Making OTT monitoring and compliance manageable and economical


Gary Learner TV-Bay Magazine
Read ezine online

Consumers today regularly use their smartphones, tablets, and other connected devices to view Internet-delivered content. While their widespread embrace of over-the-top (OTT) services via an array of distribution outlets present today's video program owners and distributors with tremendous opportunity, it also presents new challenges in ensuring not only service quality, but also compliance with FCC regulatory requirements.

Given the wealth of OTT viewing options available to consumers, broadcasters must be able to monitor and differentiate their offerings by ensuring exceptional quality of service. Unlike traditional broadcast viewers, today's OTT media consumers are less inclined to complain about service quality and more likely to move on to another source of content. While addressing this competitive challenge, broadcasters also must address growing concern over the accessibility of video content on all variety of platforms.

The FCC has tackled the accessibility issue with ever more comprehensive and specific closed-captioning regulations not only for broadcast content, but also for previously broadcast long-form content and clips excerpted from it shown online. The FCC's most recently published rules governing closed captioning make it clear that broadcasters and video programming distributors must not only pursue best practices with their captioning providers, but also deploy their own monitoring and correction procedures to ensure caption quality and compliance. However, now in the position of generating, managing, and monitoring a massive number of media files created for "anywhere, anytime" consumption, many broadcasters can no longer address closed captioning compliance maintaining caption accuracy, synchronicity, and completeness using manual approaches.

The time and cost of human intervention rises linearly with the volume of content to be checked, and it then multiplies as content is packaged for different distribution platforms. As a result, the growing volume of content being created and delivered to a growing number of distribution outlets has rendered conventional quality assurance methods such as the manual "spot check" unsustainable.

Recognizing the pressing need for cost-effective OTT service-quality and compliance monitoring, Volicon has brought its expertise in developing advanced broadcast monitoring and logging systems to the creation of the company's Observer OTT solution. Engineered to enable efficient monitoring and troubleshooting of OTT services, this solution eliminates the need for manual checking of numerous viewing devices. With this technology, broadcast facilities can keep an eye on every output in every version, each with a different bit rate and format - distributed for viewing on computers, tablets, and smartphones. By automating this process and facilitating management through a browser-based interface, this proactive approach makes effective OTT A/V service-quality and compliance monitoring both viable and economical.

With an always-on solution for logging (recording) and monitoring the complete lineup of offerings, across all outlets and platforms, broadcasters can capture all renditions of content delivered over IP networks and then verify the streams' integrity and compliance with the FCC's closed-captioning and loudness regulations. This capability also helps broadcasters to monitor, identify, and address the limitations of the networks and devices that facilitate delivery and viewing.

In addition to providing a true recording of services along with associated metadata, Observer OTT facilitates remote streaming and review, with in-depth analysis of both unencrypted and encrypted content. Featuring a customizable multiview function within its complete interface, the solution allows users to monitor the entire OTT pipeline for any given service via just one visual display. Users thus can ensure that video-on-demand and linear services are available continuously at optimal quality, validate service level agreements with CDNs, confirm the presence of captioning, and determine that specialized apps are providing optimal quality of experience.

Observer OTT makes it possible for broadcasters to compare the streams sent by the operator with those received via the target device, as well as to confirm the integrity of content being consumed across geographically distributed locations, even without access to the direct feed from the content delivery network (CDN). The solution ingests content from all variety of target mobile devices not only to provide a valuable look at how consumers experience streamed content, but also to supply rich data that speeds isolation and resolution of any quality issues for content viewed on any device.

Further supporting troubleshooting related to quality of experience, this technology enables broadcasters to confirm that the apps used by consumers to access content are functioning properly. The OTT monitoring system empowers the user to interact with the actual devices and applications being examined. A series of scripts can be used to target and verify a variety of use cases.

Offering broadcasters an affordable yet complete solution for verifying FCC compliance and the quality of current and new OTT services and media applications, automated OTT-monitoring technology is playing a valuable role in easing the industry's migration toward Internet-based content delivery. In the case of technology such as Volicon's Observer system, monitoring for Internet-delivered content can be incorporated seamlessly into the larger monitoring workflow, including both linear and nonlinear distribution channels. As a result, broadcasters can smoothly and confidently extend their services into the OTT realm, leveraging and monetizing their high-value professionally produced content more broadly to reach a larger audience, increase brand awareness and loyalty, and add to the bottom line.


Tags: iss115 | volicon | ott | fcc | Gary Learner
Contributing Author Gary Learner

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Volicon at IBC 2015

    Volicon at IBC 2015

  • Volicon at IBC 2016

    Volicon at IBC 2016

  • Volicon Media Intelligence service at IBC 2016

    Volicon Media Intelligence service at IBC 2016

  • Volicon discuss creating content and publishing for online and social platforms

    Volicon discuss creating content and publishing for online and social platforms

  • Volicon Multiviewer at NAB 2016

    Volicon Multiviewer at NAB 2016

  • Volicon at NAB 2016

    Volicon at NAB 2016

  • VOLICON at NAB 2015

    VOLICON at NAB 2015

  • VOLICON Media Intelligence Platform at NAB 2015

    VOLICON Media Intelligence Platform at NAB 2015

  • Volicon Products at IBC 2014

    Volicon Products at IBC 2014

  • Volicon at IBC 2014

    Volicon at IBC 2014

  • Volicon at NAB 2014

    Volicon at NAB 2014

  • Volicon on BroadcastShow LIVE at IBC 2013

    Volicon on BroadcastShow LIVE at IBC 2013

  • Volicon at IBC2011

    Volicon at IBC2011

  • Safer OTT and TV Platforms from Viaccess-Orca at IBC 2017

    Safer OTT and TV Platforms from Viaccess-Orca at IBC 2017

  • Smarter OTT and TV Platforms from Viaccess-Orca at IBC 2017

    Smarter OTT and TV Platforms from Viaccess-Orca at IBC 2017

  • Scott Hill uses EditShare: Lightworks at NAB 2013

    Scott Hill uses EditShare: Lightworks at NAB 2013

  • Viaccess-Orca at IBC 2016

    Viaccess-Orca at IBC 2016

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Kino Flo at NAB 2016

    Kino Flo at NAB 2016

  • Comigo at IBC 2015

    Comigo at IBC 2015

  • EBS at IBC 2015

    EBS at IBC 2015

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • BBright at IBC 2014

    BBright at IBC 2014

  • Visual Unity at IBC 2014

    Visual Unity at IBC 2014

  • Viaccess-Orca at IBC 2014

    Viaccess-Orca at IBC 2014

  • SIS LIVE ManPak and LoStow at IBC 2014

    SIS LIVE ManPak and LoStow at IBC 2014

  • Perception at NAB 2014

    Perception at NAB 2014

  • Visual Unity at NAB 2014

    Visual Unity at NAB 2014

  • ATEME at NAB 2014

    ATEME at NAB 2014

  • TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

    TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

  • Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

    Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

  • Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

    Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

  • Bridge Technologies PocketProbe App at NAB 2013

    Bridge Technologies PocketProbe App at NAB 2013

  • Vimond Control Center at NAB 2013

    Vimond Control Center at NAB 2013

  • Telestream Vantage v5 at NAB 2013

    Telestream Vantage v5 at NAB 2013

  • Tariam Tooway stand at BVE 2013

    Tariam Tooway stand at BVE 2013


Related Shows
  • Show 26 - 20th November 2013

    Show 26 - 20th November 2013


Articles
How Providers Can Win Man of the Match With Live Sports OTT
Chris Wood Times are tough for traditional broadcasters and live TV; the rise of on-demand TV and paid subscription services isn’t a secret and a large amount of the population are turning to these alternatives rather than their established counterparts.
Tags: iss138 | spicymango | ott | live sports | cdn | Chris Wood
Contributing Author Chris Wood Click to read or download PDF
The World of 12G 4K/UHD Processing
Varun Patel Technology moves fast and when it comes to audio and video broadcasting, there is always room for improvements in audio and video quality and ease of production. One of the main goals of broadcasters and content providers today is to create an immersive experience for the viewers, giving them the feeling of being part of the viewed content. The 4K/UHD buzz has been in the consumer world for some time but what does that actually mean for the content producer?
Tags: iss138 | lynx technik | ott | greenmachine | yellobrik | conversion | Varun Patel
Contributing Author Varun Patel Click to read or download PDF
Making a Difference in Wireless Transmission
Lukasz Malankowski

We are very proud to say that we are the only company that provides a highly specific service, and that is the hire of wireless video transmission solutions operating in the licence exempt spectrum.

There are other companies that provide licensed equipment and offer a diverse range of wireless solutions based on different modulations, but our products, coupled with the offerings of others rather than competing with them produce a wireless workflow that is greater than their separate capabilities.

Tags: iss138 | boxx | production | wireless | 4k | Lukasz Malankowski
Contributing Author Lukasz Malankowski Click to read or download PDF
Centre Stage for Cameras with All About Eve
Anthony Newton Taking its inspiration from the classic 1950 film, Ivo van Hove’s stage production of All About Eve, starring Gillian Anderson as theatre darling, Margo Channing, and Lily James as the eponymous Eve, retains the themes of ageing, celebrity and obsession. The piece, produced by Sonia Friedman Productions and Fox Stage Productions garnered stellar reviews during its recent run at London’s Noel Coward Theatre.
Tags: iss138 | blackmagic design | micro studio camera | ronin | smartscope duo | Anthony Newton
Contributing Author Anthony Newton Click to read or download PDF
How Broadcasts Can Simplify The Delivery Of Live Video Streams To Affiliates
Phillipe Gonon In today’s fast paced environment broadcasters need to quickly, easily, and simultaneously share high-quality live content with multiple affiliates or other broadcast facilities. However, today it’s typical for each third-party transmitter to be connected to its own receiver with its own platform and management system. This results in major TV channels having several web interfaces and/or screens to receive and distribute feeds coming in from third-party devices.
Tags: iss138 | aviwest | stremaing | rtmp | rtsp | rtp | hls | Phillipe Gonon
Contributing Author Phillipe Gonon Click to read or download PDF