaccess-Orca at IBC 2017

  • Smarter OTT and TV Platforms from Viaccess-Orca at IBC 2017

    Smarter OTT and TV Platforms from Viaccess-Orca at IBC 2017

  • Apantac Mi Multiviewer Platform at IBC 2017

    Apantac Mi Multiviewer Platform at IBC 2017

  • SIS Live Anylive and Gateway Service Platform at IBC 2017

    SIS Live Anylive and Gateway Service Platform at IBC 2017

  • Mediaflex UMS Platform from TMD at NAB 2017

    Mediaflex UMS Platform from TMD at NAB 2017

  • Volicon discuss creating content and publishing for online and social platforms

    Volicon discuss creating content and publishing for online and social platforms

  • VOLICON Media Intelligence Platform at NAB 2015

    VOLICON Media Intelligence Platform at NAB 2015

  • Dejeros products at IBC 2014

    Dejeros products at IBC 2014

  • Garland at BVE 2017

    Garland at BVE 2017

  • TMD Mediaflex at NAB 2016

    TMD Mediaflex at NAB 2016

  • Comigo at IBC 2015

    Comigo at IBC 2015

  • Volicon at IBC 2015

    Volicon at IBC 2015

  • ERA - Adobe Anywhere - at BVE 2015

    ERA - Adobe Anywhere - at BVE 2015

  • openTruck from Ross Video at IBC 2014

    openTruck from Ross Video at IBC 2014

  • EBS at IBC 2014

    EBS at IBC 2014

  • Comigo at IBC 2014

    Comigo at IBC 2014

  • Visual Unity at NAB 2014

    Visual Unity at NAB 2014

  • Volicon on BroadcastShow LIVE at IBC 2013

    Volicon on BroadcastShow LIVE at IBC 2013

  • Stream UK on BroadcastShow LIVE at IBC 2013

    Stream UK on BroadcastShow LIVE at IBC 2013

  • Aframe Cloud Video at IBC 2013

    Aframe Cloud Video at IBC 2013

  • Tony Taylor from TMD talks about LTFS at IBC 2013

    Tony Taylor from TMD talks about LTFS at IBC 2013

  • Tony Taylor from TMD talks about Mediaflex CI

    Tony Taylor from TMD talks about Mediaflex CI

  • Tony Taylor from TMD talks about Post Production

    Tony Taylor from TMD talks about Post Production

  • Yospace: Advert Insertion at NAB 2013

    Yospace: Advert Insertion at NAB 2013

  • Telestream Vantage v5 at NAB 2013

    Telestream Vantage v5 at NAB 2013

  • Haivision: Video Cloud at NAB 2013

    Haivision: Video Cloud at NAB 2013

  • StreamUK at BVE North 2011

    StreamUK at BVE North 2011

  • S and T at IBC2011

    S and T at IBC2011

  • Air Alloy Tripod System from Miller Fluid Heads at IBC 2014

    Air Alloy Tripod System from Miller Fluid Heads at IBC 2014

  • Featured Clip: Geoff Boyle comments on NAB 2012

    Featured Clip: Geoff Boyle comments on NAB 2012

  • Viaccess-Orca at IBC 2014

    Viaccess-Orca at IBC 2014

  • Leeds TOUR

    Leeds TOUR

  • Audio Network on BroadcastShow LIVE at IBC 2013

    Audio Network on BroadcastShow LIVE at IBC 2013

  • AKM Music at BVE North 2011

    AKM Music at BVE North 2011

  • Belfast TOUR

    Belfast TOUR

  • Philip Bloom on Tour in Belfast

    Philip Bloom on Tour in Belfast

  • October TOUR 2013 Roundup

    October TOUR 2013 Roundup

  • File Catalyst at NAB 2013

    File Catalyst at NAB 2013

  • Tariam Tooway stand at BVE 2013

    Tariam Tooway stand at BVE 2013

  • File Catalyst at BVE 2013

    File Catalyst at BVE 2013

  • FFV and TNP at BVE 2012

    FFV and TNP at BVE 2012

  • ATTO Technology at IBC2011

    ATTO Technology at IBC2011


Articles
Taking on a self employed placement year
Joshua Round The idea of being self-employed or freelancing has always been somewhat terrifying for me. There is a level of uncertainty and responsibility that comes with the freedom of being self-employed, the likes of which makes me wonder why I chose to give it a go for my placement year as part of my university course - (BSc) Television and Broadcasting.
Tags: iss133 | placement year | university | student | education | portsmouth | Joshua Round
Contributing Author Joshua Round Click to read or download PDF
Ride along on the Tour de Tech at IBC
Lorna Garrett Finding your way through the halls and aisles of the massive IBC can feel a bit like attempting to complete all 21 stages of the Tour de France — but in far fewer days. But have no fear; your team at Garland is all geared up and ready to show you the best on show at this year's exhibition.
Tags: iss133 | garland | liveu | lu600 | media excel | teracue | wisi | broadcast wireless systems | bws | artel | ibc | Lorna Garrett
Contributing Author Lorna Garrett Click to read or download PDF
Ruth Matos Interview - A Career Unfolds
Ruth Matos We first met Ruth when we employed her as a student to help with our live studio at BVE in 2013. We were struck by her determination, passion and ‘I’ll do anything to help’ attitude. We became friends of Facebook and have since seen her career in the industry develop and unfold. We thought it was about time to catch up and share her inspiring story of where she is now, how she got there and the challenges she has faced along the way.
Tags: iss133 | interview | filmming | career | education | Ruth Matos
Contributing Author Ruth Matos Click to read or download PDF
How todays technology platforms can make AMAZING seem mundane
Bruce Devlin - new Some things never change. It's September and it's time for another IBC. Maybe I'm getting old and maybe I have selective memory about the past, but recently there hasn't been the buzz of years gone by. Sure, as you wander around the vast halls there will be lots of enthusiastic sales people trying to give you the best demo possible, but something has changed and to survive, I believe that vendors and customers need to change too.
Tags: iss133 | ibc | class | vulture | imf user group | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read or download PDF
Perimeter LED screens management
Nicolas Houel Opened in January 2016, Parc Olympique Lyonnais, also known as Groupama Stadium, is the new home of Olympique Lyonnais football club, one of the most popular clubs in France. Since its inauguration, the stadium was a host of UEFA Euro 2016, and was also chosen to stage, among other important events, the 2018 UEFA Europa League Final and football at the 2024 Summer Olympics.
Tags: iss133 | 3dstorm | graphics | groupama stadium | liveexpert | livecg | deltacast | Nicolas Houel
Contributing Author Nicolas Houel Click to read or download PDF