Today, immersive entertainment company Meptik has announced a major rebrand to reflect a new phase of company growth and a new focus on creating more engaging in-person, metaverse, and hybrid experiences. Whether clients are looking to create unique visual environments or engage audiences with something they’ve never seen before, Meptik will help build dynamic hybrid realities that blow audiences away—and keep them coming back.
The rebrand follows disguise's acquisition of Meptik earlier this year. Whilst Meptik will continue to operate under its unique brand, customers can expect a Meptik team with the latest technology in their back pocket, and an ever-growing global team of experts to support them on their creative journey.
“We are beyond excited to take Meptik to the next level. The team has evolved tremendously and we felt that it was time for the brand to do the same. The new brand truly represents the essence of who we are and what we offer as a company,” said Meptik-founder Sarah Linebaugh. “Working with Atlanta-based branding and marketing agency, Matchstic, they really helped us lock in Meptik’s new identity.”
Meptik’s new logo is an abstracted “M” in the form of three parallelograms that represent the environments Meptik operates in to combine the real and the virtual — Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). The signature iridescent texture is a reflection of surrounding colors with materiality, physicality, and endless amounts of hues.
“Just as the reach of our work has expanded, so has our color palette of black and white.”, said Meptik co-founder Nick Rivero.“ The endless amount of hues in our signature iridescent palette represent the infinite opportunities that are possible within this new frontier of virtual and extended reality productions.”
Immersive experiences can come in different forms and shapes. From using virtually created photorealistic scenes for virtual Film & TV productions to creating dynamic in-person experiences using projection mapping technology mixed with virtual elements for brand experiences to building out digital worlds in the metaverse for Fortune 500s - Meptik’s team of designers and technical specialists help guide clients throughout the whole pipeline from ideation to creation to execution.
“Meptik has entered into a new phase of growth, with expanded horizons and the backing of disguise to go and achieve more,” said disguise CEO Fernando Kufer. “Our vision is for Meptik to be a disguise delivery partner available to any customer anywhere in the world, delivering experiences and projects at the highest level, and safeguarding the future of immersive entertainment for all. This rebrand represents a new phase, and we’re excited to see what it brings.”
