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Assets in the air

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People everywhere are talking about "the cloud", as if it is somehow something (1) new and (2) intrinsically exciting. It really is neither of those things. In the IT world, software as a service (SaaS) has been around since the 1960\'s when organisations bought the use of mainframe software on a time-sharing basis. The important part of SaaS is th...

Submitted by Paul Wilkins

Published 15 February 2017

Do you have a MAM solution

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One of the top questions I get asked at trade shows is, "Do you have a MAM solution?"Well, yes. Of course. It's what we do; but thank you for asking. What you should be asking is, "What differentiates your MAM solution from the rest of the MAM pack?"Now we have something to talk about. For a lot of MAM solutions out there, workflows are designed -...

Submitted by Paul Wilkins

Published 22 July 2016

Protecting the archive

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Over the last 20 years or so we have all become accustomed to the expression “asset management” and, as ever, familiarity has bred contempt. In this case, the expression has become a loose descriptor for almost anything with a bit of a database in it. We need to stop and think about what we are trying to achieve. In any media enterprise, the conten...

Submitted by Bob Pank#

Published 01 November 2012

Discussing asset management

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Half the stands at IBC claim to have asset management products – do they all do what you do?Yes, it seems like everyone claims to do asset management or workflows. And it confuses the hell out of buyers. So we need to take a step back and think about what we actually mean. So let’s break it down. First: assets. What are your assets? Well, that depe...

Submitted by Bob Pank#

Published 01 October 2012

Back to basics asset management

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There are two things you should know before I start. One is that the strapline for my company’s product, Mediaflex, is “Beyond Media Asset Management”. And the second is that I hate the term “Media Asset Management” because it has come to be meaningless. Too many people have used it to mean too many different things. So what is Media Asset Manageme...

Submitted by Bob Pank#

Published 01 May 2011

Those Who Forget the Past are Doomed to Delete It

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Hundreds of thousands of hours of film and video archives are slowly deteriorating in vaults and storage containers around the world. Although numerous projects are underway worldwide to restore, preserve and protect these vast repositories of cultural heritage, it does little good if the rescued material isn’t catalogued, archived and managed. If...

Submitted by Bob Pank#

Published 01 October 2010