Making OTT monitoring and compliance manageable and economical


Gary Learner TV-Bay Magazine
Read ezine online

Consumers today regularly use their smartphones, tablets, and other connected devices to view Internet-delivered content. While their widespread embrace of over-the-top (OTT) services via an array of distribution outlets present today's video program owners and distributors with tremendous opportunity, it also presents new challenges in ensuring not only service quality, but also compliance with FCC regulatory requirements.

Given the wealth of OTT viewing options available to consumers, broadcasters must be able to monitor and differentiate their offerings by ensuring exceptional quality of service. Unlike traditional broadcast viewers, today's OTT media consumers are less inclined to complain about service quality and more likely to move on to another source of content. While addressing this competitive challenge, broadcasters also must address growing concern over the accessibility of video content on all variety of platforms.

The FCC has tackled the accessibility issue with ever more comprehensive and specific closed-captioning regulations not only for broadcast content, but also for previously broadcast long-form content and clips excerpted from it shown online. The FCC's most recently published rules governing closed captioning make it clear that broadcasters and video programming distributors must not only pursue best practices with their captioning providers, but also deploy their own monitoring and correction procedures to ensure caption quality and compliance. However, now in the position of generating, managing, and monitoring a massive number of media files created for "anywhere, anytime" consumption, many broadcasters can no longer address closed captioning compliance maintaining caption accuracy, synchronicity, and completeness using manual approaches.

The time and cost of human intervention rises linearly with the volume of content to be checked, and it then multiplies as content is packaged for different distribution platforms. As a result, the growing volume of content being created and delivered to a growing number of distribution outlets has rendered conventional quality assurance methods such as the manual "spot check" unsustainable.

Recognizing the pressing need for cost-effective OTT service-quality and compliance monitoring, Volicon has brought its expertise in developing advanced broadcast monitoring and logging systems to the creation of the company's Observer OTT solution. Engineered to enable efficient monitoring and troubleshooting of OTT services, this solution eliminates the need for manual checking of numerous viewing devices. With this technology, broadcast facilities can keep an eye on every output in every version, each with a different bit rate and format - distributed for viewing on computers, tablets, and smartphones. By automating this process and facilitating management through a browser-based interface, this proactive approach makes effective OTT A/V service-quality and compliance monitoring both viable and economical.

With an always-on solution for logging (recording) and monitoring the complete lineup of offerings, across all outlets and platforms, broadcasters can capture all renditions of content delivered over IP networks and then verify the streams' integrity and compliance with the FCC's closed-captioning and loudness regulations. This capability also helps broadcasters to monitor, identify, and address the limitations of the networks and devices that facilitate delivery and viewing.

In addition to providing a true recording of services along with associated metadata, Observer OTT facilitates remote streaming and review, with in-depth analysis of both unencrypted and encrypted content. Featuring a customizable multiview function within its complete interface, the solution allows users to monitor the entire OTT pipeline for any given service via just one visual display. Users thus can ensure that video-on-demand and linear services are available continuously at optimal quality, validate service level agreements with CDNs, confirm the presence of captioning, and determine that specialized apps are providing optimal quality of experience.

Observer OTT makes it possible for broadcasters to compare the streams sent by the operator with those received via the target device, as well as to confirm the integrity of content being consumed across geographically distributed locations, even without access to the direct feed from the content delivery network (CDN). The solution ingests content from all variety of target mobile devices not only to provide a valuable look at how consumers experience streamed content, but also to supply rich data that speeds isolation and resolution of any quality issues for content viewed on any device.

Further supporting troubleshooting related to quality of experience, this technology enables broadcasters to confirm that the apps used by consumers to access content are functioning properly. The OTT monitoring system empowers the user to interact with the actual devices and applications being examined. A series of scripts can be used to target and verify a variety of use cases.

Offering broadcasters an affordable yet complete solution for verifying FCC compliance and the quality of current and new OTT services and media applications, automated OTT-monitoring technology is playing a valuable role in easing the industry's migration toward Internet-based content delivery. In the case of technology such as Volicon's Observer system, monitoring for Internet-delivered content can be incorporated seamlessly into the larger monitoring workflow, including both linear and nonlinear distribution channels. As a result, broadcasters can smoothly and confidently extend their services into the OTT realm, leveraging and monetizing their high-value professionally produced content more broadly to reach a larger audience, increase brand awareness and loyalty, and add to the bottom line.


Tags: iss115 | volicon | ott | fcc | Gary Learner
Contributing Author Gary Learner

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Volicon at IBC 2015

    Volicon at IBC 2015

  • Volicon at IBC 2016

    Volicon at IBC 2016

  • Volicon Media Intelligence service at IBC 2016

    Volicon Media Intelligence service at IBC 2016

  • Volicon discuss creating content and publishing for online and social platforms

    Volicon discuss creating content and publishing for online and social platforms

  • Volicon Multiviewer at NAB 2016

    Volicon Multiviewer at NAB 2016

  • Volicon at NAB 2016

    Volicon at NAB 2016

  • VOLICON at NAB 2015

    VOLICON at NAB 2015

  • VOLICON Media Intelligence Platform at NAB 2015

    VOLICON Media Intelligence Platform at NAB 2015

  • Volicon Products at IBC 2014

    Volicon Products at IBC 2014

  • Volicon at IBC 2014

    Volicon at IBC 2014

  • Volicon at NAB 2014

    Volicon at NAB 2014

  • Volicon on BroadcastShow LIVE at IBC 2013

    Volicon on BroadcastShow LIVE at IBC 2013

  • Volicon at IBC2011

    Volicon at IBC2011

  • Safer OTT and TV Platforms from Viaccess-Orca at IBC 2017

    Safer OTT and TV Platforms from Viaccess-Orca at IBC 2017

  • Smarter OTT and TV Platforms from Viaccess-Orca at IBC 2017

    Smarter OTT and TV Platforms from Viaccess-Orca at IBC 2017

  • Scott Hill uses EditShare: Lightworks at NAB 2013

    Scott Hill uses EditShare: Lightworks at NAB 2013

  • Viaccess-Orca at IBC 2016

    Viaccess-Orca at IBC 2016

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Kino Flo at NAB 2016

    Kino Flo at NAB 2016

  • Comigo at IBC 2015

    Comigo at IBC 2015

  • EBS at IBC 2015

    EBS at IBC 2015

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • BBright at IBC 2014

    BBright at IBC 2014

  • Visual Unity at IBC 2014

    Visual Unity at IBC 2014

  • Viaccess-Orca at IBC 2014

    Viaccess-Orca at IBC 2014

  • SIS LIVE ManPak and LoStow at IBC 2014

    SIS LIVE ManPak and LoStow at IBC 2014

  • Perception at NAB 2014

    Perception at NAB 2014

  • Visual Unity at NAB 2014

    Visual Unity at NAB 2014

  • ATEME at NAB 2014

    ATEME at NAB 2014

  • TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

    TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

  • Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

    Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

  • Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

    Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

  • Bridge Technologies PocketProbe App at NAB 2013

    Bridge Technologies PocketProbe App at NAB 2013

  • Vimond Control Center at NAB 2013

    Vimond Control Center at NAB 2013

  • Telestream Vantage v5 at NAB 2013

    Telestream Vantage v5 at NAB 2013

  • Tariam Tooway stand at BVE 2013

    Tariam Tooway stand at BVE 2013


Related Shows
  • Show 26 - 20th November 2013

    Show 26 - 20th November 2013


Articles
AI in Media and Entertainment
David Candler Artificial Intelligence (AI) is a term appearing everywhere these days. What is happening in media and entertainment (M&E) that makes the industry ripe for AI? In other words, why does the M&E industry need AI?
Tags: iss134 | AI | wazee | David Candler
Contributing Author David Candler Click to read or download PDF
An Obituary to Timecode
Bruce Devlin - new A stoic and persistent character that stubbornly refused to change with the times, Timecode has finally passed on, but no-one has noticed. A long-lasting industry veteran, Timecode was brought into this world at an uncertain date in the late 1960s due to the needs of analogue tape workflows and the demand for synchronisation between audio and video devices. A joint activity between SMPTE and the EBU led to the work on Time and Control codes starting its journey to standardisation in the early 1970s.
Tags: iss134 | timecode | smpte | ebu | edit | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read
Giving Welsh sport a global audience
Adam Amor From the Ospreys Rugby Union team, to the Football Association of Wales, as well as national cycling, swimming and boxing coverage, Port Talbot based Buffoon Film and Media has been heavily involved in putting Welsh sports on the world stage.
Tags: iss134 | blackmagic | atem | buffoon | micro studio camera | Adam Amor
Contributing Author Adam Amor Click to read or download PDF
Keeping it remotely real
Reuben Such Everyone wants to do more with less. Always have, although it could be argued that doing more with more is something to aspire to, not many have that luxury. So let’s stick with the prevailing winds of doing more with less, and not just doing more, but doing it remotely, particularly in terms of production. Remote production, in particular, is getting a lot of attention in the field these days, but not so much in terms of the remote operation of fixed studios.
Tags: iss134 | remote control | IPE | IDS | Reuben Such
Contributing Author Reuben Such Click to read or download PDF
Accelerated Workflows with eGPU
Mike Griggs From the UK’s National Trust to magazine publishers to manufacturers, digital content creator Mike Griggs has a wide and varied portfolio of clients for whom he creates 3D art, motion graphics and multimedia exhibits. A typical day might involve sampling birdsong near Virginia Woolf’s country estate or creating 3D animations for VR. To keep on top of these demands, Griggs wanted to take the full power of the GPU computing revolution on the road.
Tags: iss134 | sonnet | egpu | amd | post production | editing | Mike Griggs
Contributing Author Mike Griggs Click to read or download PDF