The true benefits of the media factory ideal


Julian Fernandez-Campon TV-Bay Magazine
Read ezine online

As an industry we know that to be successful in the new multi-platform, multi-format environment there are hurdles that broadcasters and other content owners must overcome. These include: the introduction of non-linear offerings, which require different services to be managed in parallel; the reduction of revenues from conventional linear channels, which increases output while reducing costs; access to content across multiple platforms; and integration of news and production environments and the business systems that control them. So how can this be achieved?

In order to satisfy the demands above and operate as effectively as possible, it's essential that MAM technology providers are very precise in their use of IT technologies when applying them in order to create a MAM system that evolves to meet the growing demands of the consumer. By selecting the correct media IT solutions architecture, media companies can integrate their entire business from acquisition and production through to packaging and delivery, enabling far more efficient and cost-effective operations.

By meeting these challenges, broadcasters and content owners can take advantage of a system where new services can be provisioned for new business opportunities and growth areas quickly including: UHD, nonlinear services, multi-platform delivery, scalability, third-generation environments and profitability within media operations. To enable broadcasters and content owners to maximize these opportunities, MAM systems should include key features that further improve flexibility and efficiency.

A key way to satisfy these growing media complexities and to maximise/automate content delivery operations, is for modern MAM/workflow solutions to adopt SMPTE IMF methodologies to provide a true media factory. A media factory is used to process and transform content coming from external providers, or produced internally, according to each specific delivery platform requirement where typical tasks include: re-wrapping, transcoding, segmentation, DRM, generation on ancillary XMLs and all the related media needed for the platform. The goal of building a media factory is to simplify and automate (as much as possible) content delivery to multiple platforms, focusing on nonlinear issues due to their inherent complexity.

In order to take advantage of IMF methodologies, the MAM/workflow system must have the ability to support extended metadata for efficient content management. This is why leading MAM software companies have begun to implement a true object relational database as their core product platform, and evolve the classic concept "one asset is a clip" into a more sophisticated media-set that references into a single, logical container all the physical media, audio, subtitles and other related content such as posters and trailers to facilitate this expansion of relationships into hundreds and thousands of reliable connections. The first fundamental design requirement to support an IMF media factory is efficient content management that easily manages and references the components to be delivered.

The second design requirement to build a media factory is the use of IMF methodologies themselves: CPL (composition playlist) to define which components are going to be delivered (audio languages, subtitles, etc.); media essences stored in the MAM, as a reference of the source formats that will be used for the delivery; and an OPL (Output Profile List) to define the transformations using a set of third-party engines for transforming the media.

Based on 15 years of innovations, Tedial's award-winning Version Factory, which was launched at NAB 2016, is the world's first true media factory workflow. It provides a single efficient and cost-effective workflow that supports millions of file input to output configurations and can be managed from a single operator screen. Designed to interface to content management/rights management/traffic/work order systems for automated operations, the Version Factory stacks chosen media engines (transcoders, quality control, DRM, CDN, etc.), employs SMPTE standardised designs for future proof "N-input to N-output" operations and provides the maximum flexibility and scalability for OTT/VOD Platforms, Network Operations and media companies focused on managing their Brand across all distribution formats.

Over the past 15 years Tedial has been a true industry visionary, bringing the most technologically advanced MAM and IT solutions to broadcasters and media companies in all corners of the globe. Tedial's multi-site media management with business-driven workflow enables end-to-end integration providing the true benefits of the media factory ideal.


Tags: iss115 | tedial | uhd | mam | opl | Julian Fernandez-Campon
Contributing Author Julian Fernandez-Campon

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Tedial at IBC 2014

    Tedial at IBC 2014

  • Tedial at NAB 2013

    Tedial at NAB 2013

  • Tedial at NAB 2012

    Tedial at NAB 2012

  • Tedial at IBC2011

    Tedial at IBC2011

  • New UHD output multiviewer from Apantac at IBC 2019

    New UHD output multiviewer from Apantac at IBC 2019

  • SMPTE 2110, UHD and HDR solutions from Phabrix at NAB 2019

    SMPTE 2110, UHD and HDR solutions from Phabrix at NAB 2019

  • Apantac Mi-16 UHD Multiviewer at NAB 2019

    Apantac Mi-16 UHD Multiviewer at NAB 2019

  • Apantac UHD 4k Multiviewer at NAB 2019

    Apantac UHD 4k Multiviewer at NAB 2019

  • QX Hybrid 2110/12G-SDI UHD Rasterizer from Phabrix at IBC 2018

    QX Hybrid 2110/12G-SDI UHD Rasterizer from Phabrix at IBC 2018

  • Apantac 4k UHD HDMI/DVI Multiviewer with KVM at IBC 2018

    Apantac 4k UHD HDMI/DVI Multiviewer with KVM at IBC 2018

  • IMT Vislink HCAM 4k UHD transmitter at IBC 2018

    IMT Vislink HCAM 4k UHD transmitter at IBC 2018

  • 4K UHD Multi-viewer HDMI 2.0 from Apantac at NAB 2018

    4K UHD Multi-viewer HDMI 2.0 from Apantac at NAB 2018

  • JVC 4K UHD Monitors at IBC 2017

    JVC 4K UHD Monitors at IBC 2017

  • Apantac UHD conversion technology at IBC 2016

    Apantac UHD conversion technology at IBC 2016

  • Ikegami 8k camera at IBC 2016

    Ikegami 8k camera at IBC 2016

  • Ikegami HQLM-3120W monitor at IBC 2016

    Ikegami HQLM-3120W monitor at IBC 2016

  • Ikegami UHK-430 camera at IBC 2016

    Ikegami UHK-430 camera at IBC 2016

  • BBright at IBC 2015

    BBright at IBC 2015

  • Hitachi at IBC 2014

    Hitachi at IBC 2014

  • Ateme at IBC 2014

    Ateme at IBC 2014

  • Metus MAM and Ingest at IBC 2013

    Metus MAM and Ingest at IBC 2013

  • Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

    Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

  • Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

    Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

  • Workflow Solutions from Pronology at NAB 2017

    Workflow Solutions from Pronology at NAB 2017

  • Object Based Storage Solutions from Object Matrix at NAB 2017

    Object Based Storage Solutions from Object Matrix at NAB 2017

  • Media Asset Management Software from Blue Lucy at NAB 2017

    Media Asset Management Software from Blue Lucy at NAB 2017

  • Mediaflex UMS Platform from TMD at NAB 2017

    Mediaflex UMS Platform from TMD at NAB 2017

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Blue Lucy at IBC 2015

    Blue Lucy at IBC 2015

  • ERA - Cloud Services - at BVE 2015

    ERA - Cloud Services - at BVE 2015

  • EditShare at BVE 2015

    EditShare at BVE 2015

  • NETIA at BVE 2015

    NETIA at BVE 2015

  • Dalet at IBC 2014

    Dalet at IBC 2014

  • Pronology at IBC 2014

    Pronology at IBC 2014

  • TMD summarises their work this year at IBC 2014

    TMD summarises their work this year at IBC 2014

  • Metus at IBC 2014

    Metus at IBC 2014

  • Metus at NAB 2014

    Metus at NAB 2014

  • Dalet at NAB 2014

    Dalet at NAB 2014

  • Nexidias Drew Lanham on BroadcastShow LIVE at IBC 2013

    Nexidias Drew Lanham on BroadcastShow LIVE at IBC 2013

  • EditShare on BroadcastShow LIVE at IBC 2013

    EditShare on BroadcastShow LIVE at IBC 2013

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • Dalet at IBC 2013

    Dalet at IBC 2013

  • Cinegy: Multiviewer at NAB 2013

    Cinegy: Multiviewer at NAB 2013

  • Dalet at NAB 2013

    Dalet at NAB 2013

  • TMD at NAB 2013: MediaFlex Reporting Module

    TMD at NAB 2013: MediaFlex Reporting Module

  • TMD at NAB 2013: MediaFlex Systems

    TMD at NAB 2013: MediaFlex Systems

  • TMD at NAB 2013: Content Intelligence

    TMD at NAB 2013: Content Intelligence

  • Editshare at NAB 2012

    Editshare at NAB 2012

  • Dalet at NAB 2012

    Dalet at NAB 2012

  • Broadway Systems at NAB 2012

    Broadway Systems at NAB 2012

  • VIZRT at BVE 2012

    VIZRT at BVE 2012

  • PlayBox Technology at BVE North 2011

    PlayBox Technology at BVE North 2011

  • Netia at IBC2011

    Netia at IBC2011

  • Globecast at IBC2011

    Globecast at IBC2011

  • IPV at IBC2011

    IPV at IBC2011


Related Shows
  • Kyno on set and post production media workflow software

    Kyno on set and post production media workflow software


Articles
Connect A Broadcast-Quality Miniature Camera To Your Computer!
Spencer Doran Upgrade any home working or live streaming setup with a broadcast-quality professional webcam
Tags: webcam | marshall | CV503 | USB | ZOOM | Streaming | Spencer Doran
Contributing Author Spencer Doran Click to read
Control, as easy as pressing a button
Bazile Peter

A fundamental issue with control surfaces in modern broadcast operations is that they are, for the most part, old fashioned.

The ease, responsiveness, and functionality of touchscreens, especially in Smartphones are now commonplace. Attributes that are largely absent from touchscreens are typically buttons, sliders, and dials found on many control devices associated with human machine interaction.

Tags: iss142 | densitron | monitor | tactile | Bazile Peter
Contributing Author Bazile Peter Click to read or download PDF
Working with Remote Workflows
Alex Macleod At the time of me writing this article there is literally no other subject of conversation going on at the moment. The creative industries are on the verge of a complete shutdown, and it’s a seriously scary prospect. The fear & uncertainty is very real.
Tags: iss142 | mediacity training | premier pro | nle | editing | motion templates | Alex Macleod
Contributing Author Alex Macleod Click to read or download PDF
State of the Nation and Virtual Social Distancing
Dick Hobbs - new Under normal circumstances, I usually make my plans for NAB in November time. It’s when the airlines tend to have sales. This year, for personal reasons, I did not get around to booking back then, and it was only at the end of February that I could start thinking about it.
Tags: iss142 | nab | kitplus show | iabm | darren whitehead | warner media | streaming | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF
An Argument for the Z Cam
Jake Ratcliffe Z Cam first dipped their toes into the cinema camera market back at NAB 2018 with the release of the E2 and since then they have proven themselves as one of the go-to camera manufacturers for affordable and unique camera solutions. Their family of cinema cameras has since evolved into a set of 6.
Tags: iss142 | cvp | cvpgroup | micro four thirds | e2c | zcam | full frame 6k | tilta | smallrig | 8sinn | zacuto | rvlvr | Jake Ratcliffe
Contributing Author Jake Ratcliffe Click to read or download PDF