Masstech Innovations to focus on solving modern content storage challenges at IBC2018

Date: 06/08/2018
Masstech Innovations to focus on solving modern content storage challenges at IBC2018

Masstech Innovations, the future-led technology company that provides the media and entertainment (M&E) industry with optimised content storage management solutions, today announced its presence at IBC2018 will focus on showcasing a number of new initiatives designed to help video-centric organisations to create truly optimised storage solutions, utilising the very latest cloud and hybrid technologies.

Using the industry’s flagship storage and workflow management solutions, FlashNet and MassStore, these initiatives emphasise Masstech’s position as the only truly agnostic M&E storage vendor, offering independent and unbiased solution advice that addresses customer requirements.

“Masstech has always prided itself on providing the media and entertainment industry with the best advice to meet ever-changing, complex content storage challenges. As the proliferation of content continues, the industry needs clear, unadulterated direction on how to adopt simplified storage processes that increase the ability to share and collaborate, reduce total cost of ownership and maximize the latest technologies, all while trying to avoid unseen pitfalls and expensive vendor lock-ins,” said Joe French, CEO at Masstech.

“At IBC, we’re looking forward to discussing future-led storage solutions that are not driven by any requirement to sell specific hardware or consumables. In fact, we are inviting visitors to our stand to find out how they can even reduce their storage hardware requirements and reclaim some of their IT footprint by embracing hybrid technologies,” added French.

Demonstrations on stand 7.C55 will centre on FlashNet, Masstech’s much-trusted media object storage application that adapts readily to growing and changing organisational and business requirements. A highly scalable and secure cross-platform content management system, FlashNet integrates seamlessly with leading MAM, PAM, NRCS, automation, video server, and library systems to improve the efficiency of media organizations’ storage. FlashNet optimizes content management, using programmable, rules-based movement workflows that ensure that content is always stored in the most cost-effective and operationally efficient location.

Designed to meet today’s multi-choice storage environments, FlashNet is an agnostic solution that can be deployed on-premise, in the cloud, or in a hybrid configuration. The system's flexibility, backed by Masstech’s expertise and experience, allows M&E organizations to implement storage environments that remain secure and fully optimized for all asset types, regardless of near- and long-term changes to content, business and operational requirements.

Also on display will be MassStore, Masstech’s media services framework for advanced applications. MassStore features a collection of services that together provides powerful media management functions and workflow automation. Built-in integration management also simplifies accommodation of disparate systems from multiple vendors.

Boasting unique agility and intelligence, the MassStore media services framework allows for rapid deployment of customisable workflows. Integrated transcoding capabilities and support for all major wrappers and codecs allow for flexible generation and management of proxies, metadata, and thumbnails. The solution can easily be scaled to meet media organisations’ varying functional and budgetary requirements.

The flexibility and power of MassStore can be seen in the Masstech News workflow, which has completely revolutionized the way that news content is archived, searched and retrieved. By integrating with common NRCS and PAM systems, MassStore automates the archive process, attaches rich metadata to news assets, and enables users to search and view their video archives directly from their NRCS user interface.

For those media companies concerned about maintaining the ongoing security of their archived content, at IBC2018 Masstech will also demonstrate the ease with which Oracle DIVA archives can be migrated to a Masstech solution, without disruption of services or constraints on content access.

# # #

About Masstech Innovations

Masstech Innovations is a future-led technology company that provides the media and entertainment (M&E) industry with optimized content storage management solutions. Masstech combines the experience of many decades of broadcast and video content storage management with state-of-the-art, forward-looking development, harnessing edge IT technologies to identify and address the challenges of the industry’s constantly evolving technology and business landscapes.

Today, more than 40 percent of all media and entertainment production assets are managed by Masstech solutions, in more than 400 organizations representing every facet of M&E, around the world and across every platform. For more information, please visit www.masstech.com



Tags: Masstech Innovations | content | storage | IBC2018 | cloud | hybrid technology | IBC 2018 | IBC 2018
Submitted by Masstech (Bubble Communications)
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Leader Announces PTP and 12G-SDI Modules for LT4610 Test Signal Generator
Leader Electronics Corporation announces two expansion modules for the LT4610 sync generator. Designed for use in broadcast studios, mobile production vehicles, post-production companies and broadcast equipment maintenance facilities, the Leader LT4610 provides a wide range of capabilities within a 1U x 400 mm deep footprint.
Tags: Leader Instruments | Asaca Shibasoku | video test equipment | audio test equipment | video waveform monitors | 3D video monitoring | surround sound audio monitors | rasterizers | loudness monitors | lipsync timing analysers | lipsync timing displays | 4K test equipm
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Hiltron Announces HRMU Redundancy and Monitoring Unit for Satellite Communication Antenna Control Posted: 17/10/2018
Hiltron Announces HRMU Redundancy and Monitoring Unit for Satellite Communication Antenna Control
Hiltron Communications announces a new addition to its satellite communications product range with the introduction of the Hiltron Redundancy and Monitoring Unit (HRMU).
Tags: Hiltron GmbH | Hiltron Communications | turnkey satellite systems integrator | DVB MPEG DSNG systems | L Band and IF Band fibre-optic systems | DVB-T encoding and multiplexing headends | ATM/SDH/PDH/IP transport networks | DVB-S/S2 satellite uplinks | VSAT system
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Octopus Newsroom and STRYME announce MOS-based partnership Posted: 17/10/2018
Octopus Newsroom and STRYME announce MOS-based partnership
Octopus Newsroom announces a partnership agreement with Vienna-based STRYME which produces broadcast ingest solutions for the global broadcast market. The agreement centres on the integration of STRYME's GENESIX VideoServer V9 and the Octopus NRCS via the industry standard MOS software protocol.
Tags: Octopus Newsroom | NRCS | broadcast newsroom systems | Octopus 7 | Octopus 8 | iPhone-based newsroom system | iPad-based newsroom system | Traco Media Bridge | MOS interface
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Finepoint Broadcast Reports Vibrant IBC2018 Posted: 17/10/2018
Finepoint Broadcast Reports Vibrant IBC2018

Finepoint Broadcast reports a successful 2018 International Broadcasting Convention with hundreds of mainstream manufacturers introducing new technology and some of the world's most influential broadcasters demonstrating new creative production concepts.

Tags: Finepoint Broadcast | broadcast equipment rental | broadcast equipment hire service | broadcast camera rental | television production equipment rental | dry hire service-provider | new and used broadcast production equipment | professional audio visual sales and | IBC 2018
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Ikegami Sees Growing Interest in HDR Posted: 17/10/2018
Ikegami Sees Growing Interest in HDR
Ikegami reports rapidly growing interest in high dynamic range production (HDR) equipment among delegates attending the 2018 International Broadcasting Convention. Held in Amsterdam every September, IBC is Europe's largest annual broadcast trade show. The event this year attracted 1,700 exhibiting companies and 55,884 registered attendees.
Tags: Ikegami Electronics | broadcast cameras | video monitors | optical camera links | medical imaging equipment | 4K hybrid base station | 4K EFP cameras | 4K studio cameras | 8K EFP cameras | 8K studio cameras | optical camera links | fibre camera links | fiber camera l
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