Media Links Appoints Andy Armstrong to Drive Expansion into Cable Markets

Date: 12/02/2020
Media Links Appoints Andy Armstrong to Drive Expansion  into Cable Markets

Media Links®, manufacturer and pioneer in Media over IP transport technology, announces the appointment of Andrew (Andy) Armstrong to the newly created position of Vice President of Sales, North American Cable Markets.

Andy has a comprehensive understanding of the media workflows and business needs across the North American cable / MSO industry. In this new role, Andy will establish new revenue opportunities for Media Links through his thorough understanding of the challenges that cable service providers face.

Al Nuñez, Media Links Senior Vice President of Sales for Americas & EMEA comments: “We welcome Andy to the Media Links sales management team. Andy’s extensive experience in cable television spans more than 25 years, and his highly regarded reputation and technology expertise will be valuable as the company expands to serve the ever important cable sector.”

In response to his new role, Andy comments: “I am excited to have the opportunity to develop the cable market for Media Links. With the company’s innovation, technology & services reputation, vision and the strong team in place, my objective is to deliver these same core principals into the North American cable industry and to build on the company’s solid foundation in the media & entertainment industry.”

Prior to joining Media Links, Andy has numerous recognized achievements at companies including General Instruments, Concurrent, Ericsson, AWS/Elemental, ARRIS and nCUBE, among others. His roles included developing strategic market and business initiatives, all while leading sales efforts and building alliances and partnerships. Andy has been instrumental in establishing and delivering new product introductions into the North American Cable industry throughout his career.



Tags: Andy Armstrong | Media links | video over IP | broadcast video over ip for cable
Submitted by Media Links
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For example, the HVS-2000 can load and playback graphics from the ClassX, so the TD can access them during live productions. As a result, PBS39’s graphics designer does not have to be in the control room for “routine” productions. “When I saw how well the two integrated together, plus the price, it seemed like an obvious choice,” said Andrea Cummis, chief technology officer.

The ClassX also supports the use of RSS feeds for updating election results and other data in graphics, a feature that was not supported by the station’s older graphics system. Cummis said the system “worked great” for local primary election coverage last year, but she is looking forward to using the system to its full potential for Election Night in November.

 

Tags: FOR-A | PBS | production switcher | video switcher | live production | CG | broadcast graphics
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GB Labs new CORE.4 Lite operating system is a custom OS specifically designed to serve media files. Its high degree of speciality guarantees stable performance for every user, whether as workgroups or individuals, while maximising the efficiency of every disk.

A powerful new feature included with CORE.4 Lite is Analytics Centre, a dashboard that runs in the background of GB Labs intelligent storage devices and continuously analyses the network, providing complete visibility of exactly how, and by whom, data is being used.

GB Labs CEO-CTO Dominic Harland said, “Read/write speeds are usually compromised by a misconfigured network, which wastes resources. But configuration issues can be difficult to locate and resolve manually. Analytics Centre automatically analyses the read/write process through the network with specially designed algorithms that identifies, locates, and suggests how to resolve any issues, often before they occur, thereby eliminating the need for painstaking manual intervention.”

GB Labs will also demonstrate how its proprietary Dynamic Bandwidth Control identifies and selects high, medium, and low priority users to guarantee that the storage system automatically adjusts to operate at peak performance for all.

According to Harland, “Dynamic Bandwidth Control makes storage malleable to ensure it can flexibly respond to changes in usage priorities without breaking. This is unique to GB Labs and can be implemented whether storage is in use by one user or an entire workgroup.”

For backup and archiving, the exhibition stand workspaces will be coupled with GB Labs EasyLTO, an easy-to-use, cost-effective, all-in-one, high-speed solution.

Finally, the company will also discuss the success of recent GB Labs deployments to new customers including M for Media; Qatl Al Youm TV; Polimer TV; Craft; Kalvi TV; and Madha TV.

Tags: GB Labs | Media storage | CABSAT | CORE.4 Lite | OS | AI tagging | Mosaic | Analytics Centre | Dynamic Bandwidth Control | EasyLTO
Submitted by Manor Marketing
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