Audio Design Desk Debuts Transformative Sound Design App with Sonic Intelligence for Real-time Audio to Video Sound Editing

Date: 30/01/2020
Audio Design Desk Debuts Transformative Sound Design App with Sonic Intelligence for Real-time Audio to Video Sound Editing

Audio Design Desk, an entirely new breed of Digital Audio Workstation that uses AI-assisted content creation tools to enable filmmakers, editors, sound designers and creators to produce cinema-quality sound in seconds, has made its official debut in the media and entertainment market. The brand new audio creation tool is already earning industry accolades, being named on the shortlist of the 2020 SXSW Innovation Awards in the Music & Audio category.

An audio design app that comes with more than 20,000 sounds, add.app completely transforms the process of adding music and sound effects to picture, cutting down what can typically be a full day project to just a few minutes. Using patent-pending Sonic Intelligence™, every sound in the add.app library is assigned identifying characteristics and carries an embedded sync point, which means that as sounds are previewed and chosen, they automatically land on the timeline in the exact right position relative to the video. The user simply imports a video file into the app and presses keys on their keyboard – H for hits, R for rises, D for drones, and so on – making it a Smart Sampler. The user can then strike the keys to position sound elements in real-time while watching the video playback – in effect, using the QWERTY keyboard to play add.app like an instrument. For users who would rather select audio manually, add.app can search, audition and place sounds right from the timeline, completely eliminating the need to parse through libraries, import sounds and then find where they sync.

Once a composition is set, add.app understands where sound connects to video and, by adjusting replacement criteria such as intensity, complexity, genre or feel, Audio Design Desk can use its Sonic Intelligence™ to instantly turn a single composition into infinite alternates without losing sync. Perhaps the most mind-blowing of all, add.app uses Artificial Intelligence (AI) and has built the foundation for Machine Learning (ML) to understand which sounds a user likes, and which sounds they reject so, over time, add.app will learn and adjust to its user’s taste.

Audio Design Desk was first conceived by Gabriel Cowan, a multi-platinum recording artist and award-winning filmmaker, to address the challenges he faced while finding and placing sound effects, sound design and music for his films. Frustrated with the time-consuming and creatively limiting process, he set out to modernize this workflow. Cowan teamed up with creative partner Sam Music, also a multi-platinum recording artist and acclaimed sound designer, who has created sounds for blockbuster trailers such as Spider-Man, World War Z, Rogue One and many others. Using Sam’s sounds, Cowan and Music joined forces with Ryan Francesconi, an accomplished musician and software engineer who was a core contributor to AudioKit and streaming technologies underpinning the likes of YouTube, to develop the innovative audio software application that would truly transform the art of sound for film and allow anyone to create a cinema quality soundscapes in seconds.

This application is to audio software what Pro Tools was to the tape machine. It shows what AI-assisted content creation can do. Television, advertisements, podcasts, and Instagram stories are filled with sound, yet there hasn’t been a single piece of software built from the ground up dedicated to connecting sound to picture, which is why the process is so frustrating," says Gabe Cowan, CEO and Product Architect of Audio Design Desk. "While solving this problem, we discovered that we could advance the process tenfold to create a tool that becomes an inspirational partner that learns its users’ taste. The industry feedback has been extraordinary.”

Audio Design Desk is a piece of software that revolutionizes the way I am able to produce content,” explains Matt Cooke, an Oscar-nominated documentary filmmaker and guest host for Larry King. “I’ll record a five- or seven-minute monologue and then create a short film out of it. Normally that's something that could take a month to do, but because of add.app I’m able to do the soundtrack and cues in less than a day, every time. It gives me the power to instantly put onto the timeline what I'm thinking in my head. There isn't another piece of software that allows you to immediately create something at this level of professionalism.”

At the time of launch, add.app already offers an incredibly robust set of features and capabilities that both professionals and enthusiasts can use for designing cinema quality soundscapes. Cowan states, “Professionals love the cinema quality sounds and the time add.app saves them, while a first-time filmmaker or someone posting a story on Instagram or TikTok can now transform their work into an A-grade sonic experience with a few keyboard clicks. It is a game changer for creatives of all stripes.”

Feature highlights include:

Perform Sounds in Real Time

Turn the QWERTY keyboard into a Smart Sampler to perform Hits, Rises, Footsteps, Punches, Gunshots, or any sound effect in real time, as the video plays back. Find the perfect music for your film, flipping through music options while playing video and saving selects with a single click. Audio Design Desk is by far the fastest and easiest way to find and place cinematic sounds.

Infinite Compositions

Once sounds are placed, add.app understands where the sync points in the video are, so swapping drama for action or horror for comedy or one shoe type for another, can happen in a single click – presenting the user with an infinite range of alternate compositions.

Search from the Timeline

In add.app, users can search for sounds right from the timeline, auditioning them with their video. This saves hours hunting through massive libraries and manually placing and editing sounds.

Integration with Today’s Leading NLEs and Hardware Controllers

Upon its entry to the market, add.app already boasts integration with the industry’s leading NLE software, including Adobe® Premiere® Pro, Apple® Final Cut Pro®, Apple® Logic, Blackmagic Design DaVinci Resolve, Avid® Pro Tools, and Avid® Media Composer, enabling users to easily export their compositions as an XML or AAF and open their sessions within the NLE of their choice – placing all the sounds in the timeline exactly as designed. add.app also works with hardware controllers like the Elgato Stream Deck, which makes the process of adding sound effects via keystrokes even easier.

Intelligent Sound Import

The highly intelligent sound importer in add.app makes the process of importing additional sound effects and music into the application incredibly easy. Users can attach metadata to their own audio files, giving their unique audio tracks the same rich information that enables add.app to automatically sync audio to the right moment on the video timeline.

Sculpting Perfect Soundscapes

Once the sounds are placed, users can tell add.app what genre, mood, or general “vibe” they’d like for their audio design. They can select how intense or complex they’d like the composition to be and then turn one sound design composition into infinite alternates without losing sync.

Audio Design Desk will be on display at the 2020 SXSW Innovation Awards Finalist Showcase on Saturday, March 14, 2020. For more information or to schedule a demo with an expert from the add.app team, contact Megan Linebarger at megan@zazilmediagroup.com.

About Audio Design Desk

Audio Design Desk (add.app) is to audio software what Pro Tools was to the tape machine. It’s an entirely new breed of Digital Audio Workstation that artists can play like an instrument, revolutionizing the process of adding music and sound effects to picture and cutting down what can typically be a full day project to just a few minutes. It comes bundled with 20,000 sounds embedded with patent-pending Sonic Intelligence™, using AI-assisted content creation tools to enable filmmakers, sound designers, composers, and creators to produce cinema-quality compositions at the speed of thought, giving them a level of creative control that is unmatched by any other software. Visit https://add.app/ to learn more.



Tags: add.app | audio design desk | NAB 2020 | NAB 2020
Submitted by Megan Linebarger (Zazil Media Group)
View author's directory page

Related Shows
  • KitPlus Daily 30th April 2020

    KitPlus Daily 30th April 2020


Related Articles
  • CLASS - Software Workflows

    CLASS - Software Workflows


News
ATEME Brings World-first HDR10+ Support in Live Transcoding Posted: 30/11/2021
ATEME Brings World-first HDR10+ Support in Live Transcoding

ATEME today announced that it has introduced support for the HDR10+ metadata in its TITAN Live transcoders, enabling broadcasters, service providers and content providers to significantly improve their viewers’ visual experiences with more accurate image renditions of live HDR10 content.

Tags: ATEME | HDR10+ | Broadcast | TITAN
Submitted by Whiteoaks
More from this author
FINCONS GROUP Wins 2021 NAB Show Product of the Year Award with Univision Posted: 30/11/2021
FINCONS GROUP Wins 2021 NAB Show Product of the Year Award with Univision

Group announced that its Univision ATSC3.0 Broadcast App is a Best New Streaming Technology winner in the 2021 NAB Show Product of the Year Awards. This official awards program recognizes the most significant and promising new products and technologies showcased by corporate partners of NAB Show.



Tags: Fincons Group | Univision ATSC 3.0 | NAB
Submitted by OutspokenPR
More from this author
BB and S Intros Compact Bicolor Fresnel (CFL) Light Posted: 29/11/2021
BB and amp;S Intros Compact Bicolor Fresnel (CFL) Light

BB&S Lighting of Denmark adds the Compact Bicolor Fresnel to its family of Compact Beamlight LED studio fixtures. The smallest footprint (5.5-in/14cm) Fresnel on the market, it draws just 38W and outputs over 2400 lumens at 96 TLCI (tunable from 2700 to 5600°K).  New CFL features a genuine curved glass 90mm Fresnel lens that ensures even field distribution in addition to excellent shadow rendering.

Tags: BB&S Lighting | BB&S | Lighting | local 728 | lighting design | light | cinematography | digital cinematography | director of photography | cinema | commercial | music video | phosphor lighting | led | lightbridge | pipelines | area 48 | Lumix S1H | reflector | cine | produc
Submitted by Lewis Communications
More from this author
New Dalet Flex Capabilities Help Customers Get High-Value Content to Audiences Faster Posted: 29/11/2021
New Dalet Flex Capabilities Help Customers Get High-Value Content to Audiences Faster

From architecture to editing, the latest Dalet Flex updates elevate performance and user experience, powering remote workflows and new business opportunities



Tags: Dalet | Dalet Flex | Adobe Premiere Pro | Avid Media Composer
Submitted by Zazil Media Group
More from this author
EditShare Q4 Release Optimizes Media Technology Stack and Enhances Creative Remote Workflow Experience Posted: 29/11/2021
EditShare Q4 Release Optimizes Media Technology Stack and Enhances Creative Remote Workflow Experience

EditShare®, the technology leader that enables storytellers to create and manage collaborative media workflows, announced significant updates to its FLOW media asset management (MAM) and EFS shared storage systems

Tags: Update | EditShare | FLOW | EFS
Submitted by EditShare
More from this author
TV2 Nord delivers dynamic election day coverage with nxtedition Posted: 29/11/2021
TV2 Nord delivers dynamic election day coverage with nxtedition

Broadcast microservices specialists nxtedition played a leading role in customer TV2 Nord’s coverage of the Danish local elections on November 16. The election covered 98 of the country’s municipal seats and five regional councils and the broadcaster relied on its nxtedition system to handle video wall and graphics automation throughout.

Tags: Broadcast | microservices | TV2 Nord | Denmark | Elections | coverage | news production | production | news | television
Submitted by Manor Marketing
More from this author
Origin Bolsters Management Team Posted: 29/11/2021
Origin Bolsters Management Team

Origin Film & Television, a broadcast and post-production equipment rental company specialising in workflow design and engineering, has appointed James Gander as managing director. Former managing director and company director of Hyperactive Broadcast, Gander’s appointment is a strategic move designed to accelerate the ambitious growth plans of the business. Liam Wife, the company’s founder, remains as operations director.

Tags: Origin Films | Origin Film & Television | Origin Films MD | James Gander | Liam Wife | MCR Broadcast | Film Production | TV | Production | Equipment Hire | Outside Broadcast | Professional Audio | Rental Equipment | RF
Submitted by Page Melia PR
More from this author
WhatCulture YouTube Channels and Podcasts Powered by Blackmagic Design Posted: 29/11/2021
WhatCulture YouTube Channels and Podcasts Powered by Blackmagic Design

Blackmagic Design today announced that international entertainment portal WhatCulture has equipped five new studios with a streaming and web broadcast workflow based on the Blackmagic Studio Camera 4K Pro and ATEM Mini Extreme ISO. 

Tags: Blackmagic Design | Announcement | WhatCulture | Blackmagic Studio Camera 4K Pro | ATEM Mini Extreme ISO | Blackmagic Pocket Cinema Camera 6K Pro
Submitted by Blackmagic Design
More from this author
Nuke 13.1 released to streamline artists workflows Posted: 26/11/2021
Nuke 13.1 released to streamline artists workflows

We are delighted to announce the release of Nuke 13.1, our latest release in the Nuke 13 series. This artist-focused update introduces a suite of user experience and workflow improvements designed to enhance artist productivity and accelerate the creative process for both artists and teams.

Tags: compositing | Nuke | Unreal
Submitted by Foundry
More from this author
Super Producer Chooses A Neve Genesys Black Console New Studio Posted: 25/11/2021
Super Producer Lil and rsquo; Ronnie Chooses A Neve Genesys Black Console For His New Studio

Multi-platinum music producer and songwriter Ronnie Jackson has made a Neve® Genesys Black G16 console the centrepiece of a new five studio facility he recently opened in Georgia, USA.

Tags: AMS Neve | Genesys Black Console | Lil' Ronnie | Einnor Studios | Ronnie Jackson
Submitted by White Noise Public Relations Ltd
More from this author
Trickbox TV Launch New Studio in The Shard Posted: 25/11/2021
Trickbox TV Launch New Studio in The Shard

Trickbox TV have recently installed a brand new multi-camera studio facility on the 25th floor of The Shard, London.



Tags: broadcast | studio | theshard | corporate | television
Submitted by Trickbox TV Ltd.
More from this author
Fiilex P3 Color LED Now Available in UK Posted: 24/11/2021
Fiilex and rsquo;s P3 Color LED Now Available in UK

Fiilex, manufacturer of high-end LED lighting for the film and television industries, has officially launched its P3 Color into the UK market.

Tags: fiilex | LED | Lights | color | Dicon | firberoptics | fixtures
Submitted by Cirro Lite (Europe) Ltd
More from this author
SMPTE Awards Gala Will Bring Virtual Celebration to Time Zones and Participants Around the World Posted: 24/11/2021
SMPTE Awards Gala Will Bring Virtual Celebration to Time Zones and Participants Around the World

SMPTE®, the home of media professionals, technologists, and engineers, will honor industry luminaries and next-generation leaders at the SMPTE Awards Gala, a virtual event taking place across two ceremonies on Nov. 30 and Dec. 1. Registration is free for this year’s event, which will feature a unique social reception and a program schedule that makes it easy to engage and celebrate with friends and colleagues around the globe.

Tags: Awards Gala | SMPTE | Progress Medal
Submitted by Wall Street Communications
More from this author
Flowics Wins 2021 NAB Show Product of the Year Awards Posted: 24/11/2021
Flowics Wins 2021 NAB Show Product of the Year Awards

Flowics, creator of the most comprehensive platform for powering remote and in-studio production of live graphics and interactive content, announced today that its Flowics Graphics is a Best New Graphics Technology winner in the 2021 NAB Show Product of the Year Awards. This official awards program recognizes the most significant and promising new products and technologies showcased by corporate partners of NAB Show.

Tags: Flowics | NAB Show | Flowics Graphics | Cloud Based | Technology | NAB Winner
Submitted by Wall Street Communications
More from this author
FC Bayern Munich extends its partnership with Supponor for next generation virtual advertising Posted: 24/11/2021
FC Bayern Munich extends its partnership with Supponor for next generation virtual advertising

Supponor, the global leader in virtual advertising solutions, is delighted to announce that FC Bayern Munich has signed an exclusive partnership with Supponor. As an indication of the strength of the partnership, the extended deal will also see FC Bayern Munich transition to the next generation of Supponor’s virtual advertising solution, Supponor AIR™. 

Tags: Supponor | FC Bayern | virtual advertising | Supponor AIR
Submitted by Bubble Agency
More from this author
Pages:   [1] 2 3 4 5 6 7 > >>